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This paper aims to account for the crafting of the constellation of brand and consumer values around an everyday product, that of bottled water. This paper situates the exponential growth of this market in its historical and cultural context, paying particular attention to the fostering of the “social conditions of possibility” for this product in the French market. The socio-historical context and the interplay of stakeholders to the respondents’ understanding and uses of bottled water, highlighting the importance of a range of factors that made this market and product resonate with their requirements, are linked.

This account responds to the call for more engagement with social theory in marketing and consumer research (Brownlie and Hewer, 2011). It also connects with recent scholarly pleas for a displacement of the consumer from the center of our analytic attention (Askegaard and Linnet, 2011; Holt, 2012). It does so by using the social praxeology approach associated with Pierre Bourdieu to study the affirmation and sedimentation of the practices surrounding the consumption of bottled water in France.

Influential institutional actors invoked discourses of purity, nature and health, juxtaposing these with the risks of tap water consumption. These were cemented by the influence of pediatricians who encouraged changes in family drinking habits which translated into long-term shifts in consumer behavior. By contrast to studies of different contexts, our respondents were greatly enamored by the materiality of the products themselves, using these in innovative ways for aesthetic pursuits. The social praxeology approach uncovers how brand and consumer value have been constructed in the French bottled water market.

This study is based on the historical development and growth of the market for bottled water in France. It would be a valuable exercise to investigate other contexts to determine whether the strategies of symbolic competition, especially the use of expert intermediaries rich in cultural capital that can be identified, are reflected elsewhere.

Bottled water producers will have to confront the issue of the resource-intensiveness of their products. This feature stands in marked contrast to the symbolic capital and points of differentiation that producers have weaved around bottled water. Such contradictions will be exposed by actors in other fields (e.g. the environmental movement). This can be expected to have an impact on the consumption and viability of this market in future.

This paper uses a philosophical framework – social praxeology – to chart the development, affirmation and exponential growth of the bottled water market. Via a combination of historical re-construction and empirical research, it highlights the interactive relationships between government, producers and consumers, uncovering brand and consumer value creation.

Knight’s Risk, Uncertainty, and Profit is, by the author’s own account, “a study in ‘pure theory’.” From pure theory, the scientific method’s “successive approximations” explain empirical phenomena. But Knight did not fully develop the boundary conditions for theory. In this chapter, the author elucidates the demarcation of pure theory in Risk, Uncertainty and Profit. For comparison and contrast, the author uses Mises’s Austrian aprioristic methodology praxeology and its strict distinction between theory and thymology. The author finds that Knight and Mises largely agree on the nature and importance of pure theory but differ on its meaning and use. The author’s findings suggest that Knight, while arguing for aprioristic pure theory, still places empirical observation first.

Assessing whether a book is relevant or suitable for use in teaching materials is not an easy and haphazard matter, various methods and theories have been offered by researchers in studying this matter. Taking a study of the context of textbooks, researchers found the urgency that textbooks are a foundation for education, socialization and transmission of knowledge and its construction. Researchers offer another approach, namely by using praxeology as a study tool so that the goals of the textbooks previously intended are fulfilled.

The researcher uses a qualitative approach through grounded theory. Grounded theory procedures are designed to develop a well-integrated set of concepts that provide a thorough theoretical explanation of the social phenomena under study. A grounded theory must explain as well as describe. It may also implicitly provide some degree of predictability, but only with respect to certain conditions (Corbin and Strauss, 1990). Document analysis in conducting this research study. Document analysis itself examines systematic procedures for reviewing or evaluating documents, both printed and electronic materials.

Two issues regarding gender acquisition have been investigated in L2 Arabic acquisition studies; the order in which L2 Arabic learners acquire certain grammatical features of the gender system and the effect of L1 on the acquisition of some grammatical features from L2 grammatical gender. Arabic has a two-gender system that classifies all nouns, animate and inanimate, as masculine or feminine. Verbs, nouns, adjectives, personal, demonstrative and relative pronouns related to nouns in the syntactic structure of sentences show gender agreement.

