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21 – 30 of over 6000Ana João Peixoto, Vasco Ribeiro Santos and Bruno Barbosa Sousa
Marcello Risitano, Ilaria Tutore, Annarita Sorrentino and Michele Quintano
The impact of national culture on tourist behavior has been analyzed in several studies, but none of them focused on its discriminating impact on behavioral intentions during a…
Abstract
Purpose
The impact of national culture on tourist behavior has been analyzed in several studies, but none of them focused on its discriminating impact on behavioral intentions during a mega-event. Using Hofstede’s cultural dimensions, this paper aims to explore the influence of national cultural values on tourist behaviors (experience, satisfaction and behavioral intentions) during the America’s Cup World Series (ACWS) in Naples.
Design/methodology/approach
The paper presents a quantitative analysis of primary data gathered through a survey of a convenience sample of tourists (n = 612) conducted during the ACWS organized by the City of Naples in April 2013.
Findings
The findings confirm that national cultural clusters represent an important driver of behavioral intentions: tourists from different geographic clusters showed different intention to return and intention to recommend by word of mouth, caused by different levels of individualism and uncertainty avoidance.
Practical implications
For destination marketing managers, this study throws light on how the national culture of tourists may influence their experiences and behavioral intentions.
Originality/value
Despite the richness of works on the tourism experience, few studies have investigated the effect of national culture on tourists’ experience, satisfaction and behavioral intentions during and after a sport mega-event.
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Erfan Moradi, Mohammad Ehsani, Marjan Saffari and Rasool Norouzi Seyed Hosseini
This paper aims to identify factors that affect the sports tourism destination's competitiveness on a small island. Hence, this study looks at and evaluates these factors. The…
Abstract
Purpose
This paper aims to identify factors that affect the sports tourism destination's competitiveness on a small island. Hence, this study looks at and evaluates these factors. The study then comes up with a model that clarifies the interrelationships between these factors.
Design/methodology/approach
The authors broke down the data analysis process into three steps. The first step was to conduct a literature review and use industry and academia experts' help to determine the essential aspects (fuzzy Delphi method). Then, a hierarchical model was developed, and the factors were categorised using the interpretive structural modelling (ISM) approach. Factors' driving and dependency power were also determined using MICMAC analysis.
Findings
This work has identified 13 key factors related to the sports tourism destination's competitiveness on a small island. For a small island like Kish Island, the two independent variables (government support and destination political stability) that define the institutional framework for the destination are most important. Building corresponding competitive and support strategies to address these two independent variables is thus beneficial.
Research limitations/implications
The research's results provide decision-makers, practitioners, and researchers with new insights into the hierarchical model of determinants. The study will fill the existing gap between theory and practice.
Practical implications
Sports tourism destination managers on small islands may benefit from the proposed model since the model will enable them to organise the managers' priorities better to enhance the managers' destinations' competitiveness and provide tourists with a more accurate depiction of the destination.
Originality/value
According to the authors' knowledge, the research design presented in this article has provided the first attempt to hierarchical analyse these factors and develop a model for sports tourism destination competitiveness on small islands and destinations with less-developed economies. This study fills the gap in the destination competitiveness and sports tourism literature by not only identifying the key influencing factors but also examining the interactions between these factors and providing empirical evidence supporting their relationships.
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Analyzing sport fans' emotions has attracted much attention and offered important implications for research on sport consumer behavior. As such, diverse emotional factors have…
Abstract
Purpose
Analyzing sport fans' emotions has attracted much attention and offered important implications for research on sport consumer behavior. As such, diverse emotional factors have been considered to understand their behavioral responses. However, the concept of nostalgia has been examined to a lesser extent in the context of sport. Thus, this study investigated the role of nostalgia and its relationships with place attachment and revisit intention. The frequency of past experience was used as a moderator in this study.
Design/methodology/approach
Data collection was performed during six professional baseball games in South Korea, and 461 responses were collected from sport tourists. This study tested the reliability and validity of the measurement model and examined the relationships between constructs.
Findings
Results showed that nostalgia positively affected place attachment and revisit intention; place attachment played a mediating role between nostalgia and revisit intention. In addition, this study found that the relationship between nostalgia and place attachment was moderated by past experience.
