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This research work explores the perception of children's experiences as spectators of a sporting event. The study focusses on the 19th Mediterranean Games hosted by Oran in the summer of 2022 and aims to analyse the trace of emotions and memories that the event left in their minds. A qualitative survey was conducted with 22 resident children who attended the event as spectators. The results show that a child's experience at a sporting event is holistic, appearing in several dimensions: a cognitive dimension, referring to what the child learnt from the event, and an affective dimension, which is important for creating strong and meaningful experiences for children at sporting events.

Montes's interpretations of propriety and of self-command, the master Smithian virtue, led him to place Smith's ethics in the deontology camp with Immanuel Kant, clearly opposed to the utilitarians. This is an issue that is worth pursuing for two reasons. First, the relation between Smith and Kant has not been sufficiently explored in the secondary literature. Samuel Fleischacker (1991, 1996) has investigated the lines of influence from Smith to Kant. There is, for example, a striking mention of the impartial spectator in the form of “an impartial rational spectator” in the Groundwork of the Metaphysics of Morals (Kant [1785] 1997, 4:393, p. 7), yet it is impossible to tell exactly and to what extent Kant's reading of Smith contributed to the development of his own thought. Be that as it may, there is, nonetheless, a logical consistency between Smith's description of the operation of the conscience, as agents learn to construct the perspective of an ideal impartial spectator from which to accurately judge their own thoughts and actions on the one hand and the categorical imperative on the other. Smith's emphasis on impartiality in judging and Kant's emphasis on universality seem to be just different ways of getting at the transcendent nature of true moral character and action. In Smith, then, it is the virtue of self-command through which agents participate in the molding of their own character and stir themselves up for right action (as judged from this ideal perspective). As Montes argues, the spectator judges self-command in terms of the spectator's sense of propriety, not through an analysis of the merit or demerit of an action. It is a deontological argument, not a consequentialist one. When properly understood, self-command entails the development of a morally autonomous agent, similar to Kant's. Thus, Montes concludes:The philosophical meaning of propriety, underpinned by the virtue of self-command, and the role of the conscience introduced by the supposed impartial spectator, situates the sympathetic process within a philosophical tradition that seems closer to Kant than to utilitarianism. (p. 53)

In the highly competitive professional sports industry, managers of a newly established competition face many challenges, including “converting” or gaining the allegiance of new groups of consumers (fans, spectators) to their colors. One critical aspect in the converting process relates to the “ideal” game-day experience as perceived by would-be consumers. Gaining knowledge about this area could be critical to professional sport marketers in enhancing the perceived quality of sport events. This study examines the ideal football experience among 1,412 fans of an Australian A-League football (soccer) club. The importance of a lively atmosphere, that of high turnouts of spectators and the opportunity to watch quality and attacking football are highlighted in most comments, even relegating the game’s final score (winning) to a more marginal level of importance. Some of the implications of the findings for professional football marketers and avenues for future research are presented and discussed.

In The Theory of Moral Sentiments, Adam Smith explores the influence of commercial society on the moral character of individuals. Industry builds character, he argues, but it can also corrupt it. It is therefore very important to educate the “moral sentiments” and encourage sympathy especially in young people whose characters are still malleable. Vanity, Smith argues, is closely linked to the sentiment of sympathy and can be used as a stepping-stone to virtue. This chapter uses Smith’s remarks on vanity as a perspective on contemporary business ethics education. In properly engaging and redirecting vanity, education can help students become impartial spectators. Seeing a promise in a character trait most people consider a vice, Smith offers a refreshing view relevant to business ethics education today.

Review of Keppler, J. H. (2010). Adam Smith and the economy of the passions. London: Routledge. ISBN: 978-0415 569866. $155.00.