Search results

1 – 10 of 28
Article
Publication date: 7 August 2017

Song Yang, Songshan (Sam) Huang and Gang Shen

This study aims to identify key factors influencing Chinese domestic travelers’ behaviors in hotel selection from a pool of budget hotel attribute-based factors and…

1270

Abstract

Purpose

This study aims to identify key factors influencing Chinese domestic travelers’ behaviors in hotel selection from a pool of budget hotel attribute-based factors and customer personal characteristics and determine the extent to which these factors impact on domestic Chinese travelers’ hotel selection preferences.

Design/methodology/approach

This study uses a discrete choice experimental design and a multinomial logit model to examine the key influential factors contributing to Chinese domestic travelers’ choice behavior to budget hotels. Both hotel attribute-based and personal trait factors were tested.

Findings

Results indicate that location, price and business functions were factors influencing guest choice behavior. For budget hotels, being located in the traditional central business districts and having a restaurant would leverage guest preference to stay. Among consumers’ personal characteristics, income, occupation, purpose of travel, personal attitude and past experience were found to be determinants of guest choice behavior.

Practical implications

This study contributes to the understanding of Chinese domestic travelers’ choice behaviors toward budget hotels and offers insights for industry practitioners to better design budget hotel products and service.

Originality/value

This research is the first that integrates hotel attributes with travelers’ characteristics and quantitatively evaluate the determinants affecting hotel choice behavior in China. The insights are of value academically to our understanding of cognitive mechanism underlying choice behavior.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 11 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 30 June 2020

Zhiyong Li, Honglin Chen, Songshan (Sam) Huang, Phakcharee Wanichwasin and Rui Cui

Thailand has served as a major outbound tourist destination for Chinese tourists for decades. Behaviours demonstrated by Chinese tourists in Thailand are believed to have…

Abstract

Purpose

Thailand has served as a major outbound tourist destination for Chinese tourists for decades. Behaviours demonstrated by Chinese tourists in Thailand are believed to have created an image of Chinese outbound tourists among the residents and have impacted on the sustainability of Thai tourism. This study aims to contribute a more comprehensive and nuanced understanding of the image of Chinese outbound tourists from the perspective of Thai residents’.

Design/methodology/approach

In-depth interviews were conducted with 15 Thai residents who have frequent contact with Chinese tourists.

Findings

The results reveal that Thai residents’ perceptions of Chinese tourists include both positive and negative images. Positive images consist of being filial and friendly (e.g. taking good care of the elderly and having close emotional ties within their touring group) and being wealthy and auspicious (e.g. having a lot of money to spend and tipping generously). Negative images include moral norms (e.g. making loud noises and jumping into a queue), hygiene habits (e.g. littering and spitting) and religious culture (e.g. touching and climbing Buddha statues).

Originality/value

This qualitative research promotes the study of destination residents’ perceptions of tourists’ in the context of outbound tourism and enriches the application of social representation theory from the perspective of residents in the field of tourism marketing. It generates a more nuanced comprehension of Thai residents’ perceptions of Chinese tourists, contributes to the government’s formulation of guidelines for civilised tourism and has benefits to the sustainable development of tourism destinations.

泰国居民对中国游客的形象感知

摘要

目的

几十年来, 泰国一直是中国游客的主要出境旅游目的地。中国游客在泰国表现出的行为在居民中创造了中国出境游客的形象, 并影响了泰国旅游业的可持续性。这项研究旨在从泰国居民的感知出发, 对中国出境游客的形象进行更全面、细致的了解。

设计/方法/方法

对15位经常与中国游客接触的泰国居民进行了深入访谈。

结果

结果表明, 泰国居民对中国游客形象的感知既包括正面形象也包括负面形象。正面的形象包括孝顺和友善(例如, 照顾老人, 并在其旅行团中保持紧密的情感联系), 富有和吉祥(例如, 有很多钱可花, 并慷慨地付小费), 而负面的形象则包括道德规范(例如, 大声喧哗, 并插队), 卫生习惯(例如, 乱扔垃圾和随地吐痰)以及宗教文化(例如, 触摸和爬到佛像上)。

独创性/价值

这项定性研究弥补了出境旅游背景下目的地居民对游客形象的感知的差距, 并且从居民的角度出发丰富了社会表象理论在旅游营销领域的应用。它使泰国居民对中国游客的认识更加细致, 有助于政府制定有针对性的文明旅游指导方针, 有利于旅游目的地未来的可持续发展。