Originality/value
This study identified how nostalgia can drive the development of a bond between place and sport fans, encouraging them to keep returning to the place where they are attached.
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Luciana Brandão Ferreira, Janaina de Moura Engracia Giraldi, Vish Maheshwari and Jorge Henrique Caldeira de Oliveira
This paper aims to verify the brand image effects of holding a sport mega-event by investigating the host city's influence on the country's branding, as a tourist destination.
Abstract
Purpose
This paper aims to verify the brand image effects of holding a sport mega-event by investigating the host city's influence on the country's branding, as a tourist destination.
Design/methodology/approach
This research considered the Rio 2016 Olympic Games and uses quantitative methods: exploratory factor analysis and regression. Data were collected by structured questionnaires with a sample of (n = 274) international respondents with high international travel experience.
Findings
Rio de Janeiro's 2016 host city image positively predicted Brazil's tourist destination image. Both cognitive and affective image dimensions of Rio as a host city predicted Brazil's destination image, but the cognitive image dimensions demonstrated more impact.
Practical implications
Even in a mega-event context, city marketing strategies should be planned and executed with a focus on the country's destination image.
Originality/value
The study contributes by focusing on presenting the importance of the host city image dimensions to the host country destination image in a sports mega-event context. The study investigated a new approach, the impacts of affective and cognitive dimensions in the overall destination image considering two connected destinations and the hosting of a sport mega-event, a condition not found in the literature thus far.
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Sajjad Pashaie and Marko Perić
Sports tourism was strongly affected by the COVID-19 pandemic, but there is no consensus on what sports tourism should look like in the post-pandemic period. This study explores…
Abstract
Purpose
Sports tourism was strongly affected by the COVID-19 pandemic, but there is no consensus on what sports tourism should look like in the post-pandemic period. This study explores the future of sports tourism in light of the COVID-19 pandemic and provides an alternative paradigm model.
Design/methodology/approach
Data were collected by interviewing sports tourism experts. Data analysis was based on the continuous comparison method during three stages of open, axial and selective coding.
Findings
The findings point to the complexity of the future sports tourism industry. Post-COVID-19 sports tourism strongly depends on environmental forces and targeted support, with strategies focused on tourists’ safety and security, digitalization of the industry, and new employment opportunities.
Originality/value
This study contributes to the body of knowledge on sports tourism by providing answers to the current challenges, threats and opportunities associated with the pandemic. The proposed paradigm model could be a guideline for sports tourism practitioners and policymakers to accelerate recovery from COVID-19 in a sustainable and resilient manner.
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Yasuhiro Watanabe, Cassendra Gilbert, Mohd Salleh Aman and James J. Zhang
The purpose of this paper is to examine the systematic influence of core product features, event operation quality, sport fan identification, and image of host city as a tourism…
Abstract
Purpose
The purpose of this paper is to examine the systematic influence of core product features, event operation quality, sport fan identification, and image of host city as a tourism destination on behavioral intentions of international spectator at a Formula One (F1) event held in Malaysia.
Design/methodology/approach
A survey form assessing the specified concepts was designed and employed to examine the structural relationships. The research participants were international spectators (n=512) attending the event. Data were randomly split into two halves, one for EFA (n=256) and the other for CFA and SEM (n=256).
Findings
Findings revealed that core product feature and sport fan identification factors were significantly (p<0.05) related to both of international spectators’ desire to stay at the event, attend the event in the future, and revisit the country; whereas, event operation quality was only found to be significantly influential of the re-patronage, and destination image was only significantly influential of the desire to stay. The findings highlight the importance and relevance of these concepts in attracting, serving, and retaining international visitors to the event.
Originality/value
Unlike other studies that are centered merely on game and event factors, this study expanded on a bigger ecological spectrum surrounding a F1 event and systematically evaluated the critical concepts and factors affecting international tourist to the event that can be considerable sources of economic growth. The findings provide empirical evidence for event and tourism management and marketing.
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Margarida Mascarenhas, Henrique Vieira and Rute Martins
Sport events’ contribution to the destinations’ local economy implies in-depth knowledge of the economic benefits generated by non-resident spectators (NRS). Thus, this study aims…
Abstract
Purpose
Sport events’ contribution to the destinations’ local economy implies in-depth knowledge of the economic benefits generated by non-resident spectators (NRS). Thus, this study aims to answer: What is the profile and shaping factors of the consumption patterns of the several types of NRS in international surf tourism events?
