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Article
Publication date: 1 February 1987

Socrates Papadopoulos

This article concentrates on the application of econometrics in the development of international tourism marketing strategies. In particular it examines how empirical results can…

Abstract

This article concentrates on the application of econometrics in the development of international tourism marketing strategies. In particular it examines how empirical results can be related to a market choice matrix in identifying the most attractive countries for allocating marketing resources and limited promotional funds.

Details

International Marketing Review, vol. 4 no. 2
Type: Research Article
ISSN: 0265-1335

Article
Publication date: 1 March 1986

Socrates I. Papadopoulos

Tourism may be described variously because of its “close” relationships with other social sciences, including economics, politics, sociology, cultural anthropology, psychology and…

1318

Abstract

Tourism may be described variously because of its “close” relationships with other social sciences, including economics, politics, sociology, cultural anthropology, psychology and even law and statistics. As per Wahab (1971) tourism is a “system” that relates to the sociosphere and is a complex combination of interrelated industries and trades. Although it would be very difficult to describe tourism under one definition due to its many facets, a clear concept and a precise definition of the terms related to the phenomenon of tourism is required before we proceed with the analysis of determinants and motivations of tourism in the world economy.

Details

The Tourist Review, vol. 41 no. 3
Type: Research Article
ISSN: 0251-3102

Article
Publication date: 1 February 1988

Socrates I. Papadopoulos

Environmental and Ecological Effects Tourism is also seen as capable of disturbing and destroying environmental and ecological elements (Organisation for Economic Co‐operation and…

Abstract

Environmental and Ecological Effects Tourism is also seen as capable of disturbing and destroying environmental and ecological elements (Organisation for Economic Co‐operation and Development 1980). Rural landscapes may be damaged by the construction of new roads, caravan and camping sites, or obtrusive hotels. As pointed out by Hamilton “the price paid by a host community can be the loss of peace and tranquility, the desecration of shrines and artifacts, the death of a traditional culture or changes in the ecological balance” (Hamilton 1973, p. 61).

Details

The Tourist Review, vol. 43 no. 2
Type: Research Article
ISSN: 0251-3102

Article
Publication date: 1 January 1989

Socrates I. Papadopoulos

The development of a customer‐orientated tourism marketing planningmodel is described. This model is a conceptual framework, whichhighlights the main variables affecting the…

3658

Abstract

The development of a customer‐orientated tourism marketing planning model is described. This model is a conceptual framework, which highlights the main variables affecting the international marketing operations of public and private tourist organisations. In particular, the methods with which pertinent information is gathered, processed and utilised by marketing executives in the multifaceted tourism environment are examined. This is an essential prerequisite to effective strategy development and implementation of plans in tourism marketing.

Details

European Journal of Marketing, vol. 23 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 March 1989

Socrates I. Papadopoulos

In order to assure that the basic objectives of a national touristorganisation are achieved, tourism marketing strategy at corporate levelshould be intimately related to tactical…

3362

Abstract

In order to assure that the basic objectives of a national tourist organisation are achieved, tourism marketing strategy at corporate level should be intimately related to tactical marketing planning. This article, the second of a two‐part series, examines a number of conceptual frameworks and processes that can be applied by various national tourist organisations and private enterprises when planning, executing and controlling tourism marketing strategies and tactics for both short and long‐term dimensions.

Details

European Journal of Marketing, vol. 23 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 January 1987

Socrates I. Papadopoulos

Although interest in international trade is of long standing, economists and policy makers have seldom attempted to link international tourism with trade theory — despite the…

Abstract

Although interest in international trade is of long standing, economists and policy makers have seldom attempted to link international tourism with trade theory — despite the growing importance of international tourism as a component of international trade. As per Wahab (1975), there is a dearth of scientific books covering the wide range of tourism subjects. In fact, he says “not more than half a dozen books have appeared in the English language in Europe and America on the subject of tourism between 1970–1975”.

Details

The Tourist Review, vol. 42 no. 1
Type: Research Article
ISSN: 0251-3102

Article
Publication date: 1 January 1988

Socrates I. Papadopoulos

Economic effects are only one aspect of the total impact of tourism. For example, the development of a tourist industry in a particular country has varying repurcussions on the…

Abstract

Economic effects are only one aspect of the total impact of tourism. For example, the development of a tourist industry in a particular country has varying repurcussions on the long term socio‐cultural, environmental and ecological development of the local community as a whole. This article examines the main non‐economic aspects of tourism in Greece.

