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Article
Publication date: 9 November 2010

Pekka Aula

This paper aims to discuss the emergence of corporate reputational risk in terms of social media, exploring its threats to and possibilities for organizations' strategic

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Abstract

Purpose

This paper aims to discuss the emergence of corporate reputational risk in terms of social media, exploring its threats to and possibilities for organizations' strategic reputation management.

Design/methodology/approach

Reputation risk, the possibility of damaging one's reputation, presents a threat to organizations in many ways. Little is known, however, about the connections between reputation risk management and social media as a mediated business environment. Following the latest conceptualizations of strategic reputation management and social media, the paper identifies several challenges for organizations. To make sense of this issue, the paper proposes a novel context for strategic reputation management, founded on the metaphor of ambient publicity, which involves not only social media, but also organizations and their stakeholders.

Findings

The paper argues that social media expands the spectrum of reputation risks and boosts risk dynamics, and that social media can have notable effects on corporate‐level strategic endeavors, which must be considered in order to be successful in the modern business environment. Nine tenets for corporate leaders involved in strategic reputation management are presented.

Originality/value

The paper offers new insights on social media's relation to reputation risk and its management. The ambient publicity, for example, has value to leaders involved in strategic reputation management when trying to identify factors characterizing the changing business environment. Understanding ambient publicity as an environment of meaning indicates that organizations, their stakeholders, and the public create a “complex narrative web” surrounding reputation. The more unified this web is, the stronger the organization is in terms of reputation risk.

Details

Strategy & Leadership, vol. 38 no. 6
Type: Research Article
ISSN: 1087-8572

Keywords

Article
Publication date: 20 July 2021

Chern Li Liew

While memory institutions' use of social media has proliferated, research and scholarly literature on risks, resulting from social media use, memory institutions' social media risk

Abstract

Purpose

While memory institutions' use of social media has proliferated, research and scholarly literature on risks, resulting from social media use, memory institutions' social media risk-aware culture and, in particular, social media risk management remains scant. This study addresses this knowledge gap and identifies aspects of social media risk management from other sectors that could inform the cultural heritage sector.

Design/methodology/approach

This research involves a review of the scholarly and professional literature that contribute to social media risk management discourses. These include those that discuss the different categories of social media risks, social media policies, risk-aware culture and social media risk management strategies and processes. Works discussing social media risk management models and frameworks are also included in the review. Based on the insights gained from these reviews, a pillar framework to guide social media risk management in memory institutions is developed.

Findings

The proposed framework outlines the baseline components relevant for the cultural heritage sector and underlines the evolving and continual nature of these components. Elements particularly important to memory institutions are highlighted. Notably, that social risks as a risk category must be recognised. Also noted is that the conventional apolitical stance still taken by many memory institutions need to be reviewed. The importance of memory institutions to be not overly risk-averse to the point of failing to take advantage of the affordances of social media platforms, thereby stifling potential innovations around services and engagement with their users/audience is discussed.

Originality/value

This research offers an extensive review of the social media risk management literature, both scholarly and professional across different domains. The ensuing insights inform the development of a pillar framework to guide social media risk management in memory institutions. The framework outlines a baseline mapping of the governance, processes and systems components. The expectation is that this framework could be extended to account for contextual and situational requirements at more granular levels to reflect the nuances, variances and complexities that exist among different types of memory institutions and to account for varying attributes, mandates and priorities in the cultural heritage sector.

Article
Publication date: 27 April 2012

Wu He

The purpose of this paper is to examine social media security risks and existing mitigation techniques in order to gather insights and develop best practices to help organizations…

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Abstract

Purpose

The purpose of this paper is to examine social media security risks and existing mitigation techniques in order to gather insights and develop best practices to help organizations address social media security risks more effectively.

Design/methodology/approach

This paper begins by reviewing the disparate discussions in literature on social media security risks and mitigation techniques. Based on an extensive review, some key insights were identified and summarized to help organizations more effectively address social media security risks.

Findings

Many organizations do not have effective social media security policy in place and are unsure of how to develop effective social media security strategies to mitigate social media security risks. This paper provides guidance to organizations to mitigate social media security risks that may threaten the organizations.

Originality/value

The paper consolidates the fragmented discussion in literature and provides an in‐depth review of social media security risks and mitigation techniques. Practical insights are identified and summarized from an extensive literature review. Sharing these insights has the potential to encourage more discussion on best practices for reducing the risks of social media to organizations.

Article
Publication date: 19 June 2019

Chu-Bing Zhang and Yi-Na Li

In the digital era, business-to-business (B2B) salespersons are encouraged to communicate with buyers on social media platforms and shape customer loyalty. However, the effect of…

5503

Abstract

Purpose

In the digital era, business-to-business (B2B) salespersons are encouraged to communicate with buyers on social media platforms and shape customer loyalty. However, the effect of social media usage and its mechanism remain unexplored. The purpose of this paper is to investigate how salespersons’ social media usage influences B2B buyers’ trust beliefs and purchase risk, and therefore, customer loyalty.

