Search results

1 – 10 of over 14000
To view the access options for this content please click here
Article
Publication date: 18 May 2015

Rodrigo Costas, Zohreh Zahedi and Paul Wouters

The purpose of this paper is to analyze the disciplinary orientation of scientific publications that were mentioned on different social media platforms, focussing on their…

Downloads
1878

Abstract

Purpose

The purpose of this paper is to analyze the disciplinary orientation of scientific publications that were mentioned on different social media platforms, focussing on their differences and similarities with citation counts.

Design/methodology/approach

Social media metrics and readership counts, associated with 500,216 publications and their citation data from the Web of Science database, were collected from Altmetric.com and Mendeley. Results are presented through descriptive statistical analyses together with science maps generated with VOSviewer.

Findings

The results confirm Mendeley as the most prevalent social media source with similar characteristics to citations in their distribution across fields and their density in average values per publication. The humanities, natural sciences, and engineering disciplines have a much lower presence of social media metrics. Twitter has a stronger focus on general medicine and social sciences. Other sources (blog, Facebook, Google+, and news media mentions) are more prominent in regards to multidisciplinary journals.

Originality/value

This paper reinforces the relevance of Mendeley as a social media source for analytical purposes from a disciplinary perspective, being particularly relevant for the social sciences (together with Twitter). Key implications for the use of social media metrics on the evaluation of research performance (e.g. the concentration of some social media metrics, such as blogs, news items, etc., around multidisciplinary journals) are identified.

Details

Aslib Journal of Information Management, vol. 67 no. 3
Type: Research Article
ISSN: 2050-3806

Keywords

To view the access options for this content please click here
Article
Publication date: 16 May 2016

Deborah Agostino and Yulia Sidorova

The purpose of this paper is to focus on measuring the contribution generated by social media when used for business purposes, distinguishing between metrics and methods…

Downloads
2472

Abstract

Purpose

The purpose of this paper is to focus on measuring the contribution generated by social media when used for business purposes, distinguishing between metrics and methods for data collection and data analysis. Organizations worldwide have widely endorsed social media, but available studies on the contribution generated by these technologies for organizations are fragmented. A performance measurement system (PMS) framework to monitor social media is theoretically derived, highlighting the methods for data collection and data analysis and metrics to quantify social media impacts in terms of financials, network structure, interactions, conversations and users’ opinion.

Design/methodology/approach

This is a qualitative research based on a literature review of papers in management, information technology, marketing and public relations.

Findings

A PMS framework to quantify the contribution of social media is theoretically derived, distinguishing between metrics and methods. PMS metrics support the measurement of the financial and relational impact of social media, as well as the impact of social media conversations and users’ opinions. PMS methods comprise different approaches for data collection and data analysis that range from manual to automated data collection and from content to sentiment analysis techniques.

Originality/value

The PMS framework contributes to the academic literature by integrating a unique model of the available approaches for social media measurement that can serve as a basis for future research directions. The framework also supports practitioners that face necessity to quantify financial and relational contributions of social media as well as the contribution of social media conversation and users’ opinion.

Details

Measuring Business Excellence, vol. 20 no. 2
Type: Research Article
ISSN: 1368-3047

Keywords

To view the access options for this content please click here
Article
Publication date: 9 January 2017

Alessandra Lardo, John Dumay, Raffaele Trequattrini and Giuseppe Russo

The purpose of this paper is to investigate the relationship between popularity in a social media network and a company’s revenue, expenditure and market value…

Downloads
2099

Abstract

Purpose

The purpose of this paper is to investigate the relationship between popularity in a social media network and a company’s revenue, expenditure and market value. Additionally, social media networks are analysed as tools for both voluntary and involuntary intellectual capital (IC) disclosure.

Design/methodology/approach

These aims are analysed in the context of the football industry. An empirical analysis evaluates the correlations between team and player social media metrics from Facebook, Twitter, Google Plus, Instagram and their football club’s market value, revenue and player transfer fees. Examples of timely IC disclosure are also reported.

Findings

The results indicate that popularity metrics in social media are determinants of the value of human and relational capital in professional football clubs. Popularity in social media positively correlates to market capitalisation, revenue and player transfer fees. Additionally, examples are provided to show how social media can be a tool for disclosing IC information in a relevant and timely manner.

Practical implications

From a strategic management perspective, the authors find that there are economic opportunities to be gained from managing social media platforms appropriately and that knowledge derived from social media needs to be used effectively by club managers, so that fans and followers can be transformed into consumers. One practical implication of this research is the need to hire social media experts that are able to develop, coordinate and manage digital communication strategies.

Originality/value

This paper presents an analysis of emerging changes in technology and communication platforms and different types of disclosure. It aims to demonstrate that the metrics derived from social media can be used as tool to disclose voluntary and involuntary information about IC – information that is particularly useful to investors because their shortage of tangible assets can make football clubs difficult to evaluate.

