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Market Research Methods in the Sports Industry
Type: Book
ISBN: 978-1-78754-191-7

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Abstract

Details

Market Research Methods in the Sports Industry
Type: Book
ISBN: 978-1-78754-191-7

To view the access options for this content please click here
Book part

Annelies Knoppers

Sociology of sport does not exist as a (sub)discipline or course of study in the Netherlands. Scholars who call themselves sport sociologists engage in a variety of…

Abstract

Sociology of sport does not exist as a (sub)discipline or course of study in the Netherlands. Scholars who call themselves sport sociologists engage in a variety of research and related publication activities. Many of these might not strictly fit under some understandings of the title “sociology” since they focus on sport management, policy implementation, and change. In this chapter, I describe how sociology of sport research tends to be defined and how that research is used to defend government spending on sport participation. This instrumental approach means the results of Dutch research using critical perspectives are often heard only internationally. I explain how the structure of Dutch academia, which limits the number of associate professors and professors, relies primarily on external funding for research and makes such funding difficult to obtain if it does not fit within a specified perspective, and limits who is able to engage in research and the type of research that is produced. I show how this structure in combination with the emphasis on an instrumental function of sport has largely shaped much of the research and has limited the use of a variety of theoretical frameworks and the development of a robust and coherent body of knowledge about the sociology of sport in the Netherlands.

Details

Sociology of Sport: A Global Subdiscipline in Review
Type: Book
ISBN: 978-1-78635-050-3

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Book part

Jasper Truyens and Marc Theeboom

In 2008, Paul De Knop (Vrije Universiteit Brussels) stated that “in spite of the social value of sport and its role as a policy tool, human sport sciences still lack a…

Abstract

In 2008, Paul De Knop (Vrije Universiteit Brussels) stated that “in spite of the social value of sport and its role as a policy tool, human sport sciences still lack a fulfilling position in the academic world.” In Belgium and in Flanders (the northern and Dutch-speaking part of the country), the sociology of sport is still a small field of research among the sport sciences. The discipline is institutionalized within the institutes of physical education of the three universities (University of Ghent; Katholieke Universiteit Leuven; Vrije Universiteit Brussels). The scarcity of academic funding streams resulted in a focus on more applied, policy-based research in Flanders. Additionally, all institutes emphasize increasingly an interdisciplinary cooperation to connect with stronger research fields (e.g., health sciences, social studies, or international studies on sport participation). Even though each university has its own research tradition, the universities and the government cooperate in a longitudinal study on sport participation in Flanders. De Knop, who became rector of the Vrije Universiteit Brussels (VUB) in 2008, was the first lecturer of the course sociology of sport at his university. He graduated in 1975 as licentiate in physical education and his career at the university converged with the development of the discipline. Together with Roland Renson and Bart Vanreusel (KU Leuven), he was one of the academic pioneers for the sociology of sport in Flanders.

Details

Sociology of Sport: A Global Subdiscipline in Review
Type: Book
ISBN: 978-1-78635-050-3

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Book part

Jorid Hovden and Kolbjørn Rafoss

This chapter reviews the sociology of sport as a subdiscipline in the Scandinavian countries of Norway, Sweden, and Denmark. The review is based on analyses of central…

Abstract

This chapter reviews the sociology of sport as a subdiscipline in the Scandinavian countries of Norway, Sweden, and Denmark. The review is based on analyses of central documents, scholarly contributions, as well as interviews with some key scholars in the field. The review describes both similarities and differences across the three countries. The sociology of sport as a subdiscipline and research field is a relatively new area. Among the decisive factors that prompted the field to grow were the expansion of higher education and the institutionalization of sport studies as an academic field during the 1970s. Each country today has approximately 15–20 scholars who identify themselves as sport sociologists. None of the Scandinavian countries have special research programs for research funding in the social sciences of sport, and the main funding derives mostly from the research resources linked to the scholars’ professorships/scholarships and external funding. The research trajectories of the field are mostly concentrated around areas like youth sport, participation studies, sport politics, and team sports. Besides scholars involved in gender studies and body culture, most of the key contributors also belong to these areas. Scholars make use of multifaceted theoretical and methodological approaches. One of the main future challenges of the research field is to maintain and strengthen its critical traditions against the strong influence from neoliberal sport management discourses.

Details

Sociology of Sport: A Global Subdiscipline in Review
Type: Book
ISBN: 978-1-78635-050-3

Keywords

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Article

Muammer Mesci, Yeliz Pekerşen and Zeynep Mesci

The purpose of this study aims to examine sports tourism through a conceptual lens. The study offers a deep assessment of the general structure and purpose of sports

Abstract

Purpose

The purpose of this study aims to examine sports tourism through a conceptual lens. The study offers a deep assessment of the general structure and purpose of sports tourism. Thus, the authors aim to determine the contributions of scientific studies in the field of sports tourism to sports tourism literature.

