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1 – 10 of over 2000
Article
Publication date: 31 October 2008

Ravi Pappu and Pascale G. Quester

The purpose of this paper is to examine whether retailer brand equity levels vary between department store and specialty clothing store categories.

5986

Abstract

Purpose

The purpose of this paper is to examine whether retailer brand equity levels vary between department store and specialty clothing store categories.

Design/methodology/approach

Retailer brand equity is conceptualized in this paper as a four‐dimensional construct comprising retailer awareness, retailer associations, retailer perceived quality and retailer loyalty. Categorization theory is used to explain the differences in retailer equity across the two different store categories. A doubly multivariate design is incorporated in a structured questionnaire used to collect data via mall‐intercepts in an Australian state capital city.

Findings

Results suggest that retailer brand equity varies significantly between department store and specialty store categories. Department store brands yielded significantly higher ratings for all the retailer brand equity dimensions than specialty store brands.

Originality/value

Researchers have argued that retailers possess brand equity. However, extant research does not provide any specific guidance in relation to the question of whether retailer brand equity levels vary from one store category to another. The present research fills an important gap by demonstrating that retailer brand equity levels vary significantly between department store and specialty clothing store categories.

Details

Journal of Product & Brand Management, vol. 17 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 7 October 2014

Ronald L. Hess Jr and Lawrence Ring

The purpose of this paper is to better understand the unique competitive positioning characteristics of off-price retailers and how they compare to other types of retailers. The…

1458

Abstract

Purpose

The purpose of this paper is to better understand the unique competitive positioning characteristics of off-price retailers and how they compare to other types of retailers. The authors compare off-price and upscale off-price retailers with four major formats of retailers: first, discount department store/warehouse club retailers; second, moderate department store retailers; third, department store retailers; and finally, specialty department store retailers.

Design/methodology/approach

The paper employs a representative sample that was randomly drawn from four primary metropolitan cities in the USA. The data were collected using telephone interviews by a prominent, marketing research firm. A series of discriminant analyses were conducted to examine the data.

Findings

The findings of the paper indicate that the off-price formats were consistently positioned at extreme points along the price/value continuum, signifying the strongest value-orientation among the other retail formats. The authors also found that while the upscale off-price format followed the specialty department stores in terms of fashion. The results point to an important disadvantage of the off-price format – although strong on price/value, they often fall short on fashion and many other store attributes that may be important to luxury-oriented customers.

Research limitations/implications

The paper employed a sample from several cities collected using a telephone interview methodology within the US. Due to these limitations, the findings of this paper may be hampered by this methodology and not generalize to regions outside of the US. Future research should examine how the demise of most of the upscale off-price retailers and growth of flash web sites have changed the competitive structure of retailing.

Practical implications

The results demonstrate that the positioning of the off-price retail format is unique from other formats. The retail formats occupy distinct positions. The off-price retail format is strongly associated with the price/value position but only moderately fashionable to customers, especially when compared with the department and specialty department store formats. In contrast, the upscale off-price format, while also strongly positioned along the price/value continuum, is considered much more fashionable than the off-price retail format. In fact, the upscale off-price retail format only trails the specialty department store format in terms of fashion.

Originality/value

The unique characteristics of the off-price retail format and growing interest from upscale department stores underscores the need for a comprehensive understanding of the motives of the off-price shopper. This paper provides retailers with a more complete understanding of the store attributes that differentiate the off-price retail format from other major retail store formats. The overall objective of this study is to offer a comprehensive view of the positioning of off-price retailers compared with many alternative retail formats.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 10
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 13 April 2022

Bastian Mrutzek-Hartmann, Herbert Kotzab, Işık Özge Yumurtacı Hüseyinoğlu and Sascha Kühling

The retail sector in a lot of countries consists of many small and medium sized specialty retailers who face a high degree of dynamics and competition. Consequently, these…

1074

Abstract

Purpose

The retail sector in a lot of countries consists of many small and medium sized specialty retailers who face a high degree of dynamics and competition. Consequently, these companies also have to constantly evolve and develop resilient strategies that promise their future success. Hence, the purpose of this paper is to analyse the resource and capability bundle for operating as and transforming to a small and medium-sized enterprise (SME) omni-channel specialty retailer. Therefore, the authors followed the notions of the Resource-Based-View (RBV) and of the Dynamic-Capabilities-View (DCV).

