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Open Access
Article
Publication date: 14 June 2023

Fangxuan (Sam) Li

Souvenirs have been repeatedly studied as both a subject and as a variable for other tourism-related phenomena, but research into this issue is fragmented. The purpose of this…

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Abstract

Purpose

Souvenirs have been repeatedly studied as both a subject and as a variable for other tourism-related phenomena, but research into this issue is fragmented. The purpose of this study is twofold: first, to analyze souvenir in tourism to provide a comprehensive state-of-the-art review. Second, this paper contributes to identifying the directions for future search through reviewing existing literature. This study is one of the first papers to offer a systematic overview of the key themes in tourism souvenir research. In addition to the key themes, this paper also offers insights into future souvenir research.

Details

Tourism Critiques: Practice and Theory, vol. 4 no. 1/2
Type: Research Article
ISSN: 2633-1225

Keywords

Article
Publication date: 13 January 2023

Yanbing Guo and Zhuanfa Zhu

Based on object–object congruity, this study aims to clarify the driving factors and antecedent mechanism of tourists’ willingness to purchase intangible cultural heritage…

Abstract

Purpose

Based on object–object congruity, this study aims to clarify the driving factors and antecedent mechanism of tourists’ willingness to purchase intangible cultural heritage (ICH)-souvenirs.

Design/methodology/approach

This study used a five-point Likert scale to collect data and proposed a structural equation model to explore this issue.

Findings

ICH-inheritor/souvenir-congruity is positively related to tourists’ purchase intention for ICH-souvenirs and perceived authenticity; perceived authenticity and brand identity play a chain mediating effect between ICH-inheritor/souvenir-congruity and the purchase intention for ICH-souvenirs.

Research limitations/implications

This paper excludes individual, situational and cultural factors, ignoring the possible moderating roles of these factors. This treatment simplifies the feasibility of the present study but might lead to the deviation between the results of the current research and the actual outcomes.

Practical implications

The retailers of ICH-souvenirs should encourage the ICH-inheritors to endorse and promote their products while creating. They could tell a good story about their experience or create entertainment experiences for tourists through hand-in-hand teaching.

Originality/value

This study explores the driving factors and antecedent mechanism of tourists’ purchase intention for ICH-souvenirs from the third perspective of image congruity theory, namely, object–object congruity.

Visual Abstract

非物质文化遗产纪念

品:形象一致性与品牌对游客购买意向的影响

摘要

研究目的

基于客-客一致性, 本研究旨在厘清游客购买非物质文化遗产纪念品的影响因素与驱动机制。

方法论

本研究利用5点式Likert量表收集数据, 并提出了一个结构方程模型来探讨这个问题。

发现

非遗传承人/纪念品一致性正向显著影响非遗纪念品的购买意愿和本真性感知; 本真性感知和品牌认同在非遗传承人/纪念品一致性和非遗纪念品购买意愿之间起着链式中介作用。

创意/价值

本研究从形象一致性理论的第三个视角(客-客一致性), 探讨了游客购买非遗纪念品的影响因素与驱动机制。

理论启示

本研究进一步证明了客-客一致性的有效性和合理性, 拓宽了形象一致性理论的外延。

实践启示

非遗纪念品的零售商应鼓励非遗传承人在创作的同时代言和推广他们的产品。他们可以讲述自己的经历, 或者通过手把手教学为游客创造娱乐体验。

研究局限/启示

本文排除了个人、情境和文化因素, 忽略了这些因素可能的调节作用。这种处理简化了当前研究的可行性, 但可能导致当前研究结果与实际结果之间的偏差。

Recuerdos del patrimonio cultural inmaterial:

la influencia de la consistencia de la imagen y la marca en la intención de compra de los turistas

Resumen

Propósito

Basado en la congruencia objeto-objeto, el presente estudio busca esclarecer los factores impulsores y el mecanismo antecedente sobre la disposición de los turistas a adquirir recuerdos del PCI.

