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This conceptual paper diagnoses the fundamental tensions between the social temporality of sustainability and the individual temporality of marketing in the Dominant Social Paradigm. We propose the notion of ‘existentialized sustainability’ as a possible way forward.

We take the Heideggerian perspective that death may bring individual and societal time into a common framework. From here, we compare anthropological and consumer culture research on funerary rites in non-modern societies with contemporary societies of the DSP.

Funerary rites reveal important insights into how individuals relate to their respective societies. Individuals are viewed as important contributors to the maintenance and regeneration of the group in non-modern societies. In contrast, funerary rites for individuals in the DSP are private, increasingly informal, and unconnected to sustaining society at large. This analysis reveals clear parallels between the goals of sustainability and the values of non-modern funerary rites.

We propose the metaphor of a funerary rite for sustainability to promote consciousness towards societal futures. The idea is to improve ‘quality of death’ through sustainability – in other words, the ‘existentialization of sustainability’. This opens up a possible strategy for marketers to actively contribute to a societal shift towards a New Environmental Paradigm (NEP).

The Heideggerian approach is a novel way to identify and reconcile the epistemic contradictions between sustainability and marketing. This diagnosis suggests a way in which marketing can address the wicked problem of global sustainability challenges, perhaps allowing a new spirituality in consumption.

To identify what scholars consider to be important and interesting for future research in social entrepreneurship (SE), this chapter analyzes 248 SE papers and generated 327 topics for future research. From these 327 topics, a modified Delphi process generated 27 underlying themes. Subject matter experts were surveyed as to how interesting each research topic is and the extent to which the topics lend themselves to theoretical or empirical development; this assessment was also used to calculate aggregate scores for each theme. In this chapter, we present all research topics that scored at or above 2.5 on a 5-point scale for both questions. We discuss the implications of both the method and the results of the study.

As part of discussing future research in the era of change for Globalization 4.0, this chapter examines the traditional academic CSR literature to determine a gap in current research. An academic literature search revealed limited literature on actual CSR activities, and more specifically, Social Initiatives (SIs). It is important to expand on this area of research as it relates to an evolution of the original CSR definition by Carroll (1979, 1999). The literature review also revealed limited use of Social Identity Theory in CSR studies: a theory which provides an excellent context to give ‘purpose’ and meaning to a more socially oriented form of CSR. It also provides a base to understand human ‘identification’ and ‘identity’ with CSR activities, in a new era of change. Recent research reveals the importance of understanding what employees and global citizens as stakeholders want, need, identify, and engage with. Following a literature review, this chapter introduces a new ‘Social Initiatives Framework,’ designed to incorporate the many terms and alternative themes associated with CSR. The chapter concludes with extracts from an example paper for this area of research, and provides a model to examine changing stakeholder perspectives in global settings. The findings behind the development of the model is discussed, revealing substantial opportunities for future research. The chapter highlights the development of CSR SIs to study the sustainable development goals, while also supporting social enterprises to solve wicked challenges and create shared value (CSV) for both the host community and the company within the setting where the organization resides.

The purpose is to assess current construct measurement in social entrepreneurship and provide recommendations for future construct measurement on the topic.

We use content analysis to assess the construct measurement practices in social entrepreneurship research. Prior studies were coded and analyzed to assess the way social entrepreneurship researchers have developed measures for key constructs in the social entrepreneurship literature. The content analysis allows for the examination of the number, type, and measures associated with social entrepreneurship research and for the comparison with the construct measurement practices in entrepreneurship research, in general.

We suggest that, while initial quantitative research has provided a useful start for empirical analysis of social entrepreneurship, future research can be improved by developing and applying stronger measures of key constructs, such as social value, mission consistency, and performance of social enterprises.

This chapter takes a content analytic approach to provide evidence regarding how a foundational element such as construct measurement has developed within social entrepreneurship research. We also propose directions for improving future research by validating and strengthening measurements of core constructs in social entrepreneurship.

Purpose: Provide insights on how social entrepreneurship (SE) knowledge can be more effectively generated by universities through the entrepreneurial creation and effective management of a knowledge network centered on international collaborative research; illuminate how one such network has enabled Latin American researchers to advance the knowledge and practice frontiers in the hemisphere and globally. Methodology/Approach: Retrospective analysis of the two-decade evolution of the Social Enterprise Knowledge Network, a pioneering international research collaboration (IRC) of Ibero-American management schools. Findings: Documents factors and dynamics enabling the successful creation and operation of international knowledge networks. Analyzes the key mechanisms for capturing synergies in collaborative research. Identifies specific effectiveness determinants for successfully operating an international social enterprise knowledge generation network. Identifies multiple impacts of a knowledge generation network. Research Implications: Advances understanding of IRCs. Provides a model for assessing knowledge network multiple impacts. Identifies a series of future research opportunities and needs. Practical Implications: Provides operational guidance for researchers developing or operating collaborative international knowledge networks. Social Implications: Reveals the value of collaboration in international research and factors that contribute to effective collaboration. Originality/Value: Provides unique retrospective study of an IRC network operated by developing country schools of management. Expands the scope of recent comparative research on SE education to include a set of countries in Ibero-America. Documents an approach to assessing the impacts of a knowledge network. Identifies important areas for advancing future social enterprise research and teaching.