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1 – 10 of over 1000Crystal C. Lewis and Cristina H. Jönsson
It is observed that many destinations are implementing sport tourism offerings to enhance their ability to attract visitors through satisfying their desires of new experiences…
Abstract
Purpose
It is observed that many destinations are implementing sport tourism offerings to enhance their ability to attract visitors through satisfying their desires of new experiences. This has led to a highly competitive sport tourism market and as a result destinations engage in various marketing techniques and promotional tools to gain an advantage. For that reason this research was undertaken to acquire a greater understanding of the importance of promotional tools to successfully and efficiently market sport tourism experiences.
Methodology/approach
The construct of this study comprises of two stages. The aim of the first stage is to evaluate the specific tools used to promote sport tourism and sport tourism experiences in Barbados by examining the responses of various sporting and tourism bodies. The second stage of this research was conducted to present and analyze how marketing/promotional tools could contribute to better market sport tourism experiences.
Findings
The research found that many of the promotional tools implemented in Barbados during their marketing process correspond with those used internationally. However, problems of poor and insufficient sporting facilities as well as little collaboration between tourism and sporting entities, hamper the success of Barbados as a sport tourism destination. This further minimized Barbados’ ability to market favorable tourism experiences. This therefore shows that while promotional tools are essential in attracting tourists, other elements must also be taken into consideration to ensure sport tourists have positive experiences which would lead to a successful sport tourism destination.
Originality/value
Few studies in this area have been undertaken in the Caribbean. This study attempts to fill this gap by examining the implementation of sport tourism offerings to attract visitors to Barbados.
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Suneel Kumar, Marco Valeri, Varinder Kumar, Sanjeev Kumar and Isha Kumari Bhatt
Panoraia Poulaki, Antonios Kritikos, Nikolaos Vasilakis and Marco Valeri
Carmen Bizzarri and Paolo Giuntarelli
The sport events are very different for the people involved in the meeting (foreigners or national, regional, or local people) and the locations and now are in very crisis. After…
Abstract
The sport events are very different for the people involved in the meeting (foreigners or national, regional, or local people) and the locations and now are in very crisis. After a review of literature on the effects of sport events, the chapter would suggest how to take into account sporting events after COVID-19. In this context, the chapter is aimed to assessing to impact the destinations through the methodology of case study. The research focused particularly on the project of the Italian Golf Federation for the organization of the Ryder Cup 2022 and assumed the economic, social, and environmental effects of this event on tourist system of local and regional scale. The golf events, nevertheless, can be easier to organize than other sporting events that take place, for example, in arenas and with great public access. The golf events, in fact, can involve a single person during the game and can play on air and be a great encouragement to promote local sustainable development (Fyall & Jago, 2007). The chapter, at least, is aimed to suggest the new policy to implement sport events to promote a new form of tourism, offering new incentives for local sustainable development of regional community, including all the participants to the events.
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Ana João Peixoto, Vasco Ribeiro Santos and Bruno Barbosa Sousa
Vajiheh Javani and Vahid Ghasemi
Sports tourism has become an important element of reconstruction, and also considered as a strong tourist activity for tourism development and recovery. Therefore, the main aim of…
Abstract
Sports tourism has become an important element of reconstruction, and also considered as a strong tourist activity for tourism development and recovery. Therefore, the main aim of current research is to study the economic impact of sporting events on host communities based on stakeholder theory in Aras Free Zone of Iran and how it may contribute to rejuvenating tourism destination. Qualitative method has been used for the aim of this chapter. A semi-structured interview is applied for data collection. The sampling method was purposive sampling with maximum diversity or heterogeneity. 21 stakeholders have been interviewed who involved in the Iran-Azerbaijan International Cycling Tour or the International Traditional Archery Competition – Aras Geopark Cup. Potential cycling tour stakeholders are selected to conduct in-depth interviews in terms of the economic impact of sport tourism events specifically cycling tours which can be operated by social distancing rules in Aras Free Zone, Iran. The interviews were analysed by thematic analysis. Extracted codes were categorised into four themes: infrastructure development and services, increased awareness of the host community, managerial and policy development, business development, and investment. This study suggests that small scale sports tourism could be considered as motivation drivers in emerging tourist destinations; Specifically, those sports that can be practiced in the pandemic situation following physical distancing such as cycling. The findings of this study help to policymakers and destination marketers to use appropriate sports tourism events as a tool for economic development and tourism recovery of destinations. Managerial implications and limitations are discussed.
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