Design/methodology/approach

To answer the authors’ formulated research questions, they applied an exploratory research method by conducting 12 semi-structured and guideline-based expert interviews from two countries.

Findings

The findings reveal a specific bundle of transformation resources and capabilities and important drivers for the implementation of an omni-channel strategy. Thereby, the human resources factor and the market as well as customer understanding play a decisive role. In addition, the authors have identified country-specific differences in the technological, logistical, product-specific and financial areas.

Practical implications

The results reflect the importance of qualified and well-trained staff for SME retailers to implement omni-channel strategies in alignment with a high level of service quality. Especially in the Covid 19 era, flexible structures and quick adaptability are essential to remain competitive. Nevertheless, everything should always be in line with the company's own philosophy.

Originality/value

The paper provides new insights into important resources and capabilities retailers need to focus on when implementing an omni-channel strategy. The paper concentrates in particular on the groups of SMEs and niche markets as well as examines country-specific differences in a developed and a developing country.

Details

International Journal of Retail & Distribution Management, vol. 50 no. 8/9
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 7 November 2016

Cristina Calvo-Porral and Jean-Pierre Levy-Mangin

The purpose of this paper is to address the following question: “Does purchase frequency influence consumer behaviour in the specialty food retailing setting?”, since purchase…

2363

Abstract

Purpose

The purpose of this paper is to address the following question: “Does purchase frequency influence consumer behaviour in the specialty food retailing setting?”, since purchase frequency is a consumer-based undertaken variable. For this purpose, the authors provide and empirically test a conceptual model focussed on specialty food retailing.

Design/methodology/approach

Data were collected through a structured questionnaire in the USA, gathering 592 valid responses and analysis was developed through structural equation modelling.

Findings

Findings indicate that satisfaction and loyalty towards specialty food stores are strongly influenced by consumers’ purchase frequency of specialty food products. Additionally, the findings support the moderating role of purchase frequency on the relationship between store service and satisfaction, as well as on the link store environment satisfaction.

Originality/value

Specialty food retailers should carry out marketing strategies focussing on consumer behaviour and segmentation could be developed considering purchase frequency.

Details

British Food Journal, vol. 118 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 September 2000

Ritu Lohtia and Ramesh Subramaniam

States that there is compelling evidence that the Japanese retail distribution system is changing. This study uses census data for ten years (1985 to 1994) to understand past…

1897

Abstract

States that there is compelling evidence that the Japanese retail distribution system is changing. This study uses census data for ten years (1985 to 1994) to understand past changes in the structure of the retail distribution system. To understand the likely changes to the distribution system in the future, data were collected from 136 Japanese manufacturers and retailers. Results suggest significant future changes in the number of retailers, specialty stores, general merchandise stores, discount stores, and non‐store retailing.

Details

Journal of Business & Industrial Marketing, vol. 15 no. 5
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 16 August 2010

Seong‐Jong Joo, Hokey Min, Ik‐Whan G. Kwon and Heboong Kwon

The purpose of this paper is to illuminate light on the assessment of operating efficiency of specialty coffee retailers from the perspective of socially responsible global…

3857

Abstract

Purpose

The purpose of this paper is to illuminate light on the assessment of operating efficiency of specialty coffee retailers from the perspective of socially responsible global sourcing. This paper evaluates the impact of socially responsible sourcing on the operating efficiencies of specialty coffee retailers before and after implementing fair‐trade practices and compares the operating efficiencies of fair‐trade coffee retailers to those of non‐fair‐trade coffee retailers.

