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Article
Publication date: 12 May 2021

Donna Smith, Jenna Jacobson and Janice L. Rudkowski

The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE…

Abstract

Purpose

The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE) research has yet to be linked to employees’ social media activity. This paper aims to take a methods-based approach to better understand employees’ roles as influencers. As such, its objective is to operationalize and apply the three EBE dimensions – brand consistent behavior, brand endorsement and brand allegiance – using Instagram data.

Design/methodology/approach

This qualitative research uses a case study of employee influencers at SoulCycle, a leading North American fitness company and examines 100 Instagram images and 100 captions from these influential employees to assess the three EBE dimensions.

Findings

Brand consistent behavior (what employees do) was the most important EBE dimension indicating that employees’ social media activities align with their employer’s values. Brand allegiance (what employees intend to do in the future) whereby employees self-identify with their employer on social media, followed. Brand endorsement (what employees say) was the least influential of the three EBE dimensions, which may indicate a higher level of perceived authenticity from a consumer perspective.

Originality/value

This research makes three contributions. First, it presents a novel measure of EBE using public Instagram data. Second, it represents a unique expansion and an evolution of King et al.’s (2012) model. Third, it considers employees’ work-related content on social media to understand employees’ role as influencers and their co-creation of EBE, which is currently an under-represented perspective in the internal branding literature.

Details

Journal of Product & Brand Management, vol. 30 no. 6
Type: Research Article
ISSN: 1061-0421

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Book part
Publication date: 12 December 2017

Wasim Ahmed, Peter A. Bath and Gianluca Demartini

This chapter provides an overview of the specific legal, ethical, and privacy issues that can arise when conducting research using Twitter data. Existing literature is…

Abstract

This chapter provides an overview of the specific legal, ethical, and privacy issues that can arise when conducting research using Twitter data. Existing literature is reviewed to inform those who may be undertaking social media research. We also present a number of industry and academic case studies in order to highlight the challenges that may arise in research projects using social media data. Finally, the chapter provides an overview of the process that was followed to gain ethics approval for a Ph.D. project using Twitter as a primary source of data. By outlining a number of Twitter-specific research case studies, the chapter will be a valuable resource to those considering the ethical implications of their own research projects utilizing social media data. Moreover, the chapter outlines existing work looking at the ethical practicalities of social media data and relates their applicability to researching Twitter.

Details

The Ethics of Online Research
Type: Book
ISBN: 978-1-78714-486-6

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Book part
Publication date: 12 December 2017

Leanne Townsend and Claire Wallace

Over the past decade, the number of people engaging with social media has grown rapidly. This means that social media platforms such as Twitter and Facebook are…

Abstract

Over the past decade, the number of people engaging with social media has grown rapidly. This means that social media platforms such as Twitter and Facebook are potentially good sources of rich, naturally occurring data. As a result, a growing number of researchers are utilizing these platforms for the collection of data on any number of topics. To date, no consistent approach to the ethics of using social media data has been provided to researchers in this sphere. This chapter presents research that has developed an ethics framework for the use of researchers working with social media data. The chapter also presents the framework itself and guidance on how to use the framework when conducting social media research. A full report can be accessed on: http://www.abdn.ac.uk/socsci/research/new-europe-centre/information-societies-projects-225.php

Details

The Ethics of Online Research
Type: Book
ISBN: 978-1-78714-486-6

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Article
Publication date: 17 March 2021

Puneet Kaur, Amandeep Dhir, Amal Khalifa Alkhalifa and Anushree Tandon

This study is a systematic literature review (SLR) on prior research examining the impact of the nocturnal use of social media platforms on a user's sleep, its dimensions…

Abstract

Purpose

This study is a systematic literature review (SLR) on prior research examining the impact of the nocturnal use of social media platforms on a user's sleep, its dimensions and its perceptually allied problems. This SLR aims to curate, assimilate and critically examine the empirical research in this domain.

Design/methodology/approach

Forty-five relevant studies identified from the Scopus and Web of Science (WoS) databases were analyzed to develop a comprehensive research profile, identify gaps in the current knowledge and delineate emergent research topics.

Findings

Prior research has narrowly focused on investigating the associations between specific aspects of social media use behavior and sleep dimensions. The findings suggest that previous studies are limited by research design and sampling issues. We highlight the imperative need to expand current research boundaries through a comprehensive framework that elucidates potential issues to be addressed in future research.

