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The purpose of the current study is to investigate the possible existence of a synergistic effect of internationalization and corporate social responsibility (CSR) on a firm’s value performance.

To empirically test the argument, this study analyzed data from 40 US-based publicly traded restaurant companies (251 observations) from 2000 to 2011 by performing a two-way fixed-effects model.

This study’s findings support the hypothesis that when implemented simultaneously, internationalization and CSR have a negative synergistic impact on a restaurant firm’s value performance.

Restaurant managers might need to inquire thoroughly into the timing and content of CSR investment strategies while entering into new international markets. Restaurant executives may additionally need to focus more on effective risk management than other issues (e.g. growth or reputation) when developing both internationalization and CSR strategies simultaneously.

By suggesting and demonstrating a negative synergistic effect of internationalization and CSR on a firm’s value, this study presents new and unique insights into previous research regarding the combined effect of the two strategies.

The purpose of this study is to examine young consumers’ financial behavior (e.g. saving) and pro-environmental behavior (i.e. reduced consumption and green buying) as effective proactive strategies undertaken in the present to satisfy materialistic values and maximize well-being.

The study is based on an online survey among a panel of young American adults (N = 968).

The study finds a positive effect of materialism on personal well-being and negative effects on financial satisfaction, proactive financial coping and reduced consumption, but no effect on green buying, a separate and distinct pro-environmental strategy. Both proactive financial coping and reduced consumption are positively associated with subjective well-being.

Future research should re-examine conceptualizations of materialism in the context of climate change and the meaning of possessions in the global digital economy; studies could also focus on the specific well-being effects of reduced consumption and alternative pathways to align materialistic and environmental values.

Consumer education should look to models of financial education to demonstrate how limited natural resources can be managed at the micro level to enhance consumers’ subjective well-being, as well as reduce resource strain at the macro level.

Key contributions are the examination of materialism and consumption in the dual contexts of financial and environmental resource constraints and the effects of these key macro-social phenomena on consumers’ perceived well-being. Another study highlight is the differentiation of two strategies for proactive environmental coping, of which only one, reduced consumption, increased personal well-being and decreased psychological distress.

This study aims to focus on the role of hashtags as a symbol of community membership and examine the effect of branded hashtag community identification (BHCI) on BH engagement. The authors further examine two paths to BHCI (i.e. identity- and bond-related antecedents) and the moderating role of self-brand connections (SBCs).

An online survey was conducted with consumers who had participated in BH campaigns (N = 405). Data were analyzed using structural equation modeling.

Identity-related (actual self-congruence) and bond-related (group similarity and group receptivity) antecedents positively influence BHCI and further BH engagement. The relative importance of identity- and bond-related antecedents on BHCI varies by consumers' SBCs.

This study provides a new approach to understand BH engagement by focusing on the social identity communication aspect of hashtags.

The purpose of this paper is to provide a benchmark for hotel operators to understand in-room technology trends and the impact of in-room technology on business performance.

The survey questions are based on existing literature and suggestions from the American Hotel and Lodging Association Technology and E-commerce Committee. The authors collected 206 usable samples from managers, vice presidents, presidents, owners and executives from hotel companies and utilized cross-tab analysis and multiple regression analysis.

The results demonstrate that installing specific in-room technologies can have a significant effect on enhancing the customer experience and increasing revenue. The study also presents the most commonly installed in-room technologies those hoteliers plan to install in the near future.

Proper strategies are recommended to help hospitality managers understand the impact of different in-room technologies on the hospitality industry; particularly as they relate to guest experience and profitability.

By identifying the most popular in-room technologies currently available and examining which in-room technologies can be effective at enhancing guest experience and increasing revenue, this study fills the gap between the findings of previous studies and the observations from industry practitioners.

This paper aims to apply concepts from “flow” paradigm to examine factors contributing to participation in entertainment and shopping activities at, and future patronage intent toward, entertainment shopping malls.