In practice, as a book intended for non-speakers, the book is presented using a general view of linguistic theory. In relation to the gender agreement, the presentation of the book begins and is inserted with the concepts of nouns and verbs. Returning to the praxeology context, First, The Know How (Praxis) explains practice (i.e. the tasks performed and the techniques used). Second, To Know Why or Knowledge (logos) which explains and justifies practice from a technological and theoretical point of view. Answering the first concept, the exercise presented in the book is a concept with three clusters explained at the beginning of the discussion. And the second concept, explained with a task design approach which includes word categorization by separating masculine and feminine word forms.

Practically, this research obtains perspectives studied from a textbook, namely the Arabic gender agreement is presented with various examples of noun contexts; textbook authors present book concepts in a particular way with regard to curriculum features and this task design affects student performance, and which approach is more effective for developing student understanding. Empirically, the material is in line with the formulation of competency standards for non-Arabic speakers in Indonesia.

With this computational search, the researcher found a novelty that was considered accurate by taking the praxeology context as a review in the analysis of non-speaking Arabic textbooks, especially in the year 2022 (last data collection in September) there has been no study on this context. So then, the researcher finds other interests in that praxeology can examine more broadly parts of the task of the contents of the book with the approach of relevant linguistic theories.

The Austrian School of Economics, pioneered in the late nineteenth century by Menger and developed in the twentieth century by Mises and Hayek, is poised to make significant contributions to the methodology, analytics, and social philosophy of economics and political economy in the twenty-first century. But it can only do so if its practitioners accept responsibility to pursue the approach to its logical conclusions with confidence and absence of fear, and with an attitude of open inquiry, acceptance of their own fallibility, and a desire to track truth and offer social understanding. The reason the Austrian school is so well positioned to do this is because (1) it embraces its role as a human science, (2) it does not shy away from public engagement, (3) it takes a humble stance, (4) it seeks to be practical, and (5) there remains so much evolutionary potential to the ideas at the methodological, analytical, and social philosophical level that would challenge the conventional wisdom in economics, political science, sociology, history, law, business, and philosophy. The author explores these five tenants of Austrian economics as a response to the comments on his lead chapter “What Is Still Wrong with the Austrian School of Economics?”

The article sets out to formulate a theory of the so-called New Middle Class (Neuer Mittelstand) which is drawn from the writings of the German sociologist Emil Lederer. To this end, prior to formulating this theory, the article briefly mentions contributions by other fellow German sociologists to this field of studies. Subsequently, Lederer's theory is being set in the context provided by contemporary formulations in stratification theory, such as those by Giddens, Parkin, Murphy, Goldthorpe, and Wright. The comparison has shown the presence of continuities, but also of fundamental differences, between such theoretical formulations. Based on Lederer's related work, an alternative theory of the Neuer Mittelstand, then is being put forward. This alternative theory, which has been reformulated as a set of mutually consistent statements, should not encounter the objections that may be raised against previous formulations. It concurs with Lederer's position in stressing the New Middle Class's expectations and requests of social honor as a status group and its inner heterogeneity as a cause of its social and political weakness. It adds, however, that the absence or scarcity of property of the means of production might carry more weight than insufficient social status for those Neuer Mittelstand members who aspire to social recognition and power.

The purpose of this paper is to shed light on how actors within, on the surface, similar organizations cope and work with imposed institutional changes.

This research is based on an ethnographic field study addressing why, despite being exposed to the same institutional demands, organizational actors respond by developing diverging institutional orders of appropriate organizational conduct. This research examines how middle managers and frontline staff in two similar Danish social care organizations respond to demands to adopt a New Public Management (NPM)‐based logic of individualized service delivery.

