Search results

The purpose of this paper is to determine predictors of social network services use among college students at two Turkish universities, with particular emphasis on Facebook, Twitter, Foursquare, and Instagram.

A written questionnaire was administered to 822 college students from various faculties. The data obtained from the corresponding questionnaire were analyzed using ordered logit analysis and four different models were independently estimated with respect to social network services.

Ordered logit estimation results revealed that frequency of log in to social network sites, time spent on social network sites, and following event alerts were three predictors that had significant impact on the frequency of all four social network sites’ use. Particularly; event participation, information sharing, following on top ranked topics, and purchasing a product through social media were the other additional predictors of college students’ willingness to use the corresponding social network sites.

Although a vast literature exists on the use of social network services among college students, relatively little work was published which compares several social network services and predictors of their use. This paper may contribute to the existing literature by presenting the predictors of college students’ use of four different social network services in a specific area of Turkey and providing a comprehensive comparison between them.

Social media have attracted attention as an information channel for content generated in heterogeneous internet services. Focusing on social media platforms, the purpose of this paper is to examine the factors behind social transmission with content crossover from other services through hypertext link (URL). The authors investigate the effects of source influence and peer referrals on diffusion outcome and address their variations in the case of content crossover.

The authors use a Poisson regression model due to the discrete nature of the dependent variable. The authors conduct an empirical study using 233 million real transaction data generated by 1,203,196 Korean users of Twitter.

Source influence and peer referral have a positive impact on cascade size in the content dissemination process. In the case of content crossover, the impact of source influence decreases. However, the impact of peer referrals increases in the process of external content dissemination.

The authors demonstrate source and peer effects on content diffusion and that these effects vary when shared content is linked from an external service by a URL.

The findings indicate that firms that wish to diffuse information through social media or enter the social media with new services to provide new ways of creating and sharing content should understand the nature of the social transmission process.

Given the growing popularity of social media, particularly SNSs with online social networks as information channels, the authors first consider online social transmission as a user-driven diffusion process. Based on social factors in the diffusion process, the authors derive source and peer effects on the social transmission process.

Recent smart mobile devices are capable of letting users produce various digital content, and share/upload the content to many social network services (SNS) directly via wireless network connections. The phenomenon has increased the number of people using mobile SNS applications. Although the applications have become more popular, mobile users have been restricted in the virtual communities of online SNS and are not aware of the social opportunities available to them in real-time surrounding. While they spend most of their time accessing online SNS, they have missed many opportunities to interact with others for new friendships, business opportunities or information sharing. Consequently, a new breed of mobile social network (MSN) system has arisen to assist mobile users to interact with proximal people and perform various social activities. Such a proximal-based MSN environment is termed a Mobile Social Network in Proximity (MSNP).

Developing an MSNP system needs to address a number of issues and challenges, such as heterogeneity, content/service discovery, privacy and trust, resource management, and so on. This paper identifies and describes these challenges, and reviews a number of related solutions from existing literature. In the follow up, this paper addresses a number of open challenges in the MSNP domain.

Although various works have been proposed to enable and overcome challenges in MSNP, there are still many unsolved open challenges in terms of identification, content management, social-aware discovery, trust in public environment, adaptation, quality of service and the development of MSNP. We have addressed these challenges in this paper as future research directions in the MSNP domain.

This paper provides an original literature review in MSNP and identifies a number of open challenges as research direction in the MSNP domain.

The present study aimed to investigate the impact of social networks on the use of academic libraries by university students.

The method used in the present study was a survey. The statistical population included 461 university students. The data collection tool was a questionnaire. The result of the Cronbach test was equal to 0.726 indicating the acceptable reliability of the questionnaire. For data analysis, descriptive statistical methods and inferential statistical methods using SPSS 21 software were employed.

The findings showed that 243 of the participants used social networks for 4–6 h a day, 192 students never used university libraries and 229 used the university library only once in a month. Communication with friends was also reported to be one of the main goals in using social networks. The results of regression analysis also indicated that four predictor variables including information retrieval, social influence, trust and attractiveness of social networking environment were statistically able to explain the variance of reluctance to use university libraries.

The present study is one of the few studies that has examined the negative impact of social networks on visiting university libraries.

