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Article
Publication date: 27 September 2011

Yingxia Cao and Paul Hong

The purpose of this paper is to investigate the antecedents and consequences of social media utilization in teaching by college faculty.

Abstract

Purpose

The purpose of this paper is to investigate the antecedents and consequences of social media utilization in teaching by college faculty.

Design/methodology/approach

The paper is based on literature review, the author's observations, and qualitative and quantitative information reported by 249 full‐time and part‐time faculty members.

Findings

There are four antecedent factors for social media utilization in teaching: faculty personal social media involvement and personal readiness; external pressures from peers, supervisors, students and their employment; expected benefits; and perceived risks. Two factors are important to assess the consequences of social media utilization in teaching: perceived student satisfaction and student learning outcomes.

Research limitations/implications

Data were obtained from only one university. This paper includes only simple statistical analysis, although structural equation analysis is more appropriate for testing the model.

Practical implications

The established social media utilization model suggests that the key to solving problems related to social media utilization in teaching is to address faculty's concerns and convince them about the benefits of social media utilization with examples and sound outcomes.

Originality/value

This study draws on both past publications and first‐hand research; it establishes a social media utilization model about the antecedents and consequences of social media utilization in teaching, and has both qualitative and quantitative data to support the model.

Details

On the Horizon, vol. 19 no. 4
Type: Research Article
ISSN: 1074-8121

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Article
Publication date: 19 July 2021

Yusuf A. Adenle, Mohammed Abdul-Rahman and Oluwole A. Soyinka

As one of the buzzwords in the present age with considerable impacts in tertiary institutions, social media use in online teaching, learning and information dissemination…

Abstract

Purpose

As one of the buzzwords in the present age with considerable impacts in tertiary institutions, social media use in online teaching, learning and information dissemination have been extensively discussed in extant literature. This paper aims to explore the existing campus sustainability appraisal (CSA) tools to identify the length at which social media has been used, especially in environmental sustainability indicators’ selection and empirical verification.

Design/methodology/approach

The methodology is mainly based on a desktop study involving comprehensive review and content analysis of existing CSA tools’ documents. Webpage content analysis of selected sustainability monitoring and tracking system in higher education institutions was also conducted.

Findings

The tools' content analysis reveals insufficient utilization of social media data and platforms in campus sustainability environmental-dimension indicators selection. To bridge this identified research gap, social media user-generated content for appraising the campus-wide environmental sustainability indicators preference in tertiary institutions was proposed.

Practical implications

The adoption and modification of this study’s proposed approach by tertiary institutions, especially in sub-Saharan African countries, could help address most campus-wide environmental challenges raised, commented on and discussed on social media.

Originality/value

This study contributes to knowledge gaps by revealing the extent of social media utilization in extant tools. With the expanding utilization of different social media platforms by various tertiary institutions worldwide, their administrators' responsibility is to put these social media data into fair use.

Details

International Journal of Sustainability in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1467-6370

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Article
Publication date: 30 March 2020

Jing Zhang and Mingfei Du

This study aims to investigate how business-to-business (B2B) companies use message strategies on social media platform and how these strategies are effective in improving…

Abstract

Purpose

This study aims to investigate how business-to-business (B2B) companies use message strategies on social media platform and how these strategies are effective in improving customer perceived value and encouraging customer engagement, as well as how B2B companies differ from business-to-customer (B2C) counterparts in terms of utilization and effectiveness of social media message strategy.

Design/methodology/approach

Based on content analysis of Sina Weibo brand pages and survey of website visitors, this paper examines the differences of social media message strategies and their impacts upon customer perceived value and customer engagement between B2B and B2C companies.

Findings

B2B companies use more rational appeals and less emotional appeals, have lower degree of informativeness and perform better in interactivity and variety than B2C companies. These five dimensions of message strategy have different roles in engaging customers via perceived value across B2B and B2C settings.

