Search results

1 – 10 of over 7000
To view the access options for this content please click here
Article
Publication date: 1 September 2017

Ren Pengyu and Liu Zhaoxia

The function, utilization, and resource allocation of sport facilities in residential areas have attracted increasing attention in China along with the country's rapid…

Abstract

The function, utilization, and resource allocation of sport facilities in residential areas have attracted increasing attention in China along with the country's rapid economic development and the popularization of the health concept. To optimize the allocation of public sports resources and develop functions for sports facilities in China, this study analyzed existing policies concerning the planning and construction of sports facilities in residential areas and actual problems in the operation, management, and construction of sports facilities in the country. The analysis was conducted using document, investigation and expert consultation methods. Corresponding improvement measures were proposed by combining actual situations of urban sport participation of residents. Sports facilities in urban residential areas in China are facing various problems, such as inadequate quantity, uneven layout, poor management, and imperfect related laws and regulations as well as planning policies. Formulating sports facility planning policies and updating existing sports facilities are beneficial in relieving the sports facility shortage caused by the increased, diversified, and actual demands of residents. These measures could also guide the future construction of sports facilities in residential areas in high-density cities in China.

Details

Open House International, vol. 42 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

To view the access options for this content please click here
Book part
Publication date: 10 November 2016

Dong Jinxia and Liu Lingnan

Sociology of sport in China has evolved from being an “exotic” subject to a localized subject over the past 35 years. It is closely associated with social changes, sports

Abstract

Sociology of sport in China has evolved from being an “exotic” subject to a localized subject over the past 35 years. It is closely associated with social changes, sports policy and athletic achievement of China. As a discipline of humanitarian and social sciences of sport, it is taught in virtually all universities with sports majors. There are about 500 scholars specializing in sport sociology in the country. Textbooks written by Chinese and foreign scholars are published. Academic papers on sport sociology are often published in the 15 accredited core sports journals. The most productive authors are from universities and the developed provinces and municipalities. The established research areas of sport sociology are extensive. These include national identity, athlete mobility, Olympic legacy, sport for all, sports industry issues, feminist studies, community sport, sport for the aged and disabled, etc. However, there are few studies with critical analysis and only a few in the areas of sport and religion, sport and race, and deviance in sport in China. Various kinds of financial support at different levels are available in the country. Empirical research is common with literature review, questionnaire, case study, and interview being the most frequently used methods. However, sport sociology is not considered as a major topic but as a research direction and it is not accepted widely by mainstream sociology. The future of sport sociology is promising, but not without challenges.

Details

Sociology of Sport: A Global Subdiscipline in Review
Type: Book
ISBN: 978-1-78635-050-3

Keywords

To view the access options for this content please click here
Article
Publication date: 6 February 2017

Chengli Xu, Jing Tian, Cong Liu and Yan Wang

With the rapid economic development, China has been increasingly paying special attention to its sports and health industries. In October 2014, the State Council raised…

Abstract

Purpose

With the rapid economic development, China has been increasingly paying special attention to its sports and health industries. In October 2014, the State Council raised the goal to upscale the sports industry to the net worth of 5 trillion yuan by 2025. To gain further insights into the current development of tennis in China, especially the development of Women’s Tennis Association (WTA) tennis competitions, an interview with the director of Wuhan Opening Fabrice Chouquet and Mr Guoqing Yi of Wuahan Sport Investment Inc. was conducted. The paper aims to discuss these issues.

Design/methodology/approach

To gain further insights into the current development of tennis in China, especially the development of WTA tennis competitions, an interview with the director of Wuhan Opening Fabrice Chouquet and Mr Guoqing Yi of Wuahan Sport Investment Inc. was conducted.

Findings

The interview comprised a series of topics including motivators of tennis industries in China, the strategic position of China for WTA development, WTA choice of hosting city, effects of WTA competition events toward the hosting city, and the operation of WTA tennis competitions. Integrating the aforementioned topics with Wuhan Tennis Open, the interviewees also provided suggestions toward the future development of tennis industry in China.