Percepción de los residents tailandeses sobre el comportamiento de los turistas chinos

Objetivo

Por décadas, Tailandia ha sido un principal destino tulístico de turismo emisor para los turistas chinos.El comportamiento de los turistas chinos en Tailandia ha impresionado las imagenes de los turistas chinos emisores a los habitantes, y ha afectado la sostenibilidad de la industria turística de Tailandia. Esta investigación tiene como objetivo comenzar con la percepción de los habitantes tailandeses para conocer una comprensión más completa y detallada de las imagenes de los turistas chinos emisores.

Diseñar/Manera/Manera

Entrevisitar en profundidad a 15 habitantes tailandeses que a menudo contactan con los turistas chinos.

Resultado

Los resultados muestran, las percepciones de los habitantes tailandeses de las imagenes de los turistas chinos contienen las imagenes positivas y negativas. Los imágenes positivas incluyen fiedad filial y amabilidad (por ejemplo, cuida a los ancianos y mantiene una estrecha conexión emocional con su grupo de viaje), riqueza y buena suerte (Por ejemplo, tiene mucho dinero para gastar y propina generosa.) pero las imagenes negativas incluyen las normas étias (por ejemplo, hace ruido fuerte y corta en línea.) los hábitos de higienes (por ejemplo, tira basura al azar y escupiendo por todas partes.) y cultura religiosa (por ejemplo, toca y trepa los estatuas de Buda.)

Originalidad/Valor

Esta investigación cualitativa cierra la brecha en los percepciones de los habitantes de desino de las imagenes de turistas en el contexto del turisimo emisor y comenza con los aspectos de los habitantes enriquece la aplicación de la teoría de la representación social en el campo de marketing turístico. Deja los habitantes tailanteses conocer a los turistas chinos más detallada y ayuda al gobierno a desarrollar pautas específicas de turismo civilizado y es benificioso para el futuro desarrollo sostenible de los destinos turísticos.

Details

Tourism Review, vol. 76 no. 5
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 9 October 2019

Gang-Hua Chen and Songshan (Sam) Huang

This paper aims to contemplate the past development of backpacker tourism research and assess the future development of backpacker tourism research.

Abstract

Purpose

This paper aims to contemplate the past development of backpacker tourism research and assess the future development of backpacker tourism research.

Design/methodology/approach

The authors evaluate the research on backpacker tourism in the past in the following three aspects, namely, research themes, research methods and geographical and cultural contexts of research.

Findings

Backpackers and backpacker tourism have been evolving in the past 75 years, just as other groups of travelers and forms of travel have. With the rapid pace of globalization in our time, backpacker tourism and its kinship forms will remain an important international tourism phenomenon, with root reasons in different types of economies and societies. As such, it will remain to be a significant research subject for tourism researchers in the future.

Originality/value

This paper contemplates the past development and assesses the future development of backpacker tourism research.

Details

Tourism Review, vol. 75 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 22 May 2019

Songshan (Sam) Huang and Xiang Wei

This study aims to examine the demographic differences of Chinese nationals’ travel experience sharing through different offline and online platforms.

463

Abstract

Purpose

This study aims to examine the demographic differences of Chinese nationals’ travel experience sharing through different offline and online platforms.

Design/methodology/approach

Cross-tabulation analysis was applied on a national sample of 6081 respondents in China.

Findings

The study found that Chinese women tend to share travel experience more often than Chinese men; old people in China tend to use the face-to-face approach more than online or social media to share their travel experience. About 66.5 per cent of the survey sample used WeChat Moments to share their travel experience, highlighting WeChat as the dominating social media platform in China for travel sharing. In general, people who share via online platforms (WeChat, Weibo, QQ Space) tend to be young, single or unmarried, well-educated and earning a high monthly income.

Originality/value

The study offers an in-depth understanding of travel experience sharing idiosyncrasies in China.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 2 September 2019

Feng Xu, Songshan (Sam) Huang and Shuaishuai Li

This study aims to examine the effects of three aspects of perceived advantage (i.e. time-saving, money-saving and convenience) on Chinese consumers’ continuance usage…

Abstract

Purpose

This study aims to examine the effects of three aspects of perceived advantage (i.e. time-saving, money-saving and convenience) on Chinese consumers’ continuance usage intention and behavior of using tourism mobile applications (apps) in the context of Chinese society and culture.