The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method.

Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under SNSs was determined.

Conclusions affirm that a positive effect on consumer channel behaviors occurs when buyers obtain information from social network platforms. However, regardless of online, offline, or mobile terminal, shortcomings are indicated in consumers’ lack of feedback on purchased goods and the bias of feedback.

The study explored ways to efficiently apply SNSs in building the omni-channel supply chain. Meanwhile, corresponding suggestions were provided such that companies will know about consumer needs.

The current extensive business ecosystem, characterized by technological advances and development, impressive customers, and increasing social concerns, has exerted great pressure on business organizations. Among different business values for affording this pressure, organizational agility is a critical factor that should be carefully incorporated in business processes. The main purpose of the present study is to investigate the role of social networking technology, as a crucial collaborative tool, on organizational agility.

A model based on structural equations was designed in this regard. The constructs of this model are quality of service, varieties of services, costs and speed of service as independent variables and also agility management as a dependent variable. Based on the conceptual model, a questionnaire was prepared and distributed among the experts of social networking technology and agility management. Based on Cochran's formula the sample size was 384. The response rate was 100%. The main statistical measures such as Chi-square ratio to the degree of freedom, Non-soft Fitness Index (RMSEA), Goodness of Fit Index (GFI) and Modified fitness index (AGFI) were employed for analyzing the model.

Results of obtained data indicated that a variety of services as the main factor of social networking technology has the most impact on the agility of a company. Then, the speed of service, service quality and costs were ranked respectively in second to fourth. Providing information technology (IT) service perceptions, promoting the service climate and thorough identification of IT requirements are the main critical success factors for maintaining a robust impact of social networking technology on organizational agility. Moreover, a well-designed enterprise structure alongside employing newly developed IT infrastructures such as cloud computing certainly improves the capabilities of organizations to improve their agility.

Although the literature suggests a positive impact among IT or social networks on organizational agility, it is deficient in relation to considering the impact of social networking. Furthermore, a structural equation model (SEM) is used for assessing unobservable latent constructs and their related interrelationship.

This paper aims to answer the question of how the Polish representatives of social communication and media sciences communicate the most recent scientific findings in the media space, i.e. what types of publications are shared, what activities do they exemplify (sharing information about their own publications, leading discussions, formulating opinions), what is the form of the scientific communication created by them (publication of reference lists' descriptions, full papers, preprints and post prints) and what is the audience reception (number of downloads, displays, comments).

The authors present the results of analysis conducted on the presence of the most recent (2017–2019) publications by the Polish representatives of the widely understood social communication and media sciences in three selected social networking services for scientists: ResearchGate, Google Scholar and Academia.edu. The analyses covered 100 selected representatives of the scientific environment (selected in interval sampling), assigned, according to the OECD classification “Field of Science”, in the “Ludzie nauki” (Men of Science) database to the “media and communication” discipline.

The conducted analyses prove a low usage level of the potential of three analysed services for scientists by the Polish representatives of social communication and media sciences. Although 60% of them feature profiles in at least one of the services, the rest are not present there at all. From the total of 113 identified scientists' profiles, as little as 65 feature publications from 2017 to 2019. Small number of alternative metrics established in them, implies, in turn, that if these metrics were to play an important role in evaluation of the value and influence of scientific publications, then this evaluation for the researched Polish representatives of social communication and media sciences would be unfavourable.

The small presence of the Polish representatives of the communication and media sciences in three analysed services shows that these services may be – for the time being – only support the processes of managing own scientific output. Maybe this quite a pessimistic image of scientists' activities in the analysed services is conditioned by a simple lack of the need to be present in electronic channels of scientific communication or the lack of trust to the analysed services, which, in turn, should be linked to their shortcomings and flaws. However, unequivocal confirmation of these hypotheses might be brought by explorations covering a larger group of scientists, and complemented with survey studies. Thus, this research may constitute merely a starting point for further explorations, including elaboration of good practices with respect to usage of social media by scientists.

By building and examining an integral model, the principal objectives of this research are to systematically explore how indirect and direct network externalities lead to user loyalty toward WeChat through the mediating effect of perceived gratifications.

