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Article
Publication date: 15 May 2017

Matevz Juvancic and Spela Verovsek

Spatial identity is an important constituent of general cultural identity in that it provides its share of continuity, sustainability, character and inertia. The purpose…

Abstract

Purpose

Spatial identity is an important constituent of general cultural identity in that it provides its share of continuity, sustainability, character and inertia. The purpose of this paper is to trace spatial identity’s formulation, reflection and perception within the mainstream media. The authors are particularly interested in spatial identity’s general aspect, consisting of architectural and other elements that give spatial character to places, making them both common and recognisable at the same time. The proposed spatial identity presence index is one of the indicators through which stakeholders in cultural heritage management could monitor, and even manage, the public perception of built heritage’s wider context.

Design/methodology/approach

The research seeks wider relevance through the development of new methodology that combines web search services, visual data quantification, and data mining methods, and compares this with expert opinion. The research methodology is showcased and established in terms of the connection between the fundamental work in relation to Slovenian architectural landscapes from the pre-internet era and spatial identity’s web reflection as broadcast and collectively co-shaped by the internet-permeated society more than 20 years after the internet’s inception.

Findings

The findings indicate that results based on expert opinion and results acquired by counting spatial character carrier elements are aligned.

Originality/value

The introduced index of web-sourced spatial identity presence measures web-projected spatial characteristics in selected settlements. It is applicable in similar cases where the existing body of work on local spatial identity allows it, and can be used for comparative purposes. It also has social, economic and political connotations.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 7 no. 2
Type: Research Article
ISSN: 2044-1266

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Article
Publication date: 15 March 2011

Gerhard Mahnken

The purpose of this paper is to discuss communicative problems and perspectives in the branding‐process of a metropolitan region. It pursues the question of how intended…

Abstract

Purpose

The purpose of this paper is to discuss communicative problems and perspectives in the branding‐process of a metropolitan region. It pursues the question of how intended place politics and non‐intended socio‐spatial developments impact the process of place branding for Germany's capital region Berlin‐Brandenburg. The metropolitan region is here discussed as a special type of place identity. This type follows wider trajectories. There seems to be a lack of knowledge in how to manage a metropolitan identity.

Design/methodology/approach

The paper focuses on theoretical and practical perspectives of metropolitan place branding. A methodological approach to this case with the research approach public branding was developed by the Leibniz‐Institute for Regional Development and Structural Planning (IRS) in Erkner, Germany.

Findings

Berlin, as an urban space of international significance, continues to stand in a direct spatial and functional relation to the structurally weak areas of the surrounding federal state of Brandenburg. As a consequence, the most diverse array of trajectories, resources, infrastructures, lifestyles and spatial interpretations demand new answers for place branding in metropolitan regions as future spaces of identity. The providing and conceptual integration of intermediaries in the field of knowledge‐based institutions plays a fundamental role in the spatial arrangement.

Research limitations/implications

The paper asks for the preconditions to generate public brand‐knowledge. This knowledge is seen as the key factor for communicative re‐constructions and for identity building in disparate social spaces.

Practical implications

The deliberations try to give answers to the discussion of how far metropolitan place branding, as a worldwide future marketing prospect, can integrate old and new conceptual ideas about handling metropolitan disparities. The deliberations also implicate the question to what extent persuasive strategies for metropolitan brands have to observe limits. In this understanding, the paper gives five recommendations for place managers.

Social implications

Processes of identity formation in social spaces follow certain comprehensive strategic paths and local particularities, whose concurrence becomes an object of metropolitan branding.

Originality/value

A relationship between governance and branding discourses within spaces of identity is discussed. It is here a matter of the fundamental question, namely, under which internal conditions social actors develop a spatial brand in a metropolitan region.

Details

Journal of Place Management and Development, vol. 4 no. 1
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 9 July 2020

Ahamd A. Alhusban and Safa A. Alhusban

The purpose of this paper is to define the identity, city identity and architectural identity; to review, analyze and synthesize different pieces from literature to…

Abstract

Purpose

The purpose of this paper is to define the identity, city identity and architectural identity; to review, analyze and synthesize different pieces from literature to explore and define the factors that shape the city identity; to define the strategies of hybridization process that can be used to re-locate (re-define) the city identity; to examine the most effective factors that shape the identity of Amman city from various perspectives, to examine the relationships/interrelationships between all the factors that shape any city identity from the designers’ perspective, finally, to apply the strategies of hybridization process to re-locate (re-define) Amman’s city identity.