Originality/value

The findings have significant implications for clinicians, family members and educators concerning promoting appropriate social media use, especially during sleep latency.

Details

Internet Research, vol. 31 no. 4
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 12 February 2021

Anushree Tandon, Amandeep Dhir, Intesar Almugren, Ghada Naif AlNemer and Matti Mäntymäki

Research examining the “fear of missing out” (FoMO) is increasingly prominent, with a growing number of studies exploring this phenomenon. Despite the increased academic…

Abstract

Purpose

Research examining the “fear of missing out” (FoMO) is increasingly prominent, with a growing number of studies exploring this phenomenon. Despite the increased academic interest, no attempts have been made to synthesize extant knowledge on FoMO. There is limited holistic understanding of its conceptualization and operationalization. To address this gap, an exhaustive systematic literature review (SLR) on FoMO is presented.

Design/methodology/approach

Systematic review protocols and content analysis was used to analyze and synthesize insights from 58 empirical studies obtained from four academic databases: Scopus, Web of Science, PubMed and PsycINFO.

Findings

Significant diversity in prior research on FoMO was encapsulated in four themes. There are significant limitations in conceptualization of FoMO, along with narrow focus on geographic, methodological and contextual foci of prior studies. The authors propose a comprehensive framework and extensive gap-specific research directions to aid future research.

Research limitations/implications

The SLR is limited in its consideration of empirical studies published in academic journal articles obtained from four databases.

Social implications

The authors imply the critical need to ascertain motives for individuals' excessive engagement with social media and the subsequent impact on well-being indicators (e.g. sleep quality) and functional impairments (e.g. addiction).

Originality/value

This study magnifies and expands the intellectual boundaries of FoMO and suggests the adoption of a multidisciplinary perspective for further investigation. The use of novel theoretical lenses can further ascertain FoMO's effect on different cultures and social media users.

Details

Internet Research, vol. 31 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Content available
Article
Publication date: 12 April 2021

Anushree Tandon, Amandeep Dhir and Matti Mäntymäki

The association between social media and jealousy is an aspect of the dark side of social media that has garnered significant attention in the past decade. However, the…

Abstract

Purpose

The association between social media and jealousy is an aspect of the dark side of social media that has garnered significant attention in the past decade. However, the understanding of this association is fragmented and needs to be assimilated to provide scholars with an overview of the current boundaries of knowledge in this area. This systematic literature review (SLR) aims to fulfill this need.

Design/methodology/approach

The authors undertake an SLR to assimilate the current knowledge regarding the association between social media and jealousy, and they examine the phenomenon of social media-induced jealousy (SoMJ). Forty-five empirical studies are curated and analyzed using stringent protocols to elucidate the existing research profile and thematic research areas.

Findings

The research themes emerging from the SLR are (1) the need for a theoretical and methodological grounding of the concept, (2) the sociodemographic differences in SoMJ experiences, (3) the antecedents of SoMJ (individual, partner, rival and platform affordances) and (4) the positive and negative consequences of SoMJ. Conceptual and methodological improvements are needed to undertake a temporal and cross-cultural investigation of factors that may affect SoMJ and acceptable thresholds for social media behavior across different user cohorts. This study also identifies the need to expand current research boundaries by developing new methodologies and focusing on under-investigated variables.

Originality/value

The study may assist in the development of practical measures to raise awareness about the adverse consequences of SoMJ, such as intimate partner violence and cyberstalking.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

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Book part
Publication date: 12 December 2017

Libby Bishop and Daniel Gray

The focus of this chapter is the intersection of social media, publication, data sharing, and research ethics. By now there is an extensive literature on the use of social

Abstract

The focus of this chapter is the intersection of social media, publication, data sharing, and research ethics. By now there is an extensive literature on the use of social media in research. There is also excellent work on challenges of postpublication sharing of social media, primarily focused on legal restrictions, technical infrastructure, and documentation. This chapter attempts to build upon and extend this work by using cases to deepen the analysis of ethical issues arising from publishing and sharing social media data. Publishing will refer to the presentation of data extracts, aggregations, or summaries, while sharing refers to the practice of making the underlying data available postpublication for others to use. It will look at the ethical questions that arise both for researchers (or others) sharing data, and those who are using data that has been made available by others, emphasizing the inherently relational nature of data sharing. The ethical challenges researchers face when considering sharing user-generated content collected from social media platforms are the focus of the cases. The chapter begins by summarizing the general principles of research ethics, then identifies the specific ethical challenges from sharing social media data and positions these challenges in the context of these general principles. These challenges are then analyzed in more detail with cases from research projects that drew upon several different genres of social media. The chapter concludes with some recommendations for practical guidance and considers the future of ethical practice in sharing social media data.

