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Social marketing is based on general marketing principles and strategies aimed at selling products and services to consumers with the purpose of changing an existing action; changing individual or group behavior, attitudes or beliefs; and reinforcing desired behaviors. The purpose of the study is to assess the acceptance of social marketing by librarians in post-Communist Romania within the context of this country's efforts to adopt democratic values into its social system. The study also uses the social marketing concept as an idea that requires change in attitudes and behaviors about the nature of librarianship. In so doing, it can be used as means of understanding the willingness of Romanian librarians to accept change. During the Communist regime, the librarians acted as tools that supported the dissemination of the totalitarian government's views. Fifteen years after the collapse of Communism they continue the struggle to implement principles of participatory management. However, visible changes in Romanian librarians’ mentalities, attitudes, and behaviors are still to come. A group of 74 librarians in attendance at a conference responded to a survey questionnaire based on the Social Marketing Scale (SMS) designed to determine the participants’ acceptance and willingness to support social marketing within their institutions. Results reveal that on the surface, social marketing was rejected by the sample group studied. The study suggests that, if social marketing is to play a role in Romanian librarianship, Romanian librarians must first accept the concept that libraries are important institutions and that libraries play a vital role in a democratic society. Once Romanian society begins to perceive the library as an information agency, knowledge and experience in social marketing must be gained so that the administrative and institutional will to pursue social marketing can be encouraged. Romanian libraries continue the process of redefining themselves within the country's transition to a civil society.

Developing countries in the former Soviet-bloc region have received little attention by Western researchers of libraries. This study attempts to broaden this limited knowledge concerning librarianship in Eastern Europe by offering some insight into the culture of Romanian libraries and the Romanian librarians’ readiness for change as they faced and continue to face the transition from an autocratic cultural and governmental system to a more open and democratic society with Romania's admission to the European Union as of 1 January 2007. The study uses “social marketing” as one means of ascertaining the degree to which Romanian librarians are willing to accept change.

Workers live two overlapping lives, at work and outside work. The spillover of favourable workplace experiences into non-work domains of life means that the workplace can be a means by which organisational members who experience network poverty arising from adverse social factors can overcome social exclusion. Social acceptance and interaction data from 105 adults with mild to moderate learning disabilities working in eight social enterprises in the UK and Ireland is examined to establish the link between organisation culture and workplace social integration. In this study organisation cultures in which user/worker-involvement in management and control decision-making is emphasised seem to engender a positive influence on the social interaction experiences of members with learning disabilities in work and non-work domains of life, having regard to difference in demographic factors, employment characteristics, country of residence, and level of disability. The study accentuates the importance of workplace democracy in enhancing the quality of life of working adults with learning disabilities, who might otherwise be disenfranchised in numerous areas of life.

School inclusion of students with disabilities in ordinary classes is a multidimensional phenomena that may be evaluated with respect to different dimensions: social acceptance, social interactions, and supports toward the student with disabilities, teachers’ and parents’ attitudes toward inclusion, and students’ mental representations of the peer with disabilities. The purpose of the present review is to present several methods for evaluating school inclusion: sociometric techniques, systematic observation, questionnaires, and student drawings. Additionally, an integrated use of these methods is presented to plan interventions to facilitate school integration.

This chapter develops theoretical aspects of an investigation conducted in Mendoza, Argentina, at the national University of Cuyo (UNCuyo), concerning the learning and development of social abilities on challenged students attending special education schools. First, the concepts of social abilities/social competence are analyzed; the next step is to approach the complexity of the overall evaluation, and, more specifically the evaluation of social abilities in educational contexts. An instrument of qualitative evaluation is presented. Finally, we present an analysis of social abilities in the communicative interaction on students with communicational difficulties and recommend guidelines for school activities.

This chapter considers how social capital is evolving in the era of globalization today especially under COVID-19 pandemic conditions globally. Definitions of social capital have varied: some broad others narrow. The Organisation for Economic Co-operation and Development (OECD), for example, currently has a broad research project on social capital. These researchers have defined social capital as comprising four key areas. These areas are:

• Personal relationships, referring to the structure of people’s social networks.

• Depth and breadth of social network support available to each person in their networks.

• Civic engagement activities such as volunteering and community action.

• Beliefs, attitudes, and action frames of reference such as trust and cooperative norms, of reciprocity.

Personal relationships, referring to the structure of people’s social networks.

Depth and breadth of social network support available to each person in their networks.

Civic engagement activities such as volunteering and community action.

Beliefs, attitudes, and action frames of reference such as trust and cooperative norms, of reciprocity.

Thus, there are tacit as well as explicit aspects of social capital though some of these may seldom if ever be articulated and delineated for others.

As Claridge (2020) indicates, there are distinct, but dynamically interrelated, levels of social capital. These levels range between the micro- or individual level. That is personal “habitus” – which Bourdieu (1977) describes as a person’s “taken-for-granted” – ways of being, thinking, and reacting to events and to other people. Then, the next level above the individual is the meso-level, which is “how things are done here amongst us,” that is, the level of a group’s social capital (such as a team, or an organizational or local community level). Lastly, and wider still, the top level is the macro- or cultural-societal structural level of the nation.