Design/methodology/approach

Survey data were collected at 20 key tourist attractions in Jinan, China from tourists who visit the attractions. Structural equation modeling was applied to test the hypothetical model.

Findings

Empirical findings revealed that time-saving directly affected consumers’ continuance usage intention but did not influence user behavior; on the contrary, money-saving had a direct effect on user behavior, but not on intention. Convenience was found to affect both intention and behavior and had a much stronger total effect on user behavior than time-saving and money-saving.

Research limitations/implications

The study findings offer insights into the further development of tourism mobile apps. While money-saving can be an effective marketing offer for user adoption of tourism mobile apps, tourism mobile apps operators should further tap into the value of time and convenience in designing and developing tourism mobile apps.

Originality/value

The study expands on practical knowledge of Chinese consumers’ behavior toward using tourism apps.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 13 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 1 November 2022

Zhiyong Li, Mang Long, Songshan (Sam) Huang, Zhaohan Duan, Yingli Hu and Rui Cui

This paper aims to examine the effect of consumer inertia – a tendency to adhere to prior purchase decisions despite the existence of preferable alternatives – on the…

Abstract

Purpose

This paper aims to examine the effect of consumer inertia – a tendency to adhere to prior purchase decisions despite the existence of preferable alternatives – on the relationships between switching costs and customer retention, and explain the controversy within them in the context of budget hotels.

Design/methodology/approach

An empirical test was conducted via structural equation modelling based on 337 self-administered questionnaires from customers at six of Chinese popular budget hotels.

Findings

Consumer inertia was a significant mediator between switching costs and customer retention. Specifically, consumer inertia completely mediated the effects of financial switching costs on customer retention, but partially did between procedural switching costs and customer retention. By introducing consumer inertia, the explanatory power of customer retention improved significantly by 19%.

Originality/value

This paper clarifies the effects of multiple dimensions of switching costs on customer retention via the mediating role of consumer inertia and partly addresses the inconsistency in the prior studies from an inertia perspective.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 22 September 2022

Songshan (Sam) Huang and Xuequn Wang

This study aims to provide a timely review of the COVID-19-related empirical research published in 19 quartile one (Q1) and quartile two (Q2) tourism and hospitality…

Abstract

Purpose

This study aims to provide a timely review of the COVID-19-related empirical research published in 19 quartile one (Q1) and quartile two (Q2) tourism and hospitality journals in social science citation index (SSCI).

Design/methodology/approach

A total of 407 COVID-19-related empirical papers were collected from the 19 SSCI Q1 and Q2 tourism and hospitality journals via Scopus database. Thematic content analysis was supplemented with Leximancer software to identify the research themes/subthemes, research methods and countries/regions of research.

Findings

The study found studies of COVID-19’s impact on consumer behaviour predominate in number, followed by studies on response actions and recovery strategies, impact on industry or sectors and impact on workers and employees. Based on the research themes identified, a knowledge mapping framework was produced. Over 70% of the studies used quantitative methods with quantitative survey as the dominant method of data collection. The USA and China were found to be the most studied countries.

Research limitations/implications

The study reviewed empirical research papers until January 2022 and covered most of the COVID-19-related empirical works in the field. An overview of the current state of COVID-19-related empirical research was provided with some critical discussions and suggestions for future research topics.

Originality/value

The findings give researchers a clear index for the current state of the art of COVID-19 research in hospitality and tourism. The paper provides practical implications for industry practitioners to retrieve relevant knowledge from the recent COVID-19-related literature in tourism and hospitality in coping with practical challenges brought by the COVID-19 pandemic.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 28 December 2020

Songshan (Sam) Huang, Zhicheng Yu, Yuhong Shao, Meng Yu and Zhiyong Li

This study examines the relative effects of human capital (HC), social capital (SC) and psychological capital (PC) on hotel employees’ job performance.

1233

Abstract

Purpose

This study examines the relative effects of human capital (HC), social capital (SC) and psychological capital (PC) on hotel employees’ job performance.

