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Article
Publication date: 23 March 2021

Manjul Gupta

The purpose of the current study is to investigate the effects of individual-level (espoused) cultural values (collectivism, power distance, uncertainty avoidance…

Abstract

Purpose

The purpose of the current study is to investigate the effects of individual-level (espoused) cultural values (collectivism, power distance, uncertainty avoidance, masculinity and long-term orientation) on the individuals' acceptability of inappropriate social network behaviors.

Design/methodology/approach

The study employs survey data collected from 482 social network users (261 in the United States and 221 from India).

Findings

Results show that individuals with high power distance, masculinity and long-term oriented cultural values are more accepting of inappropriate social network behaviors of others, while those with strong uncertainty avoidance cultural values have high degree of social network behavior inappropriateness, which is defined as the extent to which behaviors of social network users are considered unacceptable by others.

Research limitations/implications

The paper highlights the need for more academic research on the intersection of culture and social network behaviors. This study emphasizes the need for adopting an interdisciplinary approach to understand individuals' social network behaviors.

Practical implications

The paper offers recommendations to global organizations pertaining to the need for creating social network policies in such a way that encourages their global workforce to openly, yet respectfully, share their ideas using social networks.

Originality/value

Using an interdisciplinary approach, the present study extends our understanding of a recently proposed social network behavioral inappropriateness construct and explains how differences in cultural values may lead to differences in individuals' social network behaviors.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 5 June 2017

Williams Ezinwa Nwagwu

The purpose of this study was to examine how the identity of undergraduates who use social networking sites in selected Nigerian universities influences the prediction of…

Abstract

Purpose

The purpose of this study was to examine how the identity of undergraduates who use social networking sites in selected Nigerian universities influences the prediction of their sexual behaviour.

Design/methodology/approach

A questionnaire survey was used to collect data from 388 students from three public universities in Nigeria.

Findings

Sex and age exerted sufficient influence on the youth’s sexual behaviour, but the identity variables seemed only to increase the tendency of younger males to form intimate relationship with partners. Specifically, young males who maintain high level of social relationships have a high tendency of developing intimate relationship with partners.

Research limitations/implications

This study that deployed identity variables provides wide-ranging information on how identity moderates sexual behaviour in the presence of traditional predictors of demographic characteristics and social networking.

Practical implications

This study demonstrates that identity has a very strong influence of the predictive power of sex and age on sexual behaviour.

Originality/value

This study is the first that examined sexual behaviour, identity and social networking together.

Details

The Electronic Library, vol. 35 no. 3
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 10 August 2018

Sajad Shokouhyar, Seyed Hossein Siadat and Mojde Khazeni Razavi

The purpose of this paper is to focus on understanding how social influence and personality of individuals differentiate between users’ social network fatigue and…

Abstract

Purpose

The purpose of this paper is to focus on understanding how social influence and personality of individuals differentiate between users’ social network fatigue and discontinuance behavior. Furthermore, the most common discontinuance behavior among users was investigated.

Design/methodology/approach

The research model was tested with the data from 163 Instagram users based on online and offline surveys. The partial least squares method was used to test the proposed hypotheses of this study.

Findings

The results indicate that social influence affects users’ discontinuance behavior and social network fatigue. Social network fatigue is greater in users with higher reported social influence compared to those with a lower one. Moreover, in response to social network fatigue, users prefer to keep their activities under control instead of switching to alternative social network sites (SNSs) or a short break in social network activities.

Practical implications

By achieving a better understanding of users’ feeling and behaviors, social network providers may codify their strategies more efficiently.

Originality/value

The study is novel in exploring users’ SNS fatigue and their discontinuance behavior by integrating social influence and personality. The authors defined a new concept of effect of social influence on social network fatigue. Additionally, the authors examined which discontinuance behaviors in individuals were more prevalent.

Details

Aslib Journal of Information Management, vol. 70 no. 4
Type: Research Article
ISSN: 2050-3806

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Article
Publication date: 10 August 2015

Anming Li, Eric W.T. Ngai and Junyi Chai

– The purpose of this paper is to propose a new approach recommending friends to social networking users who are also using weight loss app in the context of social networks.

Abstract

Purpose

The purpose of this paper is to propose a new approach recommending friends to social networking users who are also using weight loss app in the context of social networks.

