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The purpose of this paper is to investigate how consumers’ luxury purchase behavior has been affected by COVID-19. A theoretical framework is proposed to determine how isolation leads to intention to purchase luxury brands through bandwagon luxury consumption behavior. Additionally, the moderating effects of COVID-19 anxiety and social capital on the relationship between bandwagon luxury consumption behavior and subjective well-being and intention to purchase luxury brands are tested.

Survey responses from a national sample of 261 luxury consumers in the USA were collected. The data were analyzed using a covariance-based structural equation modeling technique.

The results confirm that the feeling of isolation leads to a higher intention to purchase luxury brands. Both COVID-19 anxiety and social capital moderate the relationship between bandwagon luxury consumption behavior and intention to purchase luxury brands/subjective well-being related to the luxury brand purchase.

Luxury marketers should focus on highlighting bandwagon elements of their brands, such as their popularity and how they enhance social connectedness when tailoring their brand communication to isolated consumers. The data is limited to luxury consumers in the USA; thus, the findings are specific to the US market.

Given the paucity of research on luxury consumption for isolated consumers, this study adds to the literature on luxury brands by examining how the feeling of isolation affects the intention to purchase luxury brands.

During the COVID-19 pandemic, huge numbers of employees shifted to remote working, with various consequences for their family and working lives. This study aims to focus on the factors that affect their creativity while working from home. As individual creativity is shaped by context, the authors investigate the moderating role of the domestic environment on employees’ creative contributions while working remotely.

The authors base the arguments on the complexity perspective on innovative work behaviour (IWB) and consider innovation a recursive process in which innovative behaviour can inform, and not simply follow, subsequent creative acts. The sudden spur of the pandemic interrupted the natural recursiveness of the creativity–innovation process and allowed them to empirically investigate the direct and indirect effects that levels of pre-pandemic IWB had on individuals’ creative behaviour. The authors hypothesise that this relationship is moderated by two resource-conserving contextual factors: work–home conflict and a feeling of social isolation. The participants were 803 employees from several Italian corporations. The data were collected during the first lockdown period (April–May 2020).

The findings support the existence of a three-way interaction, suggesting that IWB affects further creative behaviours when both work–home conflict and social isolation are low.

To the best of the authors’ knowledge, this is the first study that investigates what happened to employees’ creativity during the COVID-19 massive remote working situation. The results should be interpreted beyond the unique context because remote working will continue.

The purpose of this paper is to explore the concepts of social isolation and loneliness in relation to people with chronic musculoskeletal pain. Through these concepts, biological, psychological and social factors will be examined to consider how we can identify people at risk of social isolation and loneliness who have chronic musculoskeletal pain and then how health professionals may intervene to reduce their effects.

Conceptual paper.

Social isolation and loneliness are often evident in the situation of people with chronic musculoskeletal diseases. This may be bi-directional where pains may lead to social isolation and loneliness, but equally, social isolation and loneliness may exacerbate pain. Interventions to improve the symptoms of chronic musculoskeletal pain, and also approaches around social participation and engagement should be adopted in combination to ameliorate this potentially disabling scenario.

There remains limited evidence around the prevalence and management of social isolation and loneliness for people with chronic musculoskeletal pain. By raising awareness of social isolation and loneliness in this population, people with chronic musculoskeletal pain may be better supported to reduce the negative impact that social isolation and loneliness can have on their health and well-being.

Limits may be placed on sociability through a sense of social superiority (middle‐class people separating themselves from working‐class on a housing estate), through strength of sociability within the nuclear family limiting outside contacts, or through placing a value on solitude and personal privacy. Inadequate attention has been paid to those who actually “choose” social isolation; in particular, the group formed by those who never marry but choose the single life and its attendant type of social isolation would be worth study, giving consideration to the reasons behind such choices.

Alienation and isolation is an off-seen social aspect of gerontological crises. The purpose of this paper is to focus on the social isolation and loneliness of older people that emerge from inadequate integration with the social network, coupled with increasing social chasm between the aged and the young. The sample population is Cooch Behar municipal town, West Bengal, India.

To conduct the study, data have been collected through a questionnaire followed by purposive random sampling and analyzed with the help of loneliness scale and correlated variables.

The study reveals that marital status, social network, social class and health are some of the parameters that influence the level of social isolation and loneliness among the older people.

The result highlights the importance of social relationships and interaction on the ageing process.

Self-initiated expatriates (SIE) women's career decisions are often based on the establishment of close personal relationships in various spheres of life. This paper aims to explore the effects of social isolation in times of crisis on SIE women's work, psychological and general adjustment.

The model of expatriate women's adjustment by Caligiuri and Lazarova (2002) is reviewed and adapted to account for the impact of social isolation and loneliness on SIE women's adjustment and professional development in a crisis context. The interplay between duration and intensity of crisis and acculturative stress over time is highlighted; danger zones for potential maladjustment are identified, and adjustment-as-a-crisis context are incorporated into the model.