Design/methodology/approach

A qualitative research design was created and data collected using document analysis. The research articles were categorized and analyzed according to their objectives, journals of publication, keywords, application areas, research methods used, data collection techniques and findings

Findings

It was been determined that the research articles in the field of sports tourism contributed significantly to the sports tourism literature and to the cumulative progress of the field.

Research limitations/implications

The implications of this study is that only publications in the field of sports tourism (in the tourism category) indexed in the Web of Science between 2014 and 2018 were examined.

Practical implications

Studies to be carried out in the field of sports tourism should be seen as continuations, rather than repetitions, of one another. Thus, more information about the field of sports tourism is needed to better articulate the structure of the field for the benefit of future researchers.

Social implications

There is a need for studies to contribute to the development of sports tourism in the literature. This study aims to take a step in this direction. With the increase of activities to be carried out in both the field and practice of sports tourism, a better relationship will be established between sports, local people and relevant stakeholders.

Originality/value

More theoretical studies in this field (Gibson, 1998a; Soedjatmiko, 2015) suggest that the field of sports tourism can be further developed. In light of this call, the present study will provide an overview of sports tourism research as a whole, thus contributing to future research by its own merits. It will guide the authors to determine how activities in the field of sports tourism have grown and how they are progressing

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

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Book part

Marco S. DiRenzo, Steven M. Weingarden and Christian J. Resick

Coaches from both the professional and college ranks are often put forth as archetypal examples of effective leaders – individuals’ whose behaviors, styles, and wisdom…

Abstract

Coaches from both the professional and college ranks are often put forth as archetypal examples of effective leaders – individuals’ whose behaviors, styles, and wisdom provide the ever elusive playbook for how to successfully lead others. While numerous books and articles in the popular press put forth advice from leaders in the sports world, numerous empirical studies of the drivers of successful sports leadership and the factors that contribute to leader success in the context of sports have also been conducted. In this chapter, we first provide a broad review of empirical leadership research conducted within the sports world and examine how research within the sports context provides a suitable and advantageous setting for leadership research in general. Second, we offer a road map of opportunities for future leadership studies within the context of sports. The goal of this chapter is to stimulate and rally more thought-provoking research related to leadership in sports that generates insights for organizational leadership across contexts.

Details

Leadership Lessons from Compelling Contexts
Type: Book
ISBN: 978-1-78560-942-8

Keywords

Abstract

Details

Market Research Methods in the Sports Industry
Type: Book
ISBN: 978-1-78754-191-7

Abstract

Details

Market Research Methods in the Sports Industry
Type: Book
ISBN: 978-1-78754-191-7

To view the access options for this content please click here
Article

Anna Gerke, Herbert Woratschek and Geoff Dickson

There are different streams of research in the service marketing literature concerning value co-creation. Most of the research focuses on value co-creation for the benefit…

Abstract

Purpose

There are different streams of research in the service marketing literature concerning value co-creation. Most of the research focuses on value co-creation for the benefit of the customer. However, value is also co-created for the benefit of the provider, especially in a business-to-business context. The purpose of this research is to understand (1) how value is co-created in a sport business-to-business context (i.e. sailing) and (2) how the prevailing value co-creation approaches explain value co-creation processes differently in a sport business-to-business context.

Design/methodology/approach

The research was contextualised within the Auckland sailing cluster. Primary data were collected via 27 interviews, as well as observations at events. Secondary data include 13 documents of organisational information and archival data. Data were analysed deductively and interpreted using two different theoretical lenses: service-dominant logic (SDL) and service logic (SL).

Findings

The value co-creation analysis of the sailing cluster permitted theorising about relationships in sport management at different levels of aggregation and abstraction. Every actor is embedded in a wider sport eco-system triggered by sport activities and always has a dual role as provider and beneficiary. Actors that are in control of specific sport activities are pivotal actors and provide a value network for others.

Research limitations/implications

This research suggests that SDL and SL approaches to value co-creation are complementary and that further research is necessary to integrate and operationalise these approaches.

Practical implications

It helps practitioners to better understand how value is co-created in sport business-to-business contexts.

Originality/value

This research shows the complementarity of two differing theoretical approaches to explain value co-creation in sport business-to-business settings.

Details

Sport, Business and Management: An International Journal, vol. 10 no. 4
Type: Research Article
ISSN: 2042-678X

Keywords

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