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This study aims to propose a conceptual framework for the acceptability of city branding on social media. The conceptual framework of the acceptability of city branding is necessary to achieve a successful city brand in the social media era. It tries to develop the use of social media in city branding practices and its acceptability, especially in the areas of urban planning and development. The study also explores important issues in the use of social media and its acceptability in city branding practices.

This study was initially conducted using a literature review of relevant, recent, and trustworthy scholarly publications (books, journals, reports, and proceedings) about city branding and acceptability from the electronic database by using relevant terms and keywords to find the relevant literature. The next step was to identify the essential variable described in the literature and assess how these are connected to one another. The last step was to create a conceptual framework using the variables that were found and their interrelationships.

Social media is crucial for determining a successful model of city branding strategy. Incorporating social media in the city branding process may lead to emerging bottom-up forms of influencing the city branding process, creating better-accepted city branding from wider audiences and guaranteeing a long-term successful city brand. The results of this paper indicate that one can utilize social media user-generated content (from residents and visitors), local government-created content, peer interaction, electronic word of mouth (e-WOM), and the engagement and participation medium to understand whether city branding is accepted by stakeholders through nine dimensions of acceptability: knowledge, information diffusion, experience, attachment, congruence, behavioral intention, perceived quality, engagement, and participation.

This research outcome can be used to evaluate and extend the classical theory of the acceptability of city branding, or even the overall umbrella term of branding, in the digital age. Despite its contribution, this study is not without limitations. The conceptual framework herein is best suited to a branded city with a high social media penetration rate to better represent real-life phenomena in the offline environment; in other contexts, it presents certain reliability concerns regarding its implementation.

The conceptual framework herein is best suited to a branded city with a high social media penetration rate to better represent the real-life phenomena in the offline environment; in other contexts, it presents certain reliability concerns regarding its implementation.

This research highlight some acceptability dimensions of city branding practice and also emphasize social media platform as useful tool to understand people's opinion, attitude and behavior. Combining these two concepts of the acceptability of city branding and the use of social media provides an opportunity to achieve the goals of meaningful, authentic and resilient city branding.

The purpose of this paper is to investigate the cultural differences in female consumers’ motivation to purchase appearance-enhancing products, particularly anti-aging creams.

This study uses a qualitative research design to collect the data. Focus group discussions were used. The participants were selected from Thai and Australian females, 25-45 years old in Melbourne representing the most frequent users of anti-aging products.

The results indicated variations among participants in their motivation to seek a better appearance. The motivation ranged from a combination of striving to achieve an ideal self and a high level of social acceptability through maintaining youthful appearance and improving on the perceived declining youthful appearance. Using anti-aging products turned out to be a means for taking care of oneself, achieving better social acceptability and improving self-image. These key motivations are inspired by the individual’s social condition and from the reactions they receive from others. These motivations are shared by all participants, but within different cultural perspectives.

The main limitation is in relation to the true expression of attitudes by respondents, particularly in regard to the discussion of privately held beliefs about self-image, social acceptability and personal appearance. Additionally, the variations between cultural perceptions are only indicative of real differences between collectivist and individualistic cultures.

Managers can adopt a cultural framework for understanding their consumers’ motivations to enhance their appearance, formulate more accurately their marketing strategy and activate and satisfy their consumers’ demand and better inform their new product developments.

The analysis explains and compares the differences and similarities in female consumers’ motivations for anti-aging product consumption of two fundamentally different cultural value systems.

Deepfake information poses more ethical risks than traditional disinformation in terms of fraud, slander, rumors and other malicious uses. However, owing to its high entertainment value, deepfake information with ethical risks has become popular. This study aims to understand the role of ethics and entertainment in the acceptance and regulation of deepfake information.

Mixed methods were used to qualitatively identify ethical concerns and quantitatively evaluate the influence of ethical concerns and perceived enjoyment on the ethical acceptability and social acceptance of deepfake information.

The authors confirmed that informed consent, privacy protection, traceability and non-deception had a significantly positive impact on ethical acceptability and indirectly influenced social acceptance, with privacy protection being the most sensitive. Perceived enjoyment impacts the social acceptance of deepfake information and significantly weakens the effect of ethical acceptability on social acceptance.

The ethical concerns affecting acceptance behavior identified in this study provide an entry point for the ethical regulation of deepfake information. The weakening effect of perceived enjoyment on ethics serves as a wake-up call for regulators to guard against pan-entertainment deepfake information.