Diseño/metodología/enfoque

El presente estudio utiliza una escala de Likert de cinco puntos para recopilar datos y plantea un Modelo de Ecuaciones Estructurales (MEE) para estudiar este asunto.

Resultados

La congruencia entre el heredero/recuerdo del PCI se relaciona de forma positiva con la intención de compra de recuerdos del PCI por parte de los turistas y con la autenticidad percibida; la autenticidad percibida y la identidad de marca ejercen un efecto mediador en cadena entre la congruencia entre el heredero/recuerdo del PCI y la intención de compra de recuerdos del PCI.

Originalidad/valor

El presente estudio explora el mecanismo antecedente de la intención de compra de los turistas de recuerdos de PCI a partir de la tercera perspectiva de la teoría de congruencia de la imagen (la congruencia objeto-objeto).

Implicaciones teóricas

El presente estudio justifica la validez y racionalidad de la congruencia objeto-objeto, extendiendo la teoría de la congruencia de imagen.

Implicaciones prácticas

Los minoristas de los recuerdos del PCI deben fomentar que los herederos del PCI respalden y promocionen sus productos al mismo tiempo que los crean. Ellos pueden contar sus propias experiencias o crear experiencias entretenidas para turistas mediante la enseñanza mediante ejemplos.

Limitaciones/implicaciones del estudio

El presente documento no tiene en cuenta los factores individuales, situacionales y culturales e ignora el posible papel moderador de estos factores. Dicho tratamiento simplifica la viabilidad de este estudio, aunque podría dar lugar a una desviación entre los resultados de la presente investigación y los resultados reales.

Open Access
Article
Publication date: 12 November 2021

Sachin Kumar Behera, Punit Gautam and Sarat Kumar Lenka

This study examines how tourists’ buying behavior toward souvenirs plays a pivotal role and explores the moderating role of prominent souvenirs in the marketing context. This…

1866

Abstract

Purpose

This study examines how tourists’ buying behavior toward souvenirs plays a pivotal role and explores the moderating role of prominent souvenirs in the marketing context. This study aims to examine the importance and the current status of the souvenir purchase behavior in Raghurajpur and Pipili village of Puri district in Odisha.

Design/methodology/approach

Purchasing behaviors of tourists such as different variables and tourist demographics were examined. The current study used the structural equation model (SEM) and regression in analyzing unique data from 400 tourists visiting the villages.

Findings

The research findings indicate that all the variables taken into consideration for research are accurate and are positively associated with tourist engagement in souvenir buying. All the factors are taken into consideration also proved significant toward the dependent variable, i.e. buying behavior. It is argued that adequate attention to the purchase behavior of tourists was not given by academic scholars, professionals and officials in Odisha.

Research limitations/implications

The current study was limited to the two prominent villages of Odisha famous for handicrafts. Future research might address behavioral studies in other states of India or the place of Odisha. In the present study, data were collected from the tourist sample while exiting the village after shopping. Methods could be developed to elicit responses from tourists after they reached their homes to determine if their responses toward souvenir buying differ. Souvenirs and souvenir buying behavior is an untapped field of research in India.

Practical implications

This study has enormous potential to contribute to the existing literature on souvenir purchase behavior of tourists in Indian context. The current study will use the identified variables to predict the behavior of tourists towards souvenirs so that craftsmen and policy makers can make an effective marketing mix to brand the souvenirs.

Social implications

This study is intended to anchor on souvenir purchase patterns of tourists in Pipili and Raghurajpur. An investigation of tourist shopping orientations for souvenir product holds potential for retailers to better direct marketing efforts to a non-local clientele. Understanding and analyzing variables would give government, craftsmen and other stakeholders to properly make marketing strategies for the handicraft sector. Handicrafts of Odisha are rapidly becoming commercialized items, and the authenticity is dying. This study can make the stakeholders aware of the tourist’s needs and preferences.