Design/methodology/approach

Social network has been recognized as an effective way to enhance overweight and obesity interventions in past studies. However, effective measures integrating social network with weight loss are very limited in the healthcare area. To bridge this gap, this study develops a measure for friend recommendation using the data obtained by weight loss apps; designs methods to model weight-gain-related behaviors (WGRB); constructs a novel “behavior network;” and develops two measurements in experiments to examine the proposed approach.

Findings

The approach for friend recommendation is based on Friend Recommendation for Health Weight (FRHW) algorithm. By running this algorithm on a real data set, the experiment results show that the algorithm can recommend a friend who has a healthy lifestyle to a target user. The advantages of the proposed mechanism have been well justified via comparisons with popular friend recommenders in past studies.

Originality/value

The conventional methods for friend recommenders in social networks are only concerned with similarities of pairs rather than interactions between people. The system cannot account for the potential influences among people. The method pioneers to model a WGRB as recommendation mechanism that allow recommended friends to simultaneously fulfill two criteria. They are: first, similarity to the target person; and second, ensuring the positive influence toward weight loss. The second criterion is obviously important in practice and thus the approach is valuable to the literature.

Details

Industrial Management & Data Systems, vol. 115 no. 7
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 29 April 2014

Sheau Fen Crystal Yap and Christina Kwai Choi Lee

The purpose of this paper is to examine online community loyalty through an extension of the theory of planned behaviour by incorporating motivational drivers of enjoyment…

Abstract

Purpose

The purpose of this paper is to examine online community loyalty through an extension of the theory of planned behaviour by incorporating motivational drivers of enjoyment and compatibility and the moderating role of consumer traits.

Design/methodology/approach

Data were collected using an online survey of 382 Facebook users in Malaysia. Structural equation modelling was used to assess the hypothesised relationships.

Findings

Findings reveal that individuals’ attitude towards social network usage is associated with three factors: social influence, compatibility and enjoyment; attitude and usage behaviour are the determinants of online community loyalty. In addition, moderating effects are found in innovativeness and social network user experience.

Research limitations/implications

Generalisation of the results to other contexts or populations should be made with caution given the study's focus on Facebook and its use of non-probability sampling. Future research can cross-validate or extend the theoretical model across different samples and/or virtual community settings.

Practical implications

This study highlights the importance of designing online brand community web sites which are not only appealing and enjoyable but also acts as an outlet for its members to build upon their experiences and showcase their innovativeness.

Originality/value

This research contributes to a better understanding of how personal factors can either strengthen or attenuate a member's loyalty to his or her online community. The research framework developed in this study can serve as a springboard for future research to examine other virtual community engagement such as blogging, online advertising and online public relation activities.

Details

Marketing Intelligence & Planning, vol. 32 no. 3
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 23 March 2020

Xiaodong Li, Chuang Wang and Yanping Zhang

Due to customers' extensive avoidance behavior, social commerce may be less successful than anticipated. This study investigates the underlying mechanism and antecedents…

Abstract

Purpose

Due to customers' extensive avoidance behavior, social commerce may be less successful than anticipated. This study investigates the underlying mechanism and antecedents that influence customers' avoidance of peer-generated advertisements.

Design/methodology/approach

Based on the general framework of avoidance behavior, we propose a theoretical model for the context of a mobile social network, with tie strength as the user-related factor and violation of shared language, advertisement relevance and information overload as contextual variables. Using survey data collected from 334 customers on WeChat, we empirically examine the research model and hypotheses.

Findings

Tie strength and advertisement relevance are negatively associated with avoidance behavior, whereas information overload and violation of shared language have significantly positive effects. Furthermore, tie strength weakens the negative relationship between violation of shared language and avoidance behavior but strengthens the positive relationship between advertisement relevance and avoidance behavior.

Originality/value

The findings extend understanding of advertisement avoidance behavior and can guide practitioners' improvement of advertising efficiency in mobile social networks.

Details

Internet Research, vol. 30 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Content available
Article
Publication date: 26 September 2019

Xiaohui Huang, Qian Lu, Lili Wang, Maosen Cui and Fei Yang

Based on the survey data of 1,152 households in three provinces of Shaanxi, Gansu and Ningxia on the Loess Plateau, this paper aims to empirically analyze the impact of…

Abstract

Purpose

Based on the survey data of 1,152 households in three provinces of Shaanxi, Gansu and Ningxia on the Loess Plateau, this paper aims to empirically analyze the impact of aging and off-farm employment on farmers’ adoption behavior of soil and water conservation technology. This paper analyzes the moderating effect of social network and the mediating effect of technological cognition in this impact relationship.

