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The purpose of this paper is to identify, operationalise, and test a knowledge management model in the context of electroacoustic and mixed music preservation. This operationalisation intends to provide an interdisciplinary framework for the specification of meaningful usability for idiosyncratic technological artefacts build up during the creative process of these works.

The design of the questionnaire was based on semi‐structured interviews with seven composers. The resulting questionnaire was used for an online survey targeting composers registered at electroacoustic and mixed music online associations. Data were collected from 33 composers.

This article demonstrates the relevance of Boisot's knowledge management model in order to categorize the knowledge involved during the creative process of electroacoustic and mixed music with spatialisation.

In terms of Boisot's model operationalisation, the authors identified limitations with regards to composers' ability to discriminate between different levels of abstraction and diffusion. Since multiple agents, both human and non‐human, are involved in the creative process of electroacoustic and mixed music, further studies should address their interaction throughout the creative process.

Based on the findings of the survey, the authors propose the concept of significant knowledge as an extension of significant properties in order to provide a meaningful usability of digital objects. Since similar technologies are used in theatre, dance, and fine arts, the authors expect this research to benefit the artistic community at large in terms of preservation.

Because the voice-to-technology (V2T) encounter remains under-theorised, the purpose of this paper is to overcome this gap by investigating customers use of the interactive voice response (IVR) system and “the customer journey” through the call centre service system.

From an interpretive study of a UK call centre, the metaphorical aspects of language used to represent the service process are analysed, accompanied by an examination of how the servicescape dimensions of spatial layout and signs are constituted in the call centre service process, and the resulting implications for virtual-aural navigation.

Despite no physical movement, customers represent their experience of navigating “through” the service process in spatial terms. Therefore, understanding precisely how servicescape dimensions are reconfigured within the virtual-aural setting of the call centre is necessary to appreciate customer experience of V2T but also voice-to-voice (V2V) encounters. The call centre servicescape lacks a spatial representation of layout and signs that would conventionally support navigation and purposeful movement.

Despite observing live calls, direct interaction with customers was not possible. The paper was based upon a single case study, and the hermeneutic focus on understanding and meaning meant that the study did not emphasise the quantification of phenomenon. Therefore, further research on virtual navigation is required.

Problematic V2T encounters compromise the quality and efficiency of service provision. A visual representation of the IVR system may possibly support V2T encounters, while encouraging customer service advisors to act as “guides” during V2V encounters may reduce problems emerging from V2T encounters.

First, an original theorisation of the customer experience of the V2T encounter is provided through the theoretical notion of spatialisation metaphors. Second, a preliminary conceptualisation of the call centre servicescape is developed, which shows how spatial layout and signs are reconfigured and represented in this virtual-aural setting.

This chapter presents an overview of the Brazilian regional media groups that are characterized by cross-ownership of media outlets in the four main reference platforms for news coverage: daily print, radio, broadcast television, and Web.

The research uses institutional documents to explore the history and operating mode of the groups that own the 50 best-selling newspapers in the country. The theoretical approach is guided by the notion of “spatialization” applied to business communication by Vincent Mosco, and by the concepts of “region,” “regionality,” and “regionalization” based upon authors aligned with the critical thinking approach in the field of geography.

The study identifies the multiple geographical scales at which these groups operate, as well as their dominant business models and the sources of their owners’ capital. Based on this analysis, it argues that the variables which are applied to the large-circulation media at a national level cannot be automatically transferred to the regional and local levels.

The study of regional media reveals a landscape that has not received adequate attention from communications researchers worldwide. It also points to problems which deserve more investigation and elaboration. This represents a new challenge for media studies, for the political economy of communication, and for the nascent field of geography of communication.

This chapter provides a distinctive and nuanced approach to the Brazilian media system. It can inspire other studies on regional communication which take into account the specificities of their geographic scales.

Reviews of Ground Zero, New York on TripAdvisor show a diversity of interpretations. Amidst the cacophony of voices, there is communication and a semblance of community. This sense of community—despite the lack of strong coherent and consistent views, a plethora of diverse topics, and heterogeneous perspectives—is brought together and built on chronotopic (time–space) structures. Drawing inspiration from Bakhtin’s chronotopes, this chapter shows how spatial and temporal structures are negotiated. The negotiation processes demonstrate that tourists now have a global platform to communicate and are able to stake claims of legitimacy to interpreting foreign heritage. Thus tourists are layering new meanings on historical sites and are contributing to the rewriting of local histories, all as part of glocalization.

Hybrid structures are emerging in the leisure sector that are neither museums nor amusement parks, but which borrow elements from both. Dedicated to the exploration of a cultural theme (cultural heritage, ecosystems and historic events), they use experiential marketing levers to entertain large publics while at the same time pursuing the cultural integrity of heritage. This study aims to examine how visitors perceive and experience the offer proposed by these hybrid museums and how they manage the dual (cognitive and sensorial) stimulation. The authors then consider the extent to which the experiential levers used to dramatize these venues help to deliver a unique experience.

The authors developed a qualitative approach based on a case study methodology. The authors first selected the case studies (the Cité du Vin – a wine museum in Bordeaux, France and the Cité de l’Océan – a museum dedicated to the ocean at Biarritz, France) and analysed them from two angles. The authors began by examining the managerial perspective from secondary data to identify the experiential levers used by providers and the promises made to visitors in terms of experience. The authors then analysed the visitors’ experiences through a netnographic approach. The data were drawn from visitor reviews of their experience as posted on Tripadvisor.

