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This chapter describes how higher education professionals and college students can use social networking sites and technology to manage their careers. Individuals can expect to change careers several times in a lifetime making the importance and role of social networks past and present central to the career management process. The way individuals communicate and interact through the use of social networking sites for the purpose of career development is discussed. The role of social networking sites in exploring career options, learning, making connections, searching for jobs, developing professionally, making decisions, and maintaining a professional image online is examined. A model is presented on using social networking sites to gather information and feedback during the career management process. Scenarios and examples are provided from higher educational professionals, hiring managers, college students, job seekers, and career changers. The chapter envisions the future of career management specific to higher education and addresses how higher education career advisors can respond to social networking sites and technology.

The aim of this paper is to analyse the determinants of social networking site loyalty, paying special attention to the roles of user attitude, perceived risk and satisfaction.

The impact of uses and gratifications of social networking sites, attitude, perceived risks and satisfaction on social networking site loyalty is tested through structural equation modelling techniques. The sample consisted of 811 Spanish social networking site users collected through a personal survey. Risk is measured as a formative construct.

Data analysis shows that attitude is a key variable in increasing satisfaction and loyalty towards social networking sites. Sociability and entertainment gratifications and perceived risks (psychological, time loss and social) are the main drivers of user attitude towards social networking sites.

This research enables managers to know what aspects to highlight in their communication strategies to increase social networking site use and positive word‐of‐mouth. The research findings show managers that social networking site content should provide fun and foster user interactions in order to improve user attitude. Practical recommendations to increase social networking site satisfaction and loyalty and guidelines to reduce perceived risk dimensions are also provided.

Despite the importance of social networking sites for companies, only limited work has been done to identify motivators and barriers of social networking site loyalty. This work aims to combine the influence of gratifications provided by social networking sites, perceived risks, attitude and satisfaction in order to construct an improved model for social networking site loyalty formation. Furthermore risk is measured as a formative construct because there is no reason to expect that risk dimensions in social networking site use are correlated.

There is considerable debate among academics and business practitioners on the value of the use of social networking by organizational members. Some, fearing presenteeism (i.e. being at the workplace but working below peak capacity), claim that the use of social networking sites by organizational members is a waste of time, while others believe it leads to improvements in job performance, partly due to employees’ successful efforts to balance work‐life realms. This paper aims to inform this debate by examining the use of social networking sites by organizational members and its effect on job satisfaction, organizational commitment, and job performance.

The exploratory study is based on a survey of 193 employees, focusing on the following constructs: social networking site use intensity, perceived job satisfaction, perceived organizational commitment, and job performance. The authors’ proposed model was evaluated using variance‐based structural equation modeling (SEM), a latent variable‐based multivariate technique enabling concurrent estimation of structural and measurement models under nonparametric assumptions. This study used WarpPLS 2.0 to assess both the measurement and the structural model.

The results show that social networking site use intensity has a significant positive effect on job performance through the mediation of job satisfaction, and that this mediating effect is itself mediated – in a nested way – via organizational commitment. The findings suggest that social networking site use, rather than causing presenteeism, may be a new way through which employees balance their work‐life realms, in turn benefitting their organizations.Originality/value – To the best of the authors’ knowledge, this is the first study to analyze, in an integrated way, the relationship between those theoretical constructs.

The purpose of this paper is to discover which social networking sites international students prefer for information dissemination activities. As more libraries experiment with social networking to inform and connect with students, there is a need to determine the effectiveness of this strategy for reaching international students. The paper seeks to address three questions: what social networking sites do international students prefer and why? Which sites do they use to socialise and which do they use to gather and distribute information? How can libraries leverage this information to enhance the international student experience?

Information on social networking preferences and usage was gathered from 13 per cent of students at Bond University via an online survey.

The findings confirm that for some international student populations, social networking preferences differentiated between the domestic students' preferences. In addition to social activities, international and domestic students are using particular social networking sites for a wide range of educational purposes, including group work and sharing and gathering information. Although Facebook is still the predominant choice for the majority of students, the findings suggest particular sites such as Twitter and YouTube should be considered by libraries as a means to engage both international and domestic students. Institutions with large Chinese student populations should consider the use of Renren.

As of yet there have been no studies that have investigated and compared international students' social networking preferences to domestic students. The study connects the findings to practical implications for academic library use of social networking sites.

The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslim users residing in Malaysia.

A complete self-administered questionnaire was collected from 223 Muslim users of social networking sites in Malaysia. Both exploratory and confirmatory factor analyses were used to sort the significant items for the constructs and to check the validity. Structural equation modelling was applied in testing the hypotheses and the fitness of the proposed model.

The results of full structural model attest that technological and social factors are the most significant factors behind the adoption of social networking sites. However, this is followed by an educational factor. Among Muslim users in Malaysia, the study does not find significant influence of brand or product communication behind this adoption.

The paper investigates those factors that are considered inevitable in the adoption of social networking sites. Invaluable findings were offered in the form of a structural model for the stakeholders of social networking sties. These findings can be used in planning and making decisions that may benefit all parties associated with it.

Social media experience a rapid rise in recent years and steep into almost every aspect of people's lives by altering their lifestyles and creating an impact on their wellbeing. The purpose of the present study is to examine the influence of SNSs on life satisfaction among university students by first exploring what are the key gratifications which motivates them to engage in SNSs and then focusing on the psychological outcomes including social overload and social benefit from using SNSs that affects life satisfaction among the university students.

Theory of social influence and uses and gratifications theory were used in this study to examine the motivations for using SNSs, and the impact of psychological outcomes associated with SNSs usage, i.e. social benefit and social overload on life satisfaction among university students of Pakistan. Partial least squares-structural equation modeling is used to analyze the data.

