Search results

1 – 6 of 6
Article
Publication date: 1 July 2003

Jae‐Hwa Shin and Glen T. Cameron

Public relations practitioners and journalists in South Korea (n=300) were surveyed regarding their perceptions of the influence of 11 types of informal relations (ranging from…

1603

Abstract

Public relations practitioners and journalists in South Korea (n=300) were surveyed regarding their perceptions of the influence of 11 types of informal relations (ranging from press tours to perks and bribes) on the news. Using coorientational analysis, the perceptions of each group regarding the ethics of informal relations were also investigated. The two groups reported significantly different perceptions of the influence of informal relations on the news, as well as the ethics of informal relations. Practitioners perceive greater influence of informal relations on news coverage as well as on news content, and perceive informal relations as more ethical or acceptable in practice than do journalists. Regarding informal relations, journalists’ perceived gap between their own ethical values and their predictions of practitioners’ ethical values is bigger than the converse. Finally, practitioners’ misunderstanding of journalists’ ethical values is greater than journalists’ misunderstanding of practitioners’ ethical values. This study indicates that even in a culture where press clubs and interpersonal media relations are the norm and could be expected to breed familiarity, attitudinal differences between practitioners and journalists are striking.

Details

Journal of Communication Management, vol. 7 no. 3
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 16 February 2010

Graeme David Sterne

The purpose of this paper is to describe media perceptions of public relations in New Zealand and to explore the reasons behind these perceptions with a view to identifying what…

6879

Abstract

Purpose

The purpose of this paper is to describe media perceptions of public relations in New Zealand and to explore the reasons behind these perceptions with a view to identifying what public relations practitioners and Public Relations Institute of New Zealand (PRINZ) can do to improve the perceptions and build a better working relationship given the key nature of the public relations‐media relationship.

Design/methodology/approach

A total of 30 editors, news managers, business editors and senior news reporters from a full range of New Zealand's radio, television, print and online media were interviewed in late 2007. Maori and Pacific Island media were also included in order to gather perspectives from the non‐mainstream.

Findings

Media perceptions of public relations in New Zealand are largely (but not exclusively) negative. The relationship has four faces – sworn enemies; traditional rivals; close collaboration; and being in a different place (not connecting). Antagonism from media practitioners is largely based on experiences with public relations practitioners but also on self created identities. Variations are due to power differentials such as self and other definition, realities in the media landscape, and perceived misalignment of interests.

Research limitations/implications

This study only looks at the relationship from a media persective. A similar study of public relations practitioner perspectives would be the sensible next step. Further investigation of ethnic models of media and public relations are needed because they have not been done before and they may produce fresh ways of understanding and framing public relations.

Practical implications

This study argues that outright media hostility is hypocritical and unhelpful but that professional rivalry is healthy. Public relations practitioners in New Zealand need to improve their treatment of the media at a relational level and learn how to relate to other cultures more effectively. This is crucial because the strongest influence on media perceptions of public relations is the behaviour of public relations practitioners.

Originality/value

This study focuses on the perceptions of senior media in New Zealand. It demonstrates the array of perceptions and reveals that ethnic media feels disconnected from mainstream public relations. This study explains why this is and suggests some practical steps to take to remedy this rift. It also identifies more general measures public relations practitioners need to take to improve the crucial public relations‐media relationship.

Details

Journal of Communication Management, vol. 14 no. 1
Type: Research Article
ISSN: 1363-254X

Keywords

Book part
Publication date: 19 September 2022

Samuel Kazibwe and Fred Kakooza

The study explores how economic factors influenced the coverage of COVID-19 in a privately owned commercial radio, Central Broadcasting Service (CBS), in Uganda. The station was…

Abstract

The study explores how economic factors influenced the coverage of COVID-19 in a privately owned commercial radio, Central Broadcasting Service (CBS), in Uganda. The station was selected mainly because it is one of the biggest radio stations in Uganda in terms of influence and audience reach. In addition, CBS is one of the few radio stations which carry elaborate news bulletins in the country. Most of the other stations put more emphasis on entertainment and only carry news as briefs. Since the liberalisation of airwaves in Uganda in 1993, a lot of research has been conducted on the performance and influence of commercial radio. However, there is little scholarship on the influence of economic factors on the coverage of health crises by commercial radio. The study employs the Critical Political Economy and Framing theories to understand how stories about COVID-19 were framed and the motivations for the identified frames. Quantitative content analysis was used for this study. The study found that the economic imperative influenced the frames chosen by reporters and editors at CBS during the coverage of COVID-19.