Research limitations/implications

This study has several limitations that are of concern to researchers in the future. First, the interviewees of this research came from Wuhan Tennis Open. Though Mr Fabrice used to be the managing director of WTA in Asia, he only knows about women tennis in China, and his viewpoints have their own limitation. Therefore, the interviewee in the future has to be the person who could hold the opinion on tennis development in China at the macro scale. Second, the questions in the interview have a wide scale, but lack depth and penetration. For instance, the interview only relates to the motive of tennis development but does not go deeply into the relation between the above two aspects. Moreover, it mentions the problems related to the tennis development. It only concentrates on the tennis tournaments but does not discuss the tennis culture and the industry. These questions need to be considered when the authors research on the development of tennis in China in the future.

Originality/value

Through the analysis on WTA and tennis in China, the authors can understand the development of sports in China and the Chinese sports industry in recent years.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 6 February 2017

Dongfeng Liu, James J. Zhang and Michel Desbordes

Growth of China’s sport industry has brought tremendous opportunities to sport and non-sport organizations domestically and globally; nonetheless, the enlargement has also…

Downloads
2751

Abstract

Purpose

Growth of China’s sport industry has brought tremendous opportunities to sport and non-sport organizations domestically and globally; nonetheless, the enlargement has also raised many challenges. To a great extent, China has chartered into unprecedented new sport business territories. Because of social, cultural, historical, and governmental differences, many theories and knowledge, professional experiences, best practices, and lessons learned in Western countries may or may not be directly applicable to the diverse setting(s) in China. Until now, only limited empirical evidence is available to address these challenges. Thus, formulating a special issue in the International Journal of Sports Marketing and Sponsorship to examine contemporary subject matters and concerns would be significantly meaningful to help understand, stimulate, and improve sport business operations in China, provide guidance to transnational organizations for doing sport-related business in China, offer constructive suggestions for Chinese corporations going global, and ultimately build up theories and best practices to address unique perspectives of China’s sport industry. The paper aims to discuss these issues.

Design/methodology/approach

This paper is conceptual and presents a review of literature.

Findings

In addition to this leading paper, there are a total of eight manuscripts selected for this special issue inquiring on contemporary matters and development of China’s sport industry, including four short articles that were formulated based on qualitative research information derived from case studies and interviews and four full-length articles that adopted a quantitative research protocol or a mixed research design involving both qualitative and quantitative information.

Research limitations/implications

While it is impossible to capture all contemporary topics in the development of China’s sport industry within one journal issue, articles selected in this special issue of the International Journal of Sports Marketing and Sponsorship have provided useful highlights into some of the critical issues faced by the industry and research directions by academicians. It is sincerely expected that studies in this special issue would help inspire more scholarly inquires and ultimately improve the continued formulation and advancement of a strong sport industry in China.

Practical implications

While it is impossible to capture all contemporary topics in the development of China’s sport industry within one journal issue, articles selected in this special issue of the International Journal of Sports Marketing and Sponsorship have provided useful highlights into some of the critical issues faced by the industry and research directions by academicians. It is sincerely expected that studies in this special issue would help inspire more scholarly inquires and ultimately improve the continued formulation and advancement of a strong sport industry in China.

Social implications

While it is impossible to capture all contemporary topics in the development of China’s sport industry within one journal issue, articles selected in this special issue of the International Journal of Sports Marketing and Sponsorship have provided useful highlights into some of the critical issues faced by the industry and research directions by academicians. It is sincerely expected that studies in this special issue would help inspire more scholarly inquires and ultimately improve the continued formulation and advancement of a strong sport industry in China.

Originality/value

While it is impossible to capture all contemporary topics in the development of China’s sport industry within one journal issue, articles selected in this special issue of the International Journal of Sports Marketing and Sponsorship have provided useful highlights into some of the critical issues faced by the industry and research directions by academicians. It is sincerely expected that studies in this special issue would help inspire more scholarly inquires and ultimately improve the continued formulation and advancement of a strong sport industry in China.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 1 October 2012

Sam Kaplan and Su Langdon

As the global economy expands, it would seem to be in the interests of the major professional sport leagues of the US to move into new markets, especially China, one of…

Abstract

As the global economy expands, it would seem to be in the interests of the major professional sport leagues of the US to move into new markets, especially China, one of the fastest growing and largest in the world. In order to sell effectively in this market, it is vital to gain an understanding of the potential fan base. To explore national differences in fandom, a survey was completed by sports fans in both China and the US to assess which sports participants followed and which media they used, to identify fan motives and their feelings about expansion. This study determined that there are clear differences between Chinese and Americans. While many of the Chinese were fans of American sports, they tended to follow individual athletes rather than teams and had relatively low fan identity but high levels of fan motivation. Motives also varied by country, with aesthetics and affiliation the primary motives among the Chinese sample. These distinctions can be utilised to create marketing strategies.

