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Book part
Publication date: 14 October 2019

Alfred Ogle and David Lamb

Purpose: An examination of the uptake and application of Robotic, Artificial Intelligence and Service Automation (RAISA) technologies by the events industry…

Abstract

Purpose: An examination of the uptake and application of Robotic, Artificial Intelligence and Service Automation (RAISA) technologies by the events industry.

Design/methodology/approach: Academic and practitioner literature review and analysis pertaining to the relevance of RAISA in events.

Findings: The events industry has tended to rely on automation in staging and event production and the application of RAISA in events has been limited but holds great potential for the future. Whereas, in the hospitality and tourism industries RAISA has been applied across a range of service functions. For example, in such industries, artificial intelligence, machine learning and service robotics technologies have become commonplace. Nonetheless, the same level of adoption of RAISA in events is less evident particularly in front-of-house operation, due largely to the incompatibility with the raison d'être of event attendance – the purposive congregation of people seeking an event experience.

Research limitations/implications: The findings are the views of the authors and are therefore reliant upon existing events management literature on RAISA and their interpretation of this information and its application to the events industry.

Practical implications: RAISA has the capacity to play a crucial technical function in the events industry. However, it needs to be acknowledged that an event is essentially an experiential product which is simultaneously delivered and consumed in a particular setting/venue. RAISA applications and techniques avail event management immense sustainability and growth potential.

Social implications: Events are expressions of human social interactions and activities. Given the recent trend in sports media consumption as a substitute for live event attendance compounded by barriers to event attendance such as heightened terrorism threat and high expense/cost, there is a real risk of degradation of the social significance of the events industry. The prudent uptake of RAISA has the potential to emolliate the barriers to attendance while facilitating effective marketing and industry sustainability.

Originality/value: This chapter provides a new perspective in focusing on the potential applicability of RAISA in event management practice.

Details

Robots, Artificial Intelligence, and Service Automation in Travel, Tourism and Hospitality
Type: Book
ISBN: 978-1-78756-688-0

Keywords

Book part
Publication date: 29 May 2018

Min Tian

The chapter pays specific attention to the organizing and reorganizing process of the embedding of new technology. The aim is to increase the understanding of how a focal…

Abstract

The chapter pays specific attention to the organizing and reorganizing process of the embedding of new technology. The aim is to increase the understanding of how a focal technology is incrementally aligned into a customer’s different business settings. Embedding becomes subject to intense organizing efforts. It becomes a struggle with activating different features of the focal technology by forging and modifying the resource interfaces between the focal technology and customer resources.

The organizing efforts are about seeking, in an explorative mood, for resource interfaces between the focal technology and the customer resources. This organizing process enables the identification of new adaptation opportunities for technology embedding processes, whereby the focal technology obtains certain feature and values.

A systematically developed knowledge of resource interfaces is a key for activating different features of the focal technology and thereby facilitating its embedding into the customer’s various business settings. This is described in a single case study in the chapter. This case and the analysis show how a supplier and a customer struggle with developing resource interface knowledge to activate the different features of the focal technology, thereby facilitating its embedding process. The first part of the chapter establishes a theoretical framework, followed in the second part by the case study and analysis. The concluding discussion emphasizes the importance of understanding and managing various interfaces as part of the organizing processes.

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Organizing Marketing and Sales
Type: Book
ISBN: 978-1-78754-969-2

Keywords

Book part
Publication date: 2 March 2022

Georgia Papadopoulou

Purpose: The chapter aims to discuss the importance of economic development tourism in the United Arab Emirates and the role of entrepreneurship in financial growth, as it is an…

Abstract

Purpose: The chapter aims to discuss the importance of economic development tourism in the United Arab Emirates and the role of entrepreneurship in financial growth, as it is an important aspect in the business environment of tourism. Having said that, the UAE has made remarkable progress in sustaining its economic growth and tourism development over the past decades.

Methodology: To review the importance of the economic development tourism in the United Arab Emirates and the role of entrepreneurship in financial growth, the authors have explored journals from the Scopus, Science direct, Google scholar, and EBSCOHost databases. Furthermore, the Latest reports from UNO and UAE are also examined to find the tourism statistics of past years.

Findings: This study explored the contribution of the tourism industry in enhancing the economic development of the country. This chapter highlighted the past and current trends in tourism in the UAE. Entrepreneurship is considered to be one of the major important outcomes of increased tourism in the country. UAE has also focused on every subject linked to tourism. Furthermore, the country has noted entrepreneurship as a driving factor for tourism. Therefore, various steps have been taken to encourage tourism and entrepreneurship, such as developing infrastructure, along with the implementation of tourism and entrepreneurial education.