Originality/value

The authors provide a holistic and grounded understanding of the souvenir buying behavior of tourists in two prominent villages of Odisha through SEM and other indicators of souvenir buying from tourist’s perspective.

Details

Vilakshan - XIMB Journal of Management, vol. 19 no. 2
Type: Research Article
ISSN: 0973-1954

Keywords

Article
Publication date: 25 February 2014

Alain Decrop and Julie Masset

Tourists' special possessions are under-studied in consumer research despite their importance in self-identity development. Furthermore, extant studies about tourist souvenirs…

1540

Abstract

Purpose

Tourists' special possessions are under-studied in consumer research despite their importance in self-identity development. Furthermore, extant studies about tourist souvenirs fail in providing an extensive and in-depth view of souvenirs, and in exploring both their functional and symbolic dimensions. This paper aims to better and deeply understand the symbols and meanings attached to tourist souvenirs as well as the functions they fulfil in contemporary consumption.

Design/methodology/approach

A naturalistic interpretive approach has been privileged. A total of 19 informants have been interviewed and observed at home in a triangulation perspective. Interview transcripts, field notes, and pictorial material were analyzed and interpreted through the grounded theory approach.

Findings

A new typology of four types of symbolic souvenirs including touristic trinkets, destination stereotypes, paper mementoes, and picked-up objects is developed. The typology is grounded on four major functions souvenirs may fulfil in terms of meanings and identity construction, that is: categorization, self-expression, connectedness, and self-creation.

Originality/value

This study contributes to a better knowledge of tourist souvenirs, which is a typical case of consumers' special possessions that may be central in self-identity processes. Considered as powerful “messengers of meaning”, tourist souvenirs help consumers to maintain material links with cherished past experiences and to convey individual and cultural meanings to their broader existence. Typologies such as the one developed in this paper are crucial not only for researchers but also for marketers and retailers.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 8 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 3 August 2015

Ady Milman

The purpose of this paper is to investigate the role of the Maya-descent souvenir vendors in sustaining the socio-cultural heritage of Chichen Itza, a United Nations Educational…

1417

Abstract

Purpose

The purpose of this paper is to investigate the role of the Maya-descent souvenir vendors in sustaining the socio-cultural heritage of Chichen Itza, a United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site (WHS). The study aims to understand the souvenir vendors’ social and economic position within the diverse stakeholder groups involved in the tourist attraction and their impact on visitors.

Design/methodology/approach

The exploratory study applied a combination of unobtrusive participant observation and photography methods conducted throughout the site’s monuments. The data were complemented with an analysis of social media comments posted by the WHS visitors.

Findings

The findings revealed that the excessive retail presence throughout the site, coupled with the souvenir vendors’ continual harassment, have negatively impacted the patrons’ visiting experience. The vendors’ retail activity was not regarded as culturally authentic and did not contribute to the socio-cultural sustainability of the host community.

Research limitations/implications

The findings may lack generalization, and consequently, additional research is necessary to test the propositions presented, both at Chichen Itza and other WHS.

Practical implications

The paper recommends adopting new reforms that will benefit all stakeholders involved with the site’s operation, including negotiating culture, identities and “being Maya” within the contemporary Mexican society. Re-evaluating all stakeholders’ socio-economic benefits and securing the government’s control of the site were also recommended.

Originality/value

This study presents a unique case study approach that reports the tactics adopted by the souvenir vendors at the WHS site. The conversion of culture and heritage into purely economic values coupled with political power might impact the long-term sustainability of the site.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 9 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 2 October 2017

Tyler Sonnichsen

This paper discusses how vinyl records become souvenirs of musical tourism. The record-as-souvenir dynamic is particularly relevant in the discussion about punk culture in cities…

Abstract

Purpose

This paper discusses how vinyl records become souvenirs of musical tourism. The record-as-souvenir dynamic is particularly relevant in the discussion about punk culture in cities like Washington, DC, and other scenes which defy encapsulation as touristic landscapes. Arguing a fluid perspective on musical tourism, the purpose of this paper is to present the argument that vinyl functions as de facto souvenirs of underground musical landscapes.

