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Article
Publication date: 7 August 2017

Song Yang, Songshan (Sam) Huang and Gang Shen

This study aims to identify key factors influencing Chinese domestic travelers’ behaviors in hotel selection from a pool of budget hotel attribute-based factors and…

Abstract

Purpose

This study aims to identify key factors influencing Chinese domestic travelers’ behaviors in hotel selection from a pool of budget hotel attribute-based factors and customer personal characteristics and determine the extent to which these factors impact on domestic Chinese travelers’ hotel selection preferences.

Design/methodology/approach

This study uses a discrete choice experimental design and a multinomial logit model to examine the key influential factors contributing to Chinese domestic travelers’ choice behavior to budget hotels. Both hotel attribute-based and personal trait factors were tested.

Findings

Results indicate that location, price and business functions were factors influencing guest choice behavior. For budget hotels, being located in the traditional central business districts and having a restaurant would leverage guest preference to stay. Among consumers’ personal characteristics, income, occupation, purpose of travel, personal attitude and past experience were found to be determinants of guest choice behavior.

Practical implications

This study contributes to the understanding of Chinese domestic travelers’ choice behaviors toward budget hotels and offers insights for industry practitioners to better design budget hotel products and service.

Originality/value

This research is the first that integrates hotel attributes with travelers’ characteristics and quantitatively evaluate the determinants affecting hotel choice behavior in China. The insights are of value academically to our understanding of cognitive mechanism underlying choice behavior.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 11 no. 3
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 30 June 2020

Zhiyong Li, Honglin Chen, Songshan (Sam) Huang, Phakcharee Wanichwasin and Rui Cui

Thailand has served as a major outbound tourist destination for Chinese tourists for decades. Behaviours demonstrated by Chinese tourists in Thailand are believed to have…

Abstract

Purpose

Thailand has served as a major outbound tourist destination for Chinese tourists for decades. Behaviours demonstrated by Chinese tourists in Thailand are believed to have created an image of Chinese outbound tourists among the residents and have impacted on the sustainability of Thai tourism. This study aims to contribute a more comprehensive and nuanced understanding of the image of Chinese outbound tourists from the perspective of Thai residents’.

Design/methodology/approach

In-depth interviews were conducted with 15 Thai residents who have frequent contact with Chinese tourists.

Findings

The results reveal that Thai residents’ perceptions of Chinese tourists include both positive and negative images. Positive images consist of being filial and friendly (e.g. taking good care of the elderly and having close emotional ties within their touring group) and being wealthy and auspicious (e.g. having a lot of money to spend and tipping generously). Negative images include moral norms (e.g. making loud noises and jumping into a queue), hygiene habits (e.g. littering and spitting) and religious culture (e.g. touching and climbing Buddha statues).

Originality/value

This qualitative research promotes the study of destination residents’ perceptions of tourists’ in the context of outbound tourism and enriches the application of social representation theory from the perspective of residents in the field of tourism marketing. It generates a more nuanced comprehension of Thai residents’ perceptions of Chinese tourists, contributes to the government’s formulation of guidelines for civilised tourism and has benefits to the sustainable development of tourism destinations.

泰国居民对中国游客的形象感知

摘要

目的

几十年来, 泰国一直是中国游客的主要出境旅游目的地。中国游客在泰国表现出的行为在居民中创造了中国出境游客的形象, 并影响了泰国旅游业的可持续性。这项研究旨在从泰国居民的感知出发, 对中国出境游客的形象进行更全面、细致的了解。

设计/方法/方法

对15位经常与中国游客接触的泰国居民进行了深入访谈。

结果

结果表明, 泰国居民对中国游客形象的感知既包括正面形象也包括负面形象。正面的形象包括孝顺和友善(例如, 照顾老人, 并在其旅行团中保持紧密的情感联系), 富有和吉祥(例如, 有很多钱可花, 并慷慨地付小费), 而负面的形象则包括道德规范(例如, 大声喧哗, 并插队), 卫生习惯(例如, 乱扔垃圾和随地吐痰)以及宗教文化(例如, 触摸和爬到佛像上)。