The authors show that hybrid museums manage to provide visitors with edutainment value, but the promise made by managers for a memorable experience by way of an immersive journey is not kept. The authors demonstrate that a hybrid museum environment contains certain elements that prevent visitors from enjoying immersion. More specifically, the authors note issues regarding the way the theme is expressed through spectacular buildings, the way visitors are free to choose their visit and the scenarization presented through digital devices. The authors also show that hybrid museums are perceived largely as traditional museums and so are subject to culturally-established preconceptions.

This contribution concerns a topic that has drawn little attention in the marketing literature, namely, hybrid museums. The authors adopted a qualitative methodology from the perspective of both the provider and the consumer to gain a global understanding of the hybrid museum. The data were analysed using a manual thematic analysis, completed with a QDAS to support the findings.

The most common methodology to estimate erosivity is using rainfall data obtained from rain monitoring stations. However, the quality of this estimation may be compromised due to low density, operational problems and maintenance cost of rainfall monitoring stations, common problem encountered in developing countries such as Brazil. The objective of this study was to evaluate the applicability of pluviometric data obtained by TRMM satellite images for the spatiotemporal characterization of erosivity in the state of Espírito Santo (Brazil).

For this, rainfall data and annual and monthly erosivities of 71 rainfall stations were statistically compared with those from TRMM images.

For this, rainfall data and annual and monthly erosivities of 71 rainfall stations were statistically compared with those from TRMM images. The estimate proved that TRMM is efficient since the NSE values were higher than 0.70 and the coefficient of determination was higher than 0.77 for monthly and annual erosivities, but in most months and yearly, erosivity was overestimated.

The use of satellite images to estimate rainfall allowed the spatial representation over time (months) of the oscillating degree of erosivity in the state of Espírito Santo (Brazil). The spatialization may provide an identification of areas and periods in which are essential for the implementation of land use management in order to minimize environmental problems related to soil loss.

The technique applied may be an alternative to overcome common problems on rainfall monitoring station, such as low density, low data reliability, high manutention and maintenance cost and operational problems.

This chapter argues that the process of imagination is molded by the intersecting notions of space, time, and measurements. It shows that economic spaces are shaped by notions of particular space-time held by historical actors and by imaginations of their past and future fictional spaces. The case study of colonial period South Asia examines how financial accounting and other measurements were co-opted to give form to future “fictional” expectations. South Asian economic spaces are shown to be the locus for control and dominance of future economic relationships, which were visualized in particular ways by the colonial rulers.

A conclusion reached is that economic spaces are not just enclosed spaces within borders where economic activity occurs shaped by the dominant culture and economy of a state. The economic spaces in colonial India were sites of economic conflict and violence, where contesting notions of economic time collided, and where widely contrasting economic futures were imagined. Indian nationalists looked into the past to spur their imagination of a different future for India. In fact, the conflict or violence that was part of the recasting of India’s national economic space was not entirely between racial groups (European colonists and native Indians) or strictly between economic classes (bourgeoisie upper castes and proletariat lower castes). Contrary expectations amongst the nationalists themselves are apparent. The process of imagination reveals the ensemble of cultural, social, and technical practices that actors used to give form to fictional expectations of the future and the spatialisation of economic spaces.

Canada's rural economy today is a dynamic source of economic growth and jobs are available in the natural resource extraction, manufacturing, agri-food and service sectors, yet despite this relatively favourable outlook, a profound socio-economic transformation is taking place. Within Ontario, the nation's largest and most economically diversified province and the focus of this study, the agri-food sector seeks new ways to deal with heightened competitive pressures and unstable commodity prices, in part by securing a relatively inexpensive and reliable labour force, while transnational auto-parts firms have looked increasingly to small town Ontario as fertile ground to transplant new ‘flexible’, niche manufacturing facilities. This multifaceted process has had a distinct impact on the regional economy, migratory labour flows and community social dynamics. As Harvey (1996) makes note, the effects of capital's re-spatialization have been uneven, and the state's role in this process contradictory, simultaneously facilitating capital mobility while regulating labour's (im)mobility (see also, Peck, 1996; Antonio & Bonanno, 2000). This chapter presents research findings and examines the impact of capital/labour flows on the changing character of three small communities in the heart of rural south-western Ontario – Bradford, Strathroy and Tillsonburg – with a particular focus on the conditions under which migrants and immigrants are socially included and excluded from the communities where they work. Based on these case studies, I argue that while small town Canada has managed to benefit partially from opportunities linked to a globalizing economy, the formal and informal means of socially incorporating this new transnationalized labour force is lagging significantly behind, reflecting in fact a regressive turn in Canadian labour-market regulation, while the concern for sustainable community development is largely ignored.

Building on Kavaratzis and Hatch’s (2013) identity-based place branding model, this paper aims to explore the spatial and social dimensions of the place brand identity formation process and how residents used social media to participate in the process of shaping a city brand during a crisis.

Adopting an interpretive and social constructionist approach, this study analyses a sample of 187 short videos created and posted by Wuhan residents on the social media app Douyin during a COVID-19 lockdown. The authors read the videos as cultural texts and analysed underlying social processes in the construction of place brand identity by residents.

This study develops an adapted conceptual model of place identity formation unfolding in four sub-processes: expressing, impressing, mirroring and reflecting, and each sub-process subsumes two dimensions: the social and the spatial. In addition, this study empirically describes how residents participated in place branding processes in two ways, namely, their construction of city brand identity via communicative practice and their exertion of changes to a city brand during a crisis. The model reveals how place brands emerge and can be transformed.

This paper amplifies Kavaratzis and Hatch's (2013) identity-based place branding model by testing it in an empirical study and highlighting the social and spatial dimensions. This paper contributes to research about participatory place branding by exploring how residents participated in the place branding process. This study analysed short videos on social media, a new communication format, rather than textual narratives dominating past studies.