Details

Journal of Intellectual Capital, vol. 18 no. 1
Type: Research Article
ISSN: 1469-1930

Keywords

Content available
Downloads
2650

Abstract

Details

Aslib Journal of Information Management, vol. 67 no. 3
Type: Research Article
ISSN: 2050-3806

To view the access options for this content please click here
Article
Publication date: 13 February 2017

Brendan James Keegan and Jennifer Rowley

As organisations are increasing their investment in social media marketing (SMM), evaluation of such techniques is becoming increasingly important. The purpose of this…

Downloads
34117

Abstract

Purpose

As organisations are increasing their investment in social media marketing (SMM), evaluation of such techniques is becoming increasingly important. The purpose of this paper is to contribute to knowledge regarding SMM strategy by developing a stage model of SMM evaluation and uncovering the challenges in this process.

Design/methodology/approach

Interviews were conducted with 18 key informants working for specialist SMM agencies. Such informants are a particularly rich source, since they manage social media campaigns for a wide range of clients. An exploratory research was conducted and thematic analysis surfaced the key components of the SMM evaluation process and associated challenges.

Findings

The SMM evaluation framework is developed. This framework has the following six stages: setting evaluation objectives, identifying key performance indicators (KPIs), identifying metrics, data collection and analysis, report generation and management decision making. Challenges associated with each stage of the framework are identified, and discussed with a view to better understanding decision making associated with social media strategies. Two key challenges are the agency-client relationship and the available social analytics tools.

Originality/value

Despite an increasing body of research on social media objectives, KPIs and metrics, no previous study has explored how these components are embedded in a marketing campaign planning process. The paper also offers insights in the factors that make SMM evaluation complex and challenging. Recommendations for further research and practice are offered.

To view the access options for this content please click here
Article
Publication date: 2 October 2017

Miriam Muñoz-Expósito, M. Ángeles Oviedo-García and Mario Castellanos-Verdugo

As social media are essentially different from traditional media, due to their social networking structures and egalitarian nature, conventional media metrics are not…

Downloads
2876

Abstract

Purpose

As social media are essentially different from traditional media, due to their social networking structures and egalitarian nature, conventional media metrics are not appropriate. Social media networks have nevertheless become another communications channel that companies use to achieve their marketing goals. Even though the measurement of marketing constructs in social media is elusive, a comprehensive means of measuring engagement is proposed for a successful social media site: Twitter. The paper aims to discuss this issue.

Design/methodology/approach

A measurement for customer engagement based on conceptual reflections is presented in the context of Twitter.

Findings

A new environment fostered by internet obliges companies to manage social media accounts and to assess engagement with company brands. To do so, companies need to analyze engagement trends by means of a metric, helping them to design an appropriate engagement strategy. The proposed metric provides much needed insight for companies to fine-tune their engagement strategy. Moreover, a means of calculating engagement from the parameters that Twitter makes available to the public is also proposed.

Research limitations/implications

The metric for engagement in Twitter that is proposed in this paper will be the starting point for future improvements through a conceptual and empirical discussion on this issue.

Originality/value

This is the first proposal specifically designed for Twitter, to the best of the authors’ knowledge, for measuring engagement.

Details

Internet Research, vol. 27 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

To view the access options for this content please click here
Article
Publication date: 3 July 2017

Song Yang and Ron Berger

The purpose of this study is to examine the emergences of social media such as Facebook, Twitter and Instagram have changed the way human beings communicate and interact…

Downloads
1176

Abstract

Purpose

The purpose of this study is to examine the emergences of social media such as Facebook, Twitter and Instagram have changed the way human beings communicate and interact. In the past few years, this has become crucial in the context of business, especially in start-up fund raising. Access to venture capital financing is a crucial issue in the entrepreneurial finance literature. To further explore the use of social media for entrepreneurs, the authors have explored how entrepreneurs use social media for fund-raising purposes. The authors have used Application Programming Interfaces (APIs) to collect entrepreneurs’ funding data from Crunchbase and entrepreneurs’ social media data from Facebook and Twitter. The results show that social media is significant for start-ups in their success or failure in fund raising. Investing energy into utilizing online social media and exhausting these platforms consciously contributes to the financial success of start-ups. Therefore, start-ups which are popular among online fans and followers can manage to raise larger amounts of funding in the early stages.

Design/methodology/approach

This research relies on a wide range of quantitative data, which was obtained from three different online sources which includes Facebook, Twitter and CrunchBase. The use of a variety of internet technologies have been linked to increases in individuals’ social network diversity, which likely increases access to social capital at the individual level (Hampton and Wellman, 2003). The dataset was retrieved by using APIs, which enables the collection of novel metrics, from various sources that provide a well-structured dataset (Priem and Hemminger, 2010). Hypotheses were tested on a longitudinal dataset from 2000 to 2013, comprising general and investment data and social media metrics of start-ups. First, a sample from the database was selected to ensure data availability and reliability. After sampling, all the selected companies’ Twitter and Facebook activities were observed and metrics were analysed. SPSS was used to conduct correlation and regression analyses.

Findings

This study analysed whether start-ups’ social media convention is able to influence investors’ choices, especially the amount of total funding given. The paper showed that innovative start-up companies were able to benefit from communicating on social media platforms. Start-ups, which were using Facebook and Twitter effectively, focusing on valuable social media metrics, received larger amount of funding in total. Furthermore, it was observed that as their business grew, they intended to put more effort into online social networking. It confirmed the idea that businesses are using social media consciously.