Details

International Journal of Sports Marketing and Sponsorship, vol. 14 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 6 February 2017

Qin Yao and Eric C. Schwarz

The case of the Mercedes-Benz Arena in Shanghai, China raises an important issue with respect to transnational venue management corporations embedding and operating in

Abstract

Purpose

The case of the Mercedes-Benz Arena in Shanghai, China raises an important issue with respect to transnational venue management corporations embedding and operating in foreign markets. The purpose of this paper is to examine how Anschutz Entertainment Group (AEG) has implemented social embeddedness strategy to influence the management structure and enhance operational performance of the Mercedes-Benz Arena.

Design/methodology/approach

A case study approach was chosen to examine the social embeddedness of AEG through the Mercedes-Benz Arena in Shanghai. An in-depth interview was conducted with John Cappo, the President and CEO of AEG China, in April 2016. In addition, the relative news and interviews of leaders from AEG and AEG China over the past ten years was also collected. Qualitative content analysis of the data was conducted through a coding approach. All the materials were coded into three main categories based on three aspects of social embeddedness: local stakeholder relations, reputation and trust-building, cultural and institutional adaptation.

Findings

AEG has demonstrated how a transnational venue management corporation can successfully integrate social embeddedness strategy with the management structure and operational procedures of the Mercedes-Benz Arena in three ways. First is through the relationship between AEG and its partners in the joint venture, OPG in terms of the enforcement of the contract, the clear division of responsibilities, and the mutual understanding and use of relationship building. Second is the relationship between AEG and the local government in Shanghai. Third was adapting the structures of AEG to fit within local culture and institutional contexts.

Originality/value

The unique multi-stakeholder relationship inherent to venue management in China raises important questions with respect to transnational venue management corporations operating in foreign markets. The adaptation to the local context, as a moderating factor to the institutional exposure of a venue management company involves more challenging obstacles for non-local firms, compared to firms which are familiar with their institutional context. Understanding the key solutions in building relationships and trust with partners in joint venture and local government, as well as the key methods to adopt in local contexts, have applications across any number of sport industries.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 1 October 2008

Xinquan Sheena Yang

The purpose of this study is to examine the application of sports sponsorship in China, particularly to gain some understanding of the benefits as perceived by corporate…

Abstract

The purpose of this study is to examine the application of sports sponsorship in China, particularly to gain some understanding of the benefits as perceived by corporate sponsors. In-depth interviews were conducted with 19 sports sponsorship experts in China. The results provide insights into how sports sponsorship works in this emerging market.

Details

International Journal of Sports Marketing and Sponsorship, vol. 10 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 6 February 2017

Liangjun Zhou, Jerred Junqi Wang, Xiaoying Chen, Chundong Lei, James J. Zhang and Xiao Meng

Building upon the framework of glocalization, the purpose of this paper is to summarize the development of National Basketball Association (NBA) in Chinese market, explore…

Downloads
2247

Abstract

Purpose

Building upon the framework of glocalization, the purpose of this paper is to summarize the development of National Basketball Association (NBA) in Chinese market, explore its successful and unsuccessful places, and propose strategies of glocalization for the NBA as well as other overseas sport leagues.

Design/methodology/approach

The current case study was organized by summarizing the developmental history of NBA in China, analyzing its current promotional practices, investigating into its marketing strategies, and extrapolating practical references for other sport leagues aiming to penetrating into the Chinese marketplace.

Findings

The current case study concluded that when facing the current challenges, the NBA needs to bring authentic American cultural commodities while adding Chinese characteristics to accommodate local fans. Meanwhile, the NBA management needs to continue seeking ways to work out and through the differences in government models and cultural contexts between China and USA. In addition, this study suggested that the research framework of glocalization would be an ever intriguing inquiry needed for other sport organizations or leagues seeking expansion to overseas markets.

