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The purpose of this paper is to propose a normative model to determine the potential of cultural tourism in the municipalities that comprise the region 6 of the State of Jalisco, territorially delimited in the South of Jalisco.

After reviewing the literature, a normative model is proposed to conduct an analysis of cultural tourism to discuss and establish the potential target market in the Southern region of Jalisco.

The use of a normative analysis approach is a valuable framework to design tools for planning and operation of sustainable cultural and heritage tourism. The normative model proves to be useful for development strategies.

The limitations are derived basically from the availability of data in a region where there has not been any previous systematic strategy to develop sustainable cultural and heritage tourism.

The research provides the planning premises of the economic regional development strategies centered on the available resources and capabilities to exploit a sustainable cultural and heritage tourism. It has positive impacts on developing infrastructure, creating opportunities to attract foreign investors and funding agencies, designing and implementing marketing and promotional strategies and offering diversified products and services in the cultural tourism market.

The research has social‐spatial implications on development of entrepreneurial skills of the community, creating employment and improving better standards of life for the people.

There has not been any previous research contributing to increasing the regional economic development of Southern Jalisco. The paper provides a valuable framework and tools for regional economic development.

This chapter's objective is to analyze, with a long-term perspective, the formation of an entrepreneurial culture in Mexico's Midwest, specifically in the state of Jalisco, in terms of the geographical environment, the culture in general, and the local economic institutions that, when viewed interconnectedly, will globally impact the practices, representations, and imaginaries of persons who at a given time have made the decision to undertake profitable economic activities – individual and collective entrepreneurs, in other words. To this end, we have divided the text into two sections. In the first, we conceptually review what we understand as entrepreneurial culture; in principle, we deconstruct its terms and then conjugate them from a social science perspective. We also emphasize the importance of studying the milieu as a scenario of action with different arenas, where a variety of agents have been involved. In the second part, without sidelining conceptual analysis, we present concrete empirical evidence of the role played by culture and local economic institutions that shape entrepreneurial culture in Midwestern Mexico over time, specifically in Jalisco. The text ends with some final considerations.

The creation of small businesses in Mexico since 1990, largely the result of the diversification of activities in rural areas, is one of the most prominent strategies, both for the improvement of the quality of place and life and for value of localized resources. Although the rural context imposes barriers, social capital and networks constitute an advantage for rural entrepreneurship, since shared values and norms such as the local context allow the articulation of economic, productive, social, and cultural resources for production and sale of significant goods for the region. The cases analyzed show the value of the collective dimension for the start of productive projects, which have contributed to reconverting and sometimes reconfiguring old resources such as land, ecosystems, landscape, animals, and crafts, in assets to start a business.

Given the growing importance of religious tourism, the purpose of this paper is to present a review of the literature around the area.

All papers with the term “religious tourism” have been searched via Emerald Insight from January 2006 to December 2017. The search was run in June 2017 for the last time and all early cite papers falling under the criteria were also included. This has ensured that key literature produced after the seminal work by Timothy and Olsen (Eds) (2006) has been reviewed. Certain exclusions apply which have been listed in the paper.

Key themes from the literature on religious tourism along with new developments and overlaps with other tourism sectors have been highlighted.

This paper reviews literature spanning more than a decade on religious tourism.

The chapter identifies key components of the new patterns of farming and rural livelihoods emerging in Latin America in the twenty-first century. By the beginning of the millennium, most rural areas of Latin America had become integrated into global agricultural commodity networks that curtail the opportunities for small-scale, family-based farming and result in two predominant types of production, the corporate large-scale enterprise suited to oils seeds and their derivatives, cattle or vegetables for processing and the smaller commercially oriented farm producing market garden products, fruits and wine. Both types of farms often form part of commodity networks organized by domestic intermediaries, large-scale supermarket chains, such as Wal-Mart and Carrefour, and foreign food marketers. In addition to the multiplication of external commercial linkages, high levels of urbanization have increasingly blurred the distinction between the rural and the urban. Off-farm work, including international labor migration, is now an important source of rural livelihoods. This context means that research needs to address the multiple interfaces that now connect the different types of rural inhabitants with a wide range of external actors.

As is well known, there are several aspects that characterise honey consumption and the reasons for purchasing it. Despite this, little attention has been paid to the drivers that move consumers towards the use of honey for its health benefits and therapeutic properties. The aim of this study is to define which drivers move the consumption of honey for its health benefits.

The study, conducted on 640 Italian honey consumers, applied inferential tests (Chi-square) and an econometric model (logit regression), and showed that about 66% of the respondents stated that they consume honey for its health properties.

The main drivers of honey consumption are both among the intrinsic (Colour) and extrinsic (Origin and Organic certification) attributes of the product. What also emerges is that the propensity to consume honey for health purposes is influenced by the consumer characteristics and habits, such as Age cohort, Gender, BMI and Large retail buyer. Moreover, we observed that consumption is influenced by BMI but not by lifestyle characteristics such as sport and diet.

This study could be a support tool for policymakers who are interested in promoting good nutrition and improving public health, since there is great interest in the functional properties of foods and the need to enhance the value of products, while at the same time ensuring consumer protection.