Originality/value

This is the only paper that the authors could find that examines the relationship between fundraising and activity on social networks.

Details

Journal of Science and Technology Policy Management, vol. 8 no. 2
Type: Research Article
ISSN: 2053-4620

Keywords

To view the access options for this content please click here
Article
Publication date: 5 September 2016

Timothy Cawsey and Jennifer Rowley

The purpose of this paper is to provide a unique overview of business-to-business (B2B) companies engagement with and strategic approach to use of social media in brand…

Downloads
15564

Abstract

Purpose

The purpose of this paper is to provide a unique overview of business-to-business (B2B) companies engagement with and strategic approach to use of social media in brand building. This research complements the much more extensive knowledge base regarding social media use in business-to-consumer (B2C) contexts.

Design/methodology/approach

Since social media marketing is a relatively new activity for B2B companies an interpretivist stance that is inductive in nature is adopted. Semi-structured interviews were conducted with marketing professionals involved in managing social media programmes in France, Ireland, the UK and the USA.

Findings

The study found that the level of enagement with social media marketing varied, as summarised in the B2B Social Media Engagement Taxonomy. Enhancing brand image, extending brand awareness and facilitating customer engagement were the most common social media objectives. There was no evidence to suggest that companies saw social media as heralding a paradigm shift in brand management and control of the kind discussed and experienced in B2C social media contexts. The B2B social media strategy framework is proposed; this identifies the following six components of a social media strategy: monitoring and listening, empowering and enagaging employees, creating compelling content, stimulating electronic word of mouth, evaluating and selecting channels, and enhacning brand presence through integrating social media.

Originality/value

The research contributes to the knowledge base associated with social media marketing by offering insights into and a framework summarising B2B social media strategy.

Details

Marketing Intelligence & Planning, vol. 34 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

To view the access options for this content please click here
Article
Publication date: 28 February 2019

Mohammad Karim Saberi and Faezeh Ekhtiyari

The purpose of this paper is to investigate the usage, captures, mentions, social media and citations of highly cited papers of Library and information science (LIS).

Abstract

Purpose

The purpose of this paper is to investigate the usage, captures, mentions, social media and citations of highly cited papers of Library and information science (LIS).

Design/methodology/approach

This study is quantitative research that was conducted using scientometrics and altmetrics indicators. The research sample consists of LIS classic papers. The papers contain highly cited papers of LIS that are introduced by Google Scholar. The research data have been gathered from Google Scholar, Scopus and Plum Analytics Categories. The data analysis has been done by Excel and SPSS applications.

Findings

The data indicate that among the highly cited articles of LIS, the highest score regarding the usage, captures, mentions and social media and the most abundance of citations belong to “Citation advantage of open access articles” and “Usage patterns of collaborative tagging systems.” Based on the results of Spearman statistical tests, there is a positive significant correlation between Google Scholar Citations and all studied indicators. However, only the correlation between Google Scholar Citations with capture metrics (p-value = 0.047) and citation metrics (p-value = 0.0001) was statistically significant.

Originality/value

Altmetrics indicators can be used as complement traditional indicators of Scientometrics to study the impact of papers. Therefore, the Altmetrics knowledge of LIS researchers and experts and practicing new studies in this field will be very important.

Details

Performance Measurement and Metrics, vol. 20 no. 1
Type: Research Article
ISSN: 1467-8047

Keywords

To view the access options for this content please click here
Article
Publication date: 2 July 2018

Nikita Osokin

Building on the findings of previous related literature, this paper adopts the uses and gratifications (U&G) theory to analyze how social media users engage with content…

Abstract

Purpose

Building on the findings of previous related literature, this paper adopts the uses and gratifications (U&G) theory to analyze how social media users engage with content posted by European football associations (FAs). The purpose of this paper is to identify various post attributes that would aid national sports organizations (NSO) in reaching their online audiences and excelling their media presence.

Design/methodology/approach

A coding framework was designed to differentiate Facebook posts by topic, post design and content type. A sample of 2,450 posts from the official Facebook accounts of 49 FAs was collected. Engagement was measured using three metrics: likes, comments and shares. The derived categories of content were coded as dichotomous dummy variables and ran through a multivariate OLS regression analysis. Three regression analyzes were conducted, where each of the engagement metrics served as the dependent variable.

Findings

The findings of this paper show that relevance of post topics has a significant effect on engagement. Users interacted most with posts related to the male national A-team, while club football news had a negative response from the followers. Graphic elements such as images and videos positively impact an FA’s ability to generate post likes. Exclusive and behind-the-scenes content made users react extremely well, affecting all engagement metrics. Raw news (match reports, team line-ups) was of little interest to Facebook users.

Originality/value

U&G theory has yet to have been applied to social media studies in the NSO context. Previous studies have either looked at specific case studies of a single NSO or NSOs within a single country, while this paper reviewed the social media practices of 49 NSOs under the umbrella of a single continental sports federation.

Details

International Journal of Sports Marketing and Sponsorship, vol. 20 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

1 – 10 of over 14000