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Article
Publication date: 30 June 2022

Fredy Vargas-Lama

This paper aims to identify the aspects that social actors consider in constructing shared futures in communities. In their application in emerging countries, especially…

Abstract

Purpose

This paper aims to identify the aspects that social actors consider in constructing shared futures in communities. In their application in emerging countries, especially in the Global South, the socio-cultural particularities of communities and actors are often overlooked, generating friction or social conflicts. This paper presents two critical elements contributing to the debate: the importance of understanding Social Actors within a model of generating community futures in emerging countries; and the relevant factors that influence the actors in an exercise of building futures in communities.

Design/methodology/approach

From qualitative research, a case study of community foresight of the future was used: the future of Puerto Gaitán 2037 (Meta, Colombia). A method of information collection was applied from observation of the participants and analysis of documentation. The analysis method was the deductive qualitative analysis (DQA).

Findings

The participation of the social actors presents a model of five relevant elements that influence the actors for the successful construction of futures in communities. The first four factors, revealed from theory, are presented in real life. Likewise, a fifth factor is proven, Long-term thinking, which is evidenced by a model of application of futures studies for the specific context, applicable to the case of communities in countries of the Global South.

Originality/value

Although there are isolated examples of recommendations regarding studies to generate the future of communities, to the best of the author’s knowledge, this is the first study that presents concrete factors that contribute to guiding the construction of community futures from social actors, especially in countries of the Global South such as Colombia. It is also one of the first studies to use the DQA as a method of analysis in a topic of futures studies.

Details

foresight, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 23 November 2022

Romanus Osabohien, Haoma Worgwu and Mamdouh Abdulaziz Saleh Al-Faryan

To mitigate uncertainties in the labour market, it has been argued that technology diffusion in entrepreneurship drive is essential to increase employment capacity…

Abstract

Purpose

To mitigate uncertainties in the labour market, it has been argued that technology diffusion in entrepreneurship drive is essential to increase employment capacity. Against this backdrop, this study examined how social entrepreneurship and technology diffusion impact future employment in Nigeria. In addition, this study aims to contribute to the policy dialogue for the realisation of the United Nations Sustainable Development Goals (SDGs) of decent work and economic growth (SDG-8) and industry, innovation and infrastructure (SDG-9).

Design/methodology/approach

The data from the youth entrepreneurship with innovation (YouWiN) baseline survey was used. The study applied propensity score matching to achieve its objectives. This study defines social entrepreneurship as firms established solely to create social values. Similarly, technology diffusion is captured by the firm’s ownership of a website and communication with clients through email, while future employment is captured by the estimated number of people the business may employ in the next five years, if still in operation.

Findings

The results from the study show that social entrepreneurship and technology diffusion has a significant impact on future employment. The result implies that social entrepreneurship may contribute approximately 21% to the employment level in the future. Similarly, technology diffusion – ownership of a website and communication with clients through email increase the firm’s ability to contribute to future employment by 65% and 71%, respectively.

Research limitations/implications

One of the limitations of the research is that the study is quantitative in nature. Thus, qualitative information that could have added additional value to the study was not considered. As a recommendation, further studies should consider using a mixed method by adding qualitative information while examining the concept of social entrepreneurship and employment.

Practical implications

These findings suggest that ownership of a website, communicating with clients via email and involvement in social entrepreneurship contribute significantly to future employment in Nigeria. This finding shows that social entrepreneurship is crucial for reducing future employment uncertainties. Social enterprises will enhance the capacity of the economy to attain sustainable economic development. Therefore, the study concludes by recommending that policies to enhance social entrepreneurship awareness and promotion should be implanted to expand the knowledge of social enterprise as a unique business entity that drives employment.

Social implications

These findings suggest that ownership of a website, communicating with clients via email and involvement in social entrepreneurship contribute significantly to future employment in Nigeria. This finding shows that social entrepreneurship is crucial for reducing future employment uncertainties. Social enterprises will enhance the capacity of the economy to attain sustainable economic development. Therefore, the study concludes by recommending that policies to enhance social entrepreneurship awareness and promotion should be implanted to expand the knowledge of social enterprise as a unique business entity that drives employment.

Originality/value

Though prior studies have examined the contribution of entrepreneurship to employment; however, integration of technology diffusion in the concept of social entrepreneurship and employment literature is relatively sparse. Therefore, this study fills this gap by investigating how the diffusion of technology by social entrepreneurs impacts future employment in Nigeria.

Details

Social Enterprise Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-8614

Keywords

Article
Publication date: 19 June 2019

Reiko Takahashi, Ryoji Nakamura and Yuichi Washida

The purpose of this paper is to create socio-technological future scenarios of Japan in the year 2050 and beyond, with a particular focus on energy and its relation to…

Abstract

Purpose

The purpose of this paper is to create socio-technological future scenarios of Japan in the year 2050 and beyond, with a particular focus on energy and its relation to science and technology (S&T).

Design/methodology/approach

A workshop based on the scanning-based foresight method (SBFM) was conducted. Social change scenarios were created by participants browsed scanning materials about futuristic topics. Then, energy and society scenarios were produced by combining social change scenarios and future issues describing S&T related to energy in Japan in the future.

Findings

The participants who have different scientific and technological experties produced various images of Japan’s energy society around the year 2050. Based on these depictions, future visions of scenarios about energy and society were different in terms of consistency between S&T and future needs from current visions which focus on the transient of social awareness. The sociocentric view and confidence in self-made technology were found in the workshop and the participants believed some social problems would be solved with rich experiences and expertises in S&T even if human resources were limited. It was also found that each scenario portrayed an optimistic view of the relatively near future, in which innovative energy-related technologies are developed to optimize both personal satisfaction and social efficiency. On the other hand, we found rather pessimistic survival scenarios about the far future as concerns climate change and natural disasters.