Design/methodology/approach

This research used two research methods to collect data as follows: literature review, content analysis and face-face questionnaire. Descriptive statistics were used to examine the most effective factors that shape the Amman’s identity from different perspectives. The Pearson product-moment correlation coefficient (Pearson r) was computed to assess the relationships between all factors that shape the identity of any city from the perspective of Jordanian designers and experts.

Findings

This research concluded that the factors that shape the city identity are cultural factors (socio-cultural, historical, economical and globalization factors), environmental factors (geographic, climate and building materials factors) and urban and architectural factors (spatial design organization, architectural style, open spaces and parks, urban structure factors). Additionally, the six urban development factors that responsible for the hybridization process in a city are new architectural typology and new special configuration, urban edges and hybrid textures, public hybridization open spaces, roads highway-scapes, urban redevelopment through super sites by star architects and downtown urban developments. This research found that there are different perspectives about the definition and factors that shape the identity of Amman’s city because of differences in cultures, experiences, knowledge, education level and personal preferences. The city identity is not a constant concept. It is changed according to time, place, people, culture, global trends, economic status and experience. Moreover, the correlation results revealed that the relationships/interrelationships between all the factors that shape the identity of any city have strong/very strong positive linear associations and significant relationships (r > 0.89).

Practical implications

Greater Amman Municipality (GAM) should provide a vision to redefine the identity of Amman city and control over the development pressure, built form and image of the city. This vision should be based on research, analysis and adoption of the most effective road map. GAM and all stakeholders should establish and enforce using specific architectural styles, urban design guidelines, building codes, policy tools and land use regulations to re-define the city identity. GAM should review, assess, approve and supervise all development projects through all design and construction phases especially in sensitive areas. GAM should focus on building capacity, empower its architects and planners, and re-organize (re-structure) their units and administrations especially planning and licensing departments to improve the city image and guide development. This research recommended that architects should design new, diverse and innovative architectural concepts, typologies and spatial configurations. Rapid development and new edges should be planned, designed and managed from the parts to the whole. The heterogeneous landscape and everyday activities will improve the vitality of urban and open public spaces and form of public culture. Architects and star architects ought not to make a clear and sharp separation between old and new development, architectural styles and typologies. Architects and urban designers ought to design hybrid physical urban environments, urban morphology, urban multi-functional activities, mix-use buildings, open spaces for social life, street patterns and furniture, squares, architectural style and typologies, spatial connectivity, green spaces and landscape entities. The designers and planners should consider how to create a city for living, working and recreation.

Originality/value

This research defined the identity, city identity, architectural identity and the factors that may shape the city identities. This research proposed and used the hybridization process as a tool to re-locate (re-define) the identity of Amman city and any city to be more obvious. Additionally, this research examined the relationships/interrelationships between the factors that shape the city identity.

Details

Journal of Place Management and Development, vol. 14 no. 2
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 6 April 2007

Andrew Gorman‐Murray

For geographers doing qualitative research, autobiographical narratives offer a discrete avenue into life experiences, everyday lived geographies, and intimate connections…

Abstract

For geographers doing qualitative research, autobiographical narratives offer a discrete avenue into life experiences, everyday lived geographies, and intimate connections between places and identities. Yet these valuable sources remain mostly untapped by geographers and largely unconsidered in methodological treatises. This article seeks to elicit the benefits of using autobiographical data, especially with regard to stigmatised sexual minorities in Western societies. Qualitative research among gay men, lesbians and bisexuals (GLB) is sometimes difficult; due to the ongoing marginalisation experienced by sexual minorities in contemporary Western societies, subjects are often difficult to locate and reticent to participate in research. But autobiographical writing has a long history in Western GLB subcultures, and offers an unobtrusive means to explore the interpenetration of stigmatised sexuality and space, of GLB identity and place. A keen awareness of the power of geography of spaces of concealment, resistance, connection, emergence and affirmation underpins the content and form of GLB autobiographical writing. I demonstrate this in part through the example of my own research into gay male spatiality in Australia. At the same time we need to be aware of the generic limitations of autobiographies. Nevertheless, this article calls for wider attention to autobiographical sources, especially for geographical research into marginalised groups.