Details

The Tourist Review, vol. 43 no. 1
Type: Research Article
ISSN: 0251-3102

Article
Publication date: 1 April 1988

Jean‐Claude Croizé

Approche générale du problème Peu nombreux sont les parcs qui se prêtent à une visite de plus d'une journée. Une réflexion qui s'attache aux établissements majeurs pourra donc se…

Abstract

Approche générale du problème Peu nombreux sont les parcs qui se prêtent à une visite de plus d'une journée. Une réflexion qui s'attache aux établissements majeurs pourra donc se cantonner aux réalisations conçues en vue d'accueillir le public pendant une journée, c'est‐à‐dire 5 à 7 heures d'activités entrecoupées de pauses et d'un repas pris sur place.

Details

The Tourist Review, vol. 43 no. 4
Type: Research Article
ISSN: 0251-3102

Article
Publication date: 13 July 2015

Dimitrios Chatzoudes, Dimitrios Papadopoulos and Efstathios Dimitriadis

The purpose of this paper is to examine the relationship between consumer perceptions about large companies and behavioral intention toward buying products from these companies…

1737

Abstract

Purpose

The purpose of this paper is to examine the relationship between consumer perceptions about large companies and behavioral intention toward buying products from these companies. It is hypothesized that the better the perceptions, the higher the behavioral intention. Corporate social responsibility (CSR) policies are proposed as the perfect tool to improve consumer perceptions and, hence, increase the customer base of large organizations. Such an approach has randomly been explored in the existing literature, making the examination of the proposed conceptual framework of the study an interesting research topic.

Design/methodology/approach

The proposed conceptual framework was tested on a sample of Greek consumers. The final sample consisted of 454 adult consumers. The reliability and the validity of the newly developed questionnaire were thoroughly examined. Empirical data were analyzed using the “Structural Equation Modeling” technique.

Findings

The results of the quantitative research highlighted the negative perceptions of Greek consumers toward large companies but, at the same time, revealed the statistically significant positive effect of certain dimensions of consumer perceptions on behavioral intention. In more detail, “interest toward community and employees” and “contribution to economic prosperity” seem to enhance behavioral intention, with the first being the most important factor.

Research limitations/implications

A limitation stemming from the implemented methodology is the use of self-report scales to measure the constructs of the proposed model. Moreover, as the measurement of consumer perceptions has never been attempted in the existing literature, the items used to measure this construct were created after an extensive review of theoretical papers, failing to incorporate scales that have been already tested for their reliability.

Practical implications

Using the findings of the empirical analysis as guiding lights, the present study proposes certain measures for large organizations. Highly proposed policies are offered in the final part of the paper. These policies are connected with enhancing the perceived interest of the company toward its community and employees.

Originality/value

The present paper proposes a conceptual framework that examines CSR under a context that has been randomly examined before. It goes beyond theoretical principles and approaches issues that are vital for large organizations. Moreover, the results of the study may be generalized in other developed countries with similar economic realities (e.g. Spain, Italy, Portugal and Ireland).

Details

International Journal of Law and Management, vol. 57 no. 4
Type: Research Article
ISSN: 1754-243X

Keywords

Article
Publication date: 11 January 2013

Nan Jiang and Victoria Carpenter

The purpose of this research is to identify and critically evaluate key issues faced by an institution in the quest to implement higher education internationalization.

4767

Abstract

Purpose

The purpose of this research is to identify and critically evaluate key issues faced by an institution in the quest to implement higher education internationalization.

Design/methodology/approach

A qualitative research is conducted in a post‐1992 UK university. A total of 20 interviewees from three key departments participated in this project. Content analysis, critical discourse analysis and categorisation of meaning were applied on analysing three sources of data collection.

Findings

This study identifies critical issues that impede international strategy implementation within an institutional context. These issues include resource allocation, communication, operational process, cooperation and coordination, organizational culture, resistance to change, student support and external environment. Researching findings indicate that most issues are rooted internally. Higher education (HE) internationalization is deemed to be integration and cohesion.

Research limitations/implications

This research contributes to rich understanding of challenges of the present case study; therefore, further research in this area is encouraged to test these highlighted issues through quantitative population studies in other institutions.

Practical implications

Research findings show different understanding of critical issues of HE internationalization, and highlight the areas that need to be improved. This study encourages different key departments to conduct and evaluate internationalization internally.

Originality/value

This research suggests that HE internationalization is primarily an internal matter of integration rather than a process driven only by external environment. This study addresses particular forms of critical issues within an institutional context through a qualitative analysis.

Details

International Journal of Educational Management, vol. 27 no. 1
Type: Research Article
ISSN: 0951-354X

Keywords

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