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Book part
Publication date: 1 February 2024

Nisan Yozukmaz

Solo travelling has been one of the rising types of travelling, especially after the pandemic. This study is focused on solo female travellers and aims to present a comprehensive…

Abstract

Solo travelling has been one of the rising types of travelling, especially after the pandemic. This study is focused on solo female travellers and aims to present a comprehensive literature review on solo travelling. For this aim, a detailed literature review is performed. The significance of this study lies in the recent developments in countries like Iran regarding women's rights, and it needs to be understood that women are powerful, and they can prove that by travelling solo. This study is aimed to contribute to women's empowerment because it is important to set various examples and pave the way for the next generations towards a more free, enlightened, conscious and modern future. As a segment, solo female travellers need to be characterised in terms of their demographics and motivations for solo travelling, and destinations should take precautions for their safety and security to be represented and promoted as a safe and modern location where the freedom of each individual is secured.

Details

Future Tourism Trends Volume 2
Type: Book
ISBN: 978-1-83753-971-0

Keywords

Article
Publication date: 30 October 2018

Saeid Abbasian

The purpose of this paper is to gain more insight into the phenomenon of solo travel to city destinations and attain more knowledge on the topic.

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Abstract

Purpose

The purpose of this paper is to gain more insight into the phenomenon of solo travel to city destinations and attain more knowledge on the topic.

Design/methodology/approach

The study employed a questionnaire consisting of qualitative and quantitative items. In all, 21 individuals (12 women, 9 men) responded.

Findings

The most important reason for solo travel was their own free choice and in some cases, difficulty finding companions. Their activities at the destinations were mostly visiting attractions followed by visiting friends, shopping, walking, eating at restaurants, learning the language, working, etc. They mostly mentioned advantages but also some disadvantages with solo travelling. Their experiences, especially with the people in the host destinations, have been positive and they show overall satisfaction with their visit. A predominant share of the interviewees showed a kind of loyalty to one or more specific city destinations and wished to revisit them again and again.

Practical implications

The current study might have some implications for city tourism developers/destination developers, travel agencies, national or regional tourism boards and tour operators in major urban areas and cities. Especially, this study has a practical contribution to the city tourism practitioners and gives them more insight in what values, attitudes, perceptions, expectations and motivations the solo travellers might have before or while they visit their cities. The study also has implications for potential solo travellers seeking more knowledge and information on the issue.

Originality/value

The phenomenon of solo travel to city destinations is an unresearched topic in Sweden. This exploratory study is the first in Sweden to focus on solo travellers visiting city destinations.

Details

International Journal of Tourism Cities, vol. 5 no. 1
Type: Research Article
ISSN: 2056-5607

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Abstract

Details

Gender and Tourism
Type: Book
ISBN: 978-1-80117-322-3

Article
Publication date: 21 December 2023

Devashish Dasgupta and Isha Singh

This study aims to understand how female executive travellers should be characterized by inter-winning socio-economic segmentation and leisure travel motivation.

Abstract

Purpose

This study aims to understand how female executive travellers should be characterized by inter-winning socio-economic segmentation and leisure travel motivation.

Design/methodology/approach

This study identifies push factors as a motivation for leisure travel among female executives in India. Quantitative research methodology was applied based on 892 online responses to a questionnaire. Principal component analysis was applied to identify the underlying dimensions of push motivational items.

Findings

The findings disclose five-factor dimensions of self-esteem; knowledge- and novelty-seeking; stimulus; escape; and self-recognition. Among the five identified dimensions, stimulus was the most important factor for motivating female executives to travel for leisure, followed by knowledge and novelty-seeking.

Research limitations/implications

This study was conducted on 1,100 female executive travellers, meaning the results are only valid for this cultural context. All data was collected through a referral chain network survey among female executives via Google survey forms. While segmenting types of travellers amongst females, usage of push motivation framework as a variable remains pervasive in tourism research.

Originality/value

Although literature on female travel motivation is abundant, however, to the authors’ knowledge, empirical studies that focus on female executives leisure travel motivations are still rare. These findings are, therefore, valuable for illuminating tourism stakeholders to cater this potential segment more customisedly.

Details

Consumer Behavior in Tourism and Hospitality, vol. 19 no. 1
Type: Research Article
ISSN: 2752-6666

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Article
Publication date: 30 June 2021

Chawannuch Wungrotjanarut and Olimpia C. Racela

This study investigated an appended belief-attitude-intention (BAI) model, which included two antecedent beliefs of attitude and two marketing factors as additional determinants…

Abstract

Purpose

This study investigated an appended belief-attitude-intention (BAI) model, which included two antecedent beliefs of attitude and two marketing factors as additional determinants of air traveller behavioural intentions towards low-cost airlines (LCAs). The hypothesized relationships were compared across different behaviouristic groups based on flying frequency, travel purpose and travel party size.