To plan environmental policies it is important to identify factors influencing their effective implementation. Regarding Greek environmental policy, several factors have been underlined in the literature influencing its implementation. These include, among others, the structure of state mechanisms, the existence of clientelistic networks, the weak civil society and specific characteristics of political culture (Bromley, 1997; Lekakis, 1995; Spanou, 1998). In the recent literature the social capital of a community has also been recognized as having a significant influence during the implementation of all stages of environmental policy (Jones, Sophoulis, Iosifides, Botetzagias, & Evangelinos 2009).

This article aims to study the determinants of e-learning acceptability by university students based on their experiences with distance learning during the coronavirus disease 2019 (COVID-19) pandemic.

A questionnaire was used to collect data from 448 students enrolled in a Moroccan business school's fourth and fifth years. The technology acceptance model (TAM) was the primary framework used for this analysis, into which variables from the expectation confirmation model were injected, namely facilitating conditions, social influence, expectation confirmation and satisfaction. The proposed conceptual model was tested and evaluated using the partial least squares structural equation modeling (PLS-SEM) technique. Then the authors have offered an in-depth analysis by employing the importance-performance map analysis (IPMA) approach.

The investigation suggested that the proposed measurement scale effectively assesses the factors impacting students' decision to continue using e-learning in the future. This study’s results show that e-learning acceptance depends significantly on the students' satisfaction, perceived ease of use (PEU) and perceived usefulness (PU). In contrast, the facilitating conditions are not a valid measurement scale to determine students' attitudes toward e-learning.

This is one of the first studies in the Moroccan context to evaluate e-learning acceptability by management students after COVID-19 using a unique research model.

The World Wide Web (WWW) or the Web has been recognized as a powerful new information exchange channel in recent years. Today, an ever‐increasing number of businesses have set up Web sites to publicize their products and services. However, careful planning and preparation is needed to achieve the intended purpose of this new information exchange channel. This paper proposes a comprehensive framework for effective commercial Web application development based on prior research in hypermedia and human‐computer interfaces. The framework regards Web application development as a special type of software development project. At the onset of the project, its social acceptability is investigated. Next, economic, technical, operational, and organizational viability are examined. For Web page design, both the functionality and usability of Web pages are thoroughly considered. The use of the framework should result in more effective commercial Web application development.

In developed and developing countries, organizations need to do sustainability reporting. The purpose of this paper is to identify the vital linkages of sustainability, which helps to capture the existing waste management practice in sustainable organizations.

This paper reports a mixed-method approach for sustainable organization. Initially, the waste management and sustainability factors have been linked together for finding the relation between them through the situation, actor, process, learning, action, performance (SAP-LAP) linkages framework; it has been used as qualitative design details to achieve sustainability in the organization. The waste management and sustainability factors linkages have been used as a reference to guide the cause and effect relationship through decision-making trial and evaluation laboratory (DEMATEL) to upgrade knowledge for a sustainable organization.

The proposed method has been used to meet the functional requirements of sustainability in the organization. Waste management has been analyzed as the most significant benchmarks to achieve sustainability in the organization. The causal relationship reveals that the social image of an organization as a sustainable organization is the effect of its governmental directives, followed by the organization. The governmental directives is the most influencing dimension, and waste management efficiency and energy consumption are the most related, whereas wastivity is the most flexible dimension of sustainability in the organization. To increase its customer satisfaction, profit share and market value, these factors must be considered as vital factors of organization's sustainable performance.

The scope of the present research has been limited to benchmark sustainability by analyzing eight waste management factors and ten critical sustainability factors that have been grouped into four dimensions in the service sector, which could be generalized. The expert's view has been captured for DEMATEL based on “ratings provided by experts,” which may be biased.

Benchmarked sustainability factors have been proposed to increase the value and performance of the organization. The cause and effect relationship is useful to present the capability of waste management to act as a strong foundation for establishing a sustainable organization, where governmental directives, wastivity, waste management efficiency, and energy consumption act as the benchmarking factors to compare sustainable organization performance in developing the county's viewpoint. The present study considered the fourth dimension of sustainability “government and customer” as the dynamic dimension of sustainability, which can absorb and diffuse the changes in sustainable organization with time and can improvise social acceptance.

The research improves the existing method of measuring the performance of the sustainable organization by using well-established methods.

Homosexuality and bisexuality have existed since the beginning of life itself, yet such expressions have been repressed by many societies, from Plato's Greece to Shakespeare's England to America in the 1990s. Likewise, contraceptive devices have been in existence for over 3,200 years, but their availability has long been suppressed by religious groups and societies.