The spillover effects between different life spaces in times of isolation have a negative impact on SIE women's ability to develop supportive relationships in different life spaces. The organization becomes the main point of contact with the host culture, but pressure to perform, uncertain contracts, gendered role division and the experience of a double crisis add to the existing acculturative stress which may lead to maladjustment or further fit-dependent crisis over time.

The authors contribute to the theoretical understanding of the impact of social isolation on a single, vulnerable acculturating group, by expanding on an existing static model of adjustment, to account for the temporal (time) and spatial (multi-dimensional crisis context) constraints faced by SIE women which has not been done before.

This paper aims to explore how enforced forms of social isolation arising from the first COVID-19 lockdown influenced experiences of problem substance use, relapse and coping strategies for recovery in individuals engaging with harm reduction recovery services.

A qualitative semi-structured interview design was adopted for this research. Seven participants were recruited from a harm reduction recovery organisation. During their initial interview, participants volunteered information regarding their experience of the first lockdown due to emerging concerns of the COVID-19 pandemic. Participants completed a second semi-structured interview at the end of the first lockdown regarding their experience of enforced isolation during this time.

Three themes identified from the analysis were isolation resulting in hindered human capabilities; adjusting to a new normal: an individual experience; and unexpected benefits to recovery resulting from isolation. While some participants reported boredom, loneliness and relapse events, others reported that the national response to the virus did not adversely affect them as they had already adjusted to living in a state of anxiety, isolation and uncertainty. These findings illuminate negative, neutral and positive aspects of substance use recovery throughout the COVID-19 lockdown as well as highlighting the complex and individualised role that social connectedness plays in relapse occurrence.

Participants reported differences in how they were affected by the pandemic, leading to theoretical implications for the effect of social isolation on recovery. For this reason, individuals with a history of dependency should be considered potentially vulnerable to the effects of enforced isolation and should be supported accordingly.

The purpose of this paper is to investigate how social loneliness, emotional loneliness and social isolation relate to Indian consumers’ enjoyment of social interaction with an in-store salesperson.

Over 300 Indian respondents are surveyed about personal disposition, shopping experiences and other factors. The research model and hypotheses are evaluated utilizing partial least squares structural equation modeling.

As posited, Indian consumers dealing with loneliness and social isolation tend to enjoy in-store shopping experiences involving personal interactions with salespersons. Further, salespersons’ adaptive selling relates positively to consumers’ predisposition to comply with salesperson input and three outcomes (i.e. trust in salesperson, purchase intention and retail patronage).

This study fills a void in current marketing and retailing literature, providing one of the first known empirical investigations of consumers’ experiences with loneliness and social isolation. Overall, the study shows that store-based retailers within culturally collectivistic emerging markets can capitalize on their unique ability to attract and retain shoppers through in-store salesperson interactions.

The purpose of this paper is to report on a three year research project exploring the impacts of an intervention seeking to reduce social isolation in older people.

This study used qualitative research methods and a participative approach to facilitate the generation of the research objectives and process. Participant observation and individual/focus group interviews were used to collect data from 100 participants.

Overall the perceived benefits for attendees of attending the friendship clubs fell into three key areas: improved well being, social relations and mental and physical health.

A weakness of the participant observation method includes the possibility that the presence of the researcher influenced the findings. The process of gaining different data sets (observation, interviews and focus groups) and checking findings with another researcher and the research participants as the study progressed reduced the likelihood of this bias occurring. This study only considered individuals who attended the clubs. There are many who may not get this opportunity and the issue of how to engage with them through this type of intervention is not addressed.

This study adds to the literature to guide practice and service provision as it introduces the finding that even when living with their families, older people can still feel socially isolated. In addition, this study found that club members and volunteers viewed themselves as assets for each other, offering support, advice and friendship – an important finding for service commissioners and providers.

This paper aims to understand loneliness with a special focus on perceived loneliness using a multifaceted approach.

To the best of the author’s knowledge, this appears to be the first paper dedicated to investigating the perception of loneliness as its primary topic. Unfortunately, not much work is available on this specific focus. However, various facets and dimensions can be integrated to gain a better understanding. Therefore, the author has carefully selected four sections, each focusing on different aspects of loneliness. These sections can contribute to a better understanding of loneliness, keeping in mind its perception.

Section one examines the cognitive processes and self-assessment mechanisms that set lonely individuals apart from their non-lonely counterparts. These include heightened awareness, negative social cue interpretation and increased sensitivity to social threats. Section two examines the predictors of loneliness and associated emotional responses. This includes factors such as emotional responses, attributions, duration and situational variables. Section three challenges conventional definitions of loneliness by introducing social asymmetry. Within this framework, personality traits such as extraversion emerge as resilient against loneliness, even in social isolation. Section four discusses the significant influence of cultural diversity on perceptions of loneliness. Collectivist cultures rely on familial and community support to combat loneliness, whereas individualistic cultures require interventions that promote independence.

This comprehensive examination contributes insights for informing targeted interventions, reinforcing support systems and enhancing our understanding of human connectivity in an increasingly isolated world.