The data were collected through an online survey of 688 young people in Mainland China. To empirically assess the conceptual model, zero-order correlation analyses and structural equation modeling were carried out utilizing web-based data.

Path analysis results demonstrate that indirect network externalities and direct network externalities exert a significant impact on users' hedonic gratifications and utilitarian gratifications. Moreover, the study discovers the significant mediating influences of utilitarian gratifications on the association between indirect network externalities and user loyalty.

Theoretically, this article may extend the scope of diverse studies on the association between network externalities and perceived gratifications and offer fresh insights into how mobile social media could actually improve user loyalty through enhancing perceived values among younger generation. Practically, this research assists mobile social media practitioners in retaining users and gaining competitive advantages over rival applications.

Although the extraordinary growth of WeChat has successfully become the dominant media by which individuals develop interpersonal network and contact with others, the roles of perceived gratifications between network externalities and user loyalty toward WeChat have not yet been investigated in depth. These obtained outcomes not only enrich the existing literature regarding the relationship between network externalities and affective response, but also offer fresh insights to mobile social media designers, marketers and users.

Building upon studies of value theory and social psychology literature, the purpose of this paper is to empirically test a research model that incorporates antecedents of value (mobile convenience, service compatibility, security risk, and cognitive effort) and mobile value (utilitarian and hedonic value), and social influence (social norms and number of peers) to examine factors affecting user intention toward mobile social networking sites (SNSs).

The proposed model was empirically evaluated using survey data collected from 318 users on their perceptions of mobile SNSs. A structural equation modeling (SEM) was used to assess the relationships of the research model.

The results revealed that mobile convenience, service compatibility, security risk, and cognitive effort have a significant and indirect impact on the user acceptance of mobile SNSs through their respective paths on hedonic value and utility value.

Mobile SNSs practitioners should focus on enhancing users’ mobile value through perceived benefits, lower perceived costs, and simultaneously developing social influence to further boost users’ intention to use for mobile social networking services.

This study contributes to a theoretical understanding of factors that explain users’ intention to use the mobile SNSs.

The purpose of this paper is to test for the predictive power of each of the dimensions of social network in explaining financial inclusion of the poor in rural Uganda.

The study employed a cross-sectional research design and data were collected from a total of 400 poor households located in Northern, Eastern, Central and Western Uganda. The authors adopted ordinary least square hierarchical regression analysis to test for the predictive power of each of the dimensions of social network in explaining financial inclusion of the poor in rural Uganda. The effects were determined by calculating the significant change in coefficient of determination (R²) between the dimensions of social network in explaining financial inclusion. In addition, analysis of variance was also used to test for variation in perceptions of the poor about being financially included.

The findings revealed that the dimensions of ties and interaction significantly explain financial inclusion of the poor in rural Uganda. Contrary to previous studies, the results indicated that interdependence as a dimension of social network is not a significant predictor of financial inclusion of the poor in rural Uganda. Combined together, the dimensions of social network explains about 16.6 percent of the variation in financial inclusion of the poor in rural Uganda.

The study was purely cross-sectional, thus, ignoring longitudinal survey design, which could have investigated certain characteristics of the variable over time. Additionally, although a total sample amounting to 400 poor households was used in the study, the results cannot be generalized since other equally marginalized groups such as the disabled persons, refugees, and immigrants were not included in this study. Furthermore, the study used only the questionnaire to elicit responses from the respondents. The use of interview was ignored during data collection.

Policy makers, managers of financial institutions, and financial inclusion advocates should consider social network dimensions of ties and interaction as conduits for information flow and sharing among the poor including the women and youth about scarce financial resources like loans. Advocacy towards creation of societal network that brings the poor together in strong and weak ties is very important in scaling up access to and use of scarce financial services for improving economic and social well-being.

Contrary to previous studies, this particular study test the predictive power of each of the dimensions of social network in explaining financial inclusion of the poor in rural Uganda. Thus, it methodologically isolates the individual contribution of each of the dimensions of social network in explaining financial inclusion of the poor. The authors found that only ties and interaction are significant predictors of financial inclusion of the poor in rural Uganda. Therefore, the findings suggest that not all dimensions of social network are significant predictors of financial inclusion as opposed to previous empirical findings.