独创性/价值

这项定性研究弥补了出境旅游背景下目的地居民对游客形象的感知的差距, 并且从居民的角度出发丰富了社会表象理论在旅游营销领域的应用。它使泰国居民对中国游客的认识更加细致, 有助于政府制定有针对性的文明旅游指导方针, 有利于旅游目的地未来的可持续发展。

Percepción de los residents tailandeses sobre el comportamiento de los turistas chinos

Objetivo

Por décadas, Tailandia ha sido un principal destino tulístico de turismo emisor para los turistas chinos.El comportamiento de los turistas chinos en Tailandia ha impresionado las imagenes de los turistas chinos emisores a los habitantes, y ha afectado la sostenibilidad de la industria turística de Tailandia. Esta investigación tiene como objetivo comenzar con la percepción de los habitantes tailandeses para conocer una comprensión más completa y detallada de las imagenes de los turistas chinos emisores.

Diseñar/Manera/Manera

Entrevisitar en profundidad a 15 habitantes tailandeses que a menudo contactan con los turistas chinos.

Resultado

Los resultados muestran, las percepciones de los habitantes tailandeses de las imagenes de los turistas chinos contienen las imagenes positivas y negativas. Los imágenes positivas incluyen fiedad filial y amabilidad (por ejemplo, cuida a los ancianos y mantiene una estrecha conexión emocional con su grupo de viaje), riqueza y buena suerte (Por ejemplo, tiene mucho dinero para gastar y propina generosa.) pero las imagenes negativas incluyen las normas étias (por ejemplo, hace ruido fuerte y corta en línea.) los hábitos de higienes (por ejemplo, tira basura al azar y escupiendo por todas partes.) y cultura religiosa (por ejemplo, toca y trepa los estatuas de Buda.)

Originalidad/Valor

Esta investigación cualitativa cierra la brecha en los percepciones de los habitantes de desino de las imagenes de turistas en el contexto del turisimo emisor y comenza con los aspectos de los habitantes enriquece la aplicación de la teoría de la representación social en el campo de marketing turístico. Deja los habitantes tailanteses conocer a los turistas chinos más detallada y ayuda al gobierno a desarrollar pautas específicas de turismo civilizado y es benificioso para el futuro desarrollo sostenible de los destinos turísticos.

Details

Tourism Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1660-5373

Keywords

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Article
Publication date: 9 October 2019

Gang-Hua Chen and Songshan (Sam) Huang

This paper aims to contemplate the past development of backpacker tourism research and assess the future development of backpacker tourism research.

Abstract

Purpose

This paper aims to contemplate the past development of backpacker tourism research and assess the future development of backpacker tourism research.

Design/methodology/approach

The authors evaluate the research on backpacker tourism in the past in the following three aspects, namely, research themes, research methods and geographical and cultural contexts of research.

Findings

Backpackers and backpacker tourism have been evolving in the past 75 years, just as other groups of travelers and forms of travel have. With the rapid pace of globalization in our time, backpacker tourism and its kinship forms will remain an important international tourism phenomenon, with root reasons in different types of economies and societies. As such, it will remain to be a significant research subject for tourism researchers in the future.

Originality/value

This paper contemplates the past development and assesses the future development of backpacker tourism research.

Details

Tourism Review, vol. 75 no. 1
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 22 May 2019

Songshan (Sam) Huang and Xiang Wei

This study aims to examine the demographic differences of Chinese nationals’ travel experience sharing through different offline and online platforms.

Abstract

Purpose

This study aims to examine the demographic differences of Chinese nationals’ travel experience sharing through different offline and online platforms.

Design/methodology/approach

Cross-tabulation analysis was applied on a national sample of 6081 respondents in China.

Findings

The study found that Chinese women tend to share travel experience more often than Chinese men; old people in China tend to use the face-to-face approach more than online or social media to share their travel experience. About 66.5 per cent of the survey sample used WeChat Moments to share their travel experience, highlighting WeChat as the dominating social media platform in China for travel sharing. In general, people who share via online platforms (WeChat, Weibo, QQ Space) tend to be young, single or unmarried, well-educated and earning a high monthly income.