Data were collected from 342 consumers via mall intercepts conducted at two major entertainment shopping malls located in major metropolitan areas in the US states of Arizona and California. A self‐administered questionnaire was provided to subjects to complete while shopping at the mall. Data analysis was conducted using standard error of mean.

Supporting flow theory, results suggest that future mall patronage intention is most directly influenced by participation in mall entertainment activities followed by shopping activities. Entertainment and shopping participation are indirectly and positively influenced by patrons' intrinsic motivations, freedom of choice to patronize the mall, and perceptions of challenges and skills in participating in mall activities through their effects on mood states.

Results demonstrated that mall patrons do experience “flow‐like” mood states which influence activity levels in pursuing both mall entertainment and shopping. A study limitation included the focus on one mood state which pointed toward a need to investigate other mood states of mall shoppers.

This paper examines four antecedents, derived from flow theory, that may influence entertainment mall patrons' flow‐type mood states which, in turn, may drive their participation in mall shopping and entertainment activities.

The purpose of this paper is to examine the effects of different label-message formats (positively vs negatively framed messages) on consumers’ purchase intentions in an organic seafood shopping setting, along with the moderating effects of two individual characteristics (purchase-decision involvement and perceived consumer effectiveness (PCE)) on the message-framing performance.

Data were gathered from 1,698 consumers of a supermarket chain in the northeast region of the USA using a web-based experiment.

Results of this study support the superiority of a positively framed message over a negatively framed message in persuading consumers to buy organic food. In addition, this effect of framing on persuasion is contingent upon different levels of consumer purchase-decision involvement as well as PCE concerning organic products.

This study offers managerial implications for marketers and retailers, messages appealing the environmental and health benefits of organic seafood consumption (positively framed arguments) would be more persuasive to increase consumer purchase intention than negatively framed ones. In addition, individual characteristics of their target market should be taken into account in communication design and implementation.

This survey research offers insights into the organic food consumption literature by validating the applicability of message framing in the organic seafood labelling setting and identifying consumers’ individual characteristics (purchase-decision involvement regarding organic seafood and PCE) moderating the message framing effectiveness.

This study examines how various characteristics of the discount retail environment and the overall attitude towards a discount retail store, considered to be an abstract and global image component, influence consumers’ satisfaction and how consumers’ satisfaction, in turn, affects store loyalty. The data, collected from a sample of 517 discount retail customers in Daegu, Korea, indicate that: (1) forming the overall attitude is more closely related to in‐store services: atmosphere, employee service, after sales service and merchandising, (2) store satisfaction is formed through perceived store atmosphere and value, (3) the overall attitude has strong influence on satisfaction and loyalty and its impact is much stronger on loyalty than on satisfaction, (4) store loyalty is directly affected by most significantly location, merchandising and after sale service in order, (5) satisfaction is not related to customers’ committed store revisiting behavior. The applications in management and implications for future research are discussed.

Many service organizations use brand apps as an important mobile-end service channel and expect to increase brand app use through customer recommendations. The purpose of this paper is to explore the internal mechanism of brand app recommendation from the cross-channel perspective.

Based on value–satisfaction–loyalty (VSL) framework, this study examines how brand app’s unique cross-channel features influence customer recommendations, and the effect of involvement in the framework. The authors conduct a research survey in airline industry and questionnaires are developed and distributed to respondents who have experiences with air travel and have used the corresponding airlines’ brand apps. Finally, the authors collect 399 valid questionnaires to test the research model.

The results show that brand app usability mediates the relationship between offline service satisfaction and brand app satisfaction, which finally leads to brand app recommendation. Brand app usability and satisfaction significantly affect involvement, which also lead to brand app recommendation.

This study distinguishes the features of brand apps from those of ordinary apps and fills the research gap in the internal mechanism of app recommendation from the integrated cross-channel perspective. Besides, this study extends the VSL value in the context of brand app use. Based on the results, this study also provides the practical suggestions of enhancing offline service quality and brand app usability to increase brand app recommendation.