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Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football Cup, there seems to be a lack of integration between the sports marketing and international business disciplines both from a practical and also academic standpoint. This paper aims to discuss international sport marketing and why it is an important attribute of business‐to‐business marketing.

The aim of the paper is to provide practical implications and research avenues for those seeking to further investigate international sport marketing as a unique area of academic research. The introduction to the paper focuses on the importance of sport to the global economy and how entrepreneurship is ingrained in many sport businesses and organizations. Next, different areas of international business management that relate to entrepreneurial sport marketing ventures are discussed in terms of future research directions and practical implications. These include how entrepreneurial sport ventures affect internationalization, branding, corporate social responsibility, tourism, regional development, marketing and action sports.

The paper concludes by finding that there are numerous research avenues for future research on international sport marketing that combine different areas of marketing together with the sport marketing and international business literature. In addition, there is enormous potential for linking the sports marketing and international business literature through focusing on entrepreneurial sport ventures that occur worldwide.

The authors demonstrate the need to take an international perspective of sports marketing and business‐to‐business relationships.

The paper discusses how and why sport firms interact in the international marketplace and how future competition will benefit from more sport‐based business‐to‐business partnerships.

The paper examines the important area of international sports marketing and how businesses that are both profit and non‐profit orientated collaborate. The paper explores the concept of international sports marketing, and discusses the practical and future research implications of this exciting new field of marketing research.

Start-ups are a new form of business venture that has quickly revolutionized the sport industry due to their ability to quickly develop ideas into commercial entities. Generally, most discussion about start-ups tends to take a collective view without considering the industry context. In this chapter, the author discuss how the sport industry is a unique form of start-up that is quickly gaining traction in the global sport industry. The reasons and advantages of sport start-ups are examined in terms of the existing literature and practice around nascent ventures. The crucial need for social capital and networks in developing sport start-ups is stated, which highlights the importance of analyzing start-ups from a sport industry perspective. In addition, the role of strategy and innovation in pursuing a start-ups mentality is progressed. This helps to provide an overview about the current practice of sport start-ups and to predict future developments.

Sport entrepreneurial ecosystems are part of the international business environment and help to determine the competitiveness of a place. While the origins of entrepreneurial ecosystems derive from the economic geography field, increasingly international business theories are being used as a way to engage with the cultural and societal context. This means it is important for scholars to take an interdisciplinary perspective on how to define and conceptualize an ecosystem from an entrepreneurial point of view. This chapter reviews the current body of literature on sport entrepreneurial ecosystems and extends it to a more international business perspective by focusing on knowledge spillovers. This will enable sport managers and practitioners to utilize entrepreneurial ecosystems as a way to foster their internationalization efforts.

The sport system is currently changing to take advantage of more entrepreneurial forms of business ventures. Sport start-ups have emerged as a new type of sport venture that can quickly enter the marketplace based on demand. The reason for this growth is due to innovation and knowledge capabilities being needed in sport organizations. This chapter examines the role of sport start-ups in the knowledge economy by focusing on the role of sport technology. This enables a better understanding about how sport entrepreneurship is leading to the formation of different types of businesses that can utilize entrepreneurial finance.

Entrepreneurial opportunities can be created through the process of coopetition in which entities in an ecosystem collaborate and compete. Increasingly more emphasis is being placed on how to capitalize on the role sport plays in society through an entrepreneurial ecosystem perspective. This chapter focuses on how entrepreneurship in society has developed and the role sport plays based on complex adaptive systems. An explanation of the ecosystems metaphor emphasizes how the sport industry is similar to a biological system in which planned and unplanned occurrences contribute to entrepreneurship. This enables a theoretical and practical underpinning of sport startups to emerge.

Entrepreneurial ecosystems provide a comprehensive way to understand the complexity of sport entrepreneurship. Due to the competitiveness inherent in the sport system taking a biological metaphor to understand the development of entrepreneurship is useful. This is helpful in understanding the way diverse entities in the sport industry interact in terms of pursuing entrepreneurial activity. As there are various entities in sport, it helps to take an ecosystem point of view in terms of how they interact. This chapter focuses on how an entrepreneurial ecosystem perspective of sport entrepreneurship is needed to understand the role of stakeholders in the sport industry. Thereby linking the literature on practice theory with entrepreneurship and more specifically entrepreneurial ecosystems.

Sport startups are a new type of startups that are rapidly emerging in the global marketplace as a way to include digital technology innovations in new business ideas. The idea behind a startup is that an entrepreneurial idea can quickly become reality and lead to more sustainable business ventures. The sport industry is a recipient of many innovations and needs to rapidly introduce these innovations in order to be competitive. This chapter focuses on how startups have emerged and the reasons why they are useful to the sport industry. The role of technological innovations in spearheading change is discussed together with some suggestions for future research ideas.

The present study aims to analyse sport entrepreneurs' passions and motivations to start a sport business. It answers calls from the literature to investigate sector-specific entrepreneurship ventures and expand the scope of sport entrepreneurship to innovative sport business owners.

Twenty-six entrepreneurs based in Scotland who started a sport business have been surveyed and 8 entrepreneurs were interviewed.

Participants demonstrated a high inclination for self-employment mainly following pull factor reasons such as career change. Their passion for sport, inventing and work played an influential role in their decision to start and grow their business. Some sport entrepreneurs also aimed to pursue higher goals through their innovative sport product or service by contributing to a social cause, which closely aligns with social entrepreneurship.

This study theoretically contributes to the literature by illuminating the specificities of sport entrepreneurship and how passion – as both an antecedent and an outcome – affects the motivational state of sport entrepreneurs.

Entrepreneurship in the sport sector has become an important discussion topic amongst public policymakers in Finland, and the interface between entrepreneurial sport companies and the public sector is crucial in the development of sport entrepreneurship. The purpose of this paper is to discuss the entrepreneurial growth of two elite team sport companies in Finland by describing the entrepreneurial characteristics and organizational development affecting their growth. This paper aims at giving new insights into the discussion of growth entrepreneurship in small- and medium-sized enterprises (SME’s) in the team sport context.

A qualitative case study approach was chosen to best describe the phenomenon of entrepreneurial growth in top sport team SME’s.

The results indicate that the entrepreneurial growth in these two cases comes from entrepreneurial opportunities, growth orientation and growth ability. Industry-specific issues, organizational characteristics, a favorable operating environment, entrepreneurially oriented owner-entrepreneurs and the policymakers’ capability of supporting the growth have affected the success of these team sport enterprises.

This study is limited to the Finnish sport context and these studied cases.

This paper explains the entrepreneurial growth of two successful Finnish team sport enterprises and offers interesting insights for sport management and similar entrepreneurial sport enterprises in the industry.

This paper contributes to the discussion of sport entrepreneurship, and, especially, offers further understanding of growth entrepreneurship in SME.

Although much of the discussion on entrepreneurship education focuses on introducing entrepreneurship skills into other disciplines, the reality is education should be already about challenging existing practices and ways of thinking. This chapter argues that the trend toward integrating entrepreneurship skills into other curricula presents an important shift in teaching practices for sport management teachers. If we begin with the assumption that other disciplines do not have an entrepreneurial mindset, then sport entrepreneurship education cannot be sustainable in its own right but rather needs to be integrated as the foundation for all education courses. Therefore, a number of new approaches to entrepreneurship education are beginning to emerge about the need to develop stronger links between business and other disciplines. These potential synergies will help bring sport entrepreneurship education to the forefront of other disciplines and change sport student's mindsets in terms of learning practices. This chapter aims to contribute to the growing field of sport entrepreneurship education by presenting and analyzing existing research and to suggest future research areas.