Details

The Ethics of Online Research
Type: Book
ISBN: 978-1-78714-486-6

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Book part
Publication date: 12 December 2017

Steven Ginnis

Social media provides researchers with easy access to rich, real-time data that offers insight into both public opinion and the role of social media in public life…

Abstract

Social media provides researchers with easy access to rich, real-time data that offers insight into both public opinion and the role of social media in public life. However, to date, good practice in analyzing social media has been led by what is technically possible and commercially viable. This chapter seeks to reverse that trend and is the result of a year-long study ‘Wisdom of the Crowd’ by Ipsos MORI, Demos, the University of Sussex and CASM Consulting to examine the ethical landscape surrounding aggregated social media research. Based on a review of the legal and market research regulatory landscape in the UK and a program of primary research with experts, members of the public and social media users, this chapter provides a series of constructive and practical recommendations on how to improve ethical standards in this field. Drawing on the context of public ethics, the recommendations provide advice to researchers, regulators, and social media organizations on how they can help to restore trust in social media research and better safeguard social media users.

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Book part
Publication date: 23 February 2016

Ana Campos-Holland, Brooke Dinsmore and Jasmine Kelekay

This paper introduces two methodological innovations for qualitative research. We apply these innovations to holistically understand youth peer cultures and improve…

Abstract

Purpose

This paper introduces two methodological innovations for qualitative research. We apply these innovations to holistically understand youth peer cultures and improve participant-driven qualitative methodology.

Methodology/approach

It moves the methodological frontier forward by blending technology with the “go-along” approach used by ethnographers to prioritize participants’ perspectives and experiences within their socio-cultural contexts.

Findings

We introduce the youth-centered and participant-driven virtual tours, including a neighborhood tour using Google Maps designed to explore how youth navigate their socio-spatial environments (n = 64; 10–17 year-olds; 2013) and a social media tour designed to explore how youth navigate their networked publics (n = 50; 10–17 year-olds; 2013), both in relation to their local peer cultures.

Originality/value

Applicable to a wide range of research populations, the Google Maps tour and the social media tour give the qualitative researcher additional tools to conduct participant-driven research into youths’ socio-cultural worlds. These two innovations help to address challenges in youth research as well as qualitative research more broadly. We find, for example, that the “go-along” aspect of the virtual tour minimizes the perceived threat of the researcher’s adult status and brings youth participants’ perspectives and experiences to the center of inquiry in the study of local peer cultures.

Details

Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78560-785-1

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Article
Publication date: 8 March 2021

Gunnan Dong, Dickson K.W. Chiu, Po-Sen Huang, Kevin K.W. Ho, Mavis Man-wai Lung and Ying Geng

Existing studies reflect that traditional teaching–learning relationships between supervisors and graduate students have become disjointed with actuality seriously. In…

Abstract

Purpose

Existing studies reflect that traditional teaching–learning relationships between supervisors and graduate students have become disjointed with actuality seriously. In particular, there are practical difficulties in handling many students from coursework-based postgraduate degrees under current university curricula. Therefore, this study aims to explore the relationship between research supervisors and graduate students on social media, which is popular among students.

Design/methodology/approach

This study surveyed 109 graduate students from two majors (population around 100 each) of a university in Hong Kong to explore their information usage for research on social media, related attitudes and their perceived supervisor relationships. The differences between the two majors were also compared.

Findings

The authors’ findings indicated that graduate students were active on social media, and social media has successfully provided effective alternate ways for students to communicate with their research supervisors. Social media could improve relationships between supervisors and research students and among fellow students. Besides education purposes, students also discussed their personal affairs on social media with supervisors, demonstrating enhanced trusted relationships. Graduate students also showed confidence in the further application of social media in higher education. Some differences between respondents from the two programs were also found in terms of communication contents, strengths, personal preferences and purposes for using social media.

Originality/value

Scant studies focus on the relationship between supervisors and graduate students under the current social media environment, especially for students from coursework-based postgraduate degrees. At a deeper level, for the widespread use of social media in the information age, this study explores the specific changes brought about by social media. Therefore, this study is of great theoretical and practical value to graduate education under the current social media environment.

Details

Information Discovery and Delivery, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-6247

Keywords

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