Originality/value

The study offers an in-depth understanding of travel experience sharing idiosyncrasies in China.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 2
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 2 September 2019

Feng Xu, Songshan (Sam) Huang and Shuaishuai Li

This study aims to examine the effects of three aspects of perceived advantage (i.e. time-saving, money-saving and convenience) on Chinese consumers’ continuance usage…

Abstract

Purpose

This study aims to examine the effects of three aspects of perceived advantage (i.e. time-saving, money-saving and convenience) on Chinese consumers’ continuance usage intention and behavior of using tourism mobile applications (apps) in the context of Chinese society and culture.

Design/methodology/approach

Survey data were collected at 20 key tourist attractions in Jinan, China from tourists who visit the attractions. Structural equation modeling was applied to test the hypothetical model.

Findings

Empirical findings revealed that time-saving directly affected consumers’ continuance usage intention but did not influence user behavior; on the contrary, money-saving had a direct effect on user behavior, but not on intention. Convenience was found to affect both intention and behavior and had a much stronger total effect on user behavior than time-saving and money-saving.

Research limitations/implications

The study findings offer insights into the further development of tourism mobile apps. While money-saving can be an effective marketing offer for user adoption of tourism mobile apps, tourism mobile apps operators should further tap into the value of time and convenience in designing and developing tourism mobile apps.

Originality/value

The study expands on practical knowledge of Chinese consumers’ behavior toward using tourism apps.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 3
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 28 December 2020

Songshan (Sam) Huang, Zhicheng Yu, Yuhong Shao, Meng Yu and Zhiyong Li

This study examines the relative effects of human capital (HC), social capital (SC) and psychological capital (PC) on hotel employees’ job performance.

Abstract

Purpose

This study examines the relative effects of human capital (HC), social capital (SC) and psychological capital (PC) on hotel employees’ job performance.

Design/methodology/approach

A sample of 417 employees from seven five-star hotels in China was recruited for the study. Both exploratory and confirmatory factor analyses were used to confirm the quality of measurement structures. Stepwise regression was used to examine the relative effects of the three capitals on hotel employees’ job performance.

Findings

PC was found to be the strongest predictor of self-reported job performance (SJP) among the three capitals under investigation. Education and work experience in the HC domain affected SJP, whereas SC dimensions did not. However, only education and work experience in the HC domain were found to affect supervisor-rated job performance (RJP).

Practical implications

Given the impact of PC on hotel employee’s SJP, human resource managers should attend to this capital in staff recruitment, retention and training and development.

Originality/value

This study provides a holistic comparative lens to examine the relative contribution of the three capitals on hotel employees’ job performance. This will help to further clarify the roles played by each of the capitals in hotel service work, thus advancing the development of the theories underlying each of the three capitals.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 2
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 13 November 2017

Michael J. Gross, Songshan (Sam) Huang and Yi Ding

The purpose of this study was to examine the characteristics of mainland Chinese hotel firm internationalisation relative to traditional Western internationalisation…

Abstract

Purpose

The purpose of this study was to examine the characteristics of mainland Chinese hotel firm internationalisation relative to traditional Western internationalisation theory through an analysis of the Shanghai Jin Jiang International Hotels Group’s joint venture with the Thayer Lodging Group to acquire Interstate Hotels & Resorts.

Design/methodology/approach

The case study method was used to examine the three firms involved in the joint venture acquisition. The technique of elite interviews was used to collect primary data. Semi-structured personal interviews were conducted with senior corporate executives who were engaged as principals with the conception, execution and administration of the joint venture. Content analysis was performed with the interview data, seeking themes and patterns consistent with the study purpose.

Findings

The findings demonstrated specific characteristics that distinguish the internationalisation that Jin Jiang has pursued. The five distinctive characteristics were as follows: a “leap” market entry mode, a pattern of “a small fish eats a big fish”, a preference for purchasing hotels in the West, capital sourcing from Chinese banks and strategic rather than operational control of the acquired firm.

Research limitations/implications

The findings indicate both similarities and differences between the China context of hotel firm internationalisation and that of Western firms. Theoretical implications are examined through an analysis of Dunning’s OLI (ownership, location, internalisation) framework. Generalisability of empirical findings may be limited by the China context and the unique combination of three firms.

