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The purpose of this paper is to offer an alternative approach to traditional campus recruiting, using the social media. Specifically, we propose a three-step strategy using Facebook to attract and recruit college graduates.

In Step 1, employers use Facebook to attract as many target students as possible to an employer’s Fan page. In Step 2, employers actively engage with students to enhance their employer brand as a prospective employer. In Step 3, employers initiate a call-to-action to encourage students to act upon a job opportunity and apply for the position.

Social media recruiting can payoff in several ways: First, employers have the advantage of speed through social media recruiting. Second, employers also have broad and frequent access to college students. Employers will also reduce their overall college recruiting costs and lastly, employers enhance their overall employment branding through the use of Facebook for college recruiting.

Given the impending retirement of baby boomers, there is an urgent need to recruit college graduates in large numbers. Historically, college recruiting has been the preferred channel; however, few students attend campus career fairs or find information sessions and their campus career centers helpful. As an alternative, employers should consider using social media as a recruiting tool to attract and recruit college graduates.

Social media recruiting has the potential to help smaller employers stand out among larger employers, reach out to a larger pool of candidates, speed up the recruitment process and reduce overall recruitment costs.

This paper aims to bridge the literatures on social enterprises and human resource management to examine the recruitment practices, specifically the recruitment channels, which are used by social enterprises to attract workers and how and why these practices differ from those used by more mainstream organizations.

It uses the cross-case analysis approach and evaluates four different social enterprises in Thailand. These four social enterprises are located in different industries, including food and beverages, textiles and garments, printing and publishing and entertainment and media. The case study evidence draws on semi-structured interviews, field visits and observations and a review of archival documents and Web resources.

Through these case studies, this paper proposes that social enterprises typically use sub-stream or alternative recruitment channels that differ from those used by more mainstream organizations to attract qualified workers whose beliefs and attitudes are consistent with the objectives of social enterprises, to avoid severe competition in the labor market and to foster the internal development of their employees over time.

One limitation of this research is its methodology. Because this research is based on case studies of four social enterprises across industries in Thailand, it does not claim generalizability to all social enterprises and their recruitment channels. Rather, the results of this research should lead to further discussion of how and why social enterprises are able to recruit qualified candidates, solve financial and human resources constraints and survive severe competition among organizations in the labor market.

This paper also provides managerial implications for human resources practitioners, founders and top managers of social enterprises, not only in Thailand but also in other countries across the globe. First, these human resources practitioners, founders and top managers can use sub-stream or alternative recruitment channels to recruit employees to their social enterprises because these channels should help them attract qualified candidates whose beliefs, attitudes, knowledge, skills, experience and work performance fit with the philosophy and objectives of social enterprises. Second, they can use mainstream recruitment channels only when they have sufficient budgets to support this activity because these channels are expensive and may not support the dual missions of social enterprises. Third, they may attempt to search for an alternative source of potential employees, such as the blind and the disabled, to alleviate the problem of skill shortages at the occupational level and at the national level as a whole.

This paper provides policy implications for the government of Thailand and the governments of several other emerging market economies where the problem of skill shortages is particularly severe. Specifically, these governments should pay attention to solving the problem of occupational-level skill shortages to alleviate severe competition among several types of organizations in the labor market.

First, the findings in this paper extend the literature on human resource management, specifically on recruitment and selection practices, regarding how and why small and emerging organizations such as social enterprises can compete with mainstream organizations to survive severe competition in the labor market. Second, this paper contributes to the literature on social enterprises, specifically regarding how social enterprises resolve the issue of financial constraints to access skilled employees whose identification is consistent with the objectives of social enterprises. Finally, social enterprises in the under-researched country of Thailand are frequently overlooked in the literature. The four social enterprises in this paper are located in a variety of industries, including food and beverages (the Doi Tung Development Project and Doi Chaang Coffee), textiles and garments (the Doi Tung Development Project), printing and publishing (Butterfly Publishing House) and entertainment and media (Payai Creation). These industries, especially the printing and publishing industry and the entertainment and media industry, are also understudied in the literature on human resource management.

Social media tools such as Facebook and Twitter are increasingly being integrated into recruiting and outreach activities across the US universities. Despite their popularity among staff, resources on best practices in higher education remain sparse. As new communication tools evolve and transform higher education, researchers must adapt their approaches to understand these tools and collect relevant data. This study presents and tests new methods for conducting research in higher education communications. The author presents digital ethnography as a relevant methodological approach for researching and understanding online communities in higher education. Using an exploratory online survey distributed through online social networks as an example, the author gathers data on the use of social media in international higher education recruiting and outreach. The exploratory survey sought information on which social media tools were being used by university staff, the perceived benefits and drawbacks of social media use in international recruiting and outreach, and how universities measured social media for international recruiting purposes. Using a digital ethnographic approach, the author gathered relevant, timely data from international higher education professionals and gained insight into the norms, rules, and workings of social networking communities. Results point to new methods for understanding the evolution of higher education communications for researchers and university staff alike. Data from the exploratory study of international higher education communications are presented as an example of the rich amount of data obtained through the approach.

The paper aims to studiy social recruiting for finding suitable candidates on social networks. The main goal is to develop a methodological approach that would enable preselection of candidates using social network analysis. The research focus is on the automated collection of data using the web scraping method. Based on the information collected from the users' profiles, three clusters of skills and interests are created: technical, empirical and education-based. The identified clusters enable the recruiter to effectively search for suitable candidates.

