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1 – 10 of over 130000This study aims to use pro-social and pro-environment attitudes as indicators of social and environmental sustainability to empirically examine the relationship between the two…
Abstract
Purpose
This study aims to use pro-social and pro-environment attitudes as indicators of social and environmental sustainability to empirically examine the relationship between the two pillars of sustainability.
Design/methodology/approach
Self-reported survey responses of undergraduate students of the University of Utah are used for conducting a two-stage quantile regression analysis wherein social support serves as an instrument for identifying pro-social attitude for estimating the relationship between pro-social and pro-environment attitudes.
Findings
The estimates show that students who receive more social support tend to be more pro-social, and more pro-social students are more pro-environment.
Research limitations/implications
University students may not necessarily be representative of the broader human society. Studies need to examine this question for different segments of the society.
Originality/value
These results reiterate that universities can enhance sustainability education by adopting a more holistic approach wherein social and environmental sustainability are co-integrated. Additionally, by strengthening their role as a vital source of social support for students, universities can further enhance the synergistic relationship between pro-social and pro-environment attitudes of university students.
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Ling Jiang, Annie Peng Cui and Juan Shan
This study examines the impact of narcissism on young luxury consumers' preferences for quiet versus loud luxury products in China and the United States. As young consumers are…
Abstract
Purpose
This study examines the impact of narcissism on young luxury consumers' preferences for quiet versus loud luxury products in China and the United States. As young consumers are increasingly becoming the bedrock of global luxury growth, it is imperative for marketing researchers and practitioners to understand the psychological and social needs of these consumers.
Design/methodology/approach
A two-study examination of young Chinese and US luxury consumers suggests that the two types of narcissism influence luxury consumption in different ways. Study 1 is a survey of young Chinese consumers that examines how the impact of narcissism on luxury purchase is mediated by social attitude functions and moderated by social anxiety. Study 2 is an experiment conducted in both the United States and China that establishes the causal relationship between the different types of narcissism and purchase intention toward quiet versus loud luxury products.
Findings
Building on an overarching framework that integrates both the narcissism literature and social attitude function theory, this study shows that overt narcissistic (vs. covert) consumers hold a value-expressive (vs. social-adjustive) attitude toward luxury products, which leads them to prefer quiet (vs. loud) luxury. In addition, higher levels of social anxiety enhance the mediating role of narcissistic consumers' social attitude functions.
Originality/value
This study advances understanding of young Chinese and US luxury consumers' narcissistic consumption patterns by proposing and empirically testing a novel research model that examines the mechanisms by which overt and covert narcissism leads to a different preference of quiet and loud luxury via the routes of different social attitude functions.
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Rachel Mindra, Juma Bananuka, Twaha Kaawaase, Rehma Namaganda and Juma Teko
The purpose of this study is to establish the relationship between attitude and the intention to adopt Islamic banking in a Christian-dominated country and whether such a…
Abstract
Purpose
The purpose of this study is to establish the relationship between attitude and the intention to adopt Islamic banking in a Christian-dominated country and whether such a relationship is moderated and boosted by pricing of conventional bank products and social influence.
Design/methodology/approach
This study adopts a cross-sectional and correlational design as data were collected between July and September 2019. Data were collected using a questionnaire from a sample of 384 adult individuals with bank accounts in conventional commercial banks from which 300 responded, indicating a response rate of 78%.
Findings
The findings of this study indicate that attitude is significantly associated with the intention to adopt Islamic banking. This relationship is moderated and boosted by the pricing of conventional bank products and social influence. The interaction of pricing of conventional bank products with attitude is positive and significantly influence the intention to adopt Islamic banking. The interaction of attitude and social influence is significant but negatively related with the intention to adopt Islamic banking.
Research limitations/implications
This study uses quantitative data which sometimes misses certain information and limits the respondent’s opinions on the study variables. A mixed method research needs to be conducted on pricing of conventional bank products, social influence, attitude and adoption of Islamic banking to gather the respondent’s opinions on the variables.