Design/methodology/approach

The paper proposes data envelopment analysis (DEA) to measure the comparative efficiency of seven specialty coffee retailers, relative to prior periods and their key competitors. It develops the Charnes‐Cooper‐Rhodes (CCR) model that is designed to derive weights without their being fixed in advance. The CCR version of DEA is adopted to assess the impact of the coffee retailers' policy initiatives (i.e. fair‐trade practices) on their efficiency and measure the change over time (i.e. before and after fair‐trade practices) efficiency of the coffee retailers. As a post hoc DEA analysis, it also performs non‐parametric rank sum statistical tests for any discernable group differences between fair‐trade coffee retailers and non‐fair‐trade coffee retailers.

Findings

The study found that a group of coffee retailers committed to socially responsible sourcing (i.e. fair‐trade) practices tended to perform significantly better than the group which has yet to commit socially responsible sourcing practices with a concern over increased purchasing price. Also, it was found that a premium purchasing price paid to fair‐trade coffee beans did not undermine the coffee retailer's comparative operating efficiency despite its adverse impact on purchasing cost. In other words, a cost increase resulting from socially responsible business conducts might have been offset by the revenue increase resulting from favorable brand recognition attached to social responsibility.

Originality/value

This study is the first attempt to assess the impact of socially responsible sourcing practices on the multinational firms (MNFs) such as specialty coffee retailers' competitiveness and then investigate whether the MNF's commitment to socially responsible sourcing practices can be developed into its long‐term strategic weapon. In addition, it helps specialty coffee retailers formulate future global sourcing strategies by providing the detailed picture of how socially responsible sourcing can impact their competitiveness.

Details

The International Journal of Logistics Management, vol. 21 no. 3
Type: Research Article
ISSN: 0957-4093

Keywords

Article
Publication date: 20 September 2010

Takuya Urakami and Xueying Wu

The purpose of this paper is to highlight two important strategies (private label strategy and specialty store strategy) of the Japanese wholesale apparel market and then to…

1862

Abstract

Purpose

The purpose of this paper is to highlight two important strategies (private label strategy and specialty store strategy) of the Japanese wholesale apparel market and then to clarify the characteristics of those apparel wholesalers who own or intend to establish specialty private label stores.

Design/methodology/approach

A questionnaire survey was carried out on 3,008 apparel wholesalers in Japan and probit regression analyses were applied to identify what types of apparel wholesalers already own or whether they intend to establish specialty private label stores.

Findings

The main findings are as follows: large‐scale apparel wholesalers tend to own specialty private label stores but these wholesalers experience a worse financial outcome; apparel wholesalers with brand strength tend to possess their own specialty stores; and apparel wholesalers, who do not currently own specialty stores, plan to strengthen their brands in order to take advantage of apparel distribution channels.

Originality/value

Because of a lack of published data, no empirical studies have investigated the effectiveness of private label or specialty store strategies developed by Japanese apparel wholesalers. The present study has sought to address this problem by conducting questionnaire surveys with all Japanese apparel wholesalers and has, therefore, been able to clarify the situation regarding survival in the apparel market by considering those apparel wholesalers that already own or intend to establish specialty private label stores.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 14 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 1 January 2006

Ravi Pappu and Pascale Quester

The objective of the present research is to examine the relationship between consumers' satisfaction with a retailer and the equity they associate with the retail brand.

14946

Abstract

Purpose

The objective of the present research is to examine the relationship between consumers' satisfaction with a retailer and the equity they associate with the retail brand.

Design/methodology/approach

Retail brand equity is conceptualized as a four‐dimensional construct comprising: retailer awareness, retailer associations, retailer perceived quality, and retailer loyalty. Then the associative network memory model is applied from cognitive psychology to the specific context of the relationships between customer satisfaction and consumer‐based retailer equity. A survey was undertaken using a convenience sample of shopping mall consumers in an Australian state capital city. The questionnaire used to collect data included an experimental design such that two categories of retailers were included in the study: department stores and specialty stores, with three retailers representing each category. The relationship between consumer‐based retailer equity and customer satisfaction was examined using multivariate analysis of variance.

Findings

Results indicate that retail brand equity varies with customer satisfaction. For department stores, each consumer‐based retailer equity dimension varied according to customer satisfaction with the retailer. However, for specialty stores, only three of the consumer‐based retailer equity dimensions, namely retailer awareness, retailer associations and retailer perceived quality, varied according to customer satisfaction level with the retailer.

