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1 – 10 of over 1000The aim of the text is to reflect on the formation of the so-called digital echo chambers or filter bubbles, which are environments formed around particular topics whose objective…
Abstract
Purpose
The aim of the text is to reflect on the formation of the so-called digital echo chambers or filter bubbles, which are environments formed around particular topics whose objective is to promote a given political-ideological position. The argument the author puts forward is that echo chambers are social systems of interaction created to deal with the process of informational overload brought about by the consolidation of digital media in people’s daily lives.
Design/methodology/approach
The author used Niklas Luhmann’s theory of social systems to explain what the author is calling social systems of interaction. Furthermore, the author made clarifications about: (1) the current debate regarding echo chambers; (2) what is the concept of “information” that the author is using to formulate the proposition and (3) what is the specificity that digital media bring when the author talks about informational overload and about the formation of echo chambers.
Findings
The author concluded that echo chambers can be seen as digital interaction systems, but the concept of “interaction” must be adapted. The author also concluded that echo chambers help society to deal with the phenomenon of informational overload.
Originality/value
There are few works which try to make a detailed analysis of echo chambers from a Luhmannian perspective. With the propositions presented in this text, along with other writings of the own, the author gives an important step in that direction by introducing the topic in the social systems researchers community.
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Emerson Rodrigues da Cunha Palmieri
There is a growing worry about people possibly isolating themselves in online bubbles and avoiding contact with ideas that differ from their beliefs, creating a scenario of…
Abstract
Purpose
There is a growing worry about people possibly isolating themselves in online bubbles and avoiding contact with ideas that differ from their beliefs, creating a scenario of ideological polarization. To investigate into this matter, this work aims for a reflection about the contingency of communication in social media. Does social media make the experience of communication in the digital space more contingent (providing it with more possibilities, with people accessing different contents and ideas) or less contingent (reducing the available possibilities, making people isolate themselves)?
Design/methodology/approach
This is a theoretical work, constructed through bibliographical reviews. To reflect about the question that are posed, the author selected Niklas Luhmann's social systems theory to approach the concept of contingency. In addition to that, the author presented the main arguments of the debates about echo chambers and online bubbles. In the end, the author combined the two reviews together using elements of the Luhmannian theory and drew some conclusions about the initial question.
Findings
The study concluded that social media have an ambivalent potential regarding contingency in the digital space: it can both expand or reduce the available possibilities of communication, depending on criteria like topic, potential of diffusion and focus of attention. There is no one-side effect.
Research limitations/implications
The approach at echo chambers does not reflect “the” form of contingency in social media, but “a” form. Therefore, the study cannot provide any general conclusions about the relation between contingency and social media. The digital space is a large one, and more studies are required to achieve more substantial propositions.
Originality/value
The research has an originality value both for systems theory and social media studies. First, because, as far as the author knows, no other system-theoretical argument has taken the connection between contingency and social media as a primary analysis object. Second, because of a theoretical interpretation effort, the studies of echo chambers indicate mixed results about the phenomenon of online isolation, but no attempt was made to make sense of these mixed results from a specific sociological theory. The author did that by using Luhmann's theoretical framework, which proved to be a good tool for explaining and unifying these different results on a more abstract level.
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Abhijeet R. Shirsat, Angel F. González and Judith J. May
This study aims to understand the allure and danger of fake news in social media environments and propose a theoretical model of the phenomenon.
Abstract
Purpose
This study aims to understand the allure and danger of fake news in social media environments and propose a theoretical model of the phenomenon.
Design/methodology/approach
This qualitative research study used the uses and gratifications theory (UGT) approach to analyze how and why people used social media during the 2016 US presidential election.
Findings
The thematic analysis revealed people were gratified after using social media to connect with friends and family and to gather and share information and after using it as a vehicle of expression. Participants found a significant number of fake news stories on social media during the 2016 US presidential election. Participants tried to differentiate between fake news and real news using fact-checking websites and news sources and interacted with the social media users who posted fake news and became part of the echo chamber. Behaviors like these emerged in the analysis that could not be completely explained by UGT and required further exploration which resulted in a model that became the core of this study.
Research limitations/implications
This is a small-scale exploratory study with eight diverse participants, findings should not be generalized to larger populations. Time-specific self-reporting of information from social media and fake news during the 2016 US presidential election. Upgrading public policies related to social media is recommended in the study, contributing to burgeoning policy discussions and provides recommendations for both purveyors of social media and public policymakers.
Practical implications
Upgrade in public policies related to social media is recommended in the study and contributes to burgeoning policy discussions and provides recommendations for both purveyors of social media and public policymakers.
Social implications
Social media users are spending increased time on their preferred platforms. This study increases the understanding of the nature, function and transformation of virtual social media environments and their effects on real individuals, cultures and societies.What is original/of value about the paper?This exploratory study establishes the foundation on which to expand research in the area of social media use and fake news.
Originality/value
This exploratory study establishes the foundation to expand research in the area of social media use and fake news.
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US: Social media echo chambers fuel partisan rift
Details
DOI: 10.1108/OXAN-ES280878
ISSN: 2633-304X
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Geographic
Topical
INT: Facebook 'echo chambers' feed climate scepticism
Details
DOI: 10.1108/OXAN-ES268298
ISSN: 2633-304X
Keywords
Geographic
Topical
Jiyoung Lee, Brian C. Britt and Shaheen Kanthawala
Misinformation (i.e. information identified as false) spreads widely and quickly on social media – a space where crowds of ordinary citizens can become leading voices – during a…
Abstract
Purpose
Misinformation (i.e. information identified as false) spreads widely and quickly on social media – a space where crowds of ordinary citizens can become leading voices – during a crisis when information is in short supply. Using the theoretical lenses of socially curated flow and networked gatekeeping frameworks, we address the following three aims: First, we identify emergent opinion leaders in misinformation-related conversations on social media. Second, we explore distinct groups that contribute to online discourses about misinformation. Lastly, we investigate the actual dominance of misinformation within disparate groups in the early phases of mass shooting crises.