Limitations: Like other research studies, this study also has some limitations. The latest reports available were of 2017 to 2019; therefore, current year trends are not explored extensively. Also, due to the scarcity of literature on entrepreneurial tourism in the UAE, this study has reviewed limited articles from UAE.

Social Implications: A more “integrative destination-marketing” process should be promoted with a concerted focus on social identity, cultural sustainability, and religiosity. The overall objective would, therefore, be to develop positive perceptions of destinations such as Dubai that are consistent with its Islamic roots, indigenous peoples, and social and cultural bases.

Originality: To the best of the authors’ knowledge, this chapter is one of its own kind. There are no similar studies have been conducted in the context of the UAE. This study has opened the gates for future research in the tourism sector in UAE.

Details

Entrepreneurial Rise in the Middle East and North Africa: The Influence of Quadruple Helix on Technological Innovation
Type: Book
ISBN: 978-1-80071-518-9

Keywords

Book part
Publication date: 5 December 2018

Thomas Raymen

This chapter offers a theoretical appraisal of our contemporary hyper-regulated urban spaces situated against a backdrop of deindustrialisation, the shift to consumer economies…

Abstract

This chapter offers a theoretical appraisal of our contemporary hyper-regulated urban spaces situated against a backdrop of deindustrialisation, the shift to consumer economies and the rise of the creative city paradigm. While existing work has characterised urban space as dead and asocial spaces bereft of life. This chapter opts to think our city centres as ‘Zombie Cities’: cities which have been eviscerated the social but are forced to wear the exterior signs of life through the injection of economically productive but artificial modes of culture and creativity. This sets the stage for explaining why parkour is inconsistently included and excluded from urban space, and how it attains spatio-economically contingent legitimacy and inclusion into urban space that problematises existing theoretical perspectives around a revanchist urbanism.

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Parkour, Deviance and Leisure in the Late-Capitalist City: An Ethnography
Type: Book
ISBN: 978-1-78743-812-5

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Book part
Publication date: 25 July 2016

Andrea Frank and Terry Marsden

Regionalism implying some form of city-region or metropolitan-level planning and governance has long been promoted for multiple reasons albeit with varied success. Experiencing a…

Abstract

Regionalism implying some form of city-region or metropolitan-level planning and governance has long been promoted for multiple reasons albeit with varied success. Experiencing a resurgence in 1990s, regional coordination and cooperation has proven effective in pursuing economic development and bolstering competitiveness. Unfortunately, other voices, such as those promoting regional scale land use planning and management to cultivate more sustainable urban form and settlement patterns became comparatively crowded out. With climate change-related environmental and ecological pressures mounting, the chapter suggests it is time to frame regions as socio-ecological rather than mere socio-economic spaces, thereby placing greater emphasis on ecosystems and ecological land management and a circular, regenerative economy. Using the city-region of Stuttgart (Germany) as exemplar, our contribution initiates an exploration into whether statutory regional planning in combination with various informal tools and a multi-level governance framework allows actors to begin to embed and implement these emerging ecological sustainability concepts.

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Metropolitan Ruralities
Type: Book
ISBN: 978-1-78560-796-7

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Book part
Publication date: 2 May 2024

Amanuel Elias

Racism occurs in many ways and varies across countries, evolving and adapting to sociocultural history, as well as contemporary economic, political and technological changes. This…

Abstract

Racism occurs in many ways and varies across countries, evolving and adapting to sociocultural history, as well as contemporary economic, political and technological changes. This chapter discusses the multilevel dimensions of racism and its diverse manifestations across multiracial societies. It examines how different aspects of racism are mediated interpersonally, and embedded in institutions, social structures and processes, that produce and sustain racial inequities in power, resources and lived experiences. Furthermore, this chapter explores the direct and indirect ways racism is expressed in online and offline platforms and details its impacts on various groups based on their intersecting social and cultural identities. Targets of racism are those who primarily bear the adverse effects. However, racism also affects its perpetrators in many ways, including by limiting their social relations and attachments, and by imposing social and economic costs. This chapter thus analyses the many aspects of racism both from targets and perpetrators' perspectives.

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Racism and Anti-Racism Today
Type: Book
ISBN: 978-1-83753-512-5

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Abstract

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Managing Global Sport Events: Logistics and Coordination
Type: Book
ISBN: 978-1-80262-041-2

Abstract

Details

Managing Global Sport Events: Logistics and Coordination
Type: Book
ISBN: 978-1-80262-041-2

Abstract

Details

Managing Global Sport Events: Logistics and Coordination
Type: Book
ISBN: 978-1-80262-041-2

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