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Article
Publication date: 1 December 2019

Adel M. Remali, Ashraf M. Salama and Florian Wiedmann

South Asian communities have lived in Scotland since the late nineteenth century, experiencing a substantial growth in the post-war period. This paper contributes a new…

Abstract

South Asian communities have lived in Scotland since the late nineteenth century, experiencing a substantial growth in the post-war period. This paper contributes a new understanding of the spatial practices of South Asian communities in the city of Glasgow based on statistics and surveys. The authors aim to address the gap in literature by analysing patterns of location and trends across the city region over the census period of 2011. The study furthermore integrates a walking tour assessment generated by checklists and a recording scheme. The attributes of cultural identity, economic diversity and socio-spatial practice of six urban spaces within three selected neighbourhoods are examined. Two urban spaces were chosen from each neighbourhood to interpret the diversity of land uses along each case study and the social interaction as well as economic activities of South Asian residents. This suggests that the idea of a coherent 'Asian community' obscures differences and generates assumptions regarding residential behaviour and 'in-group' identities. The research, therefore, provides an enhanced understanding of how these distinctive communities interact with a built environment, which has not been designed to cater certain spatial practices.

Details

Open House International, vol. 44 no. 4
Type: Research Article
ISSN: 0168-2601

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Article
Publication date: 15 March 2011

Ares Kalandides

The purpose of this paper is twofold: on the one hand, it is to contribute to a sound conceptualization of the notion of place identity in the context of geographical…

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Abstract

Purpose

The purpose of this paper is twofold: on the one hand, it is to contribute to a sound conceptualization of the notion of place identity in the context of geographical spatial approaches; on the other, it is to show the implications this has in place branding research.

Design/methodology/approach

First, the paper draws from place branding literature to point out the lack of a conceptualization of place identity, second, it presents the case study of Prenzlauer Berg to show how place identity is constituted. Finally, these findings are linked to literature about the constitution of space and place.

Findings

The concept of spatial identity suffers under the anthropomorphism of the term identity. Only in a sound conceptual framework and through a method mix it is possible to understand how the specificity of space is constituted.

Research limitations/implications

The case study that is the base of this conceptual paper is a neighbourhood. There is a need to further discuss the issue of scale, i.e. whether the same rules apply for cities, regions or nations.

Practical implications

Place branding/marketing is often based on a fuzzy notion of place identity. The above non‐essentialist approach of this identity deeply questions both the legitimacy and the efficiency of any place branding strategy. It thus asks for more sophisticated analytical methods by policy makers and consultants alike.

Originality/value

Conceptualization of spatial identity is a rather vague concept and, though it is often used as a point of departure for several issues, it is usually taken for granted. This paper offers a new systematic approach to the disambiguation of the concept.

Details

Journal of Place Management and Development, vol. 4 no. 1
Type: Research Article
ISSN: 1753-8335

Keywords

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Article
Publication date: 1 March 2019

Leandro Madrazo

The urban renewal process in neighbourhoods with well-rooted communities often reveals the ties between people and spaces, and highlights the inextricable links between…

Abstract

The urban renewal process in neighbourhoods with well-rooted communities often reveals the ties between people and spaces, and highlights the inextricable links between social and physical structures. The residents of three neighbour-hoods in the city of Barcelona–Trinitat Nova, Plus Ultra and Vallcarca–have endured and fought against the threat of radical urban renewals planned by the municipal authorities for decades, and their efforts have only recently been rewarded with the acceptance of their demands by local administrations. In this period, residents organized themselves to defend their vision of the place against official plans, a vision which was a collective construction of personal memories and historical evidences. In the PROHABIT research project, we have undertaken an interdisciplinary study, involving architects-planners and social and environmental psychologists, to understand the process of construction of a sense of community and place identity in three neighbourhoods. The study has highlighted the need to overcome the divisions between social sciences and design disciplines, between the real world of experience and the abstract world of design thinking. In this regard, the work conducted in this project offers some insights into the need to create a holistic understanding of today's urban environment, and how architects and planners need to develop skills and methods to enable them to form part of the open and participatory planning systems which our contemporary urban environments demand.

Details

Open House International, vol. 44 no. 1
Type: Research Article
ISSN: 0168-2601

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Article
Publication date: 14 March 2016

Eduardo Oliveira

The purpose of this paper is to critically explore the role of place branding, specifically at the regional scale, as an instrument for the attainment of strategic spatial

Abstract

Purpose

The purpose of this paper is to critically explore the role of place branding, specifically at the regional scale, as an instrument for the attainment of strategic spatial planning goals. It also aims to contribute to the academic debate on place branding by discussing its relevance and effectiveness in supporting economic and social spatial realignment through civic participation and the shaping of clearly envisioned agreed futures.