Design/methodology/approach

Survey data from 331 air travellers intercepted at a major international airport in Thailand were analysed using structural equation modelling and bootstrapping multiple-group comparisons to investigate the hypothesized mediation and moderation effects.

Findings

Results indicate that behavioural intention towards LCAs is largely influenced by perceived price, followed by attitude towards LCAs and subjective norm and not determined by airport accessibility. Antecedent beliefs of perceived service quality and uncertainty avoidance influence behavioural intention, as mediated by attitude towards LCAs. The role of subjective norm varied among air traveller groups.

Practical implications

Managers can manage price perceptions by focusing on LCA affordability and they should closely scrutinize these air traveller behaviouristic groups to identify opportunities to appeal to the distinctive cognitive responses of traveller segments.

Originality/value

This study tested an appended BAI model across three different air traveller behavioural characteristics, a multi-group analytical approach that can reveal meaningful implications, yet has been underused in LCA research.

Details

Journal of Asia Business Studies, vol. 16 no. 1
Type: Research Article
ISSN: 1558-7894

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Open Access
Article
Publication date: 14 March 2018

Medéia Veríssimo and Carlos Costa

The purpose of this paper is to identify the best hostel practices and trends, and to evaluate and discuss how they are keeping up with the present demand created by the…

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Abstract

Purpose

The purpose of this paper is to identify the best hostel practices and trends, and to evaluate and discuss how they are keeping up with the present demand created by the Millennials market.

Design/methodology/approach

Methodological approach is based on two complementary qualitative methods: ethnographic participant observation and netnography. Portuguese hostels are the target of this study, as they are considered some of the best in the world. First, a fieldwork was conducted in three top-rated hostels in Lisbon, aiming to immerse in hostel’s environment. Then, 300 online reviews were analysed to identify what customers value the most in those services. Data interpretation was done through a content analysis crossing supply-demand perspectives.

Findings

Results indicate that, while staying in a hostel, the Millennials want to: meet people, engage in activities and events, have local experiences, feel comfortable/at home, get good value for money and enjoy the convenience. In return, hostels play an important role in hospitality industry by pleasing the Millennials, by offering: central location, an interactive atmosphere, functional facilities, well-planned design and decoration, a set of activities and events and personal treatment.

Originality/value

This paper is one of the few to describe Millennials’ travel behaviour towards hostels’ services.

Details

Journal of Tourism Futures, vol. 4 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Abstract

Details

Tourism Review, vol. 78 no. 2
Type: Research Article
ISSN: 1660-5373

Book part
Publication date: 1 February 2024

Mehmet Umur

People continue to become more liberated and individualised day by day. They look for ways to somehow get out of any situation that restricts them, tend to get rid of their…

Abstract

People continue to become more liberated and individualised day by day. They look for ways to somehow get out of any situation that restricts them, tend to get rid of their typical holiday patterns and travel alone, without being stuck within anyone else's borders, precisely as they want. In addition, people can travel alone to discover themselves, meet different cultures, relieve stress and learn new skills. Women travel alone more than men, although they face more difficulties than men. The experiences of women solo travellers suggest that this form of travel can provide a meaningful foundation for advancing gender equality. By challenging gender roles and expectations, empowering women to assert their autonomy and agency and creating opportunities for community-building and solidarity, solo travel can help to transform social norms and promote gender equity.

This chapter aims to build a body of knowledge that will have a widespread impact based on available data on the relationship of women solo travellers to gender equality. It also examines the effects of women solo travellers on gender equality based on secondary data sources. This chapter, designed as conceptual research with descriptive analysis and document analysis, is important in revealing what the indirect gains of women solo travellers can be for gender equality, the fifth of the United Nations Development Programme (UNDP) Sustainable Development Goals.

Article
Publication date: 2 May 2019

Elaine Chiao Ling Yang, Mona Ji Hyun Yang and Catheryn Khoo-Lattimore

This study aims to explore the meanings of solo travel for Asian women, focussing on how Asian women construct and negotiate their identities in the heteronormalised, gendered and…

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Abstract

Purpose

This study aims to explore the meanings of solo travel for Asian women, focussing on how Asian women construct and negotiate their identities in the heteronormalised, gendered and Western-centric tourism space.

