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Purpose – To present Hayek's model of the sensory order, especially in relation to communication, classification and subjective knowledge, arguing for the necessity of a more articulated theory of the “inter-personal” dimension of the mind. We proposed then to integrate Hayek's model of the mind with the concept of “folk psychology” or “theory of mind” elaborated by modern philosophy.

Methodological approach – This chapter is philosophical but draws on the empirical.

Findings – Hayek proposed a model of the mind and the social order that explains how dispersed and fragmented knowledge can spread in a society of individuals [Hayek, F. A. (1945). The use of knowledge in society. The American Economic Review, 35(4), 519–530]. His social and psychological theories have been dedicated to the study of the spontaneous emergence of orders: institutional and mental orders are tightened together in his epistemology. However, we found that Hayek developed only in nuce the social dimension of the mind: behaviors are determined by mental events and his philosophical psychology is then “mentalistic,” that is focused on the understanding of individual inner psychological states, their relation with external stimuli and behaviors, without explaining how individuals interpret other people's mental states.

Research limitations/implications – Hayek seems not to explicitly consider the interaction between personal psychological events and other people's mental events, missing then a fundamental activity played by the mental order, that is the capacity to understand, interpret, and attribute other people's mental states, in a word to mentalize.

Originality/value of the paper – To read Hayek's philosophical psychology under a new light, which focus on the importance of the interpersonal dimension of mental processes.

This paper conceives of Hayek's overall project as presenting a theory of sociocognition, explication of which has a two-fold purpose: (1) to locate Hayek within the non-Cartesian tradition of cognitive science, and (2) to show how Hayek's philosophical psychology infuses his social theory.

The purpose of this paper is to describe some of the basic features of attachment theory, and explore how they relate to the development of the “social mind” and the work of therapeutic communities (TC).

The author describes the essentials of attachment theory in humans; and the development of both secure and insecure states of mind. The author will set out how insecure attachment systems are associated with deficits in mentalising processes which are fundamental to the activity of the social mind.

The author suggests how attachment to a TC can promote mentalising processes. The author draws on the work of other speakers in the conclusions about how to “grow” secure minds and societies.

This paper is a brief over view only and does not address attachment process to TC in any depth.

Attachment theory could help both service users and therapists who work in TCs understand some of the difficulties people have in engaging at the start. Attachment theory also gives a guide to what a “good enough” experience in a TC might look like.

There is little existing discussion of the application of attachment theory to TCs.

The purpose of this study is to adapt and validate Edinburgh social cognition test (ESCoT) for Indian children. In addition, exploring the effect of demographics on ESCoT.

For content validity, 10 practicing psychologists and clinical psychologists gave their feedback about the test scenarios based on which the items were retained. The adaptation process involved 100 participants aged between 6 and 12 years. Informed consent from parents and verbal assent from the participant were taken. Demographics were collected. Measures were individually administered. Data was scored and analyzed.

Seven out of 10 scenarios were retained in content validity. Convergent validity, internal consistency and interrater reliability were found to be acceptable. Regression analysis indicates that age significantly predicts performance on ESCoT. Age is associated with the cognitive theory of mind, affective theory of mind and interpersonal social norms understanding.

The study provides evidence for validation of ESCoT. Results indicate acceptable psychometric properties of ESCoT. Thus, it is suitable for Indian settings and amongst children.

Entrepreneurship education at universities aims to create entrepreneurial thinking and spread the culture of entrepreneurial awareness, skills and attitudes to students to stimulate their entrepreneurship intentions as graduates. This study investigates the impact of entrepreneurship education on innovative start-up intention as well as the mediating role of entrepreneurial mind-sets of university students.

Structural equation modeling (SEM) was used for analysis with (n = 204) valid questionnaires collected from university students.

The main findings show that entrepreneurial mind-sets mediate the relationship between entrepreneurship education and innovative start-up intention.

This study contributes to the body of knowledge by its application in a higher educational institution and enriches the literature with new evidence that entrepreneurship education could enhance innovative start-up intention.

In this essay, I relate G. H. Mead's emergent theory of mind and reflexivity to neuroscience evidence that “minded” practices can be applied in restructuring the neural structures involved in obsessive-compulsive disorders, stroke patients, and depression. The demonstration that such efforts can become causal factors in changing material brain structures attests to the emergent reality of mind as conceived by Mead, the neuroscientist Roger Sperry, and others. This means that mind, arising from the material brain cannot be completely reduced to the biological properties that make it possible. Schwartz and Begley (2002) and Begley (2007) describe the six-step program in minded practices producing structural brain change in The Mind and the Brain. The authors argue for a voluntaristic framework transcending SR behaviorist approaches to behavior modification, which ignore distinctively human capacities. fMRI evidence of the structural changes in brain systems involved in OCD after patients were trained in “minded” behaviors is described.

Purpose – To give an overview of how the editor of this volume came to engage with Hayek's philosophical psychology.

The modern-day digital marketers use social media as a tool for brand awareness and customer engagement. However, whether social media marketing can actually impact deeper into the users’ emotional level and instigate purchase intention is a popular moot point. The purpose of this paper is to investigate as to whether social media marketing is effective in inciting a sense of arousal or passion for the advertised brands and finally generate a purchase intention in the minds of the social media users.

A convenient sampling procedure was followed to collect relevant data using a structured questionnaire. The technique of structural equation modelling was used for model building using the software, AMOS 18.

The study reveals that efficient use of social media for marketing communications can generate a passion for the advertised brands in the social media users’ minds, as well as instigate a brand purchase intention.

The study has been restricted to Indian smartphone customers who also spend a substantial amount of time on social media.

The use of social media for online customer engagement is a smart strategy that can be employed by digital marketers in order to emotionally connect the advertised brand with the users of social media.

This study is probably the first to investigate the direct impact of social media marketing on users’ brand passion.

Corporate social responsibility (CSR) is presented as a series of evolving stages characterized by shifting attitudes and behaviors by business firms, their stakeholders, and public policies. Five major phases of CSR are described: CSR-1: Corporate Social Trusteeship; CSR-2: Corporate Social Responsiveness; CSR-3 Corporate-Business Ethics; CSR-4: Corporate Global Citizenship; and CSR-5: Toward a Millennial Future. Accompanying the first four CSR phases are the principal drivers and policy instruments that have activated those four CSR stages. An evolving set of generational values and attitudes about CSR — from Silent Generation to Baby Boomers to Gen-Xers to today’s Millennials — reveal the continuing development and relevance of — and the major questions and challenges about — Corporate Social Responsibility in the Millennial future.