Design/methodology/approach

Exploratory in nature, this paper’s theoretical exploration is developed by detailing relevant findings from a case study on the significance of a regional branding initiative, integrated in a wider planning strategy for northern Portugal (NUTS II). In conducting this exploratory research, primary data were gathered through 16 in-depth, semi-structured interviews with key regional actors and organizations with a stake (and expertise) in the region.

Findings

Findings show the key strategic domains in which the region excels. These domains could fuel a potential regional branding initiative. However, the key regional actors interviewed agree that the diverse and fragmented regional assets and the socioeconomic scenario all require and yet hinder regional coordination efforts. In addition, territorial reorganization and the definition of a regional economic model, plus decentralization of decision-making and the establishment of leadership, are imperative for the effectiveness of a regional branding strategy aligned with the ongoing strategic spatial planning initiatives.

Practical implications

Managerial implications of integrating the opinions and perspectives of regional actors into a potential place-branding initiative as strategic spatial planning instrument include improving socio-spatial and spatial-economic condition of the region and envisioning shared futures.

Originality/value

By guiding the thoughts of scholars, practitioners and policymakers towards a strategic spatial planning approach to place branding, the paper contributes to the advancement and maturation of the place-branding field, by lending a more strategic approach and geographical/spatial consciousness to the process of place branding. The paper also sheds light on the challenges and complexity of branding regions, a scale of analysis seldom explored in place-branding literature.

Details

Journal of Place Management and Development, vol. 9 no. 1
Type: Research Article
ISSN: 1753-8335

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Book part
Publication date: 13 April 2021

Myriam Fotou

Migration has a strong political significance and a crucial constitutive role for identity. The liminal status and exclusion of migrants delimits the inside/outside of…

Abstract

Migration has a strong political significance and a crucial constitutive role for identity. The liminal status and exclusion of migrants delimits the inside/outside of political communities and allows for the constitution and coherence of identity. Migration is also a challenge: while it is often presented as a managerial issue related to states’ economic and labour considerations, it essentially challenges and undermines their national and cultural self-image. Migration management also reflects the values and qualities communities identify in themselves; thus immigration policies put communities and states to the test for the way such values are upheld. This contribution explores migration’s constitutive role for European identity and the challenges it presents it with. Explaining the securitisation of migration management in Europe and its racial and dehumanising characteristics, it argues that the two-tier human rights system created in the European space affecting migrants undermines European identity value claims and threatens to undo them. It claims that the time has come to acknowledge European identity’s historical constitution in colonialism, and to envisage it as a fluid, open-ended project accommodating in earnest racial and cultural diversity, pluralism and difference.

Details

Political Identification in Europe: Community in Crisis?
Type: Book
ISBN: 978-1-83982-125-7

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Article
Publication date: 26 July 2011

Martin Boisen, Kees Terlouw and Bouke van Gorp

The purpose of this paper is to strengthen the conceptual understanding of place brands and place branding by exploring to what extent place branding implies a level of…

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2200

Abstract

Purpose

The purpose of this paper is to strengthen the conceptual understanding of place brands and place branding by exploring to what extent place branding implies a level of selectivity and how this relates to the layering of spatial identities.

Design/methodology/approach

A conceptual approach has been taken in this paper to provide an analytical conceptualisation of place branding to guide future empirical studies. The research, and the resulting paper has been structured around a progressive discussion of place as concept, of place brands as limited forms of geographical representations and of place branding as a highly selective process.

Findings

Places are highly complex and cannot simply be understood as spatial entities within a closed hierarchical, territorial‐administrative system. Places only exist when they have an audience, and the resulting spatial identities often overlap, contradict or complement each other across existing territorial‐administrative levels. The rise of new forms of spatial identities results in new “places”, and all places can be seen as having or being brands. The notion of place branding implies market segmentation and a certain level of power to exercise control by selecting target groups and formulating policy, strategy and undertaking action.

Research limitations/implications

In future empirical and conceptual research concerned with place branding the inherent selectivity of place branding should be given more attention. The ends to which place branding is used as a means should be paid more attention in both policy (practice) and science (theory).

Originality/value

This paper contributes to the understanding of the metaphorical translation of branding and marketing towards places and spaces.

Details

Journal of Place Management and Development, vol. 4 no. 2
Type: Research Article
ISSN: 1753-8335

Keywords

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