Design/methodology/approach

This paper incorporates literature on souvenirs within tourism studies, market research, and empirical data. It also builds upon research on emotional geographies and the resurgence of the vinyl record industry.

Findings

In many cases, musical recordings (particularly those on vinyl, for tactile and fetishist reasons), while not designed for the function of being souvenirs, come to signify counter-narrative definitions of place.

Research limitations/implications

This work focuses on the context of vinyl as souvenirs with findings derived from the intersection of tourism, critical geography, and music marketing. In offering this contextual account, there is no claim toward generalization but rather the work is put forward as a depth of insight on a phenomenon long in the making yet neglected by researchers. However, a more comprehensive approach to provide further insight on vinyl as souvenirs might include consumer interviews.

Practical implications

This paper expands the conversation about souvenirs further into the era of modern, underground tourism. It argues for the inclusion of music consumption, especially vinyl, as prototypical and unintentional souvenirs as decided by the consumer rather than the producer. It also expands the discourse on counter-narratives of places like Washington, DC, in conversations about place-based music marketing and tourism.

Social implications

This paper frames musical souvenirs in terms of the consumer deciding their value and role in the cultivation of sense of place, rather than the producer. Additionally, music retailers provide a valuable role in their city’s cultivated image, but even this is a collaboration between the retailers and consumers.

Originality/value

This paper addresses the function of vinyl records within the purview of tourism studies and positions as an original contribution connecting music consumption and tourism practices.

Details

Arts and the Market, vol. 7 no. 2
Type: Research Article
ISSN: 2056-4945

Keywords

Article
Publication date: 20 March 2020

Chien-Hsin Lin

The purpose of this study is to propose that in-factory experiences transfer into souvenir evaluation, and the process is moderated by customers’ commitment and readiness…

Abstract

Purpose

The purpose of this study is to propose that in-factory experiences transfer into souvenir evaluation, and the process is moderated by customers’ commitment and readiness cumulated in daily life.

Design/methodology/approach

The study collected data from 398 tourists of tea leaves tourism factories.

Findings

The results reveal that interactive experience is a dominant determinant of perceived souvenir value. Interactive and hedonic experiences reinforce each other to create perceived souvenir value. Low commitment diverts customers to emphasize hedonic experience, whereas low readiness constraints customers’ resources, and hence, depreciates value delivered from interactive experience.

Research limitations/implications

Intrinsic hedonic values are weaker predictors than extrinsic ones for perceived value in a leisure tourism setting. Merchandize quality is perceived and judged together with interpersonal interactions in the industrial tourism contexts, instead of objectively evaluating by customers themselves.

Practical implications

The experience or credence attribute of tea leaves is difficult for ordinary customers to evaluate, leaving most of the consumption value to be fostered by the firm. Perceived souvenir value could transfer to routinized purchase behavior, it is more imperative turning initial tourists into committed loyal customers by relationship management strategies than merely creating hedonic surroundings.

Originality/value

The study contributions are twofold: first, the study extends the influence of tourist experience to the perceived souvenir value; second, the study verifies the interaction effects of in-factory experiences and customer roles on perceived souvenir value.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 19 October 2012

Linda Brennan and Theresa Savage

The purpose of this paper is to propose guidelines for business enterprises engaging with indigenous communities to protect their intellectual property rights, particularly…

1465

Abstract

Purpose

The purpose of this paper is to propose guidelines for business enterprises engaging with indigenous communities to protect their intellectual property rights, particularly indigenous art works produced for the souvenir industry.

Design/methodology/approach

Literature on indigenous art and souvenirs demonstrating exploitation of indigenous communities’ intellectual property was facilitated by a lack of knowledge of how to otherwise behave. The proposed guidelines for commercial entities wishing to engage ethically with indigenous communities draws on international exemplars.

