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This study aims to investigate multilingual representation on public signs in the High City tourist destination in Abha, Saudi Arabia. It also reveals the linguistic strategies used in such representation.

This exploratory qualitative study used purposive sampling to analyze bottom-up public signs collected from the target tourist destination. A preliminary analysis was conducted for a more in-depth qualitative analysis of every sign. An Excel database was used to provide a general description and a preliminary reading of the strategies before using an in-depth analysis of every sign.

The study revealed that monolingualism (Arabic or English) and bilingualism (Arabic and English) represented the High City as a tourist destination where the signs served information and symbolic functions. No single multilingual sign was found. Certain linguistic strategies were used on the public signs, including politeness, transliteration, hybrid representation, personification and fragmentary. Some tourist-oriented strategies, such as the crisis communication strategy, are still missing.

These findings indicate that this tourist destination still targets local and regional visitors, and its linguistic landscape (LL) needs further consideration in terms of internationalization and targeting international visitors. This study implies that bilingual Arabic and English tourist destinations are potential domains for translation students and English language learners.

This study has focused on the LL of a newly established tourist destination in Saudi Arabia. It has shed light on the nuanced representations and strategies used through public signage. It contributes to understanding how linguistic elements can shape tourists’ perceptions and experiences.

The study of children's books has always been a mixed affair in which reader response and classroom methods jostle with the parameters used by librarians. In recent years, research into children's books has exemplified this well: such research, at home and abroad, has ranged widely in spheres as diverse as sociolinguistics and descriptive bibliography. It has become a major growth area in literary research, and a profitable avenue for personal advancement for entrepreneurs and academics concerned with children and their reading.

The purpose of this paper is to contribute to the discussion about the developmental value of knowledge by reflecting on the “knowledge for development” (K4D) paradigm. In particular, it draws attention to the interaction between linguistic and communicative processes and the areas of power, knowledge and education. This is considered fruitful to understanding the complex and subtle mechanisms in the reproduction of the North‐South knowledge and power divide.

The authors apply an interdisciplinary approach combining concepts from development studies, sociology of education and sociolinguistics. The article first contextualizes the K4D paradigm. It then reflects on knowledge hierarchies and the role of language. Second, it looks at donor policies and the conditions for higher education in developing countries. The Burkina Faso Country Gateway serves as an example of a donor‐driven K4D initiative. An analysis of its web site based on sociolinguistic approaches is used to exemplify the above mentioned interrelation.

The article concludes that the K4D paradigm asserts rather than flattens North‐South knowledge hierarchies. To allow knowledge production to be inclusive, it is necessary to reflect on how knowledge management and ICT tools must be structured in order to enable interaction with disadvantaged user groups and to facilitate democratic and participative processes.

The interplay between power and knowledge asymmetries with language and communication processes is rarely reflected upon in the context of development. This paper seeks to increase the attention paid to these topics.

This paper seeks to bridge a perceived gap in the literature on the methodology of qualitative research. The audience in mind is business and management students who are required to carry out field research as a part of their masters or doctoral degrees. After submitting a research proposal or candidacy, which sets out the research strategy in broad terms, students are characteristically faced with field work involving the collection of data from participants or respondents. Whatever thought and planning has been given to interviewing and questionnaires in theory, it is a necessity in qualitative research to adapt to the situation on the ground which is unique for every research.

The chapter discusses how adolescents are moving beyond the dichotomy of biological and linguistic socialization, forming interpretive meanings at home through the reading of literature in their mother tongue, Bengali. Involving cultural relevance and non-vulnerability, the chapter conceptualizes “leisure activities” and “leisure pursuits” of reading practice of the IXth and Xth graders from both Bengali and English medium schools in Kolkata. The discussion from the theoretical construction mentions the further conceptualization of reading habits and language choice. This is where adolescents derive their agency. Adolescents from the Indian and especially from the Bengali perspective have a path of colonial discourse. From historical standpoint, the change in Bengali language and its grammar structure has influenced the acceptance of Bengali literature among adolescents in varying degrees through generations. Using mixed methods and content analysis, the chapter focuses on young teenagers’ narration on the way they maneuver curriculum and literature in their respective homes. Authors, for example, Sunil Gangopadhyay, Satyajit Ray, and Bibhutibhushan Bandyopadhyay, form the Bengali identity construction in the present time. Rabindranath Tagore’s, Sarat Chandra Chattopadhyay’s and Bankim Chandra Chatterjee’s works are always prevalent in the Bengali language syllabus. These are considered the foundational modern literary figures of pre-independent India. These are taught from a nationalist and gender discourse perspective. The adolescents in this chapter also read those at a minimum level at home and attempt to juggle the difficult vocabulary involved. The simple language of post-independent literature is much sought after by teenagers compared to pre-independent literature. Sunil Gangopadhyay’s Kakababu series, Satyajit Ray’s Feluda and Professor Shanku series, and Bibhutibhushan Bandopadhyay’s Chander Pahar stand out among the adolescents from both English and Bengali medium unanimously in this chapter.