Design/methodology/approach
This paper used network and cluster analyses of Twitter data that focused on the four most prevalent misinformation themes surrounding the El Paso mass shooting.
Findings
A total of seven clusters of users emerged, which were classified into five categories: (1) boundary-spanning hubs, (2) broadly popular individuals, (3) reputation-building hubs, (4) locally popular individuals and (5) non-opinion leaders. Additionally, a content analysis of 128 tweets in six clusters, excluding the cluster of non-opinion leaders, further demonstrated that the opinion leaders heavily focused on reiterating and propagating misinformation (102 out of 128 tweets) and collectively made zero corrective tweets.
Originality/value
These findings expand the intellectual understanding of how various types of opinion leaders can shape the flow of (mis)information in a crisis. Importantly, this study provides new insights into the role of trans-boundary opinion leaders in creating an echo chamber of misinformation by serving as bridges between otherwise fragmented discourses.
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Massoud Moslehpour, Aviral Kumar Tiwari and Sahand Ebrahimi Pourfaez
This study examines the effect of social media marketing on voting intention applying a combination of fuzzy logic methodology and a multidimensional panel data model.
Abstract
Purpose
This study examines the effect of social media marketing on voting intention applying a combination of fuzzy logic methodology and a multidimensional panel data model.
Design/methodology/approach
The study adopts a multidimensional panel data method that includes several fixed effects. The dependent variable is a multifaceted construct that measures the participants’ intention to vote. The independent variables are electronic word of mouth (eWOM), customisation (CUS), entertainment (ENT), interaction (INT), trendiness (TRD), candidate’s perceived image (CPI), religious beliefs (RB), gender and age. The grouping variables that signify fixed effects are employment status, level of education, mostly used social media and religion. First, the significance of said fixed effects was tested through an ANOVA process. Then, the main model was estimated, including the significant grouping variables as fixed effects.
Findings
Employment status and level of education were significant fixed effects. Also, eWOM, ENT, INT, CPI, RB and gender significantly affected participants’ voting intention.
Research limitations/implications
Being based on a questionnaire that asked participants about how they perceive different aspects of social media, the present study is limited to their perceptions. Therefore, further studies covering the voters’ behaviour in action could be efficient complements to the present study.
Practical implications
The findings could guide the political parties into prioritizing the aspects of social media in forming an effective campaign resulting in being elected.
Social implications
The findings have the potential to help the public in making better informed decisions when voting. Furthermore, the results of this study indicate applications for social media which are beyond leisure time fillers.
Originality/value
Fuzzy logic and multidimensional panel data estimates are this study’s novelty and originality. Structural equation modelling and crisp linguistic values have been used in previous studies on social media’s effect on voting intent. The former refines the data gathered from a questionnaire, and the latter considers the possibility of including different grouping factors to achieve a more efficient and less biased estimation.
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Michael Mehmet, Troy Heffernan, Jennifer Algie and Behnam Forouhandeh
The purpose of this paper is to examine how upstream social marketing can benefit from using social media commentary to identify cognitive biases. Using reactions to leading media…
Abstract
Purpose
The purpose of this paper is to examine how upstream social marketing can benefit from using social media commentary to identify cognitive biases. Using reactions to leading media/news publications/articles related to climate and energy policy in Australia, this paper aims to understand underlying community cognitive biases and their reasonings.
Design/methodology/approach
Social listening was used to gather community commentary about climate and energy policy in Australia. This allowed the coding of natural language data to determine underlying cognitive biases inherent in the community. In all, 2,700 Facebook comments were collected from 27 news articles dated between January 2018 and March 2020 using exportcomments.com. Team coding was used to ensure consistency in interpretation.
Findings
Nine key cognitive bias were noted, including, pessimism, just-world, confirmation, optimum, curse of knowledge, Dunning–Kruger, self-serving, concision and converge biases. Additionally, the authors report on the interactive nature of these biases. Right-leaning audiences are perceived to be willfully uninformed and motivated by self-interest; centric audiences want solutions based on common-sense for the common good; and left-leaning supporters of progressive climate change policy are typically pessimistic about the future of climate and energy policy in Australia. Impacts of powerful media organization shaping biases are also explored.
Research limitations/implications
Through a greater understanding of the types of cognitive biases, policy-makers are able to better design and execute influential upstream social marketing campaigns.
Originality/value
The study demonstrates that observing cognitive biases through social listening can assist upstream social marketing understand community biases and underlying reasonings towards climate and energy policy.
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Donna Mignardi and Jennifer Sturge
Knowing your why is a powerful thing. As school librarians, an integral part of our mission is to ensure that students leave their K-12 education as information and media literate…
Abstract
Knowing your why is a powerful thing. As school librarians, an integral part of our mission is to ensure that students leave their K-12 education as information and media literate members of our society. In order for that to happen, students must also exit their K-12 years understanding how implicit and confirmation bias play a role in the way they view the world. That’s part of the basis of our why: (i) School librarians are critical, necessary, and integral to ensuring we graduate students who are not only college and career ready but also have a deep understanding of how bias affects perception when it comes to being information and media literate; and (ii) School libraries are the epicenter of information and media literacy instruction. Because school librarians have the expertise and the background, they are a first line of defense in the broadening landscape of misinformation and a key player in combating fake news. Additionally, school librarians are uniquely poised to assist students in understanding bias – in particular confirmation and implicit biases that may affect the student’s search for information. This chapter will address the power of the school librarian in an ever-evolving information landscape.
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