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This chapter critically considers two conceptions of sociological labor as they have recently been articulated in two competing visions for public sociology. I use the contrast between Ben Agger's and Michael Burawoy's recent professions of public sociology as a lens through which to critically understand the way in which the narratives produced by sociological labor govern the emergence of knowledge, which would be the basis of transformation.

Purpose – The purpose of this chapter is to explore the differing ways in which emancipation is conceived by (Burawoy, 2004) four types of sociology: professional, public, critical and policy. The chapter argues that taken in isolation these sociologies generate issues in research that can only be resolved by reference to the activities of other branches of the sociological enterprise.

Approach – The chapter starts with a conflict of values in public sociological research, where the researcher is confronted with respondents whose ‘voice’ is characterised as racist.

Findings – The chapter argues that whilst public sociology attempts to provide voice to marginalised social groups it often makes arbitrary judgments over the palatability of certain voices, preferring voices sympathetic to the sociological enterprise over populist voices. The nuance here is illustrated as a tension between public and critical sociology that is often overlooked in the literature.

Research implications – The chapter argues that to successfully make sociological judgments to marshal between divergent voices, public sociology needs to re-discover its relationship with professional sociology, in terms of its engagement with political normativity and uses of evidence. Ultimately, for the sociological enterprise to be emancipatory it has to have a functioning interdependence between its four main activities.

The relationship between research pursued in sociology as an academic discipline and sociological research undertaken as a contribution toward social policy formation is a somewhat uneasy one in the USA. The author undertakes to examine the evolving relationship between the disciplinary and professional thrusts of the American sociological enterprise.

The purpose of this paper is to explore conceptual issues arising in an empirical study of the emergence of a distinctive new form of expertise – of industry analysts and in particular the leading firm Gartner Group that exercises enormous influence over the Information Technology (IT) market.

The paper critically reviews existing analytical frameworks and especially work from the Sociology of Professions. This has largely focused upon groups which have already succeeded in gaining wide acceptance of the effectiveness of their methods and knowledge. For emerging expert groups a key challenge is to create an audience for whom they are expert (Turner, 2001). The study contributes to a “third wave” of studies that shift the focus of enquiry from the operation of professional institutions to the conduct of expert work – and how knowledge is produced, validated and consumed. The paper draws upon an extended ethnographic study of Gartner Inc., and other industry analysts to characterise some key features of their expertise. Data sources include over 100 hours of participant observation of industry analysts and their interactions with vendors and technology adopters at IT industry conferences; interviews with over 20 industry analysts from Gartner (including a telephone interview with its founder Gideon Gartner) and other analyst organisations; a substantial body of interviews with technology vendors and clients (particularly in relation to the Customer Relationship Management technology sector); together with a review of Gartner documentation and reports.

The paper compares the empirical findings of industry analysts with accounts from current literature on management consultants and other groups such as journalists and financial analysts. Industry analysts, like consultants, have not sought to follow a classical professional model. Thus the brand reputation of big (industry analyst or consultancy) firms provides an alternative warrant of the quality of expertise to professional institutions. However, Gartner analysts identify differences as well as similarities between their work and management consultants. Gartner’s ability to rank the offerings of IT vendors requires them to adopt formal methodologies and internal review procedures to produce defensible knowledge and demonstrate their independence. Industry analysts need to establish cognitive authority over rapidly changing technological fields. This imparts some “public good” elements to their knowledge.

The paper suggests ways forward for analysing new forms of knowledge intermediary in business and accounting, applying perspectives from the “third wave” of studies, and involving detailed study of the “epistemic systems” through which such knowledge is produced, consumed and validated (Knorr Cetina, 2010).

This conceptual paper explores the implications for the sociology of the professions of robo-advice (RA) provided by robo-advisors (RAs) as an early example of successfully programmed algorithmic knowledge managed by artificial intelligence (AI).

The authors examine the drivers of RAs, their success, characteristics, and establish RA as an early precursor of commercialized, programmed professional advice with implications for developments in the sociology of the professions.

Within the lens of the sociology of the professions, the success of RAs suggests that the diffusion of this innovation depends on three factors: the programmed flows of automated professional knowledge are minimally disruptive, they are less costly, and attract attention because of the “on-trend” nature of algorithmic authority guided by AI. The on-trend nature of algorithmic governance and its increasing public acceptance points toward an algorithmic paradox. The contradictions arise in the gap between RA marketed to the public and as a set of professional practices.