Design/methodology/approach

Based on the above analysis, the second part of this paper is based on relevant theories and constructs a theoretical model of the relationship of aging, off-farm employment, social network, technology cognition and farmers’ adoption behavior of soil and water conservation technology. The third part introduces research methods, variable selection and descriptive statistics analysis of variables. The fourth part, based on the data of Shaanxi, Gansu and Ningxia provinces in the Loess Plateau in 2016, empirically analyzes the impact of aging, off-farm employment and social network on the farmers’ adoption behavior of soil and water conservation technology. This paper further examines the moderating effect of social network and the mediating effect of technology cognition in this influence relationship. Finally, based on the findings of the empirical study, this paper puts forward countermeasures and suggestions.

Findings

First, aging and off-farm employment have a significant negative impact on farmers’ adoption behavior of soil and water conservation technology, while social network has a significant positive effect. Second, social network has alleviated the effect of aging and off-farm employment on restraining farmers’ adoption behavior of soil and water conservation technology. Third, aging and off-farm employment have restrained farmers’ cognition of soil and water conservation technology. Social network has promoted farmers’ cognition of soil and water conservation technology. Social network plays a moderating role in the impact of aging and off-farm employment on farmers’ cognition of soil and water conservation technology. Technology cognition plays a mediating role in the impact of social network on farmers’ adoption behavior of soil and water conservation technology.

Originality/value

This paper integrates the aging, off-farm employment and social network into the same analytical framework and reveals their impact on farmers’ adoption behavior of soil and water conservation technology and its action mechanism, which enriches the impact of human capital and social network on farmers’ adoption behavior of soil and water conservation technology. Then taking the social network as a moderator variable, the paper verifies its moderating effect on the relationship of aging, off-farm employment and farmers’ adoption behavior of soil and water conservation technology. Farmers’ technology cognition should be included in the analysis framework to examine the impact of aging, off-farm employment and social network on farmers’ cognition of soil and water conservation technology. Taking the technology cognition as a mediator variable, the paper verifies its mediating effect on the relationship of aging, off-farm employment and farmers’ adoption behavior of soil and water conservation technology.

Details

International Journal of Climate Change Strategies and Management, vol. 12 no. 1
Type: Research Article
ISSN: 1756-8692

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Article
Publication date: 21 May 2019

Sungjoon Yoon

The purpose of this paper is to pursue the following two objectives. First, this study examines how social capital indicators (reciprocal norm and social network) cause…

Abstract

Purpose

The purpose of this paper is to pursue the following two objectives. First, this study examines how social capital indicators (reciprocal norm and social network) cause ethical consumption behavior by conceptualizing it as value co-creation specific to socially responsible firms. Second, it aims to verify whether corporate trust, which is another core indicator of social capital, mediates between social capital indicators and ethical consumption behavior.

Design/methodology/approach

For study subjects, the author selected general public located in the city of Seoul. A total of 307 respondents were used for statistical analysis after discarding unusable questionnaires. For the purpose of judgment sampling, the author selected those respondents who had prior purchase experience of the products or services provided by socially responsible firms.

Findings

This study tested core elements of social capital (reciprocal norm, social network and corporate trust) as predictors of ethical consumption behavior. In particular, the study newly conceptualized and validated ethical consumption behavior as one encompassing the civic engagement behavior whose premise is well encapsulated by value co-creation principle. The results demonstrate that the social network and reciprocal norm significantly influence ethical consumption behavior directly as well as indirectly through corporate trust.

Research limitations/implications

The significance of this study may be that it adds to current literature on ethical consumption behavior by validating an empirical model of ethical consumption behavior from the perspective of consumer engagement paradigm. No previous studies of ethical consumption behavior empirically tested this model previously, only offering conceptual similarity between ethical consumption and consumer engagement. The study’s result may provide some insights as to the utility of value co-creation strategy for socially responsible firms as a useful way to promote ethical consumption behavior.

Practical implications

This study’s result may provide some useful insights as to how socially responsible firms can improve their performance by understanding what makes their customers voluntarily engage in favor of the firms to create shared values. In particular, the finding on the corporate trust mediating between bonding network and ethical consumption behavior sheds useful insights for the firms on how they should garner customer trust to trigger ethical consumption behavior. In this sense, socially responsible firms need to focus their resources on publicity or endorsements by highly respected celebrities designed to stress the firms’ trustworthiness and create favorable corporate image.

