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Independent travelers are those vacationers who have booked only a minimum of their transportation and accommodation arrangements prior to departure on the vacation. Independent travel is an important and growing sector of worldwide tourism. Choice of vacation itinerary for the independent vacation represents a complex series of decisions regarding purchase of multiple leisure and tourism services. This chapter builds and tests a model of independent traveler decision-making for choice of vacation itinerary. The research undertaken employs a two-phase, inductive–deductive case study design. In the deductive phase, the researcher interviewed 20 travel parties vacationing in New Zealand for the first time. The researcher interviewed respondents at both the beginning and the end of their New Zealand vacations. The study compares pre-vacation research and plans, and actual vacation behaviors, on a case-by-case basis. The study examines case study narratives and quantitative measures of crucial variables. The study tests two competing models of independent traveler decision-making, using a pattern-matching procedure. This embedded research design results in high multi-source, multi-method validity for the supported model. The model of the Independent Vacation as Evolving Itinerary suggests that much of the vacation itinerary experienced in independent travel is indeed unplanned, and that a desire to experience the unplanned is a key hedonic motive for independent travel. Rather than following a fixed itinerary, the itinerary of an independent vacation evolves as the vacation proceeds. The independent traveler takes advantage of serendipitous opportunities to experience a number of locations, attractions and activities that they had neither actively researched nor planned.

Recent studies on the use of private, non-bank, debt have given conflicting results. Instead of a fixed order of preference between various choices of debt as suggested by previous studies, this study postulates that there is a life cycle of debt choice, and as firms move through the cycle, their preferences change. For stable, mature firms, when given a choice, non-bank private debt would fall in between the two extremes of bank debt and public debt. We provide empirical as well as anecdotal evidence from the trade press to support this view. We jointly model the decision to choose a debt source as well as the amount of debt on data from a current database to focus on the “intentional” change in debt levels, rather than those due to unintentional changes. We find that there are significant interdependencies between the decision to borrow from a particular source, as well as the amount of loan, and that taxes, as well as lender reputation, degree of renegotiability and financial flexibility required by the borrower, are key factors that influence the choice of private debt source.

Because of the increasing volume of information spread in physical and online environments, a consumer intending to purchase a product or service must choose not only what to buy but also which sources to consult when searching for information that may aid decision-making. This study aims to understand how consumers choose their sources of information in pre-purchase external searches, given the information overproduction scenario.

Using a qualitative approach, data collected through interviews with consumers were analyzed under the technique of content analysis, and the results were synthesized into a framework.

Consumers tend to consider few sources of information, based on a previously built perception of which sources are more or less appropriate for consultation. Choice tends to be based on pre-established evaluation criteria involving the use of heuristics in the form of socialized images regarding those sources.

Despite the study’s exploratory nature, the proposed framework sheds light into how consumers respond to information overproduction when choosing their sources, providing interesting venues for future investigations.

The study identified the possible occurrence of consumer confusion associated with information sources, extending the theoretical understanding of such a concept. Moreover, it revealed the need for managers to consider specific aspects related to the sources to be included in marketing communications.

This is the first study to address choice of information sources associated with consumer confusion focusing the offline/online scenario.

This study aims to determine the antecedents and consequences of information source choice to support a purchase decision for services high in experience attributes.

The authors conduct two studies to test their propositions. Study 1 is a single-category application using data from a national survey of 974 consumers who recently made a hotel-stay purchase/reservation. Correspondence analysis was used to identify search patterns, and regression analysis was used to identify their antecedents and influence on search outcomes. Study 2 is a cross-category study using data from a survey of 422 MTurk respondents reporting on search processes across six different services contexts, including hotel reservations. In this study, the authors seek generalization of their results to other services categories.

The authors identify four dimensions that characterize what information sources consumers, on average, use together when purchasing services. It is found that loyalty program membership and consistency in service delivery across a brand’s outlets for the brands in a consumer’s evoked set are important determinants of search patterns. Search patterns partially mediate the impact of consumer characteristics, choice context and choice set characteristics on search effort and, ultimately, on price paid.

An understanding of the factors that are associated with consumers’ choices of information sources and whether these choices are systematically related to search outcomes has implications for market segmentation and for marketers’ initiatives with respect to what information content to emphasize across sources.

The contribution is an understanding of the antecedents and consequences of consumer search patterns – and what information sources consumers tend to use together, considering the diversity of both internet and non-internet sources. There are limited insights in the services literature regarding how the internet impacts information search processes.

This study aims to examine the effects of policy incentives and cost on the choice and use of renewable energy in North-Central Nigeria.

The data for this study are collected from a sample of 290 respondents drawn from across 6 states in North-Central Nigeria, including the Federal Capital Territory. This study uses descriptive statistics and multinomial logistic regression to analyze the data.

The findings reveal that there is a huge potential demand for renewable energy sources (particularly solar photovoltaic) in the rural communities in Nigeria. It also indicates a positive and highly significant relationship between the level of awareness, availability and income and the use (consumption) of renewable energy sources among the rural communities. Furthermore, the cost of installation and maintenance of renewable energy, its reliability and availability are significant determinants of renewable energy choices among rural inhabitants in Nigeria.

The authors submit that inefficient policy strategies, high cost of installation and lack of awareness remain the major hindrances to the use of more efficient renewable energy sources. From a policy point of view, a viable strategy for effective use of renewable energy sources is the involvement of government, development partners and agencies for the funding of renewable energy technology in the rural sector of the country. The usage of modern renewable energy would increase if policy incentives are aimed at covering parts of the maintenance and installation cost of renewable energy users. The authors recommend that apart from creating awareness on the benefits of renewable energy, policymakers should provide a desirable policy environment for private energy firms to supply renewable energy at an affordable cost to the rural communities in Nigeria.