Design/methodology/approach

A sample of 417 employees from seven five-star hotels in China was recruited for the study. Both exploratory and confirmatory factor analyses were used to confirm the quality of measurement structures. Stepwise regression was used to examine the relative effects of the three capitals on hotel employees’ job performance.

Findings

PC was found to be the strongest predictor of self-reported job performance (SJP) among the three capitals under investigation. Education and work experience in the HC domain affected SJP, whereas SC dimensions did not. However, only education and work experience in the HC domain were found to affect supervisor-rated job performance (RJP).

Practical implications

Given the impact of PC on hotel employee’s SJP, human resource managers should attend to this capital in staff recruitment, retention and training and development.

Originality/value

This study provides a holistic comparative lens to examine the relative contribution of the three capitals on hotel employees’ job performance. This will help to further clarify the roles played by each of the capitals in hotel service work, thus advancing the development of the theories underlying each of the three capitals.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 13 September 2022

Zhiyong Li, Jiahui Huang, Songshan (Sam) Huang and Dan Huang

This study aims to understand Chinese consumers’ perceived barriers to using peer-to-peer (P2P) accommodation before and after the outbreak of COVID-19 and the negotiation…

Abstract

Purpose

This study aims to understand Chinese consumers’ perceived barriers to using peer-to-peer (P2P) accommodation before and after the outbreak of COVID-19 and the negotiation strategies they applied in overcoming the barriers and enabling consumption.

Design/methodology/approach

A qualitative research design with 28 semi-structured interviews was used. Data were analysed by content analysis.

Findings

Five psychological barriers and four functional barriers were found to inhibit consumers from using P2P accommodation both before and after the COVID-19 outbreak. In overcoming the perceived barriers, consumers applied both behavioural negotiation strategies, including seeking information, behavioural adaptation, selective choice and seeking social support, and cognitive negotiation strategies, including cognitive adaptation and trusting agents. COVID-19 was found to serve as both a barrier and a facilitator for using P2P accommodation. A barriers–negotiation framework was developed in the context.

Research limitations/implications

Theoretically, this study advances consumer resistance and perceived barriers literature by integrating negotiation and developing a barriers–negotiation framework of P2P accommodation usage. This study also offers insights for practitioners in the P2P accommodation industry.

Originality/value

This study showcases the role of negotiation in understanding barriers to using P2P accommodation, paving the way to extend relevant knowledge to advance consumer resistance research, which is an emerging topic in the broader management domain.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 13 November 2017

Michael J. Gross, Songshan (Sam) Huang and Yi Ding

The purpose of this study was to examine the characteristics of mainland Chinese hotel firm internationalisation relative to traditional Western internationalisation…

1981

Abstract

Purpose

The purpose of this study was to examine the characteristics of mainland Chinese hotel firm internationalisation relative to traditional Western internationalisation theory through an analysis of the Shanghai Jin Jiang International Hotels Group’s joint venture with the Thayer Lodging Group to acquire Interstate Hotels & Resorts.

Design/methodology/approach

The case study method was used to examine the three firms involved in the joint venture acquisition. The technique of elite interviews was used to collect primary data. Semi-structured personal interviews were conducted with senior corporate executives who were engaged as principals with the conception, execution and administration of the joint venture. Content analysis was performed with the interview data, seeking themes and patterns consistent with the study purpose.

Findings

The findings demonstrated specific characteristics that distinguish the internationalisation that Jin Jiang has pursued. The five distinctive characteristics were as follows: a “leap” market entry mode, a pattern of “a small fish eats a big fish”, a preference for purchasing hotels in the West, capital sourcing from Chinese banks and strategic rather than operational control of the acquired firm.

Research limitations/implications

The findings indicate both similarities and differences between the China context of hotel firm internationalisation and that of Western firms. Theoretical implications are examined through an analysis of Dunning’s OLI (ownership, location, internalisation) framework. Generalisability of empirical findings may be limited by the China context and the unique combination of three firms.

Practical implications

The findings advance our understanding of the relationship between Chinese and Western practices, particularly in the approaches that firms take in internationalisation.

Originality/value

The story reported in this paper is about the first firm internationalisation endeavour in the mainland Chinese hotel industry. This is a landmark event for the international hospitality industry that will have historical significance, and represents the leading edge of mainland Chinese hotel firm cross-border expansion. This study contributes an early analysis of how the Chinese hotel sector may approach internationalisation.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

1 – 10 of 28