Originality/value

Experts from several fields used their insight to apprehend an energy future and depicted, from scientific and technological perspectives, a vision of a different future society from the one that would emerge in a traditional linear scenario in which a proper balance is struck between the usage of S&T and its limitations. SBFM was also found to be beneficial for insight into energy S&T with its many uncertainties.

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Abstract

Details

Black Youth Aspirations
Type: Book
ISBN: 978-1-80262-025-2

Article
Publication date: 14 September 2015

Tamás Gaspar

The purpose of this paper is to offer a new perspective for strategic foresight on the basis of nurture theory. Strategia Sapiens refers to the fact that strategic work…

Abstract

Purpose

The purpose of this paper is to offer a new perspective for strategic foresight on the basis of nurture theory. Strategia Sapiens refers to the fact that strategic work needs to be foresight oriented, and foresight should be directly value driven.

Design/methodology/approach

The following areas of strategic foresight are offered for discussion: the content of a vision, its emergence process and the characteristics of strategic foresight in time and in space.

Findings

The interdisciplinary approach of this research creates a synthesis of and bases its findings on the empirical and theoretical findings of different scientific fields. The primary finding is that nurture theory offers new perspectives to refine and renew strategic foresight. One perspective is the existence of a value- and culture-driven way of life, and the other is the simultaneous self-realisation of individuals. The paper creates the following models on the basis of nurture theory: the system relations of strategic foresight, a complex model of development, the field and system of strategic foresight activities, the logistic life-cycle model and the field of force of social spaces.

Originality/value

This discussion and approach are highly useful for regional and national strategic practitioners, and they contribute to the discussion of the concept and measurement of development. The nurture theory approach strengthens the incorporation of cultural responsibility, as well as an intergenerational view of strategic foresight, which are both fundamental for a renewal of this field.

Details

Foresight, vol. 17 no. 5
Type: Research Article
ISSN: 1463-6689

Keywords

Open Access
Article
Publication date: 3 July 2020

Jenna Jacobson

Social media management is an emerging profession that is growing as companies increasingly adopt social media. The purpose of this paper is to analyze social media…

19052

Abstract

Purpose

Social media management is an emerging profession that is growing as companies increasingly adopt social media. The purpose of this paper is to analyze social media managers’ personal branding.

Design/methodology/approach

In-depth qualitative data is drawn from 20 semi-structured interviews with social media managers and supported by three years of orienting fieldwork in Toronto, Canada.

Findings

Social media managers are responsible for managing and executing organizations’ brands and presence on social media and digital platforms. As lead users of social media, social media managers provide critical insight into the emerging practices of personal branding on social media. “The future audience” is introduced to describe how individuals project a curated brand for all future unknown and unanticipated audiences, which emphasizes a professional identity. Due to workplace uncertainty, social media managers embody the mentality of being “always-on-the-job-market”, which is a driver for personal branding in their attempt to gain or maintain employment.

Originality/value

While personal branding is largely discussed by industry professionals, there is a need for empirical research on personal branding that examines how various employee groups experience personal branding. This research fills this gap by analyzing how people working in social media brand their identity and how their personal branding is used to market themselves to gain and maintain employment. The development of “the future audience” and “always-on-the-job-market” can be used to understand other professions and experiences of personal branding.

Details

Journal of Product & Brand Management, vol. 29 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 1 May 1983

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This…

14995

Abstract

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Details

Management Decision, vol. 21 no. 5
Type: Research Article
ISSN: 0025-1747

Keywords

Book part
Publication date: 28 November 2016

Thomas Derek Robinson and Jessica Andrea Chelekis

This conceptual paper diagnoses the fundamental tensions between the social temporality of sustainability and the individual temporality of marketing in the Dominant Social

Abstract

Purpose

This conceptual paper diagnoses the fundamental tensions between the social temporality of sustainability and the individual temporality of marketing in the Dominant Social Paradigm. We propose the notion of ‘existentialized sustainability’ as a possible way forward.

Methodology/approach

We take the Heideggerian perspective that death may bring individual and societal time into a common framework. From here, we compare anthropological and consumer culture research on funerary rites in non-modern societies with contemporary societies of the DSP.

Findings

Funerary rites reveal important insights into how individuals relate to their respective societies. Individuals are viewed as important contributors to the maintenance and regeneration of the group in non-modern societies. In contrast, funerary rites for individuals in the DSP are private, increasingly informal, and unconnected to sustaining society at large. This analysis reveals clear parallels between the goals of sustainability and the values of non-modern funerary rites.

Social implications

We propose the metaphor of a funerary rite for sustainability to promote consciousness towards societal futures. The idea is to improve ‘quality of death’ through sustainability – in other words, the ‘existentialization of sustainability’. This opens up a possible strategy for marketers to actively contribute to a societal shift towards a New Environmental Paradigm (NEP).

Originality/value

The Heideggerian approach is a novel way to identify and reconcile the epistemic contradictions between sustainability and marketing. This diagnosis suggests a way in which marketing can address the wicked problem of global sustainability challenges, perhaps allowing a new spirituality in consumption.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78635-495-2

Keywords

Article
Publication date: 1 April 1980

Pauline A. Oswitch

The megadimensional nature of the complex social systems of the twentieth century, and the increasing levels of interrelatedness, present the individual with a bewildering…

Abstract

The megadimensional nature of the complex social systems of the twentieth century, and the increasing levels of interrelatedness, present the individual with a bewildering array of information sources and services.

Details

Library Management, vol. 1 no. 4
Type: Research Article
ISSN: 0143-5124

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