Design/methodology/approach

In-depth interviews were conducted with 35 Asian solo female travellers from ten Asian countries/societies and analysed using constructivist grounded theory. The interpretation was guided by a critical stance and intersectionality lens.

Findings

The findings show that solo travel provides a means for self-discovery but the path was different for Asian women, for whom the self is constructed by challenging the social expectations of Asian women. Western-centric discourse was identified in the participants’ interactions with other (Western) travellers and tourism service providers, as well as in the ways these Asian women perceive themselves in relation to Western travellers. In addition to gendered constraints and risks, the findings also reveal the positive meaning of being Asian women in the gendered tourism space.

Research limitations/implications

By labelling Asian women, the study risks adopting an essentialised view and overlooking the differences within the group. However, this strategic essentialism is necessary to draw attention to the inequalities that persist in contemporary tourism spaces and practices.

Originality/value

This study investigated Asian solo female travellers, an emerging but under-researched segment. It provides a critical examination of the intersectional effect of gender and race on identity construction for Asian solo female travellers. This study shows the need for a more inclusive tourism space.

Details

Tourism Review, vol. 74 no. 5
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 26 September 2023

Fani Efthymiadou and Anna Farmaki

This review paper aims to contribute to the growing literature on women empowerment in tourism by identifying knowledge gaps that may offer opportunities for further research.

Abstract

Purpose

This review paper aims to contribute to the growing literature on women empowerment in tourism by identifying knowledge gaps that may offer opportunities for further research.

Design/methodology/approach

A critical review of the literature on women empowerment in tourism was conducted.

Findings

The review reveals four knowledge gaps in relation to methodology, geographical location, study context and theoretical framework adopted. Pertinent research includes mostly qualitative research with a focus on non-Western geographical locations. Studies examined women empowerment in relation to alternative tourism forms with several not adopting a theoretical framework. Based on these gaps, suggestions for further research are made.

Research limitations/implications

Although this paper does not aim at providing an exhaustive review of the gender literature, it highlights the narrow focus placed on women empowerment in tourism and suggests avenues for further research.

Originality/value

Women empowerment has only recently begun to attract attention in tourism. This paper adds to extant knowledge on gender tourism studies by suggesting ways to achieve gender equality for sustainable development.

目的

本综述旨在通过确定可能为进一步研究提供机会的知识差距, 对旅游业中妇女赋能的文献做出贡献。

设计/方法/方法

对关于在旅游业中赋予妇女权利的文献进行了批判性综述。

研究发现

在研究方法、地理位置、研究情境和所采用的理论框架方面, 本综述揭示了四个知识差距。相关研究主要包括关注非西方地理位置的定性研究。研究检验了与其他旅游形式有关的妇女赋权问题, 其中有几项研究没有采用理论框架。基于这些差距提出进一步研究的建议。

研究局限/影响

虽然本文的目的不是对性别文献进行详尽的审查, 但它强调了对旅游业中妇女赋能的狭隘关注, 并提出了进一步研究的途径。

独创性/价值

妇女赋能最近才开始在旅游业引发关注。本文通过提出实现可持续发展的性别平等的途径, 拓展了性别旅游研究的现有知识。

Objetivo

El objetivo de este trabajo de revisión es contribuir a las crecientes publicaciones sobre el empoderamiento de la mujer en el turismo, identificando la brecha de conocimiento que puede ofrecer oportunidades para futuros estudios.

Diseño/metodología/enfoque

Se llevó a cabo una revisión crítica de la bibliografía sobre el empoderamiento de la mujer en el turismo.

Resultados

El análisis revela cuatro brechas de conocimiento con relación a la metodología, situación geográfica, contexto de estudio y el marco teórico adoptado. La presente investigación incluye en su mayoría estudios cualitativos centrado en las localizaciones geográficas no occidentales. Los estudios examinaron el empoderamiento de la mujer con relación a las formas de turismo alternativo, y varios de ellos no adoptaron un marco teórico. A partir de estas lagunas, se hacen sugerencias para futuras investigaciones.

Limitaciones/implicaciones de la investigación

Aunque este artículo no pretende ofrecer una revisión exhaustiva de la literatura sobre género, pone de relieve la escasa atención prestada al empoderamiento de la mujer en el turismo y sugiere vías para futuras investigaciones.

Originalidad/valor

El empoderamiento de la mujer sólo ha empezado a ser objeto de atención en el turismo recientemente. Este artículo se suma a los conocimientos existentes sobre estudios turísticos de género al sugerir vías para lograr la igualdad de género en aras del desarrollo sostenible.

Details

Tourism Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1660-5373

Keywords

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