Originality/value

The research makes significant contributions to B2B social media marketing literature by answering two interrelated questions, namely, “What companies are doing?” and “What companies should do?” on social media websites. Besides, it provides insightful implications for B2B companies on how to implement appropriate message strategies in their social media marketing efforts by conducting Importance-Performance Analysis.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 4
Type: Research Article
ISSN: 0885-8624

Keywords

Content available
Article
Publication date: 5 April 2021

Md Sajjad Hosain

This paper aims to critically discuss the mounting role of social media (SM) or social networking sites (SNSs) on various human resource management (HRM) practices.

Abstract

Purpose

This paper aims to critically discuss the mounting role of social media (SM) or social networking sites (SNSs) on various human resource management (HRM) practices.

Design/methodology/approach

The paper is based on 87 published papers collected from the Web of Science Database particularly from 2010 to 2020 (up to June) using VOSviewer software. After reviewing those paper contents, the author briefly highlighted the findings.

Findings

According to most of the previous studies, the utilization of SM information for various HRM practices is rising although such utilization is mostly limited to talent search and recruitment & selection at present. Further, it was found that Facebook and LinkedIn are the two most accepted sites among the hiring professionals where the first one mostly provides behavioral information and the second one provides job-related information. Finally, it was revealed that organizations can develop a strong corporate branding through the presence in SM.

Research limitations/implications

This review paper is expected to motivate further research initiatives regarding the role of social media into different HRM practices.

Practical implications

The author expects that based on the findings, the organizational policymakers can get some practical guidelines regarding the efficient utilization of such a platform.

Originality/value

Social media is a powerful platform for flourishing business entities, promoting products, branding, talent search and so many more purposes. An organization can well promote its existence through this popular platform. In particular, the media can be a well-established platform for searching competent employees and creating employer branding. Therefore, more and more research studies should be carried out focusing on this recent issue. This review paper can be a base for the upcoming researchers as it has accumulated the previous literature and their findings.

Details

PSU Research Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2399-1747

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Article
Publication date: 9 May 2016

Karl Joachim Breunig

This empirical paper aims to assess how social media can foster workplace learning within a globally dispersed project environment. In general, there are few studies on…

Abstract

Purpose

This empirical paper aims to assess how social media can foster workplace learning within a globally dispersed project environment. In general, there are few studies on the use of social media in organizations, and many of these emphasize on issues related to knowledge transfer. Although learning traditionally has been as acquisition of knowledge, increasingly researchers point to learning-as-participation occurring through work collaboration. Social media promise increased opportunities for communication and collaboration, extending the context of collaboration beyond the local setting. However, there exists limited research on how social media can foster workplace learning, for example, between globally dispersed colleagues.

Design/methodology/approach

The study is based on an exploratory, in-depth single case study of an international professional service firm’s implementation of an internal wiki system to address the research question: how are social media utilized in an organization to foster workplace learning among its dispersed individual experts? Data are gathered in 35 semi-structured interviews, as well as documents studies and observations. Data are coded and analyzed utilizing the context and learning factors of workplace learning.

Findings

The paper shows how the wiki system enables hybrid knowledge management strategies linked to virtual collaboration on daily project tasks, involving documentation, search, interaction and knowledge exchange, as well as socialization and learning from practice among dispersed groups and individuals. The learning mechanisms involved in virtual collaboration do not differ much from what is reported on face-to-face workplace learning, however, the context factors are extended beyond the local setting.

Practical implications

The findings identify four determinants for using the wiki that can be of use to other organizations implementing similar virtual collaboration technology. First, the wiki must directly relate to the daily work by offering interactive and updated information concerning current project challenges. Second, the system must enable transparency in the daily project work to allow search. Third, the intention with the search is of lesser degree to identify encyclopedic information than it is to visualize individual competence. Fourth, the quality assurance of the data posted at the wiki is important.