Practical implications
IB being an alternative source of financing of business in most parts of the world, existing bank customers, international funding agencies and religious leaders could mount pressure on government to speed up the licensing of institutions interested in offering Islamic banking services.
Social implications
Uganda being a secular state and having finalized Islamic banking laws in early 2018, it is surprising that there is no bank that has so far started offering Islamic banking products.
Originality/value
This study provides an initial empirical evidence from a Christian-dominated country on the moderating effect of pricing of conventional bank products and social influence in the relationship between attitude and intention to adopt Islamic banking.
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Muhammad Arshad, Omer Farooq, Naheed Sultana and Mariam Farooq
The purpose of this paper is to examine the differentiated effects of entrepreneurial self-efficacy and social norms on individuals’ entrepreneurial intentions (EIs), through the…
Abstract
Purpose
The purpose of this paper is to examine the differentiated effects of entrepreneurial self-efficacy and social norms on individuals’ entrepreneurial intentions (EIs), through the mediation of attitude toward entrepreneurship, by integrating the framework of gender schema theory with the theory of planned behavior. The authors posit that different factors stimulate the EIs of males and females, through attitude toward entrepreneurship, in developing countries.
Design/methodology/approach
Data are collected from graduating students of South Asia’s largest university. Structural equation modeling is used for model testing.
Findings
The results show that perceived entrepreneurial self-efficacy has a greater effect on the attitude of males toward entrepreneurship than on the attitude of females, but perceived social norms have a greater effect on female attitude toward entrepreneurship. Attitude toward entrepreneurship has a positive impact on EIs.
Originality/value
This is the first study of its nature which demonstrates that the EIs of males and females are induced by different factors. Where the social norms are the major factors in determining the EIs of the females, self-efficacy plays a vital role in predicting the EIs of their male counterparts. This study also attempts to clarify the relationship between self-efficacy, social norms, and EIs by positing entrepreneurial attitude as mediator. Moreover, it brings a fresh perspective through its setting in South Asia. By testing a model in the cultural setting of a developing country, this study differentiates the research from that conducted in the developed world.
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Soundararaj Ajitha and V.J. Sivakumar
There is a significant growth in the consumption of new luxury fashion brands in developing price-sensitive markets like India. Not only does this growth demonstrate how the “new”…
Abstract
Purpose
There is a significant growth in the consumption of new luxury fashion brands in developing price-sensitive markets like India. Not only does this growth demonstrate how the “new” luxury brands have become a success, but is also illustrative of the perception and practice of style and status among the middle classes. The purpose of this paper is to argue that the consumer’s attitude for buying a branded product entails the need for uniqueness and self-monitoring. It also contends that gender and age moderate the consumer’s attitude.
Design/methodology/approach
This study employed a self-monitored survey to collect the data from the customers of new luxury fashion retail brand stores in Chennai, India for empirical validation of the model. Data collected from 394 new luxury brands shoppers were analysed using partial least squares structural equation modelling.
Findings
The need for uniqueness and self-monitoring had significant positive influences on social-adjustive attitude and value-expressive attitude. However, the relationship between self-monitoring and value-expressive attitude was weak when compared to other relationships. Significant differences were seen in the strengths of the relationships between gender and age.
Originality/value
New luxury is significantly different from traditional luxury. Analyses regarding age group, gender and attitude can provide unique understanding related to new luxury trends, especially in a price sensitive and emerging market like India. This would help managers in segmenting the market based on consumer demographics, and devise strategies based on their characteristics to influence their attitudes and other behavioural patterns.
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Nurun Naher Popy and Tauhid Ahmed Bappy
While the usage of social media reviews has become increasingly popular in recent years, few studies in this context of Bangladesh have investigated its impact on restaurant visit…
Abstract
Purpose
While the usage of social media reviews has become increasingly popular in recent years, few studies in this context of Bangladesh have investigated its impact on restaurant visit intention. Therefore, this study aims to explain the role of attitude toward social media reviews in customers' restaurant visit intention from the perspective of Bangladesh. In doing so, predictors of attitude toward social media reviews were also ascertained and their indirect effects on restaurant visit intention were investigated.
