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The American Sociological Association Communication, Information Technology, and Media Sociology (CITAMS) section has long been concerned with the processes by which social connectedness and solidarity are created in a technology-rich, digitized society. In this chapter, the role of temporal symmetry in facilitating social synchronicity and digital connectedness is explored. Unity through simultaneity, which develops when spatially separated people focus on the same things at the same time, was conceptualized by sociologist Eviatar Zerubavel in a largely pre-digital age (1981) and coined as temporal symmetry. The concept has great relevance for the digital era and helps to explain why social media and digital technology have become so popular, consequential, and, indeed, indispensable in modern everyday life. The chapter explains how temporal symmetry is generated via digital technology in such activities as the viewing of live-streamed events, texting, and synchronous social media use. It examines how the temporal coordination of individuals’ streams of thought and internal rhythms can result in interpersonal similarity, like-mindedness, shared identities, and social synchronicity. Finally, it discusses the impact of these phenomena on digital connectedness, social life, and society in a digital age, contributing to the body of research CITAMS is committed to developing in helping the academy and the general public understand the impact of communication, information technology, and media on people’s techno-social lives.

Drawing on the self-congruity theory and customer engagement literature, this research accounts for the influence of the three dimensions of customer self-congruity on customer engagement with global brands by uncovering the mediating mechanism of brand psychological ownership and moderating mechanism of global connectedness. The research framework is tested across developed and developing country contexts to highlight any cultural differences in the drivers of customer engagement with global brands.

Data were collected from developed (USA; n = 270) and developing (India; n = 273) countries through two online surveys and tested, employing structural equation modeling, across the two markets to investigate cross-cultural variations.

Social self-congruity has the strongest influence on customer engagement for USA consumers, while all three forms of self-congruity are equally important in India. Psychological ownership consistently works as the mediating mechanism across both contexts. While global connectedness accentuates the relationship between self-congruity and brand psychological ownership for Indian consumers, it attenuates the relationship amongst USA consumers.

While prior literature mainly establishes a direct link between self-congruity and customer engagement, this study provides a deeper understanding of the self-congruity–customer engagement relationship by: a) investigating the mediating role of psychological ownership; b) examining the moderating role of global connectedness and c) studying all three forms of self-congruity (i.e. actual, ideal and social) simultaneously. The study, testing the framework in developing and developed country settings, highlights cultural nuances in forming customer engagement with global brands.

The purpose of this paper is to identify the mediating effect of fan-page followers’ engagement activities and moderating role of followers’ demographic profile and trust level on their purchase intention.

This study utilised the customer engagement behaviour and consumer involvement theory as a foundation to explore the impact of variables. Structural equation modelling was utilised to test the model with the data collected from 307 Facebook fan pages’ followers of five Malaysian companies.

It was shown that following fan pages will influence fan page engagement, which in turn affects purchase intention and social media connectedness. Further analysis indicated that the impact of “follow” and “engagement” on purchase intention differs between genders, ages, level of trust and income.

The study serves as a basic fundamental guideline for academics and researchers to interpret the concept of following fan pages and engagement actions and its effects on purchase intention and social media connectivity, as well as opening a vast area of unexplored researches on the subject of social media.

The research provides information for business-to-consumer companies in utilising fan page based on user categories.

This study proposes the application of an empirically tested framework to the fan-page follow actions. The authors argue that this framework can provide a useful foundation for future social commerce research. The results would help academics be aware of fan page and its user’s engagement actions, which will provide a new avenue of research.

School connectedness, or a sense of belonging to the school environment, is an established protective factor for child and adolescent health, education, and social well‐being. While a comprehensive, whole‐school approach that addresses the school organisational environment is increasingly endorsed as an effective approach to promote connectedness, how this approach creates a sense of belonging in the school environment requires systematic in‐depth exploration. This paper aims to address these issues

This study examines the influence on school connectedness of a whole‐school approach to promote health in school, using a qualitative case study method. Three school communities in Southeast Queensland, Australia, are investigated as case studies in order to formulate a theoretical model of how health promotion approaches can build school connectedness.

This study finds that a health promotion approach builds school connectedness by encouraging a “whole‐school” orientation designed to foster interaction among members of the entire school community. Specific activities that promote interaction are school‐wide activities involving the entire school community and, at the classroom level, “whole‐class” activities in which students and staff work together on activities that create links between the two groups, such as collaborative curriculum planning. The “whole‐school” emphasis on partnerships between staff and students and parents is also important, particularly with its focus on initiating and sustaining school‐community partnerships.

The findings are important, since they validate a whole‐school approach to building school connectedness and address an important gap in the literature about how to promote school connectedness and thereby protect the well‐being of children and adolescents.

The purpose of this study is to examine the transformation expectations and well-being of lenders as a consequence of participation in peer-to-peer (p2p) lending in India. The study tested the influence of transformation expectations on well-being, social connectedness on transformation expectations and the influence of customer participation on financial empowerment of borrowers.

A cross-sectional survey research design was adopted to collect data from 434 customers in India. Structural equation modelling procedure was performed to test the hypothesized relationships.

The findings show that relational transformation expectations leads to well-being, while social connectedness influences self and relational transformation expectations. Further, customer participation has a positive influence on financial empowerment of borrowers.

Managers may use these findings to create suitable marketing strategies for increasing customer participation in p2p lending.