The social capital systems in any location encompasses sets of acceptable or culturally legitimated behavioral norms and rules of engagement between community members which include types of greetings, forms of cooperation, communications, and signaling between diverse members. Thus, social capital may be present in the tacit, or unspoken/taken-for-granted assumptions as much as in explicit or formalized codes of behavior. The forms of social interactions at each of the levels may have norms for specific types communication and address in particular sets of circumstances such as social gatherings at home or in public or when attending communal gatherings or ceremonial occasions, or between people of different social status. Social capital generates trust and social cohesion and some level of cultural and attitudinal consensus and interest, which in turn delivers a stable environment for the local community or larger society, business, or the economy.

• (1)

  Social capital is the development of relationships that help contribute to a more efficient production of goods and services as there is embedded trust, embodied in practice, that is, in behaviors regarded as trustworthy and socially helpful.

• (2)

  There are three types of social capital at each level of interaction – bonding, bridging, and linking. Bridging and linking are similar though they operate in different directions socially. Bonding social capital describes the connections between people in similar social levels or groups of people who share the same characteristic norms and beliefs, whereas linking social capital facilitates connects between different groups.

• (3)

  Social capital can therefore make or break businesses, especially small businesses or start-ups as those with the right kind and amount of social capital, such as good connections and contacts in the trade or profession, can usually thrive as they are able to get work done more quickly, effectively, and efficiently. Conversely, a lack of social capital denoting some distrust between groups can undermine social stability.

Social capital is the development of relationships that help contribute to a more efficient production of goods and services as there is embedded trust, embodied in practice, that is, in behaviors regarded as trustworthy and socially helpful.

There are three types of social capital at each level of interaction – bonding, bridging, and linking. Bridging and linking are similar though they operate in different directions socially. Bonding social capital describes the connections between people in similar social levels or groups of people who share the same characteristic norms and beliefs, whereas linking social capital facilitates connects between different groups.

Social capital can therefore make or break businesses, especially small businesses or start-ups as those with the right kind and amount of social capital, such as good connections and contacts in the trade or profession, can usually thrive as they are able to get work done more quickly, effectively, and efficiently. Conversely, a lack of social capital denoting some distrust between groups can undermine social stability.

The meso- or macro-levels of bridging type social capital ensures acceptance of established social roles locally and linking forms of social capital boost levels of acceptance of other roles such as those of leaders and followers.

All three forms of social capital and the three levels are not mutually exclusive but instead are mutually inclusive and interrelated. That is, they co-evolve, each impacting the other while dynamically interacting with the social capital anchored as it is emerging from the complex and interwoven fields of tacit and explicit norms of social interaction underpinning each of the levels of interaction over time.

Purpose: Risk is a multifaceted concept, and its identification requires complex approaches that are often misunderstood. The consequence is that decisions are based on limited perception rather than the full value and meaning of what risk is, as a result, the way it is being tackled is incorrect. The individuals are often limited in their perceptions and ideas and do not embrace the full multifaceted nature of risk. Regulators and individuals want to follow norms and checklists or overuse models, simulations, and templates, thereby reducing responsibility for decision-making. At the same time, the wider use of technology and rules reduces the critical thinking of individuals. We advance the automation process by building robots that follow protocols and forget about the part of risk assessment that cannot be programed. Therefore, with this study, the objective of this study was to discover how people define risk, the influencing factors of risk perception and how they behave toward this perception. The authors also determine how the perception differed with age, gender, marital status, education level and region. The novelty of the research is related to individual risk perception during COVID-19, as this is a new and unknown phenomenon. Methodology: The research is based on the analysis of the self-administered purposely designed questionnaires we distributed across different social media platforms between February and June 2020 in Europe and in some cases was carried out as a interview over communication platforms such as “Skype,” “Zoom” and “Microsoft Teams.” The questionnaire was divided into four parts: Section 1 was designed to collect demographic information from the participants; Section 2 included risk definition statements obtained from literature and a preliminary discussion with peers; Section 3 included risk behavior statements; and Section 4 included statements on risk perception experiences. A five-point Likert Scale was provided, and participants were required to answer along a scale of “1” for “Strongly Agree” to “5” for “Strongly Disagree.” Participants also had the option to elaborate further and provide additional comments in an open-ended box provided at the end of the section. 466 valid responses were received. Thematic analysis was carried out to analyze the interviews and the open-ended questions, while the questionnaire responses were analyzed using various quantitative methods on IBM SPSS (version 23). Findings: The results of the analysis indicate that individuals evaluate the risk before making a decision and view risk as both a loss and opportunity. The study identifies nine factors influencing risk perception. Nevertheless, it must be emphasized that we can continue to develop models and rules, but as long as the risk is not understood, we will never achieve anything.