A majority of the rural households in Nigeria, as shown in this article, are poor and therefore use firewood as their main source of cooking energy because of the cost of renewable energy.

Despite the abundance of renewable energy sources and government effort at improving renewable energy use, more than 15 million people live without access to electricity and 54 million are without modern energy services for cooking and lightening in Nigeria. A total of 61% of these people live in rural areas. Therefore, this study is novel in providing energy policy insights for rural communities in North-Central Nigeria.

This study seeks to examine, from the viewpoint of 12 adult fiction readers who are members of book clubs, how they go about selecting fiction books to borrow from the public library.

Each participant took part in an individual, semi‐structured, face‐to‐face interview. Using Williamson's Ecological Model of Information Seeking and Use as the conceptual framework, the study examined the role that fiction readers' “internal environments” and “external contexts” played in their book choices.

The selection of fiction books at the public library occurred, to a large extent, outside it. Fiction books were selected as part of everyday life information seeking, influenced by study participants' personal characteristics and circumstances as well as sources from their everyday lives, which typically included family, friends, book club and the mass media. While the public library was the main means by which study participants obtained their fiction books, it was not the first source to which they turned for ideas on what to read.

The study moves from a preoccupation of readers' actions at the public library to examine, more holistically, how everyday life information sources influence their choices of fiction books at the public library. It highlights the purposive and serendipitous dimensions of book selections and also underscores the importance of recognizing trust as a determining factor in book selection.

Despite the growing awareness of links between meat consumption and human, animal and environmental health, consumption rates of protein rich plant-based foods (PBFs) in Canada remain relatively low. The purpose of this paper is to better understand how information sources and trust relate to PBFs in Canadians’ diets, and how these variables may factor into closing the commercialization gap for PBFs in Canada.

A geographically representative sample of Canadians (n=410) participated in a 20-minute, online survey. The survey consists of 24 questions covering demographic characteristics, motivations behind current and future food choices, frequency of current PBF consumption, sources of information about PBFs and trust levels of these sources.

Most Canadians get information about PBFs from labels, the internet and family and friends, but only half trust these sources to provide accurate information. Sources of information (e.g. licensed health care professionals) that rank high in trust are only consulted by a minority of respondents. Several information sources (e.g. family and friends) are associated with consumers’ willingness to try new PBFs, whereas other sources (e.g. labels) are associated with Canadians being unlikely to try new PBFs.

Understanding the patterns of where Canadians access information about PBFs and what sources of information are trusted can help to strategically place information about PBF qualities among select information sources and to remove some of the information barriers contributing to the PBF commercialization gap.

In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing higher education institutions. While several studies have been disentangled in developed countries in analyzing gender differences in pursuing higher education, a similar area of studies conducted in developing countries is scarce. The purpose of this study is to examine gender differences and the factors that influence first-year students' choice of higher education in a developing country.

The study involved 575 students who were either enrolled in an undergraduate or foundation program of an international branch campus. We tested the hypotheses using partial least squares multigroup analysis (PLS-MGA).

Our results revealed that graduate employability, information sources, program characteristics, institution characteristics and campus safety were influential factors affecting the students' institutional choice. The MGA results also indicated that gender differences exist in selecting higher education institutions. Male students are more strongly influenced by information sources such as family, friends, media compared with female students.

Very few international branch campus choice studies explore gender differences in developing countries. This study enriches the current literature of institutional choice through the lens of an Asian developing country and extends the discourse regarding the role of gender in influencing students' institutional choice, of which they are commonly overlooked in most literature. The study has significant implications for student recruitment managers in higher education institution to develop marketing strategies targeting to potential male and female students.

The purpose of this study is to explore the potential and challenges of biogas utilization as an alternative and sustainable energy source in the Gurage zone of Southern Ethiopia, where traditional energy sources such as firewood and charcoal are widely used.

The study adopts a mixed-methods approach to collect and analyze data from different sources and perspectives. The research collects quantitative data from structured interviews with 200 rural households who use biogas or other energy sources, and qualitative data from key informant interviews and focus group discussions with biogas experts, local authorities and community leaders. Socioeconomic analysis is conducted to assess the importance of biogas in terms of income, expenditure, health and environmental benefits, and a multivariate probit model is used to identify the factors influencing biogas energy adoption among rural households.

The findings indicate that biogas users are more likely to substitute traditional energy sources with biogas for cooking, lighting and heating purposes. The model reveals that age, sex, education level, land size and livestock quantity influence biogas energy adoption, whereas income, distance to market and access to credit do not have a significant effect. The findings also show that biogas users have higher income, lower expenditure, better health and lower greenhouse gas emissions than nonusers.

The study concludes that the socioeconomic impact of biogas varies among households based on location and lifestyle. The study also highlights the need for further research on the technical, institutional and behavioral aspects of biogas utilization in different contexts.

To address the challenges faced by biogas users and their energy choices, such as lack of awareness, maintenance, quality control and affordability, the study suggests exploring biogas energy to meet the diverse needs of cattle owners in different regions. The study also recommends enhancing the capacity of local stakeholders, promoting public–private partnerships, and developing supportive policies and regulations for biogas development in Ethiopia.

The study implies that biogas utilization can contribute to social development by improving the living standards, health status and gender equality of rural households. The study also suggests that biogas utilization can foster social cohesion and empowerment by creating opportunities for collective action, knowledge sharing and income generation among biogas users and their communities.

The study provides a comprehensive and empirical analysis of the socioeconomic landscape of biogas utilization and the determinants of energy choice in the Gurage zone of Southern Ethiopia. The study also offers valuable insights and recommendations for policymakers, practitioners, researchers and other stakeholders involved in biogas development in Ethiopia and other developing countries.