The incursion of RA-like disembodied advice into other professions is predicted given the emergence of tech-savvy clients, the tie between RA and updatable flows of big data, and an increasing shift to the “maker” or “do-it-yourself” movements.

Using the success of RAs in the financial industry, the authors predict that an AI-managed platform, despite the algorithmic paradox, is an avenue for growth with implications for researchers in the sociology of the professions.

The prospect of public sociology is beginning to be widely discussed and debated. Critics put forth several reasons for skepticism, one of which is that the program of public sociology, under the leadership of Michael Burawoy, will infect sociology with a Marxist drift. This paper examines whether this drift in fact comports with Marx's ideas on the relationship between scientific knowledge, the role of intellectuals in the class struggle, and the type of political action he advocated. It finds that critics are fundamentally mistaken about the extent to which Marx's ideas are expressed in public sociology's program.

Sociologists have paid little attention to what people mean when they call themselves “professionals” in their everyday talk. Typically, when occupations lack the characteristics of self-control associated with the established professions, such talk is dismissed as desire for greater status. An ethnography of speaking conducted among several technicians’ occupations suggests that dismissing talk of professionalism may have been premature. The results of this study indicate that among technicians, professional talk highlights dynamics of respect, collaboration, and expertise crucial to the horizontal divisions of labor that are common in postindustrial workplaces, but have very little to do with the desire for occupational power.

This chapter provides readers with a summary of sport sociology in the United States. It begins with a brief overview of sport in the United States before describing the development of the sociology of sport in the United States and some of the major contemporary patterns in sport research. They key movement in US sport sociology was the critical-cultural turn that took place during the 1980s and 1990s when critical theory and feminism became dominant approaches to research. Scholarship in the 21st century has largely developed upon that turn and is generally qualitative and cultural. Contemporary US sport sociology is a critical endeavor heavily influenced by cultural studies, post-structuralism, feminism, queer theory, critical race theory, post-colonial theory, and theories of globalization. Despite a fairly consistent approach to sport research in the United States, sport sociology remains contentious and in disunity. This chapter argues that the contention and disunity results from broader structural patterns that guide sport sociologists’ social actions.

Legal intermediation is an emerging theoretical concept developed to grasp the importance of the process and actors who contribute to legal endogenization, in particular in the field of economic activities and work governed by various public regulations. This chapter proposes to extend the analytical category of legal intermediary to all actors who, even if they are not legal professionals, deal on a daily basis with legal categories and provisions. In order to deepen our understanding of these actors and their contribution to how organizations frame legality, this chapter investigates four examples of legal intermediaries who are not legal professionals. Based on field surveys conducted over the past 15 years in France on employment policy, industrial relations, occupational health and safety regulation, and forensic economics, I make three contributions. First, the cases show the diversity of legal intermediaries and their growing and increasingly reflexive roles in our complex economies. Second, while they are not legal professionals per se, to different degrees, these legal intermediaries assume roles similar to those of legal professionals such as legislators, judges, lawyers, inspectors, cops, and even clerks. Finally, depending on their level of legitimacy and power, I show how legal intermediaries take part in the process of legal endogenization and how they more broadly frame ordinary legality.

Concomitant with the trend towards specialisation in UK accountancy and the rise of relatively separate formal spheres of professional work along formal specialisms such as tax, audit and management consultancy, women entered the profession in unprecedented numbers, but not evenly distributed across those specialisms. This paper aims to draw on the sociology of accountancy and feminist studies of the professions to show that specialisms have emerged through and, in turn, have been shaped and recreated by gender as well as other processes.

The paper's research approach combines the sociology of professions with critical gender studies. It draws on interviews, brochures, web pages, and results from a questionnaire survey to investigate professional identities within UK accountancy.

Accountants' self-articulated notions of professionalism in the different specialisms are gendered and ordered hierarchically. Gender is an encompassing conceptual frame for ordering discursive attributes of the different specialisms. Working long and unpredictable hours was central to accountants' understandings of their professional life. Socialising with clients was seen as functional in bringing new opportunities to the firm. Socialising with peers also was deemed important, especially in solving internal frictions and in controlling new entrants' behaviour in firms. The more “public” the ideology of a specialism, the more masculine it was perceived to be.

This study challenges the uniform representations of professional identities offered by previous studies. It suggests that gender offers a discursive and ideological frame of reference for accountancy whose relevance extends beyond the working practices of men and women to the very constitution of the profession. It does so with reference to an original mix of qualitative and quantitative data.