Social implications

The finding that reciprocal norm has a significant impact on ethical consumption behavior also provides strategic implications on how to enhance the effectiveness of corporate messages. That is, the socially responsible firms should implement some corporate strategies designed to raise authentic corporate image of the firms by hiring the socially disadvantaged and returning some portion of profit back to society. By doing this, the socially responsible firms can expect to instill some sense of reciprocity into their current as well as potential customers.

Originality/value

Despite this conceived linkage, no previous research has empirically approached ethical consumption from the perspective of civic engagement to examine whether ethical consumers voluntarily engage in firm-specific engagement behavior that fulfills their civic responsibility. Therefore, the present research embarks on a new approach to conceptualize ethical consumption as a construct that embodies civic engagement that is conceptually encapsulated by the principle of value co-creation.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 7
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 4 June 2018

Pei Ying Chua, Sajad Rezaei, Man-Li Gu, YokeMoi Oh and Manimekalai Jambulingam

The purpose of this paper is to investigate the determinants of behavioural intention and use behaviour towards social networking apps. Exogenous latent constructs…

Abstract

Purpose

The purpose of this paper is to investigate the determinants of behavioural intention and use behaviour towards social networking apps. Exogenous latent constructs, namely, performance expectancy, effort expectancy and social influence are the key antecedents proposed based on the unified theory of acceptance and use of technology to predict the usage intention and behaviour of social networking apps (i.e. endogenous latent constructs). Experience as a moderator is the extended construct to explain social networking apps user’s behavioural intention.

Design/methodology/approach

To target young generation (Millennial), a cross-sectional data collection approach was conducted to collect data from the social networking apps users (i.e. Facebook, WhatsApp, WeChat, Twitter, Instagram, YouTube, Snapchat and others) whereby a total of 384 valid questionnaires were obtained from six universities in Malaysia. Statistical analysis using partial least squares path modelling approach and a variance-based structural equation modelling (VB-SEM) techniques is performed to analyse the measurement and structural relationship.

Findings

The findings indicate that performance expectancy, effort expectancy and social influence determine behavioural intention, and behavioural intention impacts social networking apps use behaviour. Moreover, the moderation analysis reveals that the relationship between effort expectancy and behavioural intention is moderated by experience, whereas the relationship between social influence and behavioural intention is not moderated by experience.

Originality/value

While the surge of social networking apps has gained tremendous popularity among Millennial as an attractive market segment, previous studies mainly have focussed on intention and behaviour of online users in general. Despite apps and related technologies which have opened a new era of effective communications in marketing, social networking apps usage intention and behaviour focussing on Millennial is not well understood in the current literature. This study contributes and sheds lights on the current issue of social networking apps usage intention and behaviour and looks into a key rising market segment, the Millennial users.

Details

Nankai Business Review International, vol. 9 no. 2
Type: Research Article
ISSN: 2040-8749

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Article
Publication date: 24 July 2009

Barbara Schultz‐Jones

The purpose of this paper is to review the post‐1996 literature of information science and other disciplines for the application of social network theory and social network

Abstract

Purpose

The purpose of this paper is to review the post‐1996 literature of information science and other disciplines for the application of social network theory and social network analysis to research that provides an understanding of information environments.

Design/methodology/approach

The literature review involved a content analysis of 373 articles retrieved from five electronic journal databases offering broad disciplinary coverage, and a selection of nine peer‐reviewed electronic access journals in information science. Each database was limited to academic or peer reviewed journals and searched using two query phrases: social network theory (SNT) and social network analysis (SNA).

Findings

The paper demonstrates the growth of interest by information science and other disciplines in research that applies social network theory and utilizes social network analysis, indicating what research approaches and major focus trends differentiate the disciplines.

Research limitations/implications

The search phrases overlook articles using social networks as the only key phrase for indexing. However, the intention was to examine the application of a theoretical concept and specific methodology, so the terms used were appropriate for this purpose.

Practical implications

The paper identifies opportunities to apply social network theory and social network analysis to the study of the exchange of information resources.

Originality/value

The paper demonstrates that information science could advance valuable contributions to an understanding of information behavior using social network theory and social network analysis as a vehicle to connect with a significant body of existing research in other disciplines.

Details

Journal of Documentation, vol. 65 no. 4
Type: Research Article
ISSN: 0022-0418

Keywords

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