Design/methodology/approach
A survey questionnaire was administered to 300 university students. A six-factor based measurement model was proposed, and structural equation modeling (SEM) was used in testing the hypotheses represented by the model. Furthermore, a focus group discussion with 12 respondents was also held to assess how negative reviews on social media affect the customers' restaurant visit intention.
Findings
This study reveals that perceived usefulness, perceived ease of use, trustworthiness and information quality of social media reviews are positively related to attitude toward using positive social media reviews for choosing a restaurant. Furthermore, attitude toward positive social media reviews directly contributes to the intention to visit restaurants. Besides, attitude toward social media reviews fully mediates the relationship of perceived usefulness, perceived ease of use and trustworthiness with restaurant visit intention, whereas it partially mediates the relationship between information quality and restaurant visit intention. Besides, results from focus group discussion revealed that customers typically trust negative reviews which reduce their intent to visit restaurants.
Research limitations/implications
The samples chosen for this study belong only to a particular stratum of the population (students from a specific institution/university). Hence, the outcomes should be generalized with caution.
Practical implications
This study provides practical guidelines for the restaurant marketers to formulate improved strategic decisions by tracking the restaurant customers' attitudes, behavioral intentions, sentiments and share of voice on social media platforms. The results of this study will encourage the restaurant marketers to build sustainable relationships with influential food bloggers to spawn positive electronic word of mouth (e-WOM).
Originality/value
This is one of the first studies in Bangladesh that have covered up a timely and untouched research area, providing empirical evidence regarding the effects of attitude toward social media reviews on restaurant visit intent in the context of a South Asian country like Bangladesh.
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This study aims to investigate the social, utilitarian and hedonic benefits associated with a brand behavioral performance from an attitude contagion theory perspective. An…
Abstract
Purpose
This study aims to investigate the social, utilitarian and hedonic benefits associated with a brand behavioral performance from an attitude contagion theory perspective. An integrated empirical model was constructed to identify the antecedents and consequences of consumer attitude contagion.
Design/methodology/approach
Data were obtained from 609 members of Facebook apparel brand fan pages using purposive sampling. Structural equation modeling was used to validate the proposed theoretical model.
Findings
Social, utilitarian and hedonic benefits could be used to explain the effects of attitude contagion on various relationships. Attitude contagion factors partially mediate exogenous factors and the behavior of brand fans. Regarding the attitude contagion effect, perceived community attitude and attitude toward fans’ sponsored recommendation posts have stronger explanatory powers for attitude toward products than for attitude toward brands. Specifically, attitude toward brands can indirectly influence members’ purchase intention through brand recall. The proposed model exhibited desirable goodness-of-fit.
Practical implications
The findings can give brand community managers insight into the development of consumer attitude contagion and assist companies to improve their community management.
Originality/value
This study contributes to multiple perspectives in the literature regarding social, utilitarian and hedonic benefits and adopted an extension viewpoint to explain that the formation of consumer attitude is a complex process.
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Sri Rahayu Hijrah Hati and Aida Idris
The purpose of this study is to examine the role of leader and organisational credibility in influencing customers’ intention to support Islamic social enterprises.
Abstract
Purpose
The purpose of this study is to examine the role of leader and organisational credibility in influencing customers’ intention to support Islamic social enterprises.
Design/methodology/approach
The credibility of the leader and that of the social enterprise are exposed through advertising. Ads portraying the six largest Islamic social enterprises in Indonesia and their social entrepreneur leaders were shown to 221 existing customers via online and offline surveys.
Findings
The findings indicate that organisational credibility and organisational branding have much greater influence than leaders’ personal credibility on customers’ intention to support Islamic social enterprises.
Research limitations/implications
The study has highlighted the greater role of organisational credibility and branding over advertising in attracting support for Islamic social entrepreneurship.
Practical implications
Islamic social enterprises need to develop a trusted brand and establish a more effective way to communicate with their stakeholders besides advertising, as the impact of ads on customer support intention is not significant.
Originality/value
The study contributes to the field of marketing and social entrepreneurship by providing empirical results on the Islamic social entrepreneurship phenomenon.