This paper proposes a new methodological approach for the preselection of candidates based on social network analysis (SNA). The defined methodological approach includes the following phases: Social network selection according to the defined preselection goals; Automatic data collection from the selected social network using the web scraping method; Filtering, processing and statistical analysis of data. Data analysis to identify relevant information for the preselection of candidates using attributes clustering and SNA. Preselection of candidates is based on the information obtained.

It is possible to contribute to candidate preselection in the recruiting process by identifying key categories of skills and interests of candidates. Using a defined methodological approach allows recruiters to identify candidates who possess the skills and interests defined by the search. A defined method automates the verification of the existence, or absence, of a particular category of skills or interests on the profiles of the potential candidates. The primary intention is reflected in the screening and filtering of the skills and interests of potential candidates, which contributes to a more effective preselection process.

A small sample of the participants is present in the preliminary evaluation. A manual revision of the collected skills and interests is conducted. The recruiters should have basic knowledge of the SNA methodology in order to understand its application in the described method. The reliability of the collected data is assessed, because users provide data themselves when filling out their social network profiles.

The presented method could be applied on different social networks, such as GitHub or AngelList for clustering profile skills. For a different social network, only the web scraping instructions would change. This method is composed of mutually independent steps. This means that each step can be implemented differently, without changing the whole process. The results of a pilot project evaluation indicate that the HR experts are interested in the proposed method and that they would be willing to include it in their practice.

The social implication should be the determination of relevant skills and interests during the preselection phase of candidates in the process of social recruitment.

In contrast to previous studies that were discussed in the paper, this paper defines a method for automatic data collection using the web scraper tool. The described method allows the collection of more data in a shorter period. Additionally, it reduces the cost of creating an initial data set by removing the cost of hiring interviewers, questioners and people who collect data from social networks. A completely automated process of data collection from a particular social network stands out from this model from currently available solutions. Considering the method of data collection implemented in this paper, the proposed method provides opportunities to extend the scope of collected data to implicit data, which is not possible using the tools presented in other papers.

The purpose of the paper is to investigate if, and to what degree, social media are used for the recruitment of global supply chain managers.

This is a conceptual paper that discusses how organizations should engage with social media platforms for effective recruitment of global supply chain managers.

Findings are that organizations seeking to employ global supply chain managers, particularly those engaged in B2B activities, lag other industry sectors in adopting new ways of recruiting talent. Building on the findings, we present models of how organizations should move to adopt web-based technologies and the steps needed to engage fully in using social media to recruit global supply chain managers.

Global supply chains (including logistics) lag other industry sectors in adopting social media networks for recruitment, and risk missing out on talent if the issues are not addressed. Serious consideration needs to be given, particularly by B2B but also by B2C businesses, in order to attract suitable employees. Employees’ and prospective employees’ expectations will increasingly revolve around the use of social media.

The research is original in that it investigates an emerging, contemporaneous issue that is of considerable importance in recruiting global supply chain managers. The research provides value by highlighting that in recruiting global supply chain managers, organizations have been slow to adopt new technologies, and recommends actions to remedy this.

Understanding matching patterns and determinants of attracting quality talents is an under-researched area, especially from a firm perspective. Firm’s recruitment strategies have an impact on the sorting patterns in the labour market which remains undetermined. This paper aims to explore the drivers of attracting and recruiting quality talents. Also, the role of policies including the national labour laws, industry norms and localised firm policies have on hiring practices and drivers in a developing country.

This study is underpinned by network theory, equity theory, social exchange theory and resource-based theory. The authors leveraged on a mixed methodology that is a structured questionnaire administered to 200 firm representatives in Lagos and interviews with key informants from the demand side for labour.

The study revealed that firms can leverage on salary, brand name, referral, job security as core factors in attracting and recruiting quality talents. Also, digitisation is a key strategy leveraged on attracting and recruiting quality talents. Techniques such as the use of social media, traditional media, online interviews, physical interviews have proven to help in selecting quality talents.

Specifically, the paper throws light on how firms use different recruitment channels for hiring workers, and how the use of these channels affects the quality of matches. Furthermore, the role of social networks, wages and benefits for firm recruitment and matching efficiency was well highlighted.

The increased popularity in using online social networks by recruiters has received much positive attention, particularly in the popular press. Using social network theory this paper aims to examine how the structure and governance mechanisms of these networks can assist this process. The authors ask: how do recruiters use online social networks to effectively attract and screen prospective job applicants?

The semi‐structured interview approach is used to gather data from 25 recruitment specialists.

The connector role is identified as a specific attraction mechanism recruiters use to create numerous weak ties, where some are so weak they barely constitute ties at all. The authors then identify branding, transparency and data specificity as three mechanisms recruiters use to strengthen these ties when performing the attracting and screening functions.

This is the first paper to analyse online recruitment, using social network theory, and hence it has important implications for both academic and practitioner audiences involved in recruitment.

The role of social science in the curriculum of technical institutions of higher learning has always represented a series of tradeoff challenges and opportunities. Recently, issues to be addressed by those developing curricula for this audience have received increased attention. The difficulties that social and physical scientists have had collaborating on research projects have also been a matter of increasing attention and concern. Hence, to enrich this discussion we will offer a historical case study covering a 35-year (so far) experiment at Worcester Polytechnic Institute (WPI) in which both organizational and educational issues had to be addressed as faculty members of both backgrounds worked with technical students on educational projects dealing with social issues.