Originality/value

The study reveals how an international knowledge-based organization can utilize social media to leverage knowledge and experiences from multiple geographically dispersed projects by enabling virtual collaboration. Extant empirical research on workplace learning emphasizes on face-to-face interactions in groups, for example, when engineers, or accountants, in teams interact and collaborate at client premises. However, there exists limited knowledge concerning how workplace learning can be achieved through virtual collaboration.

Details

The Learning Organization, vol. 23 no. 4
Type: Research Article
ISSN: 0969-6474

Keywords

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Article
Publication date: 30 January 2019

Maria Sideri, Angeliki Kitsiou, Ariadni Filippopoulou, Christos Kalloniatis and Stefanos Gritzalis

Even though social media are nowadays used in the frame of public governance to ensure citizens’ major participation, enhance e-dialogue and e-democracy consequently, this…

Abstract

Purpose

Even though social media are nowadays used in the frame of public governance to ensure citizens’ major participation, enhance e-dialogue and e-democracy consequently, this utilization has not been expanded yet in the field of education, whose key role focuses on the cultivation of active citizenship, as it is promoted through participation. The purpose of this paper is to examine leadership’s views of Greek Secondary and Tertiary Education on the potential use of social media for participatory decision-making processes in order to identify if the e-participation model could be implemented in the Greek education field as in other public domains.

Design/methodology/approach

An exploratory research was elaborated, employing a survey design of quantitative method in order to explore Greek educational organizations leadership’s perspectives toward social media usage in participatory decision-making processes.

Findings

The research reveals Greek educational leadership’s positive view on the potential effects of social media usage in participatory decision-making processes and highlights anticipated benefits as well as problems to be faced, indicating the foundation for Greek leaders to implement social media in their leadership practices and exploit their affordances as in e-governance shifts.

Practical implications

Bringing the concept of e-participation and crowd sourcing model – key features in e-governance initiatives through social media usage – in education field, Greek educational leadership is informed to consider social media utilization more methodically in the context of participatory decision-making processes, updating simultaneously existing leadership practices.

Originality/value

Up till now, social media usage in participatory decision-making processes in educational settings has hardly received attention.

Details

Internet Research, vol. 29 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

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Article
Publication date: 13 July 2015

Mustafa Öz

– The aim of this study is to determine social media use by consumers for travel-related purposes.

Abstract

Purpose

The aim of this study is to determine social media use by consumers for travel-related purposes.

Design/methodology/approach

A quantitative study was conducted after reviewing the related literature. The primary data were collected by means of an online questionnaire, and the results were analyzed using a statistical package program.

Findings

The respondents use social media intensively both in their daily lives ( > 96 per cent) and in travel-related activities (95 per cent). In addition to the detailed analyses of their usage, a model was developed to identify the factors behind social media use for travel-related purposes.

Research limitations/implications

As a result of an online questionnaire method, only consumers having an Internet access could respond to the survey. Additionally, the sample was not random, and the respondents were selected only from Turkey. Consequently, the study may suffer from a generalization problem, especially for markets with major different cultural characteristics.

Practical implications

The findings of the study may assist academics and practitioners to better understand social media and Web 2.0 technologies and their effects on consumers.

Originality/value

One of the dominant trends affecting consumer behavior and tourism marketing in recent years is the use of social media. It is critical to understand such developments and their effects on consumer behavior that may impact on the distribution and accessibility of travel-related information.

Details

International Journal of Contemporary Hospitality Management, vol. 27 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

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Article
Publication date: 29 April 2020

Cemre Serbetcioglu and Aysu Göçer

The purpose of this paper is to examine the social media profiles of logistics service providers, and understand how they use social media for elevating their services and…

Abstract

Purpose

The purpose of this paper is to examine the social media profiles of logistics service providers, and understand how they use social media for elevating their services and differentiating their brands across industrial partners.

Design/methodology/approach

A content analysis was conducted on 3,215 social media posts, which were gathered from the official Facebook, Twitter, Instagram and LinkedIn pages of seven logistics service providers operating in Turkey.