Details

COVID-19 and the Media in Sub-Saharan Africa: Media Viability, Framing and Health Communication
Type: Book
ISBN: 978-1-80382-272-3

Keywords

Book part
Publication date: 14 November 2014

Robert W. Roeser

The purpose of this paper is to describe the emergence of school-based, secular, mindfulness-based interventions (MBIs) for educators and students that aim to cultivate…

Abstract

Purpose

The purpose of this paper is to describe the emergence of school-based, secular, mindfulness-based interventions (MBIs) for educators and students that aim to cultivate mindfulness and its putative benefits for teaching, learning, and well-being.

Design/methodology/approach

The paper has four sections: (a) a description of indicators of increased interest in mindfulness generally and in education; (b) substantive and functional definitions of mindfulness; (c) rationales for the potential value of mindfulness for teaching, learning, and well-being; and (d) a review of extant research on MBIs for teachers and students in schools.

Findings

On the basis of this review, it is concluded that school-based MBIs represent a promising emerging approach to enhancing teaching, learning, and well-being in schools; but that more research, with more rigorous study designs and measures, need to be done to establish the scientific validity of the effects of school-based MBIs for teachers and students alike.

Details

Motivational Interventions
Type: Book
ISBN: 978-1-78350-555-5

Keywords

Book part
Publication date: 26 January 2011

Thomas C. Ellington

Since the early years of the Cold War, two countervailing trends have been present in the treatment of officially held information in the United States. On the one hand, as the…

Abstract

Since the early years of the Cold War, two countervailing trends have been present in the treatment of officially held information in the United States. On the one hand, as the foundations of U.S. information policy were being set after World War II, wartime practices were remade and made permanent in a crisis atmosphere, with the establishment of a classification system (essentially the same one used to this day) by executive order, as well, as the passage of the Atomic Energy Act in 1946 and the National Security Act in 1947. However, even as the practice of official secrecy took root, the United States took the lead in formalizing standards of openness by statute, beginning with the 1946 passage of the Administrative Procedures Act and culminating in the passage (and 1974 strengthening) of the Freedom of Information Act. This article traces the development of U.S. information policy since World War II and describes the impact of official secrecy on decision making and democratic practice more generally.

Details

Government Secrecy
Type: Book
ISBN: 978-0-85724-390-4

Keywords

Article
Publication date: 11 May 2010

Augustine Pang

The prevailing challenge faced by practitioners is to conduct effective media relations, especially with the proliferation of diverse media platforms both online and offline. For…

4153

Abstract

Purpose

The prevailing challenge faced by practitioners is to conduct effective media relations, especially with the proliferation of diverse media platforms both online and offline. For such a predominant and critical function, a systematic approach needs to be offered. This paper aims to address these issues.

Design/methodology/approach

A new model is developed, drawing on insights from corporate communications and journalism literature.

Findings

This model identifies two sets of influences that practitioners should seek to understand. The internal influences include journalist mindsets, journalist routines, and newsroom routines. The external influences include extra‐media forces and media ideology.

Research limitations/implications

At this juncture, it is not able to predict causalities among the influences. What this model is able to establish is the connections among the influences. Future research can address that.

Practical implications

This model is instructive for new practitioners to view media relations as a holistic process rather than merely an information subsidy function. For seasoned practitioners, it serves to encourage them to re‐evaluate their current strategies and to engage in strategic thinking on how to transform their current practices.

Originality/value

The author has developed a new model called mediating the media that is meant to equip practitioners to conduct media relations in a systematic manner with the primary objective of winning the journalists over by the knowledge of their work and their profession. This may form the basis for an initial trail that takes media relations to the next level.

Details

Corporate Communications: An International Journal, vol. 15 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

1 – 6 of 6