Originality/value

A thorough case study with the NBA that has achieved huge successes in Chinese markets will provide valuable implications for sport leagues to broaden their overseas markets.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 6 February 2017

Thomas Alexander Baker III, Xindan Liu, Natasha T. Brison and Nathan David Pifer

For this study, the Jordan case provided the context for investigating Chinese trademark law with the purpose of answering how and why Jordan lost the legal rights to the…

Abstract

Purpose

For this study, the Jordan case provided the context for investigating Chinese trademark law with the purpose of answering how and why Jordan lost the legal rights to the Chinese version of his name in China. The results from that investigation were used to better explain the phenomena of transliteration and trademark squatting in relation to sport brands and athletes. The purpose of this paper is to formulate suggestions for protecting sport brands and athletes from trademark squatting in China.

Design/methodology/approach

The authors used traditional legal methodology to investigate the influence of transliteration on trademark squatting in China based on the real-life context provided by the facts in Jordan. First, all reported materials from Chinese courts on the Jordan case were collected and analyzed by the research team, which included an investigator who is fluent in Chinese. Second, the authors conducted a collection, review, and analysis of China’s trademark law, the international trademark law that controls court decisions in China, and the literature on trademark squatting in China. The results from the investigations were used to formulate a description of Jordan that details how the process of transliteration facilitates trademark squatting in China.

Findings

The findings revealed a loophole within the Chinese administration of trademark regulation through which trademark squatters use the process of transliteration to infringe on trademark rights belonging to senior, foreign brands. Furthermore, the findings lead us to suggest that sport brands are particularly vulnerable to this type of trademark squatting in China. In Jordan, Qiaodan Sports exploited the transliteration loophole to obtain trademark ownership of Qiaodan to the detriment of Brand Jordan and, to a lesser extent, Chinese consumers.

Research limitations/implications

This study contributes to the literature by conceptualizing a “transliteration loophole” that facilitates trademark squatting in China. Further, this is the first study to focus on how the concepts of transliteration and trademark squatting influence celebrity athletes and sport brands.

Practical implications

For foreign celebrity athletes and sport brands, the case should alert them of their vulnerability to trademark squatting of transliterations assigned to them by sport broadcasters or sport consumers in China. For instructors of sport law and sport marketing courses, the Jordan case provides teachable lessons on the value of trademark, the process of trademark squatting, and the process of transliteration and its relation to trademark squatting in China.

Social implications

Socially, studies in trademark squatting and Chinese trademark law are needed as China continues to expand its intellectual property regulations. The People’s Republic of China started regulating trademarks in the 1980s and since then, there have been three major modifications. Still, controversies exist in terms of trademark squatting of foreign brands and research is needed to better understand why this happens, and how it can be avoided.

Originality/value

The focus on sport as well as the suggestions offered for sport brands and celebrity athletes makes this study the first of its kind within the literature on trademark squatting in China. The importance and impact of the Jordan case is one that attracts attention and should result in significant impact in the literature and practical impact for the field.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 1 September 2019

Li Li

To promote the effective allocation of public sports venues in the county and promote the construction of new urbanization, the allocation of public stadiums in the county…

Abstract

To promote the effective allocation of public sports venues in the county and promote the construction of new urbanization, the allocation of public stadiums in the county was studied under the background of new urbanization. Interviews and literature research methods were adopted. The differences between the new urbanization and the traditional urbanization of the county's public stadiums were discussed. Under the background of new urbanization, the status quo of the allocation of public stadiums in China's counties was studied. Under the background of new urbanization, the problems and influencing factors of the allocation of public stadiums in China's counties were analyzed. The corresponding proposal was put forward. The results showed that the number of county venues in China was greatly improved, but the total amount was still insufficient. The configuration structure was improved, but the structural imbalance was still significant. The way of configuration was innovative, but the government dominated the main position. The configuration policy was constantly improving. The legalization was not perfect. Therefore, the balance between supply and demand, the balance of urban and rural settings, the optimization of public sports venues, and the establishment of public stadiums under new urbanization are important. This will help to promote the study of the allocation of public sports venues in China's counties under the background of new urbanization.

Details

Open House International, vol. 44 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

1 – 10 of over 7000