Findings

The results demonstrated that logistics service providers engage with multiple social media channels with different branding motives, and that each company has a unique social media profile. The benchmarking analysis also revealed the branding strategies commonly pursued by the companies, and also indicated the alternative themes that differentiate their brands across their competitors.

Research limitations/implications

The findings contribute to the literature on the utilization of social media by business-to-business companies, particularly for logistics service providers, and recommend a frame of benchmarks for practitioners in the development of more effective social media branding strategies in services context.

Originality/value

Studies explaining the social media engagement of business-to-business companies in service sector are lacking, and also, the services branding literature in the context of social media is rather scarce. This study investigates the social media profiles of logistics service providers and explores how they use social media for branding their services.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 12
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 5 October 2015

Anne Toppinen, Vasylysa Hänninen and Katja Lähtinen

The purpose of this paper is to examine the content and determinants of voluntary corporate social responsibility (CSR) disclosures within chief executive officer (CEO…

Abstract

Purpose

The purpose of this paper is to examine the content and determinants of voluntary corporate social responsibility (CSR) disclosures within chief executive officer (CEO) letters and social media tools.

Design/methodology/approach

Published CEO letters and the presence of global pulp and paper manufacturing companies in the social media in 2012 are analysed in this study using content analysis. Furthermore, multiple regression analysis is used to investigate the impact played by headquarter location, firm size and lagged profitability as a measure of slack resources on the quality of CSR disclosure.

Findings

Company size and slack resources were found to increase the quality of traditional sustainability communication, whereas company size was the only significant factor explaining communication quality in social media usage. Environmental issues were the most common disclosure topic, accompanied by community issues. A curvilinear association was interestingly found between slack resources and communication quality.

Research limitations/implications

The sample frame was selected from the 100 largest pulp and paper companies globally, and for better generalization, future research should aim at also analyzing data from small and medium enterprises and from other industries.

Practical implications

Findings of the paper are useful for firm self-evaluation and benchmarking of disclosure activities by other businesses across the pulp and paper industry.

Social implications

Slack company resources improve communication quality and the effective utilization of multiple channels.

Originality/value

This paper incorporates the framework of the new ISO 26000 standard in CSR implementation and illustrates the growing importance of social media in communicating CSR.

Details

Social Responsibility Journal, vol. 11 no. 4
Type: Research Article
ISSN: 1747-1117

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Article
Publication date: 10 May 2018

Yingxia Cao, Haya Ajjan, Paul Hong and Thuong Le

The purpose of this paper is to examine the drivers, practices, and outcomes of social media use in the management of organizational supply chain.

Abstract

Purpose

The purpose of this paper is to examine the drivers, practices, and outcomes of social media use in the management of organizational supply chain.

Design/methodology/approach

Online questionnaire survey was used to collect data from 285 organizations representing different industries in China. The data then were analyzed with structure equation modeling using SmartPLS.

Findings

The results indicate that key antecedents such as external pressures, internal readiness, expected benefits, strategic goals, and perceived risks influence organizational social media use, which subsequently impact organizational performance outcomes in operation and marketing as well as the satisfaction level of both internal and external constituents, such as customers, employees, partners, and suppliers.

Research limitations/implications

The study obtained data about one organization from only one respondent and did not used random sampling.

Practical implications

This study provides insights on why and how companies should use social media for relationship building and business outcomes.

Originality/value

Drawing from the resources-based view, social networks, strategic choice theory, and technology organization and environment framework, a new social media utilization model for business outcome was established and testified using empirical data. This study is one of the first studies that adopts technology-organization-environment (TOE) framework of technology adoption theory to study organizational social media use. The findings in this study confirm the validity of the TOE framework for analyzing social media adoption and use in various organizations.

Details

Journal of Advances in Management Research, vol. 15 no. 2
Type: Research Article
ISSN: 0972-7981

Keywords

1 – 10 of over 17000