Practical implications

The findings advance our understanding of the relationship between Chinese and Western practices, particularly in the approaches that firms take in internationalisation.

Originality/value

The story reported in this paper is about the first firm internationalisation endeavour in the mainland Chinese hotel industry. This is a landmark event for the international hospitality industry that will have historical significance, and represents the leading edge of mainland Chinese hotel firm cross-border expansion. This study contributes an early analysis of how the Chinese hotel sector may approach internationalisation.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 11
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 12 February 2019

Michael Volgger and Songshan Sam Huang

This paper aims to broaden the understanding of social responsibility in hospitality and tourism by positioning it in the wider context of responsibilities for deviant…

Abstract

Purpose

This paper aims to broaden the understanding of social responsibility in hospitality and tourism by positioning it in the wider context of responsibilities for deviant behaviour. The paper presents a critical literature review that scopes responsible and irresponsible behaviour of different stakeholders in hospitality and tourism and tackles some of the often-unquestioned assumptions of CSR, including who should be held accountable for ensuring responsibility (“the onus of responsibility”).

Design/methodology/approach

The paper follows the methods and structure of a critical, concept-driven literature review. The literature review is inclusive in terms of its source material and covers different research traditions and study fields.

Findings

The paper helps to overcome two unquestioned assumptions of CSR, i.e. that tourism responsibility is located best at the self-regulating business level and that responsible behaviour is preferred as a focus which oftentimes overshadows the issue of irresponsible behaviour. CSR is positioned as one approach amongst many to govern and tackle deviant tourism behaviour. Moreover, CSR’s blind spot on irresponsibility is removed.

Originality/value

The paper is the first one to integrate the literature of CSR in hospitality and tourism with the literature on deviant tourism behaviour and on corporate social irresponsibility and can thereby cross-fertilise and broaden the three perspectives. The paper contributes to the literature by substantially widening the perspective of CSR in hospitality and tourism, thus opening new avenues of research.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 6
Type: Research Article
ISSN: 0959-6119

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Book part
Publication date: 7 December 2016

Songshan (Sam) Huang

Laws, regulations, and policies, including specific intergovernmental visa agreements, exert significant influences on people’s mobility and cross-border travels. Such…

Abstract

Laws, regulations, and policies, including specific intergovernmental visa agreements, exert significant influences on people’s mobility and cross-border travels. Such forces are powerful in shaping the emerging Asian tourism market. This chapter provides a critical review and analysis of the laws and regulations that have shaped Chinese outbound tourism. It first reviews the evolution of China’s policies and government attitude toward outbound tourism. The three tourism administration regulations promulgated by the State Council are then reviewed and their implications for outbound tourism are discussed. The Tourism Law enacted in 2013 is reviewed and discussed separately due to its significance and supreme power in China’s legal system. Finally, the chapter discusses the impact of intergovernmental visa facilitation arrangements on Chinese outbound tourism.

Details

The World Meets Asian Tourists
Type: Book
ISBN: 978-1-78560-219-1

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Article
Publication date: 9 October 2009

Songshan (Sam) Huang and Cathy H.C. Hsu

The purpose of this paper is to review the relevant literature on travel motivation and provides a scenario‐based discussion on the applications of travel motivation…

Abstract

Purpose

The purpose of this paper is to review the relevant literature on travel motivation and provides a scenario‐based discussion on the applications of travel motivation theories in the industry practice. The paper offers an invaluable practical interpretation of travel motivation and related management issues.

Design/methodology/approach

A comprehensive literature review on travel motivation is conducted to acknowledge the major theories. Two scenarios are presented and discussed by linking two motivation conceptual schemes, Maslow's hierarchy of needs theory and Plog's allocentrism/psychocentrism model, to practical issues in travel management.

Findings

The literature review discloses that travel motivation theories have evolved over time. By linking theories to industry practice, the paper advocates that travel managers be more conscious of travelers' internal psychological needs when designing travel services/products.

Originality/value

This paper offers a good understanding of travel motivation by discussing theoretical applications in real‐world situations.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 3 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

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