Originality/value

The principal contribution of the present research is that it demonstrates empirically a positive relationship between customer satisfaction and an intangible asset such as retailer equity.

Details

Journal of Product & Brand Management, vol. 15 no. 1
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 1 August 1996

Alan Millington

Presents theoretical and methodological considerations and techniques which bear directly on the valuation of retail properties in Australia and, to lesser extents, the UK and the…

2133

Abstract

Presents theoretical and methodological considerations and techniques which bear directly on the valuation of retail properties in Australia and, to lesser extents, the UK and the USA. Surveys the Australian retail sector in terms of its overall significance for the national economy as well as the relative performance of the sector’s constituents. Considers the current domination of the sector by the regional and local shopping centres and the correlative decline in importance of retail outlets in traditional shopping streets. Contends that the dominance of shopping centres has produced an oligopolistic situation with regard to the supply of retail space in regional shopping centres because of the high regard in which such centres are held by major investing organizations. Despite the ability of shopping centres to produce income flows with apparently substantial year‐by‐year increases, this trend has been bucked in recent years by below replacement cost sale prices achieved by a number of shopping centres. Raises the crucial question of which factors should be considered most influential by valuers in assessing the capital worth of retail properties. Provides exemplary calculations by which realistic assessments are achievable. Casts a critical eye over entrenched “axioms” of the trade, such as that retail tenants can pay increased rents annually regardless of economic considerations and irrespective of the actual profitability of their retail activities. Considers the difficulties which now beset the position of specialty retailers in relation to the shopping centres in which they rent space. Argues for the importance of partnership relationships between landlords and tenants and predicts that the constant quest to maximize the rentals of individual retail outlets within shopping centres may seriously threaten the long‐term security of those centres. Presents recommendations for improving the prospects of successful trading by shopping centres against a consideration of potential developments of other purchasing means (warehouse retailing, TV retailing and catalogue shopping). Concludes that many shopping centres currently regarded as prime investments may appear less attractive when reconsidered in the light of the developments here outlined.

Details

Journal of Property Valuation and Investment, vol. 14 no. 3
Type: Research Article
ISSN: 0960-2712

Keywords

Article
Publication date: 30 January 2009

Patricia Huddleston, Judith Whipple, Rachel Nye Mattick and So Jung Lee

The purpose of this paper is to compare and contrast customer perceptions related to satisfaction with conventional grocery stores as compared to specialty grocery stores. The…

11243

Abstract

Purpose

The purpose of this paper is to compare and contrast customer perceptions related to satisfaction with conventional grocery stores as compared to specialty grocery stores. The study examines store attributes of product assortment, price, quality, and service in order to determine which attributes have the greatest impact on store satisfaction for each store format.

Design/methodology/approach

A mail survey was sent to a sample of specialty and conventional grocery store customers. The ten state sample was drawn from US households located in postal (ZIP) codes in areas where national specialty stores (e.g. whole foods) were located.

Findings

Perception of satisfaction were higher among specialty grocery store customers compared to conventional grocery store customers. For both store formats, store price, product assortment, service and quality positively influenced satisfaction. Stepwise regression indicated that each store attribute contributed differently to store satisfaction for conventional and specialty store formats.

Research limitations/implications

The results demonstrate that price, product assortment, quality, and employee service influence store satisfaction regardless of store type (conventional stores or specialty stores). However, the degree of influence of these attributes varied by store type. The results imply that while specialty store shopper satisfaction characteristics are clearly delineated, conventional store shopper characteristics are more difficult to pinpoint. Research limitations include a sample that is more highly educated and has higher incomes than the average American household.

Originality/value

Despite the growth of new product categories and new industry players, few studies have investigated customer satisfaction within the retail food industry. Comparisons of specialty and conventional food stores are equally scarce.

Details

International Journal of Retail & Distribution Management, vol. 37 no. 1
Type: Research Article
ISSN: 0959-0552

Keywords

1 – 10 of over 2000