Professional touching behavior (PTB), defined as intentional touching behavior that occurs between organizational members and that falls within the boundaries of appropriateness and professionalism in the workplace, is prevalent in organizations. Scholars from multiple disciplines, including human resources researchers, have acknowledged the importance of physical contact for facilitating interpersonal communication and relationship-building. However, PTB may not only elicit positive reactions from those who receive it but also negative reactions as well, with implications for social dynamics in organizations. PTB can, on the one hand, fulfill employees’ desires for interpersonal connection; at the same time, such physical contact at work can represent a threat to employees’ health. To explain the nature and implications of these divergent effects of receiving PTB, the authors draw upon sociometer theory and behavioral immune system (BIS) theory to model the emotional, cognitive, and physiological processes via which, and the conditions under which, receiving such behavior will result in socially functional responses and prompt subsequent prosocial behavior, and when PTB will be perceived as a health risk and prompt withdrawal behavior. The theoretical framework of this chapter expands our conceptual understanding of the consequences of interpersonal physical contact at work and has important human resources management (HRM) implications for organizational managers.

In this study, we aimed at examining the unique and interactive effects of peer violence in cyberspace on adolescents’ emotion regulation and socioemotional adjustment, as well as the mediational role of resilience in the link between adolescent’s pathogenic relational experiences and behavioral outcomes. Specifically, we intended to explore emotion differentiation and regulation in reaction to bullying perpetration and victimization and in terms of positive (proud, confident, good) and negative (ashamed, excited, guilty), Passive (sad, embarrassed, humiliated) and Reactive (angry, scared) emotions and how it impacted and predicted positive and negative outcomes.

A stratified convenient sample of 494 Italian students aged 13–19 years (M = 15.27, SD = 1.23) was selected to represent all different school types in Italy and the students were administered a self-report questionnaire on school bullying involvement. General Linear Models, ANOVA, and T-tests were employed to explore gender differences, the relationships between variables, and their contribution to the predictive model. A two-step Cluster analysis was used to profile adolescents based on patterns of resilience, health outcomes, and cyberbullying involvement.

Results showed significant gender differences, with females using internet and Facebook more than males and being more resilient, positive, and prosocial, but also responding to victimization with higher levels of alienation, anger, humiliation, and psychosomatic and emotional symptoms. Males perpetrated peer violence more than females, were less likely to be victimized, and were generally less emotionally impacted by it. Victimization rates (63.7%, n = 296) were higher than perpetration rates (51.7%, n = 233) and bully-victimization was prevalent (47.1%). Victims prevalently experienced passive emotions (sadness, humiliation, embarrassment) while perpetrators experienced negative ones (guilt and shame). Cluster analysis evidenced different pathways and trajectories of resilience and cyberbullying involvement: Resilient victims (RV), Healthy uninvolved (HU), Healthy Bullies (HB), Alienated Bully-Victims (ABV), and Resilient Bully-Victims (RBV). RV, HU, and HB resulted all well-adjusted, despite the different involvement in cyberbullying, and also RBV and despite the double involvement in cyberbullying, ABV were the only maladjusted and at-risk group in our sample characterized by very low Positivity, very low Resilience, and extremely high Alienation.

This study proposes a comprehensive, developmental, ecological, relational, and self-regulatory resilience approach to cyberbullying, which represents an innovative and advanced contribution to the literature with significant implication for research and practice. Fully understanding and measuring the emotional impact of cyber peer violence and resilience following cyberbullying victimization and perpetration can help in developing targeted interventions for both victims and bullies. This study highlighted the need for a self-regulatory model of resilience for modulating emotions, arousal, and behaviors across contexts, relationships, and difficulties. It also evidenced that moderate levels of resilience and positivity are sufficient to buffer youth from involvement in cyberbullying and to predict healthy adjustment and less pathological outcomes.

By profiling adolescents based on resilience levels, health outcomes, and cyberbullying involvement, we evidenced five distinct trajectories of risk evaluation for cyberbullying beyond participating roles. Our results confirmed the fundamental importance of assessing resilience and emotion regulatory resources together with peer violence involvement in identifying and targeting adolescents at risk.

Young entrepreneurs' involvement in social entrepreneurship is gaining momentum, and the impact of their active participation in social enterprises is tremendous. As younger generation creates and leads social enterprises, self-identity that entails their leadership can bring benefits to various stakeholders. In particular, the engagement of younger generation in social entrepreneurship lead to positive identity development that brings impact not only to the founders but also to the employees, volunteers and recipients of the product and services offered by the social enterprise. In this context, the chapter explains the importance of social entrepreneurship in society-building, looking into how it creates values to its participants in regard to personal growth and development. The objective of this chapter is to elucidate the role of social enterprises in developing the personal identity of the younger generation. The chapter maps the characteristics of social entrepreneurs to the characteristics of young people with focus on the development of personal, social and role identities. The chapter also explains the significance of young social entrepreneurs' participation in social activities for the identity formation and how it directly and indirectly contributes to a balanced societal development.