Drawing on sociolinguistics, this chapter proposes an encoding–decoding perspective on evaluation, conceptualizing codes as interpretive schemas that are encoded by firms and decoded by audiences. A key element in this process is code complexity, denoting combinations of interdependent elements. We demonstrate that the evaluation of code complexity depends on the type of audience (professionals and laypersons) and the type of complexity (technological and aesthetic). We analyze the attribution of awards by professionals and the public in luxury watchmaking, featuring three mechanisms: the social embeddedness of audiences, their motivation for evaluation and supply-and-demand matching. The results attest to significant differences in the evaluation of technological and aesthetic code complexity by professionals and laypersons. There is a premium attributed to aesthetic code complexity by professionals and a premium attributed to technological complexity by laypersons. Finding the right type and level of code complexity to pursue in their offerings is a key strategic challenge for producers.

Olga Bain teaches at the Graduate School of Education and Human Development at George Washington University, Washington, DC. Her research interests include educational policies in post-socialist countries, internationalization and globalization of higher education, faculty productivity and women's advancement in academia, and higher education financing. Olga Bain has consulted for the American Council on Education, the Academy of Educational Development, the International Research and Exchanges Board, the Council of Europe, the Salzburg Seminar, and others. She authored the book University Autonomy in the Russian Federation since Perestroika (2003, RoutledgeFalmer) as well as book chapters and articles in peer-reviewed journals. She holds a Ph.D. degree in social foundations of education, comparative and higher education from the University at Buffalo, NY, and a candidate of sciences degree in sociolinguistics from St. Petersburg University, Russia.

The purpose of this paper is to examine how professional service firms (PSFs) manage the linguistic tensions between global Englishization and local multilingualism. It achieves this by analysing the work of Big Four audit firms in Luxembourg, where three official languages co-exist: Luxembourgish, French, and German. In addition, expatriates bring with them their native languages in a corporate environment that uses English as its lingua franca.

The paper combines the institutionalist sociology of the professions with theoretical concepts from sociolinguistics to study the multifaceted role of language in PSFs. Empirically, the paper draws from 25 interviews with current and former audit professionals.

The client orientation of the Big Four segments each firm into language teams based on the client’s language. It is thus the client languages, rather than English as the corporate language, that mediate, define, and structure intra- and inter-organizational relationships. While the firms emphasize the benefits of their linguistic adaptability, the paper reveals tensions along language lines, suggesting that language can be a means of creating cohesion and division within the firms.

This paper connects research on PSFs with that on the role of language in multinational organizations. In light of the Big Four’s increasingly global workforce, it draws attention to the linguistic divisions within the firms that question the existence of a singular corporate culture. While prior literature has centred on firms’ global–local divide, the paper shows that even single branches of such firm networks are not monolithic constructs, as conflicts and clashes unfold amid a series of “local–local” divides.

This paper aims to provide a context for Brazilian Portuguese language documentation and its data collection to establish linguistic repositories from a sociolinguistic overview.

The main sociolinguistic projects that have generated collections of Brazilian Portuguese language data are presented.

The comparison with another situation of repositories (seed vaults) and with the accounting concept of assets is evocated to map the challenges to be overcome in proposing a standardized and professional language repository to host the collections of linguistic data arising from the reported projects and others, in the accordance with the principles of the open science movement.

Thinking about the sustainability of projects to build linguistic documentation repositories, partnerships with the information technology area, or even with private companies, could minimize problems of obsolescence and safeguarding of data, by promoting the circulation and automation of analysis through natural language processing algorithms. These planning actions may help to promote the longevity of the linguistic documentation repositories of Brazilian sociolinguistic research.

This paper aims to address the mechanisms of, and barriers to, knowledge transfer between Australia and China in the tertiary sector.

Individual focused interviews are conducted with one Chinese and ten Australian senior academics engaged in supervisory roles at all levels of knowledge transfer. Content and sociolinguistics analysis is conducted on the questions: How is knowledge transferred between key academic/research staff? What is the potential for commercialization of research findings between Australia and China? What role does information and communication technology (ICT) play in knowledge transfer?

Knowledge transfer between Chinese and Australian universities consists of research partnerships, collective publications, and joint degree programs. One‐way transfer of knowledge from Australia to China, rather than the desired reciprocal transfer of knowledge, appears to be most common. Barriers to bi‐directional knowledge sharing include misunderstandings surround intellectual property and cultural differences, which undermine trust between China and Australia. The participants overwhelmingly hold optimistic views about the potential of commercialization of research findings between China and Australia and report that ICT enhances communications assisted in successful knowledge transfer. However, ICT is reported to be under‐utilized because of unequal access to hardware and broadband in China as well as blocking and censorship of communication by China.

This paper contributes to the discourse on international, intercultural and bi‐directional knowledge transfer in the tertiary sector and has implications for enhanced academic and research excellence between China and Australia. Moreover, insight into the mechanisms of successful knowledge transfer may be applicable to improve knowledge transfer between Australia and other countries.