Findings

A twelve‐point framework for ethical commerce in indigenous souvenirs between indigenous communities and businesses is proposed to ensure populations lacking economic and social power are not disenfranchised by limited experience in a market society.

Social implications

The proposed guidelines contribute to achieving reconciliation between mainstream and indigenous people in various countries throughout the world.

Originality/value

This paper assists development of guidelines enabling ethical decision‐making in the souvenir industry applying a critical approach to the principles of corporate responsibility.

Article
Publication date: 19 June 2019

Iuliia Trabskaia, Iuliia Shuliateva, Rebecca Abushena, Valery Gordin and Mariya Dedova

The purpose of this paper is to identify ways to develop museum shop product, which will possess competitive advantage, and to recommend what should be done to develop such…

Abstract

Purpose

The purpose of this paper is to identify ways to develop museum shop product, which will possess competitive advantage, and to recommend what should be done to develop such product so that it has a positive impact on the city brand of St. Petersburg.

Design/methodology/approach

In total, 76 museums have been studied through the observation method to describe their shops’ inventory in terms of percentages of each product. Mostly St. Petersburg museums were included in the analysis. The observation method enabled the researchers to analyse the inventory of the museum souvenir shops. The findings of the analysis enabled the researchers to reach conclusions about museums’ strategies of product development.

Findings

The research allowed to make the conclusion that although the museum shops in St.Petersburg demonstrate positive tendencies in the development of competitive stores’ products a lot of work is still to be done. Not all museums are characterised by availability of clear strategy for product development. They offer souvenirs (if any) which do not differ from those existing on the market according to topics and functions which are characteristic for them. Recommendations on how to make the product of museum shops more competitive were proposed.

Practical implications

Cities need new and fresh ways to create and promote their brands. Museums can contribute to this significantly with the help of souvenirs production. This research will provide insight into the process of how museums can do this by developing their shops’ inventory strategies. Recommendations to improve strategies for creation of competitive product were offered in the paper.

Originality/value

In today’s competitive conditions, museums are creating augmented products and create museum shops. Nevertheless, the role of museum shops in brand creation is underexplored. Museum shops have a high potential for creating high-quality products that may influence the museum and city brand in a positive way, as souvenirs and visual images of museum artifacts play an essential role in making an impression on tourists.

Details

Journal of Place Management and Development, vol. 12 no. 4
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 7 June 2011

Lisa J. Abendroth

Prior to e‐commerce, tourists could only purchase souvenirs at a destination. The goal of this research is to develop and test a theory to explain how adding a retail web site…

3216

Abstract

Purpose

Prior to e‐commerce, tourists could only purchase souvenirs at a destination. The goal of this research is to develop and test a theory to explain how adding a retail web site affects tourists' decision‐making for souvenir purchases.

Design/methodology/approach

The researcher conducts two experiments using scenarios to simulate a souvenir purchase. The researcher manipulates item type and web site availability, and then measures purchase intent, attitudes toward the souvenir, and regret.

Findings

Purchase limitation increases initial purchase intent by increasing the souvenir's reminder value, regardless of item type. Non‐purchase regrets are greater than purchase regrets, which in turn increases purchase intent at a later time.

Research limitations

The stimuli are necklaces, and although the findings do not show gender effects, the stimuli could limit the generalizability to other souvenir types. The research tests hypotheses using scenarios and less‐experienced travelers. Future research should examine different types of souvenirs in a naturalistic setting.

Practical implications

Retailers should not mention web sites until after a tourist decides not to buy in‐store and should do so subtly.

Originality/value

This research contributes to souvenir research by identifying a purchase limitation, available in‐store only, as a new determinant of a souvenir's reminder value. The research also contributes to scarcity research by identifying reminder value as a new and qualitatively different type of valuation affected by scarcity. Lastly, the research extends the regret literature by reversing inaction inertia at a later purchase opportunity while maintaining a regret minimization goal.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 5 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

1 – 10 of over 1000