Design/methodology/approach
A total of 263 questionnaires applied to the NRS of an international surf event were collected and analysed. The identification of the NRS profile and the predictive factors of their total expenditure were performed through the correlation of factors and multiple linear regression, respectively.
Findings
Mostly, the event attracted generation Y NRS, with a high level of education and regular sport practice. The results showed differences among the NRS: the “casuals” included more women than men; the “extensioners” integrated the NRS whose surfing practice is higher; the “event visitors”/”time switchers” mostly integrated the domestic tourism flows; the “casuals” and “extensioners” spent the most at the destination, and those whose intention to recommend/revisit the destination, respectively, was higher; and the shaping factor that most influenced the increase in NRS expenditure was the overnight stay, added by older age, higher education level and foreign origin.
Originality/value
Regardless of the initial motivation that led to the trip to the destination, the results verified that the event’s attributes are capable of contributing to the recommendation/visitation of the destination. Consequently, the study of economic benefits (tangible and intangible) provided by sport events in destinations should be guided by an integrative analysis of NRS.
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Ram Herstein and Eugene D. Jaffe
The demand for sport tourism throughout the world has risen in recent years for several reasons, most significantly an increased emphasis on health and fitness and the increased…
Abstract
Purpose
The demand for sport tourism throughout the world has risen in recent years for several reasons, most significantly an increased emphasis on health and fitness and the increased use of sporting events by cities in order to attract tourists. The purpose of this case study is twofold. First, to trace the corporate communication process implemented by the management of Isrotel Hotels in its effort to build the new Sport Club Hotel, focusing on internal and external communications. Second, to describe how the marketing and promotion of sport hotels differs from that of ordinary hotels.
Design/methodology/approach
This article describes one unique example of a hotel based entirely on the idea of fulfilling the dreams of active sport tourists, provided by the Isrotel Hotel Management Group, who have given the concept of a sports vacation a whole new meaning in the world of hospitality.
Findings
The case study described here suggests that sports‐oriented hotel identity must be achieved via the most efficient corporate communication channels in the hospitality industry – nomenclature and branding, graphic design, formal statements, architecture, media relations and routine interactions.
Originality/value
This case study provides insights into the marketing and communication strategies used in creating a sports‐oriented hotel for people who wish to live and breathe sports 24 hours a day during their vacation. This case can serve other hotel managements in their attempts to provide their guests with a different experience that effectively amalgamates hospitality and sports.
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Muammer Mesci, Yeliz Pekerşen and Zeynep Mesci
The purpose of this study aims to examine sports tourism through a conceptual lens. The study offers a deep assessment of the general structure and purpose of sports tourism…
Abstract
Purpose
The purpose of this study aims to examine sports tourism through a conceptual lens. The study offers a deep assessment of the general structure and purpose of sports tourism. Thus, the authors aim to determine the contributions of scientific studies in the field of sports tourism to sports tourism literature.
Design/methodology/approach
A qualitative research design was created and data collected using document analysis. The research articles were categorized and analyzed according to their objectives, journals of publication, keywords, application areas, research methods used, data collection techniques and findings
Findings
It was been determined that the research articles in the field of sports tourism contributed significantly to the sports tourism literature and to the cumulative progress of the field.
Research limitations/implications
The implications of this study is that only publications in the field of sports tourism (in the tourism category) indexed in the Web of Science between 2014 and 2018 were examined.
Practical implications
Studies to be carried out in the field of sports tourism should be seen as continuations, rather than repetitions, of one another. Thus, more information about the field of sports tourism is needed to better articulate the structure of the field for the benefit of future researchers.
Social implications
There is a need for studies to contribute to the development of sports tourism in the literature. This study aims to take a step in this direction. With the increase of activities to be carried out in both the field and practice of sports tourism, a better relationship will be established between sports, local people and relevant stakeholders.
Originality/value
More theoretical studies in this field (Gibson, 1998a; Soedjatmiko, 2015) suggest that the field of sports tourism can be further developed. In light of this call, the present study will provide an overview of sports tourism research as a whole, thus contributing to future research by its own merits. It will guide the authors to determine how activities in the field of sports tourism have grown and how they are progressing
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