Previous studies on transformative services have shown that well-being can be achieved through participation in services that are transformative by design, while this study has established that lender participation in peer-to-peer lending can result in relational transformation expectations and lead to well-being. Also, the current study has shown that social connectedness is an antecedent of transformation expectations.

The purpose of this paper is to investigate the influence of charismatic leadership style and value congruence on the social connectedness of retired men in Australian Men’s Sheds. This study also explores the impact of social connectedness on well-being outcomes, such as employment and training, improved family relationships and access to health and welfare services.

The methodology is a qualitative approach using focus groups (yarning circles) and semi-structured interviews with Shed leaders, men members and healthcare workers.

The findings suggest that a charismatic leader enhances the value congruence between leaders and their members through empowering, envisioning and empathy, which also contributes to the social connectedness of members and enhances well-being of retired men.

The study provides insights into the factors that contribute to successful leadership, participatory and leadership practices in the Groups/Sheds, and addresses a gap in the literature in the area of leadership and Men’s Sheds.

This study aims to understand the meaning of web site connectedness from the consumer's point of view, and uncover the underlying meaning of emotional ties between visitors and web sites.

The study, conducted a netnography which uses three qualitative research methods: online interviews; diary analysis; and observation of web site usage and behaviour. Seven respondents were obtained for the depth interviews, and 12 respondents participated in the diary study. The length of interviews was approximately 1.5 hours/respondent; whereas the three‐consecutive days of diary entries consist of three‐four pages per day/respondent. Observation was undertaken by the lead researcher as an active member of several user groups.

The emic perspective illuminated here shows that web site connectedness consists of three major themes: relatability; dependency; and sense of community. The paper defines these constructs, and suggests that to transform the relationship from “just friends” to “soul mates” web site owners should focus on improving one or all of the connectedness components. Surprisingly, frequency of visit did not determine the depth of the relationship between web sites and their visitors, as is the common assumption in the literature.

This research study illuminates a new way to understand the emotional connection between consumers and web sites, and uncovers the three most important factors that lead toward three varying levels of emotional connectedness (just friends, good acquaintances and soul mates). The paper also suggests ways in which emotional connectedness can be enhanced.

This paper aims to investigate whether digital connectedness between family members, attained through social media, increases the intention to travel overseas to visit family or relatives. In the context of the education sector, this paper specifically investigates the likelihood of a family member traveling to see a family member who is currently studying in Australia, despite their regular interactions on digital social platforms.

This paper draws on the perspectives of earlier conceptual papers by Chacko et al. (2012) and Solnet and Hood (2008) in an effort to identify root causes and a possible solution. The context of Singapore and the international literature are also reviewed to establish theoretical and practical gaps that need to be filled.

The study finds that both “perceived media richness” of social media and communication applications and the “perceived connectedness” gained through social media and communication applications have a positive effect on the “intention to travel to the study destination.” Of the two variables measured in the study, perceived connectedness provides the strongest influence with nearly double the path coefficient as compared to the perceived media richness. Overall, an explanation of 32 per cent in one’s intention to travel provides a substantial discovery of travel intentions.

The role that digital social media like Facebook plays in human connectivity is not a foregone conclusion, when one could argue that digital connectivity especially enhanced by the richness of social media has the potential to replace or minimize physical relationships. Yet, this study demonstrates that such associations between the family members are in fact augmented by social media.

Many believe that any social media harms kids because of frequent use. This study aims to examine these assumptions. It proposes and tests a model that considers two alternative pathways – one negative and one positive – through which social media affects teens’ self-reported subjective well-being.

This research used Preacher and Hayes process modeling to conduct path analysis on data collected on 585 teenagers from across the USA.

Results showed that along a negative pathway, frequent social media use leads to greater risky social media engagement that ultimately diminishes adolescent’s sense of well-being. Also, and perhaps simultaneously, frequent social media use leads to socially-connected social media use that enhances adolescent’s sense of well-being.

The research recommends ways parents, policymakers and platforms can encourage teens to use social media to connect with friends while guiding them away from pathways exposing them to risky behaviors.

Findings show more social media use is not necessarily harmful, but more of some types is bad, while more of others is good.

Despite increased emphasis on diversity marketing, much remains unknown about how brands should approach diversity. This paper aims to understand what constitutes a brand’s approach to diversity (BATD), establish a categorisation of such approaches, outline the effects on audience connectedness and establish a future research agenda.

This conceptual paper draws on critical theory and practical exemplars to present a conceptualisation of BATD.

Using two determinants, depth of diversity integration and order of entry, it is possible to categorise BATD into four types: transformative, adaptive, passive and performative. Early adoption and greater depth of diversity approaches (i.e. multidimensional to an intersectional representation of identities) provide optimal opportunities for evoking connectedness.

The conceptual typological framework for BATD helps delineate how varying levels of diversity depth and order of entry influence audience connectedness. A detailed agenda for further research can guide ongoing diversity research.

Creating a typology reduces complexity and helps marketers recognise the differing components, manifestations and effects of their diversity approach. To increase connectedness and reduce audience scepticism, marketers must seek deeper-level diversity integrations and adopt approaches earlier.

This study offers a novel conceptualisation of BATD by defining it, distinguishing it from related research themes and moving beyond single diversity dimensions and marketing mix elements. Further, audience connectedness is positioned as a critical consequence as it can instigate desirable brand outcomes, benefit those identities represented and promote a more inclusive society.