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The purpose of this paper is to present a summary report of the 35th Social Science Congress deliberations held in December 2011 at MGAHV, Wardha, India.

The report includes selected presentations and provides a review of some of the events of the ISSA's 35th Social Science Congress. The author's observation/participation and discussion on vital areas, namely, peaceful co‐existence and just world, created an insight to prepare this report.

The Indian Academy of Social Science (ISSA) was established on August 15, 1974 at Allahabad, with the vision to discover, develop and disseminate the science of Nature‐Humans‐Society with a view to enable people of India to enjoy higher quality of material, social and cultural life while living in peace and harmony with nature. Today corruption has taken center stage in India and at this juncture the discussion on the theme is most appropriate to evolve a blueprint for peaceful co‐existence and a just world. The congress programs were designed to help participants tackle current issues and prepare them for future challenges. The theme generated a lot of discussion on what is a just world and what is the right pathway towards working for peaceful co‐existence.

The 35th Social Science congress report will be of interest to every member of the society on a global scale to understand the challenges, issues, and opportunities for peaceful co‐existence with special reference to poor and disadvantaged populations.

The purpose of this paper to understand why some members of Congress have more Instagram followers, and why some Congressional Instagram posts receive more likes and comments.

This study is based on a content analysis of every Instagram post shared by all members of Congress who were seated for the first six months of the 115th Congress (17,811 posts in all). Information was collected at both the account level, as well as at the level of the individual post. Variables were then created to predict a member's followers and a post's likes and comments using a series of regression models.

This paper finds that factors capturing real world influence best explain why some members have more followers on Instagram. Senators, members who have served longer in office, past or future presidential candidates, Congressional leaders and ideological extremists all had significantly more followers. This paper also shows that personal content such as family photos, personal photos, selfies and pet photos produces significantly more user responses, while impersonal content like text based posts produces fewer.

This paper offers a general understanding of how anyone might maximize their user engagement on Instagram.

Little published research has studied how politicians use Instagram. This paper expands previous work examining influence on Twitter and Facebook. Further, these findings shed light on broader issues, including how social media reinforces existing power biases, and on the increasing trend towards personalization in American politics.

The purpose of this paper is to understand why some Senators choose to use Twitter more frequently than others. Building on past research, which explored causal factors leading to early congressional adoption, theories about why some Senators use Twitter more frequently in their daily communications strategies are developed.

A “power user” score was developed by evaluating each Senator’s clout, interactivity, and originality on Twitter. These scores are then used as the dependent variable in a regression model to evaluate which factors influence Senators becoming Twitter “power users.”

The study found that: constituent income is positively correlated with heavy use, but constituent education level is not; the more ideological a Senator is the more he or she will be a Twitter power user; the number of days on Twitter is a significant indicator of advanced Twitter usage; and having staff dedicated to social media is positively correlated with being a Twitter power user.

All Senators in the second session of the 113th Congress (2014) were evaluated. As such, future research hope to expand the data set to additional Senators or the House of Representatives.

A better understanding of why some Senators use Twitter more than others allows insight into constituent communications strategies and the potential implications of real-time communication on representation, and the role of accountability between a Senator and his or her constituents.

The study examines constituent communication by Senators in a new, more interactive medium than previously considered. Additionally, the study places findings about Senator’s constituent communication in the broader context of representation.

Introduction: As a type of poverty, relative poverty can be defined as being below the average welfare of society. Basic needs can be afforded, but individuals can’t take advantage of the welfare created by society. Today coding the reflection of welfare, sharing experiences has new meanings by new social media means. Instagram is especially preferred in visual sharing because of its filter options, live feed, or story mode. These features help the message sender to increase the effect of the message and the receiver to understand the reality with its different dimensions. It is not shocking that the images of welfare and its indicators are shared increasingly in social networks because storytelling in this media is fed. The visual strengthening is underlining the possession of the owner and the deficiency of the non-owner from their perspectives.

Purpose: This study examines the emotional effects of ideal life images shared on Instagram on other individuals. The aim is to reveal and define the meaning ascribed to such fractions of life with a visual appeal by people who cannot lead this kind of life.

Methodology: In accordance with the Social Learning Theory, the study assumes that people with relative poverty take notice of their own poverty through social media. The study investigates the emotions manifested by individuals who take notice of the things that they lack through social media. Thus, a qualitative study was designed and conducted using a phenomenological approach. The phenomenon of this study is failing to have. The objective of the study is to understand and determine what the individuals who do social comparisons feel they lack. For this purpose, the fundamental research questions of this study are as follows: RQ1: What are the main categories of Instagram posts that evoke a sense of deprivation in individuals?; RQ2: What do glamorous Instagram posts mean to individuals who are above the relative poverty threshold? The data gathered via the in-depth interview technique were analyzed using the computer-assisted qualitative analysis program (MaxqDa 2020). Qualitative content analysis and descriptive analysis were the forms of analysis used in the study.

Findings: The fact that there are negative links between passively consuming information on social media and well-being is supported by previous studies. This study exposes the experiences of “failing to have” due to upward social comparison in individuals who are above the relative poverty threshold in Turkey. The categories of shared content that evoke the feeling of deficiency in the participants are as follows: Travel/vacation, participation in social life, physical attractiveness, material possessions, and professional/academic career. The participants of the study are individuals who are above the relative poverty threshold for Turkey. The participants want to have “more than what they already have.” For this reason, it can be suggested that the main keyword summarizing the findings of the study is “more.” The study demonstrates that failing to travel and participate in social life deeply affects the participants and causes them to experience negative emotions.

Social capital (SC), emerging as a new type of capital with 1980s, is defined as resources such as knowledge, opportunities, power, goodwill, and cooperation, achieved by means of interpersonal relationships. Businesses in possession of these resources will clearly gain an economic competitive advantage. This study was designed to determine how SC affects survival skills of businesses in economic competition. In this study, where qualitative research methods were used, data were obtained through semi-structured interviews with 40 micro- and small business owners, most of whom are second and third generations, operating in Antakya Long Bazaar, and three managers in charge of the management of Long Bazaar. Interviews were recorded with a voice recorder and note-taking technique. After transcription of voice recordings, the researchers coded and categorized the raw data and obtained themes and subthemes. Obtained data were analyzed with MAXQDA 20 software. In line with the performed qualitative analysis, responses of owner-managers were categorized in trust, trust promoting mechanisms (establishments, norms, and sanctions), network participation, collective action and cooperation, and learning aspects of SC. Questions on identification of variables and structural characteristics, which are prominent in determination of SC, were addressed to managers in charge of the management of Long Bazaar, thereby revealing the situation pertaining to the general structure.