The outcomes indicate that the need for maintaining interpersonal interconnectivity, entertainment value and social enhancement value derives the students' participation in social networking sites through which they encounter social benefit and social overload. The presence of social benefit enhances life satisfaction while social overload results in decreasing life satisfaction of students. Using social networking sites influences life satisfaction in the presence of social overload and social benefit while there is no direct influence of social networking sites on life satisfaction was evidenced.

The present study investigated the needs that drive the use of social media through the lens of UGT & Social influence approach. The other potential determinants of social media usage intention should be analyzed by employing variables of the other models.In this study social media was examined as a general platform used by the university students of Pakistan. In future researches the driving needs should be examined in the context of specific social networking sites.

The presented findings embraces the implications for the authorities of higher education institutions and policy makers as it provides the useful insights about student 2019s motivations and participation behavior in SNSs which would help in developing strategies for desirable results.

Educational institutions can utilize the research findings by incorporating social media tools in the academic system, student's interaction with their mentors will lead towards enhanced involvement of students and intellectual skills along with upgraded academic performance which will positively influence life satisfaction of the students.

The scarcity of findings was observed in the local environment specifically in the context of SNSs usage and well-being of the higher education students. This study addresses the motivational factors of SNSs usage and their psychological outcomes simultaneously and focused on the investigation of social media usage drivers and its outcomes among the university students of Pakistan.

The goal of this paper is to examine the use of the major social networking tools in academic libraries in the USA. As college students are heavy users of social networking, such efforts provide academic libraries with outreach possibilities to students who do not use the physical library. The paper also seeks to examine the concerns about their use both from students and within the academic library.

The paper summarizes findings from articles published since 2006 found in the Library Literature and Information Full Text database. The first author also examined librarian blogs and library accounts in various social networking sites.

Social networking can be an effective method of student outreach in academic libraries if libraries take care to respect student privacy and to provide equal coverage for all subject areas.

Most information about social networking is anecdotal with very little statistical analysis of its effectiveness. The popularity of the various social networking sites can change quickly.

Academic libraries should consider using social networking as an outreach effort but take care to avoid the potential negative consequences.

This paper provides a snapshot on the use of social networking in academic libraries through a thorough review of the available literature and an examination of the libraries' presence on the most popular social networking sites. It also provides help for academic libraries wishing to implement social networking.

The purpose of this paper is to investigate users' knowledge and use of social networking sites and folksonomies to discover if social tagging and folksonomies, within the area of independent music, aid in its information retrieval and discovery. The sites examined in this project are MySpace, Lastfm, Pandora and Allmusic. In addition, the ways in which independent record labels utilise social networking sites for promotion are investigated.

Three groups of participants were surveyed using questionnaires. These groups were music concert attendees, people who responded to online postings to social networking sites, and independent record companies. In addition interviews were held with digital music experts.

The results suggest that respondents use social networking sites for music discovery but are not generally aware of folksonomic approaches to music discovery. When users do use and contribute to the folksonomy, most respondents were found to tag for personal retrieval purposes rather than attempting to aid the retrieval purposes of the population of site users as a whole. The four record labels unanimously agreed that social networking sites are having a major impact on independent music discovery. Digital distribution has a major impact on independent record labels. It facilitates discovery but at the same time digital distribution creates new promotional dilemmas.

The project is small scale but the research area is a relatively novel one, and the results are interesting enough to share more generally in the hope that this project will stimulate further research activity in this area.

The purpose of the studies was to test if extent of prior social media activity could predict likelihood that a consumer would post reviews on a new review website.

Two online surveys were conducted presenting scenarios in which users were asked about prior social media activity, the number of social networks they belonged to in study one, and how actively they had posted reviews in study two. These questions were followed by descriptions of new review websites, a general local merchant review website in study one and a local restaurant review website in study two.

Although demographics did a poor job of predicting who would post reviews on the new review websites, prior active social media use and review posting did modestly predict intention to post reviews on the new review websites.

This is not an experimental study and so causality cannot be claimed. Descriptively, although the results were consistent in two studies using different stimuli, other factors might prove to be better predictors of active user‐generated content for other types of sites.

The findings suggest a simple and effective way for two‐sided platform managers to identify potential active reviewers so that they can target them through marketing strategies to encourage their essential participation and less‐active users can be similarly targeted to encourage modest use.

No other studies can be found that focus on this aspect of managing two‐sided platforms. The results might be important for managers of other similar websites that depend on user‐generated content for their value.

The purpose of this paper is to assess the extent to which the news is discussed in social network web sites.

This article reports a quantitative analysis of the text of 26,953 Windows Live Spaces from September 2006 to February 2007 using a heuristic designed to detect news discussions. In addition, a comparative link and page analysis of 20 popular general social network environments (e.g. MySpace and Facebook) and 11 popular blog environments (e.g. Typepad and Blogger) is presented.

The text analysis suggests that news plays little role in most Windows Live Spaces, but the link and page analysis suggests that the key difference is less between social network environments and blog environments than between free standardised environments (e.g. MySpace and Blogger) and professional or semi‐professional blogs, with the former tending to carry relatively little news‐related content.

The methods used are exploratory rather than giving definitive conclusions.

Those interested in public reactions to the news should focus on blogs and blog‐like social network sites rather than general social network sites, and should expect only a tiny proportion of the discussions to be news‐related.

Although the role of blogs in reporting, discussing and making the news has been analysed frequently, this is the first study about the extent to which general social networking sites engage with (mass media) news.