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Consumers nowadays are no longer bystanders in the process of production but are proactive collaborators with the power to co-create value with brands. This study aims to explore the impact of social commerce on the co-creation process of brand value in a social commerce setting.

A questionnaire survey was conducted online to gather 300 eligible responses. The data were empirically validated using the partial least squares structural equation modelling (PLS-SEM) method.

The results indicated that brand engagement (BEN) is vital to brand co-creation (BCC) in social commerce, which could be driven by social-hedonic value (SHV) and social information sharing (SIS).

This study stresses the influence of consumer autonomy in the process of BCC by probing the role of SIS. Moreover, by considering the prevailing trend in social media, this study offers a nuanced perspective on the values of social commerce from the viewpoint of SHV.

This study may serve as a useful guide for practitioners to improve their digital outreach strategy on social commerce to forge stronger relationships, encourage further engagements and promote value co-creation within their brand community.

This examines the effect of relationship quality (RQU) and BEN on BCC through a relational viewpoint.

In today’s business world, adopting social commerce for day-to-day operations has increasingly become an important phenomenon. Several factors have been identified by previous researchers regarding the adoption of social commerce, but academic research is scarce on the relationship between the factors influencing social commerce adoption and small and medium-sized enterprises (SMEs) in the post-COVID-19 situation. This study aims to identify the impact of technological, environmental and entrepreneurial factors on the adoption of social commerce by SMEs in Sri Lanka.

A quantitative study utilised the deductive approach and collected data through a field survey by distributing a five-point Likert scale questionnaire to conveniently selected respondents from Sri Lankan SMEs. Structural equation modelling (SEM) was used for the analysis of 384 responses.

The results revealed that technological factors [technology availability (TA) and cost-effectiveness (CE)], environmental factors [bandwagon effect (BE)] and entrepreneurial factors [attitude (AT), innovativeness (IN) and IT knowledge (IK)] have a significant impact on the social commerce adoption of SMEs in Sri Lanka. This study, as the first of its type, offers insightful information on the influence of variables on the adoption of social commerce after the COVID-19 pandemic.

Similar to any research, this study also has inherent limitations. Due to time and financial restrictions, the study’s convenience sampling method was adopted. The study’s possible limitation is its narrow focus, which could mean that it only examines a select few social media (SM) networks. The study’s conclusions might be less generalised since it focused on the western province of Sri Lanka. Future studies should take a cross-cultural strategy to explore the influence of social commerce adoption to improve the generalisability of research findings.

This study provides an in-depth assessment of critical factors, facilitating policymakers, owners, leaders and managers (decision-makers) to gain insight into the real influencing factors on social commerce adoption and the significance of SM. The study helps them comprehend how outstanding governance and knowledge of influencing factors can boost SME success in various ways. For example, research reveals that various factors have a major influence on social commerce adoption.

There has been limited research conducted on social commerce adoption after the COVID-19 pandemic period; thus, this study looked at the variables influencing it amongst SMEs in a South Asian developing country like Sri Lanka after the pandemic lasted for two years. By placing a strong emphasis on the role of entrepreneurial characteristics and the available technology within one single framework in the context of SMEs and their involvement with social commerce adoption, this study contributes to the past literature by emphasising the role of several significant factors in SMEs' adoption of social commerce. Whilst previous studies looked at multiple factors influencing the adoption of social commerce globally, this study focussed on how these factors have a significant impact on SMEs in Sri Lanka.

This study developed a multi-perspective framework combining technological, environmental and entrepreneurial factors influencing SMEs to adopt social commerce. The study provides a contribution to the literature on social commerce adoption from the perspective of SMEs in a developing country like Sri Lanka after COVID-19. Exclusively, it examines the impact of entrepreneur-related factors on social commerce adoption.

Based on uncertainty reduction theory, this study explores how perceived information transparency mitigates users' perceived uncertainty, which in turn influences their actual purchase behavior. In addition, the moderating effects of cultural tightness on the relationship between perceived information transparency and perceived uncertainty are also considered.

Users with the shopping experience on Xiaohongshu are invited to participate in the survey. Finally, 355 valid longitudinal data are collected.

The results indicate that the three dimensions of perceived information transparency (i.e. perceived product transparency, perceived seller transparency and perceived transaction transparency) can reduce users' perceived uncertainty significantly. Besides, the negative impacts of perceived product and seller transparency on users' perceived uncertainty are stronger when cultural tightness is higher. However, cultural tightness does not moderate the relationship between perceived transaction transparency and users' perceived uncertainty.

First, the authors' research extends the uncertainty reduction theory to the context of social commerce. Second, the authors' research explores the boundary condition under which perceived information transparency varies by identifying cultural tightness as the moderator of the relationship between perceived information transparency and uncertainty. Third, the authors' research enriches the understanding of the cultural tightness of China.

Nowadays, the Internet usage rate is rising continuously with the impact of globalization which has led to a significant increase in the use of e-commerce and social commerce. Since the fast spread of Internet usage, globalization has affected all areas of life. Especially with the Covid-19 pandemic, lots of social, commercial, and economic transformations have occurred, and many activities transferred to online environment worldwide. However, in this period, people try to avoid physical contact, staying at home, and started to use e-commerce and social commerce more than before. Therefore, with Covid-19 pandemic, the structure and the relations of globalization, e-commerce, and social commerce has changed. In this regard, within the pandemic period, globalization is going through a great transformation, and, therefore, commercial activities have to be not only global-oriented but also local-oriented. Since many countries closed their borders to protect themselves, the pandemic period has turned into the global crisis which forced nations and companies to focus on the local environment. In this study, it is argued that advancements in Internet technologies affect globalization; globalization affects e-commerce and social commerce usage positively. But, with the discovery of social media platforms, e-commerce has shifted to customer-oriented social commerce, and this has turned people's tendency toward localization, not globalization, especially with the effect of Covid-19 pandemic period. Also, this study discusses how pandemic period changed globalization, e-commerce, and social commerce from global-oriented to local-oriented.

Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model).

In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research framework. The authors analysed the progress of the s-commerce paradigm between 2003 and 2023 by applying longitudinal science mapping. The authors then developed a research framework based on the themes in the strategic diagrams and evolution map.

From 2003 to 2010, studies on s-commerce mainly focused on social networking sites, virtual communities, social shopping and analytic approaches. From 2011 to 2015, it shifted to s-commerce, consumer behaviour, Web 2.0, artificial intelligence, social technologies, online shopping, user studies, data gathering methods, applications, service-based social commerce constructs, e-commerce and cognitive factors. Social commerce remained the primary research paradigm from 2017 to 2023.

The SC framework may be analogous to popular research frameworks such as technology-organisation-environment (T-O-E) and stimulus-organism-response (S-O-R). Based on this SC framework, researchers may gain a better understanding by determining the factors of the social, commercial, technological and behavioural dimensions.

The authors redefined s-commerce and developed an SC framework. Practical guidelines for the SC framework and an exemplary research model are presented. Overall, this study offers a new research agenda for the extant understanding of s-commerce, with the SC framework as the next frontier of the theoretical advancements and applications of s-commerce.

This study aims to address how to facilitate more community members making purchases in social commerce communities. The research is expected to shed new light on the underlying process by which individuals’ social networks influence their purchases in social commerce communities.

An online survey and secondary archive data are presented to confirm all the hypotheses.

Community members’ out-degree ties show a positive effect on their attachment to other members, as well as to the community. Community members’ attachment to the community has a positive influence on their purchases made in the e-commerce modules of social commerce communities and mediates the effect of their attachment to community members. The study establishes a theoretical framework to reveal how community members’ social networks influence their purchases in social commerce communities.

The findings of this study provide new insights for managers and designers of new social commerce communities to inspire them to achieve their goal of keeping consumers making purchases in the e-commerce modules of social commerce communities.

Firstly, this study draws on attachment theory to explain why community members make purchases in a social commerce community. Then, the study enriches the research on social network ties and attachment theory by initially integrating the social network perspective with attachment theory to examine the effects of social network ties on different types of attachment.

On the basis of the approach-avoidance motivation theory, this study aims to examine the role of information confusion in influencing consumer switching intention among social commerce platforms, with the mediating effect of emotional exhaustion and the moderating role of social overload.

This study applied a multi-method quantitative approach including a survey and two experiments. Data were obtained from consumers on popular social commerce platforms in China. The survey's sample size was 327 respondents, whereas a total of 1,621 consumers participated in the two experiments.

Findings from the survey reveal that information confusion affects switching intention directly and indirectly via emotional exhaustion. Moreover, social overload moderates the emotional exhaustion–switching intention relationship and the indirect impact of information confusion on switching intention. Results of the two experiments further confirm the relationships found in the survey.

This study develops and validates a mediation and moderation model which expectedly serves as a framework to better explain consumer switching intention on social commerce platforms. The study also offers fresh insights into consumer switching intention in the unique context of social commerce in an emerging market (i.e. China), which has been largely ignored in the prior literature.

Drawing on social network and information diffusion theories, the authors study the impact of the structural characteristics of a seller’s local social network on her promotion effectiveness in social commerce.

The authors define a local social network as one formed by a focal seller, her directly connected users and all links among these users. Using data from a large social commerce website in China, the authors build econometric models to investigate how the density, grouping and centralization of local social networks affect the number of likes received by products posted by sellers.

Local social networks with low density, grouping and centralization are associated with more likes on sellers’ posted products. The negative effects of grouping and centralization are reduced when density is high.

The paper deepens the understanding of the determinants of social commerce success from a network structure perspective. In particular, it draws attention to the role of sellers’ local social networks, forming a foundation for future research on social commerce.

As a derivative model of e-commerce, social commerce has received increasing attention in recent years. Empirical studies on social commerce have examined the key factors that influence users' attitudes or adoption intentions, but their conclusions are context-based and are not entirely consistent. This study aims to draw a general conclusion by systematically synthesizing the findings of previous studies and examine whether cultural differences play a moderating role in users' social commerce adoption.

A meta-analysis based on 11,786 independent samples from 39 empirical studies was conducted to integrate their results and develop a comprehensive conceptual model. A moderator analysis was carried out to investigate the moderating effect of culture by dividing the context into subgroups of individualistic and collectivistic cultures.

The results show that this comprehensive conceptual model can help better understand the adoption of social commerce. Meanwhile, the moderator analysis indicates that cultural differences have a significant moderating effect on the relationship between the determinants and the adoption of social commerce.

The findings of this paper have theoretical implications and make managerial contributions.

Widespread technology adoption in tourism enables tourists to be active content creators, thus, influencing destination brands through co-creation. This study examines value co-creation, social commerce information sharing, and destination brand equity.

A quantitative approach was applied to analyse data collected from a global online survey. Hypotheses were tested using PLS-SEM analysis.

Results show that destination brand equity is positively influenced by value co-creation. Additionally, social commerce information sharing mediates the relationship between value co-creation and destination brand equity.

The article adds new insights to tourism marketing by investigating value co-creation, social commerce information sharing and destination brand equity. It also offers interesting implications for destination managers to improve Vietnam as a destination brand.

This paper is among the first to test the mediating role of social commerce on value co-creation and destination brand equity.