The study shows how institutional diversity may underlie apparently similar organizational structures and responses. NPM‐style modernization efforts partly converged with diverse professional motives and rationales around, on the surface, similar organizational changes. The findings illustrate how differential institutional orders are maintained by middle managers and frontline staff despite exposure to the same demands.

There are different limitations to this ethnographic field study due to the character of the methodology, the limited number of organizations, informants and time span covered. Attending to micro‐level processes within organizations provides a rich understanding of how particular forms of organization and action emerge in response to institutional demands. This calls for more ethnographic research on how actors within organizations cope and work institutional change.

Relatively little organizational research has addressed how individual actors at the lower levels of organizations cope and work with institutional changes using ethnographic methodology.

The decisive antidualism in Bourdieu’s thought permits searching for the complementary traits of his theory of symbolic social system and symbolic interactionism, rather than opposition. The theory of the symbolic social system, which is characterized by the double structure of meanings in the order of social relations and its symbolic representation in the narrower sense, has many convergent points of view with the symbolic interactionists’ perspective, starting with the category of habitus. Conceptual frameworks of structuralist constructivism and symbolic interactionism have one major difference – in Bourdieu’s theory the individual self is not inscribed. There are, however, strong common premises in terms of epistemology, theory of meaning and social ontology. Both epistemologies are antidualistic and relativistic (antiessentialism). Both approaches are based on a common theory of the social origin of meaning (anticognitivism). Both social ontologies are constructivist (social construction of reality). However, Bourdieu’s concept of symbolic struggle for control over the commonsense world-view introduces a new, political dimension to interpretive sociology.

In this chapter, I highlight the need to turn the institutional ethnography (IE) lens of enquiry onto IE itself, and consequently, the importance for institutional ethnographers to attend to their standpoint in taking up and activating their understanding of IE. Many, including Wise and Stanley (1990) and Walby (2007), celebrate Smith’s sociology but raise important ontological and epistemological questions about IE’s own recursive power. While IE has developed from a critique of wider sociological inquiry, it is troubled by the institutional ethnographer’s own standpont when using IE uncritically, without reflexivity of their standpoint in relation with IE and knowledge generation. IE stands in relation between the researcher and the everyday of the research participants in a local research context that is particular and plural, situated and dynamic. The chapter highlights a particular critique by Dorothy Smith of Pierre Bourdieu’s concept of habitus as a “blobontology,” yet considers the theoretical similarities between Smith and Bourdieu. I argue that institutional ethnographers and IE itself are not be immune from the kinds of unravelling that Smith undertakes of other approaches to sociological inquiry. Researcher standpoint, reflexivity, and their relation to knowledge generation are therefore critical aspects of approach without which there is potential to “other” and develop morally questionable representations of people that diminishes the actuality of their subjective experience.

Following the lead of neighboring fields such as strategy and organization studies, entrepreneurship is gradually joining in the adoption of a practice perspective. Entrepreneurship as practice (EaP) is thus a nascent domain of investigation where the methodological debate is still unsettled and very fluid. In this paper, the authors contribute to this debate with a focus on family entrepreneurship.

The authors develop a conceptual paper to discuss what it entails to look at family entrepreneurship through a practice lens and why it is fruitful. Moreover, the authors propose a research strategy novel to the field through which such investigation can be pursued, namely process tracing, and examine its inferential logic.

Process tracing is a strategy of data analysis underpinned by an ontology of causal mechanisms. The authors argue that it complements other practice methods by inferring social mechanisms from empirical evidence and thereby establishing a connection between praxis, practices and practitioners.

Process tracing helps the articulation of an “integrated model” of practice that relates praxis, practices and practitioners to the outcome they jointly produce. By enabling the assessment of impact, process tracing helps providing prima facie evidentiary grounds for policy action and intervention.

Process tracing affinity with the practice perspective has been so far acknowledged only to a limited extent in the social sciences, and it is, in fact, a novel research strategy for the family entrepreneurship field.