Appendix 1: Comic Frames A At the end of the case study discussion, students will able to as follows: Explain various growth strategies as a potential unicorn with the exponential growth mindset rather than linear growth mindset through adaptation of Massive Transformative Purpose (MTP) and Moonshot Thinking (MT). Demonstrate innovative and creative plans and ideas, with the ability to scale up in the circular economy. Review and summarize the power of Collaborative Innovation (CI). Compare and contrast different ways in dealing with Hedgehog and Fox style of leadership into the business. Appendix 2: Comic Frames B At the end of the case study discussion, students will able to as follows: Act with a growth strategy as a potential unicorn with the exponential growth mindset rather than linear growth mindset through adaptation of MTP and MT. Simulate innovative and creative plans and ideas, with the ability to scale up in the circular economy. Assess and leverage the power of CI. Decide and differentiate in dealing with Hedgehog and Fox style of leadership into the business.

Ankit Tripathi, was a compassionate 22-year-old, the typical lad from New Delhi, India, who seemed driven to change the world. His elder brother Atul Tripathi, a young, creative 25-year-old, was sat there next to him, beaming with pride and gratitude. Both brothers, being mechanical engineering graduates, had experienced the advancement of technology at the cost of Mother Earth. It pained them no end. It was the reason that Atul had refused to serve as an engineer in a government institution after graduating. The parents were shocked when Ankit followed suit. The brothers were poles apart in their personality and temperament, and it was rare to see them agree on anything in this way. Yet, they agreed to disagree with their parents and ventured into becoming entrepreneurs with a purpose and passion to salvage the environment. They had a vision, but without a proper roadmap, it would certainly be a tough game. Nevertheless, they boldly embarked upon their journey and established their start-up “Uneako” in 2019. “Uneako” was a calculated risk, taking into account family resistance (parents’ attitude/perception), personal conflicts (psychological), financial limitations (resources), shallow expertise (professionalism), social concern acceptability and low awareness (environment), government regulations (legalities/approvals), conflicts between brothers (personality issues), etc. Being from a nonbusiness family, the brothers had defied the wave of obstacles and challenges in daring to start their own business, putting at stake the hard-earned money of their father, Satendra Tripathi. Amidst so much social mockery, would Atul and Ankit succumb and become a laughing stock or would they find something that they could live and die for?

Appendix 1: Comic Frames A: This case has been particularly focused on undergraduate level students pursuing business or commerce programs. Especially those studying core courses, for example, entrepreneurial and strategic management. Appendix 2: Comic Frames B: This case has been particularly focused postgraduate-early stage or higher level students pursuing business or commerce programs. Particularly those specializing in entrepreneurial and strategic management courses. Also, can be taught in the entrepreneurial or start-up workshops.

www.pewresearch.org/topics/generation-z/ Paulynice. J.P., (2019) “From Idea to Reality: An Entrepreneur’s Guide to Meaningful Business Growth” Paulynice Consulting Group. Hardy.D., (2015) “The Entrepreneur Roller Coaster: It’s Your Turn to Join The Ride” Success Publishers. Wadhwa.V., Amla.I., Salkever.A., (2020) “From Incremental to Exponential” Berrett-Koehler Publishers. Sustainable Entrepreneurship: Business Success through Sustainability edited by Christina Weidinger, Franz Fischler, René Schmidpeter, Springer 2014. Teaching notes are available for educators only.

CSS 3: Entrepreneurship.

Urbanization and globalization in India have led to the depletion of resources and degradation of the environment to meet the demands. Because of these issues, researchers and practitioners have begun to study various strategies to reduce the level consumption of resources to utilize it for present and future needs. In pursuit of finding solutions to the problems, sustainable building construction is found as the best key to avoid depletion of resources. Sustainable material selection is found as a vital strategy in construction. The paper aims to discuss this issue.

A three-phase methodology is proposed for framing the assessment model for construction industries to select materials for construction. In the first phase, a total of 23 sub-criteria of triple bottom line (TBL) and four brick materials as alternatives were identified. The second phase finds the weights and ranks of criteria and sub-criteria using the best worst methodology (BWM) the third phase involves ranking of materials concerning sub-criteria weights determined in phase II using Fuzzy Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS).

The objective of study is fixed to identify the criteria list for the selection of material in construction industries from the literature review especially for Indian construction industries; to rank the criteria for selection of materials with the help of the BWM approach; and to prioritize the identified materials in the view of sustainability with the help of Fuzzy TOPSIS in construction industries perspective. This study analyzed and choosing right sustainable materials by the three pillars of sustainability which are the environment, economic and social, also called TBL, for Indian construction companies by framing a sustainable material assessment model.

The results of this study facilitate to frame an assessment model for evaluating and selecting sustainable building materials.