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The purpose of this paper is to present retrospective, current and prospective aspects of social marketing and systems science integration.

The paper uses a periodization methodology, based on turning points of conceptual integration between social marketing and systems science.

The paper identifies three periods of integration between social marketing and systems science: initialization of marketing and systems science integration; further conceptualization of the link between marketing and systems science, coupled by permeation of systems thinking into social marketing; and deep integration of social marketing with systems science. The latter period is ongoing and focuses on the origination of strategic systems-based theories and practices for sustainable social change.

The use of a periodization methodology might be biased by subjectivity, as chronological sequences of conceptualization-related events can be hard to decipher and can be reluctant to structural analysis. The necessity to examine the link between marketing and systems science, in so far as social marketing draws upon marketing theory regarding integration with systems science, has social marketing overshadowed by marketing at some points in time.

Historical research of social marketing and systems science integration provides a robust platform for large-scale practical manifestation of system-based strategic projects in social marketing.

This paper demonstrates that the permeation of systems thinking into the social marketing paradigm is gaining momentum and describes the trends, prospects and complexities associated with the accelerating integration.

Sir Julian Huxley (1887‐1975) was one of those rare scientists who, beyond professional training and contribution in biology, was very much concerned with the future of man and humanity. As a social thinker, he strongly believed in eugenics, that science which, in his view, should investigate analytically and practically how to improve the quality of the human race by careful selection of parents. On the other hand, he was aware that practically the attainment of such a goal requires full powers to control social and economic development. He knew that such an attitude may come in conflict with the existing political arrangement in the West but he persisted. As a philosopher he shared a more flexible conception about a better world of tomorrow, leaving room also for the unexpected. He believed that a “New Man” will come from the East, but the judgment of history up to now was not on his side.

The economic science is again in a crisis and a new solution prolegomena to any future study in economics, finance and other social sciences has just been published by the International Institute of Social Economics in care of the MCB University Press in England. The roots of the major financial and economic problems of our time lie in an open conflict between theory and practice. In the 1930s and before the conflict was between classical theory and given realities. In the 1990s the conflict appears between the now prevailing modern, Keynesian theory and the actual realities. In addition during the twentieth century a great argument developed between the two schools of thought, argument which is not yet settled. In one sentence, the prolegomena tried and was successful to solve the conflict between theory and practice and the big doctrinal dispute of the twentieth century. It was a struggle of research and observation over half a century between 1947 and 1997.

This article is a contribution to the development of a comprehensive interdisciplinary theory of LIS in the hope of giving a more precise evaluation of its current problems. The article describes an interdisciplinary framework for lis, especially information retrieval (IR), in a way that goes beyond the cognitivist ‘information processing paradigm’. The main problem of this paradigm is that its concept of information and language does not deal in a systematic way with how social and cultural dynamics set the contexts that determine the meaning of those signs and words that are the basic tools for the organisation and retrieving of documents in LIS. The paradigm does not distinguish clearly enough between how the computer manipulates signs and how librarians work with meaning in practice when they design and run document mediating systems. The ‘cognitive viewpoint’ of Ingwersen and Belkin makes clear that information is not objective, but rather only potential, until it is interpreted by an individual mind with its own internal mental world view and purposes. It facilitates further study of the social pragmatic conditions for the interpretation of concepts. This approach is not yet fully developed. The domain analytic paradigm of Hjørland and Albrechtsen is a conceptual realisation of an important aspect of this area. In the present paper we make a further development of a non‐reductionistic and interdisciplinary view of information and human social communication by texts in the light of second‐order cybernetics, where information is seen as ‘a difference which makes a difference’ for a living autopoietic (self‐organised, self‐creating) system. Other key ideas are from the semiotics of Peirce and also Warner. This is the understanding of signs as a triadic relation between an object, a representation and an interpretant. Information is the interpretation of signs by living, feeling, self‐organising, biological, psychological and social systems. Signification is created and con‐trolled in a cybernetic way within social systems and is communicated through what Luhmann calls generalised media, such as science and art. The modern socio‐linguistic concept ‘discourse communities’ and Wittgenstein's ‘language game’ concept give a further pragmatic description of the self‐organising system's dynamic that determines the meaning of words in a social context. As Blair and Liebenau and Backhouse point out in their work it is these semantic fields of signification that are the true pragmatic tools of knowledge organ‐isation and document retrieval. Methodologically they are the first systems to be analysed when designing document mediating systems as they set the context for the meaning of concepts. Several practical and analytical methods from linguistics and the sociology of knowledge can be used in combination with standard methodology to reveal the significant language games behind document mediation.

This study aims to construct an integrated social entrepreneur system in the rural area of Hengshan, Taiwan, that could benefit four stakeholders, namely, tourists, business, community and government. Two social entrepreneur cases demonstrate a mutually beneficial situation of lowering the structural unemployment rate, returning young human capital to villages and innovating rural tourism through the activism of service science.