Design/methodology/approach

The authors conduct an online-survey, use partial least squares structural equation modeling to analyze the data, and adopt SPSS PROCESS macro 2.13 to test mediation effects.

Findings

Salespersons’ social media usage can enhance buyers’ trust beliefs on salespersons’ ability, integrity and benevolence, but only the latter two can improve customer loyalty. Social media usage does not directly affect purchase risk, and only benevolence can reduce purchase risk. Serial mediation models reveal that the effect of social media usage on customer loyalty is mediated by buyers’ trust beliefs on salespersons’ integrity/benevolence and purchase risk.

Originality/value

First, the authors confirm the effect of social media usage on customer loyalty in B2B context and refute the fallacy of social media uselessness in B2B practices. Second, the research shows that buyers’ trusting beliefs on salesperson’s ability and integrity do not significantly influence perceived risk. The finding is different from the stereotypical judgment in B2C scenarios. Third, the authors distinguish differently weighted influences of buyers’ trusting beliefs on salesperson’s ability, integrity and benevolence, and highlight the role of salespersons’ altruism attributes in shaping customer loyalty.

Details

Journal of Business & Industrial Marketing, vol. 34 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 4 December 2023

David Goyeneche, Stephen Singaraju and Luis Arango

This paper explores the similarities and differences in privacy attitudes, trust and risk beliefs between younger and older adults on social networking sites. The objective of the…

Abstract

Purpose

This paper explores the similarities and differences in privacy attitudes, trust and risk beliefs between younger and older adults on social networking sites. The objective of the article is to ascertain whether any notable differences exist between younger (18–25 years old) and older (55+ years old) adults in how trust and risk are influenced by privacy concerns upon personal information disclosure on social media.

Design/methodology/approach

A Likert scale instrument validated in previous research was employed to gather the responses of 148 younger and 152 older adults. The scale was distributed through Amazon Mechanical Turk. Data were analyzed through partial least squares structural equation modeling.

Findings

No significant differences were found between younger and older adults in how social media privacy concerns related to trust and risk beliefs. Two privacy concern dimensions were found to have a significant influence on perceptions of risk for both populations: collection and control. Predictability and a sense of control are proposed as two conceptual approaches that can explain these findings.

Originality/value

This article is the first one to explore age differences in privacy concerns, trust and risk on social media employing conceptual developments and an instrument specifically tailored to the social media environment. Based on the findings, several strategies are suggested to keep privacy concerns on social media at a minimum, reduce risk perceptions and increase users' trust.

Details

Industrial Management & Data Systems, vol. 124 no. 2
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 22 June 2022

Gang Yao, Xiaojian Hu, Liangcheng Xu and Zhening Wu

Social media data from financial websites contain information related to enterprise credit risk. Mining valuable new features in social media data helps to improve prediction…

Abstract

Purpose

Social media data from financial websites contain information related to enterprise credit risk. Mining valuable new features in social media data helps to improve prediction performance. This paper proposes a credit risk prediction framework that integrates social media information to improve listed enterprise credit risk prediction in the supply chain.

Design/methodology/approach

The prediction framework includes four stages. First, social media information is obtained through web crawler technology. Second, text sentiment in social media information is mined through natural language processing. Third, text sentiment features are constructed. Finally, the new features are integrated with traditional features as input for models for credit risk prediction. This paper takes Chinese pharmaceutical enterprises as an example to test the prediction framework and obtain relevant management enlightenment.

Findings

The prediction framework can improve enterprise credit risk prediction performance. The prediction performance of text sentiment features in social media data is better than that of most traditional features. The time-weighted text sentiment feature has the best prediction performance in mining social media information.

Practical implications

The prediction framework is helpful for the credit decision-making of credit departments and the policy regulation of regulatory departments and is conducive to the sustainable development of enterprises.

Originality/value

The prediction framework can effectively mine social media information and obtain an excellent prediction effect of listed enterprise credit risk in the supply chain.

Article
Publication date: 7 December 2021

Ruilin Zhu, Yanqing Song, Shuang He, Xuan Hu, Wangsu Hu and Bingsheng Liu

Despite the huge potential of social media, its functionality and impact for enhanced risk communication remain unclear. Drawing on dialogic theory by integrating both “speak from…

Abstract

Purpose

Despite the huge potential of social media, its functionality and impact for enhanced risk communication remain unclear. Drawing on dialogic theory by integrating both “speak from power” and “speak to power” measurements, the article aims to propose a systematic framework to address this issue.

