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Article
Publication date: 1 February 1999

Nick Forster, Martin Cebis, Sol Majteles, Anurag Mathur, Roy Morgan, Janet Preuss, Vinod Tiwari and Des Wilkinson

The importance of story‐telling in organizational life has often been overlooked in contemporary organizational and leadership literature. Throughout history, leaders ‐ political…

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Abstract

The importance of story‐telling in organizational life has often been overlooked in contemporary organizational and leadership literature. Throughout history, leaders ‐ political and religious ‐ have used story‐telling as a powerful motivational tool, particularly during times of uncertainty, change and upheaval or in response to crises. This article looks at the role of story‐telling as an integral part of the human experience and at its applications in modern organizational life. The article concludes by suggesting that the art of story‐telling is still, despite recent advances in communication technologies, an essential managerial skill ‐ particularly for leaders of organizations.

Details

Leadership & Organization Development Journal, vol. 20 no. 1
Type: Research Article
ISSN: 0143-7739

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