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The purpose of this paper is to examine how shopping behavior of rural consumers is affected by perceptions of local retailers' social norm‐based activities and task‐oriented actions, and social capital within the community.

A mail survey is distributed using a modification of Dillman's method; 524 usable surveys are collected. Multi‐group analysis in structural equation modeling is employed for the data analysis.

The findings of the paper reveal significant relationships between institutional action and legitimacy, legitimacy and support, and value and support. The moderating effect of social capital on the relationships between institutional action and legitimacy, legitimacy and support, and value and support are significant.

This paper extends previous research by including both social environmental factors (social capital), and retailers' social actions in explaining consumer support. Limitations of the research design are discussed and directions for future research are suggested.

This research provides rural retailers with ideas for marketing solutions that use socio‐norm related (i.e. institutional action) and task‐oriented (i.e. performative action) factors to attract local shoppers.

This research adds to the current stream of rural research by integrating institutional theory and social capital theory to propose a conceptual framework. This research is significant as the study results provide implications to rural retailers and further to the community, as the sustainability of the rural sector is closely related to the well‐being of the entire community.

Presents the thoughts on decision processes of Chester I. Barnard, one of the century’s greatest management theorists. Includes his classic article, “Mind in everyday affairs”; his unpublished book, “The Significance of Decisive Behaviour in Social Action”; his correspondence with Herbert Simon, and significant comments found in his personal papers.

Leveraging social action theory, social network theory and the notion of network externality, the purpose of this paper is to model two different return on investment (ROI) measures: the networked ROI which captures the network effect originating from a social media investment, and the discrete ROI which focuses social media discrete returns from individual users.

A field experiment was set up over a period of three months to test the effects of two variants of an advertisement campaign (a social vs a discrete ad) on the modeled networked and discrete ROIs.

The authors find that emphasizing discrete user actions leads to lower network gains, but higher monetary returns while the social action emphasis produces higher network gains, but lower monetary returns. The study further suggests that social action focus is preferable for brand promotion and engagement, whereas the discrete action focus is suitable for boosting sales and website traffic.

Several potential implications for social media researchers and marketers are also discussed.

The authors for the first time showed that that the social media returns are derived not only from individual actions taken by the user (e.g. likes and shares) but also from users’ social interdependencies and the additional exposure that results from network effects.

Mainstream entrepreneurship research tends to adopt either the causation or effectuation perspective in their studies. Yet, the social enterprise literature has largely focussed on the bricolage perspective to explain social entrepreneurial action. The authors argue that when investigating legitimacy driven opportunity pursuit of an enterprise’s pre-emergence stage, all three perspectives of causation, effectuation and bricolage are required. The purpose of this paper was to address the research question how does effectuation determine entrepreneurial action in the pre-emergence of a social enterprise?

An in-depth single case study approach was used based on the data provided by the founding entrepreneur of Good-Faith Learning social enterprise in Australia.

The results demonstrated the complementary evolution of the three perspectives. In the following sequence, the effectuation, causation and bricolage actions were identified during the pre-emergence stage of the Good-Faith Learning social enterprise. Specifically, the input–process–output perspective of the study confirmed that the initial stage reflects on the effectual means linked to the causation-based strong articulation of the social vision and mission. The process stage dominates the bricolage approach to resourcing leading to effectual outcomes subsequently. Further, the specific actions of the pre-emergence stage are comprised legitimacy driven symbolic management approaches conveying the entrepreneur’s credibility and commitment, professional organising through website, gut-instinct based team selection, and organisational achievement.

The future research may conduct multiple case study analysis with multiple respondents to observe the consistency or deviations of the patterns identified in this study.

This single case study demonstrates the complementary existence of causation, effectuation and bricolage elements in entrepreneurial actions in a single social enterprise context and advances the social entrepreneurship literature.

The purpose of this study is two-fold: to examine the relationship between conditional resources, social entrepreneurial intent and social entrepreneurial action and to test the mediating role of social entrepreneurial intent in the relationship between conditional resources and social entrepreneurial action among social ventures in Uganda.

The study adopts a quantitative methodological approach were hypotheses were statistically tested using structural equation modelling based on survey data (n = 243) from community-based organization owner-managers in Uganda.

Results show that both conditional resources and social entrepreneurial intent are significantly associated with social entrepreneurial action. Results further indicate that social entrepreneurial intent partially mediates the relationship between conditional resources and social entrepreneurial action.

To the authors’ knowledge, this study provides a shred of initial empirical evidence on the relationship between conditional resources, social entrepreneurial intent and social entrepreneurial action using evidence from a developing African country – Uganda. Mostly, this study provides initial evidence of the mediating role of social entrepreneurial intent in the relationship between conditional resources and social entrepreneurial action.

Because, for George Herbert Mead, the “social act” is the basic unit of analysis for understanding human social existence, and thereby, his entire body of thought, it demands much more critical attention than it thus far has received from sociologists. Here, his notion of the social act will be critically examined – in terms of his definition of social action, the underlying organizing principle he uses to explain it, the different fundamental forms of social action he identifies, and the basic operating elements that he contends comprise these forms – for the purpose of developing a better conception of social action than he provided. Mead sees social action as organized on the basis of “sociality,” expressing itself in two fundamental forms – “cooperative” and “conflictive.” He also views the cooperative form as comprised of five basic elements – attitudes, roles, significant symbols, attitudinal assumption, and common social objects – while the conflictive form is comprised of only the first four elements. After a critical examination of Mead’s social act is completed, an alternative and improved conception of social action, with domination as its organizing principle, is proffered. More importantly, it is argued that this new notion of social action, termed the “collective act,” provides the grounds for the development of a novel interactionist perspective, dubbed here “radical interactionism,” which is based on the principle of domination rather sociality. Thus, this new interactionist perspective, is dramatically different from the traditional interactionist perspective Mead and Blumer developed.

The ability to analyze social action as it unfolds on micro time scales – particularly the 24-hour day – is central to understanding group processes. This chapter describes a new approach to this undertaking, which treats individuals’ involvement in specific activities at specific times as bases for: (1) sequential linkages between activities; as well as (2) connections to others who engage in similar action sequences. This makes it possible to examine the emergence and internal functioning of groups using existing network analysis techniques.

We illustrate this approach with a specific application – a quantitative and visual comparison of the daily activity patterns of employed and unemployed people. We use data from 13,310 24-hour time diaries from the 2010–2013 American Time Use Surveys.

Employed and unemployed people engage in significantly different types of activities and at different times. Beyond this, network analyses reveal that unemployed individuals experience much lower levels of synchrony with each other than do employed individuals and have much less organized action sequences. In short, there is a chronic lack of prevailing norms regarding how unemployed people organize the 24-hour day.

Future research that uses time-stamped data can employ network methods to analyze and visualize how group members sequence and synchronize social action. These methods make it possible to study how the structure of social action shapes group and individual-level outcomes.

This chapter informs current research and practice in organization development and change (ODC) with an actionable knowledge of the social science philosophies. It adds value to the scholarship of ODC by charting the progression of philosophies of social science, by showing how researchers in ODC structure their inquiry based on the inherent philosophical dimensions, and by offering useful and actionable knowledge for research and practice. The aim of the chapter is to reflect on the practice of ODC as a social science and to consolidate its social science philosophies so to provide solid philosophical and methodological foundations for the field.