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Open Access
Article
Publication date: 28 April 2020

Constance Mambet Doue, Oscar Navarro Carrascal, Diego Restrepo, Nathalie Krien, Delphine Rommel, Colin Lemee, Marie Coquet, Denis Mercier and Ghozlane Fleury-Bahi

Based on social representation theory, this study aims to evaluate and analyze the similarities and differences between social representations of climate change held by people…

2312

Abstract

Purpose

Based on social representation theory, this study aims to evaluate and analyze the similarities and differences between social representations of climate change held by people living in two territories, which have in common that they are exposed to coastal risks but have different socio-cultural contexts: on the one hand, Cartagena (Colombia) and on the other, Guadeloupe (French overseas department, France).

Design/methodology/approach

A double approach, both quantitative and qualitative, of social representation theory was adopted. The data collection was undertaken in two phases. First, the content and organization of social representation of climate change (SRCC) was examined with a quantitative study of 946 participants for both countries, followed by a qualitative study of 63 participants for both countries also.

Findings

The study finds unicity in the SRCC for the quantitative study. In contrast, the qualitative study highlights differences at the level of the institutional anchoring of the climate change phenomenon in these two different socioeconomic and political contexts.

Practical implications

These results are relevant for a reflection in terms of public policies for the prevention and management of collective natural risks, as well as for the promotion of ecological behavior adapted to political and ideological contexts.

Originality/value

The use of a multi-methodological approach (quantitative and qualitative) in the same research is valuable to confirm the importance of an in-depth study of the social representations of climate change because of the complexity of the phenomenon.

Details

International Journal of Climate Change Strategies and Management, vol. 12 no. 3
Type: Research Article
ISSN: 1756-8692

Keywords

Open Access
Article
Publication date: 31 May 2019

Robert Cluley and William Green

Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media.

9573

Abstract

Purpose

Informed by social representation theory, the study aims to explore how marketing workers represent their activities on social media.

Design/methodology/approach

A naturalistic data set of 17,553 messages posted on Twitter by advertising workers was collected. A sample of over 1,000 unique messages from this data set, incorporating all external links and images, was analysed inductively using structured thematic analysis.

Findings

Advertising workers represent marketing work as a series of fun yet constrained activities involving relationships with clients and colleagues. They engage in cognitive polyphasia by evaluating these productive differences in both a positive and negative light.

Research limitations/implications

The study marks a novel use of social representation theory and innovative social media analysis. Further research should explore these relations in greater depth by considering the networks that marketing workers create on social media and establish how, when and why marketing workers turn to social media in their everyday activities.

Practical implications

Marketing workers choose to represent aspects of their work to one another, using social media. Marketing managers should support such activities and consider social media as a way to understand the lives and experiences of marketing workers.

Originality/value

Marketing researchers have embraced digital media as a route to understanding consumers. This study demonstrates the value of analysing digital media to develop an understanding of marketing work. It sheds new light on the ways marketing workers create social relationships and enables marketing managers to understand and observe the social aspects of effective marketing.

Details

European Journal of Marketing, vol. 53 no. 5
Type: Research Article
ISSN: 0309-0566

Keywords

Open Access
Article
Publication date: 19 May 2023

Minna Kallioharju, Terhi-Anna Wilska and Annamari Vänskä

The purpose of this paper is to examine mothers’ social media accounts that focus on children’s fashion. The authors probed children’s fashion photo practices as representations

4020

Abstract

Purpose

The purpose of this paper is to examine mothers’ social media accounts that focus on children’s fashion. The authors probed children’s fashion photo practices as representations of the mothers’ extended self and the kind of childhood representations produced by the social media accounts. They also investigated mothers’ perceptions of children’s privacy when engaging in sharenting – the sharing of information about children or parenting online.

Design/methodology/approach

The study is based on 16 semi-structured interviews with Finnish mothers who had Instagram accounts focusing on children’s fashion.

Findings

Children’s fashion photos play a diverse role in mothers’ identity work. The photos can be used to express a mother’s taste and aesthetic skills, to express values, to fit into peer groups and to store memories of oneself and the children. Through the photos, representations of the prevailing Finnish childhood ideals, such as authenticity, naturalness and playfulness, are reproduced. The mothers perceived the children as part of their extended self and justified sharenting with mother- and child-centered arguments.

Originality/value

Through shedding light on the practices of social media fashion photography, this paper provides insights into how commercialism and social media shape cultural expectations for both motherhood and childhood. The paper contributes to previous research on sharenting, extending it to the context of fashion photography.

Content available
Book part
Publication date: 14 October 2022

Päivi Rasi-Heikkinen

Abstract

Details

Older People in a Digitalized Society
Type: Book
ISBN: 978-1-80382-167-2

Content available
Book part
Publication date: 20 October 2022

Abstract

Details

Interdisciplinary Essays on Monsters and the Monstrous
Type: Book
ISBN: 978-1-80117-027-7

Content available
Article
Publication date: 15 June 2021

Monica C. Gavino

The aim of this article is to provide Dr Bailey Jackson's perspective on institutional and systemic barriers to full inclusion of diverse faculty in higher education through the…

1062

Abstract

Purpose

The aim of this article is to provide Dr Bailey Jackson's perspective on institutional and systemic barriers to full inclusion of diverse faculty in higher education through the lens of the multicultural organizational development (MCOD) model. Dr Jackson is renowned for his work on social justice, diversity and multiculturalism.

Design/methodology/approach

This is a personal interview with Dr Bailey Jackson. This interview provides insight on institutional level change efforts through the MCOD framework, a perspective on why institutions get stuck on the way to becoming healthy multicultural institutions, and the effect on moving the needle on faculty diversity in institutions of higher education.

Findings

The institutional obstacles and barriers tend to be centered around misalignment with the mission, vision and core values, and how those are formulated to include diversity and inclusion. Faculty diversity is only one component in dealing with the health of any organization or the academy as a whole. If institutions focus on diversity faculty in an unhealthy system, they will encounter limitations on how much the institution will develop on the MCOD continuum. The health of the overall system is going to affect the approach to faculty diversity.

Practical implications

Dr Jackson provides insight on his work with the MCOD framework and specifically the overall health of the institution as critical to faculty diversity initiatives. Questions to help institutions begin to assess themselves and identify changes required to move toward Multicultural within the context of faculty diversity are provided.

Originality/value

Through a series of questions, insight from Dr Jackson on why institutions get stuck in moving the needle on faculty diversity through the lens of the MCOD framework is gained.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 40 no. 8
Type: Research Article
ISSN: 2040-7149

Keywords

Content available
Book part
Publication date: 28 May 2021

Abstract

Details

Mass Mediated Representations of Crime and Criminality
Type: Book
ISBN: 978-1-80043-759-3

Content available
Book part
Publication date: 15 February 2021

Jingrong Tong and Landong Zuo

Abstract

Details

The Brexit Referendum on Twitter
Type: Book
ISBN: 978-1-80043-294-9

Content available
Book part
Publication date: 15 February 2021

Jingrong Tong and Landong Zuo

Abstract

Details

The Brexit Referendum on Twitter
Type: Book
ISBN: 978-1-80043-294-9

Content available
Book part
Publication date: 28 March 2024

Abstract

Details

Geo Spaces of Communication Research
Type: Book
ISBN: 978-1-80071-606-3

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