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Sheau Fen Crystal Yap and Christina Kwai Choi Lee
The purpose of this paper is to examine online community loyalty through an extension of the theory of planned behaviour by incorporating motivational drivers of enjoyment and…
Abstract
Purpose
The purpose of this paper is to examine online community loyalty through an extension of the theory of planned behaviour by incorporating motivational drivers of enjoyment and compatibility and the moderating role of consumer traits.
Design/methodology/approach
Data were collected using an online survey of 382 Facebook users in Malaysia. Structural equation modelling was used to assess the hypothesised relationships.
Findings
Findings reveal that individuals’ attitude towards social network usage is associated with three factors: social influence, compatibility and enjoyment; attitude and usage behaviour are the determinants of online community loyalty. In addition, moderating effects are found in innovativeness and social network user experience.
Research limitations/implications
Generalisation of the results to other contexts or populations should be made with caution given the study's focus on Facebook and its use of non-probability sampling. Future research can cross-validate or extend the theoretical model across different samples and/or virtual community settings.
Practical implications
This study highlights the importance of designing online brand community web sites which are not only appealing and enjoyable but also acts as an outlet for its members to build upon their experiences and showcase their innovativeness.
Originality/value
This research contributes to a better understanding of how personal factors can either strengthen or attenuate a member's loyalty to his or her online community. The research framework developed in this study can serve as a springboard for future research to examine other virtual community engagement such as blogging, online advertising and online public relation activities.
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Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption behavior…
Abstract
Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption behavior of E-payment systems that employ smart card technology becomes a research area that is of particular value and interest to both IS researchers and professionals. However, research interest focuses mostly on why a smart card-based E-payment system results in a failure or how the system could have grown into a success. This signals the fact that researchers have not had much opportunity to critically review a smart card-based E-payment system that has gained wide support and overcome the hurdle of critical mass adoption. The Octopus in Hong Kong has provided a rare opportunity for investigating smart card-based E-payment system because of its unprecedented success. This research seeks to thoroughly analyze the Octopus from technology adoption behavior perspectives.
Cultural impacts on adoption behavior are one of the key areas that this research posits to investigate. Since the present research is conducted in Hong Kong where a majority of population is Chinese ethnicity and yet is westernized in a number of aspects, assuming that users in Hong Kong are characterized by eastern or western culture is less useful. Explicit cultural characteristics at individual level are tapped into here instead of applying generalization of cultural beliefs to users to more accurately reflect cultural bias. In this vein, the technology acceptance model (TAM) is adapted, extended, and tested for its applicability cross-culturally in Hong Kong on the Octopus. Four cultural dimensions developed by Hofstede are included in this study, namely uncertainty avoidance, masculinity, individualism, and Confucian Dynamism (long-term orientation), to explore their influence on usage behavior through the mediation of perceived usefulness.
TAM is also integrated with the innovation diffusion theory (IDT) to borrow two constructs in relation to innovative characteristics, namely relative advantage and compatibility, in order to enhance the explanatory power of the proposed research model. Besides, the normative accountability of the research model is strengthened by embracing two social influences, namely subjective norm and image. As the last antecedent to perceived usefulness, prior experience serves to bring in the time variation factor to allow level of prior experience to exert both direct and moderating effects on perceived usefulness.
The resulting research model is analyzed by partial least squares (PLS)-based Structural Equation Modeling (SEM) approach. The research findings reveal that all cultural dimensions demonstrate direct effect on perceived usefulness though the influence of uncertainty avoidance is found marginally significant. Other constructs on innovative characteristics and social influences are validated to be significant as hypothesized. Prior experience does indeed significantly moderate the two influences that perceived usefulness receives from relative advantage and compatibility, respectively. The research model has demonstrated convincing explanatory power and so may be employed for further studies in other contexts. In particular, cultural effects play a key role in contributing to the uniqueness of the model, enabling it to be an effective tool to help critically understand increasingly internationalized IS system development and implementation efforts. This research also suggests several practical implications in view of the findings that could better inform managerial decisions for designing, implementing, or promoting smart card-based E-payment system.
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