Design/methodology/approach

The impact of social media on risk communication is measured by the correlation between “speak from power” and “speak to power” levels, where the former primarily spoke to two facets of the risk communication process – rapidness and attentiveness, and the latter was benchmarked against popularity and commitment. The framework was empirically validated with data relating to coronavirus disease (COVID-19) risk communication in 25,024 selected posts on 17 official provincial Weibo accounts in China.

Findings

The analysis results suggest the relationship between the “speak from power” and “speak to power” is mixed rather than causality, which confirms that neither the outcome-centric nor the process-centric method alone can render a full picture of government–public interconnectivity. Besides, the proposed interconnectivity matrix reveals that two provinces have evidenced the formation of government–public mutuality, which provides empirical evidence that dialogic relationships could exist in social media during risk communication.

Originality/value

The authors' study proposed a prototype framework that underlines the need that the impact of social media on risk communication should and must be assessed through a combination of process and outcome or interconnectivity. The authors further divide the impact of social media on risk communication into dialogue enabler, “speak from power” booster, “speak to power” channel and mass media alternative.

Details

Information Technology & People, vol. 35 no. 7
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 25 November 2013

Wu He

As mobile malware and virus are rapidly increasing in frequency and sophistication, mobile social media has recently become a very popular attack vector. The purpose of this paper…

4186

Abstract

Purpose

As mobile malware and virus are rapidly increasing in frequency and sophistication, mobile social media has recently become a very popular attack vector. The purpose of this paper is to survey the state-of-the-art of security aspect of mobile social media, identify recent trends, and provide recommendations for researchers and practitioners in this fast moving field.

Design/methodology/approach

This paper reviews disparate discussions in literature on security aspect of mobile social media though blog mining and an extensive literature search. Based on the detailed review, the author summarizes some key insights to help enterprises understand security risks associated with mobile social media.

Findings

Risks related to mobile social media are identified based on the results of the review. Best practices and useful tips are offered to help enterprises mitigate risks of mobile social media. This paper also provides insights and guidance for enterprises to mitigate the security risks of mobile social media.

Originality/value

The paper consolidates the fragmented discussion in literature and provides an in-depth review to help researchers understand the latest development of security risks associated with mobile social media.

Details

Information Management & Computer Security, vol. 21 no. 5
Type: Research Article
ISSN: 0968-5227

Keywords

Open Access
Article
Publication date: 10 April 2024

Mohammad Olfat

The primary objective of this investigation was to explore how employees’ utilization of social media for work-related purposes impacts their service innovation behavior, both…

Abstract

Purpose

The primary objective of this investigation was to explore how employees’ utilization of social media for work-related purposes impacts their service innovation behavior, both directly and through the intermediary mechanisms of knowledge management and employees’ risk-taking.

Design/methodology/approach

In developing its conceptual framework, this study has drawn upon the stimulus-organism-response (SOR) theory. To test its hypotheses, this study has surveyed 241 financial analysts from ten Iranian financial companies and has employed variance-based structural equation modeling (specifically, PLS-SEM) with the assistance of “WarpPLS 8.0 software.”

Findings

The findings revealed that employees’ work-related use of social media positively influences their service innovation behavior using knowledge management, encompassing knowledge sharing and acquisition capability as well as employee risk-taking. However, this influence is not directly significant.

Originality/value

To the best of our knowledge, this study marks the first instance in which the effect of work-related use of social media on employee service innovation behavior directly and through the mediating roles of knowledge management and risk-taking has been investigated through the lens of the SOR paradigm, especially in the financial sector.

Details

Digital Transformation and Society, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2755-0761

Keywords

Article
Publication date: 6 March 2017

Julie Henderson, Annabelle M. Wilson, Trevor Webb, Dean McCullum, Samantha B. Meyer, John Coveney and Paul R. Ward

The purpose of this paper is to explore the views of journalists, food regulators and the food industry representatives on the impact of social media on communication about food…

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Abstract

Purpose

The purpose of this paper is to explore the views of journalists, food regulators and the food industry representatives on the impact of social media on communication about food risk. The authors identify how journalists/media actors use social media in identifying and creating news stories arguing that food regulators need to maintain a social media presence to ensure that accurate information about food safety is disseminated via social media.

Design/methodology/approach

Data were collected through 105 semi-structured interviews.

Findings

While food regulators and representatives of the food industry identify advantages of social media including two-way communication and speed of transmission of information, they maintain concerns about information provided via social media fearing the potential for loss of control of the information and sensationalism. There is evidence, however, that media actors use social media to identify food stories, to find sources, gauge public opinion and to provide a human interest angle.

Practical implications

While there are commonalities between the three groups, concerns with social media reflect professional roles. Food regulators need to be aware of how media actors use social media and maintain a social media presence. Further, they need to monitor other sources to maintain consumer trust.

Originality/value

This paper adds to public debate through comparing the perspectives of the three groups of respondents each that have their own agendas which impact how they interact with and use social media.

Details

British Food Journal, vol. 119 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

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