Qualitative approach was applied to data obtained from 12 research projects spanning three years. Service experience engineering (SEE) methods were used to conduct a service design for social entrepreneurs in an integrated service system. The service system aimed to innovate rural tourism through the activism of service science.

SEE methods explain a series of service design processes that helped our research team start up two social entrepreneur projects as service prototypes to offer service innovation based on cultural creativity to innovate rural tourism. These two social entrepreneurs in rural tourism offer job opportunities to young people and senior citizens alike. In addition, an integrated service system of interdisciplinary knowledge, multi-stakeholders and local resources fulfills various requirements of stakeholders to promote sustainable rural tourism.

Real action studies are limited in the research on social entrepreneurs. This case study provides research insights into service science and calls for action in practice to change the future of a local village. The results provide the philosophy and knowledge of service science that social entrepreneurs of rural tourism can use in the village. Designing service innovation for rural tourism has shaped its vision toward a sustainable tourism system.

Few studies have shown that social entrepreneurs could innovate rural tourism. The present study presents an action case through the activism of service science.

This essay examines the issues that the ongoing revolution in biosciences and biotechnology pose to social science. A convenient frame for examining these issues is the framework of “thematic priorities” established by the British funding agency for social science, the Economic and Social Research Council (ESRC). These “thematic priorities” are used to identify major challenges and opportunities that currently confront social research. Though not constructed as part of a futures exercise, this framework proved useful for organising the issues that were generated from literature review and brainstorming, provided a stimulus to identify new issues, and was a useful filter for presenting results to the ESRC, which sponsored the study. This range of issues does not just call for interaction between natural and social scientists: there is also need for the sharing of knowledge and perspectives across diverse fields of social science. In order to help inform future research priorities, we need to move beyond the perspectives of single disciplines, and make sure that we do not simply emphasise those areas where social scientists have already been actively engaged. The study concludes clearly that there is a huge range of vital questions that social science needs to address if we are to understand, let alone bring more social intelligence to bear on shaping, the scientific and technological revolutions that are under way, and their broader social implications.

A behavioural approach to information retrieval system design is outlined based on the derivation of a behavioural model of the information seeking patterns of academic social scientists. The information seeking patterns of a variety of academic social scientists were broken down into six characteristics: starting, chaining, browsing, differentiating, monitoring, and extracting. These characteristics constitute the principal generic features of the different individual patterns, and together provide a flexible behavioural model for information retrieval system design. The extent to which these characteristics are available on existing systems is considered, and the requirements for implementing the features on an experimental system are set out.

Much of the contemporary methodological literature tends to be self-referential and frequently ignorant of the breadth and depth of philosophical assumptions underpinning various methodological positions. Without a clear understanding of the philosophical underpinnings, logically deriving applicable validity criteria becomes very difficult (if not impossible). As a result, the purpose of this paper is to present a critical review of historical and more recent philosophical arguments for qualitative, quantitative, and mixed methods research in social science.

A targeted review of seminal philosophy of science papers dealing with ontological and epistemological assumptions of, and relation between, natural and social science.

The paper highlights the link between ontological/epistemological assumptions and methodological choices in social science. Key differences between the natural and social science are discussed and situated within the main paradigms.

The paper draws attention to a range of difficulties associated with the adoption of the natural sciences and the related positivist approaches as a role model for work in the social sciences. Unique contributions of interpretive and critical approaches are highlighted. The paper may be of value to scholars who are interested in the historical context of the still-ongoing qualitative-quantitative debate.

Surveys the use of mathematics in what are now commonly called the social sciences up to the time of the earliest use of the term “social science” in the late 1700s. Explains the rationale for the organization and structure of the paper and proceeds to reason for the broad definition of mathematics as it relates to the social sciences. The introduction also describes the periodization used. The next section contains a brief description of the state of what were to become the social sciences in the late 1700s. This is followed by a brief description of the state of mathematics at that time. Then follow sections demonstrating that mathematics was used by important developers of social thought from the earliest times right up to the dawn of the modern social sciences. Concludes with a discussion of some of the lessons to be learned from history. The most important lesson that history teaches us about the role of mathematics in the modern social sciences at the dawn of their existence is that the social sciences require the use of mathematics and could not exist without them.

Purpose – This chapter analyzes the issues, challenges, and opportunities of research and programmatic collaborations between science and social science.

Approach – Analyzed are the features of fields and the consequences of these features for partnership among scientists and social scientists.

Findings – The issues and challenges of collaboration between science and social science are rooted in – and reflect – variable levels of “consensus” and paradigm development, positions in the hierarchy of fields, and research practices. The opportunities lie in the collaboration as a strategic alliance.

Implications – The gains realized in successful collaborations between science and social science point to the importance of not simply bridging knowledge across fields, but also of bringing together people and ideas through mechanisms of leadership, management, and successful association.

Value – The chapter contributes to understanding about the growing, but still infrequent, collaborations between science and social science, and provides analyses that help support potential collaborations between these fields.