Search results

In 2005 Manchester United was taken over by US businessman Malcolm Glazer, in part because of the club's brand name prominence in the global sport of soccer. This paper examines how Manchester United rose to a pre-eminent position in world football through its on-field performances and its off-the-field management strategies. It shows how the club took its storied history into world markets to take full advantage of globalisation, the opportunities extended through the English Premier League's reputation and developments in global media technologies. Astute management of club resources is identified as the major factor in global brand management.

The purpose of the paper is to contribute to the extant sport marketing literature by positing fan engagement, team brand image and cumulative fan satisfaction with the team as factors influencing attitudinal and behavioural soccer (football) fan loyalty, with enduring involvement with the team as a moderator.

A convenience sample of Australian A-League soccer fans completed a paper-and-pencil, self-administered survey to evaluate their team on the focal constructs. A total of 207 participants were recruited from a major Australian east-coast university.

Using partial least squares-structural equation modelling (PLS-SEM), the study found that fan engagement influences both team brand image and cumulative fan satisfaction, while team brand image also influences cumulative fan satisfaction, and both of these constructs influence attitudinal loyalty and behavioural loyalty. The moderating role of enduring involvement was also found for two relationships: team brand image → attitudinal loyalty and team brand image → behavioural loyalty, along with a mediating role of attitudinal loyalty.

This study increases our understanding of the reasons why soccer fans are committed to and exhibit fan-related behaviours for a team, thus contributing to the sports-marketing literature on the relationships amongst fan engagement, team brand image, cumulative fan satisfaction, attitudinal loyalty and behavioural loyalty, along with the moderating role of enduring involvement. The findings also assist sports-marketing practitioners to formulate more effective, fan-centric marketing-communication strategies leading to a larger loyal fan base.

Experiences of high quality games between top-class sports teams could influence sports fans’ decision to attend the domestic sports games. For example, soccer fans who watched the World Cup games between the best national teams are likely to be disappointed with the performance of their domestic league teams after the World Cup event, while more people might be attracted to watch a soccer game because of their increased interest in soccer games. The purpose of this paper is to investigate how the international sports event (i.e. the World Cup) influences the demand of the domestic sports league games in the non-hosting country.

To test these antithetical hypotheses, the authors collect the Chinese Super League game-level data from 2004 to 2011. For analysis, the authors propose two empirical models rigorously developed based on previous sports marketing theories.

The findings are surprising compared to previous studies for the hosting countries or countries that performed spectacularly during the World Cup tournaments. The authors find that the international event negatively influences the attendance of domestic games. Specifically, it gives salience to the competitive quality of a match and helps enhance the impact of star players. Furthermore, the authors find evidence of dynamic effects of the international event.

The study contributes to the previous sports literatures by expanding our understanding of the effect of international sports events. Particularly, the results shed light on international events’ impact on the domestic sports league demand in more general conditions based on its influence on people’s behavior, rather than focusing on the effect caused by facility development or dramatic performance during the international event.

The purpose of this paper is to explore how a legacy of event hosting competencies from one event can contribute to advancing the overall hosting capacity of a nation for future events. More specifically, the project focuses on determining the event hosting capacity legacies from the Men’s Under-20 2007 Fédération Internationale de Football Association (FIFA) event in Canada and how they contributed toward winning the rights for the Women’s FIFA World Cup 2015 event.

A qualitative case study design focusing on FIFA events held in Canada in 2007 and 2015 was used.

Four broad event hosting capacity legacies from the U-20 2007 event that potentially impacted Canada’s ability to secure the WWC 2015 were identified. These legacies included: exemplifying success, advancement of hosting concepts, staff and leadership experience and development and enhancement of sporting infrastructure.

The findings formed the basis of a discussion on the increasing formalization of event organizing committees, the need to consider collective (i.e. multiple events) legacies in the development of hosting strategies as well as the importance of developing the trust of the local community to support future sport event bids and hosting.

The originality and value of this research paper lies in its use of empirical case study findings to illustrate the potential for hosting capacity legacies of sporting events as well as the level and type of event under investigation (i.e. large-scale, football/soccer).

The main objective of this research was to measure the effects on sponsor recall¹ at the soccer African Nations Cup (ANC) in Tunisia in 2004. This quantitative investigation used a sample of 308 people who watched the event on television and/or in the stadium. The research demonstrates that there was indeed an effect by type of audience and other variables.

To adapt the segway RMP, a dynamically balancing robot base, to build robots capable of playing soccer autonomously.

Focuses on the electro‐mechanical mechanisms required to make the Segway RMP autonomous, sensitive, and able to control a football.

Finds that turning a Segway RMP into a soccer‐playing robot requires a combined approach to the mechanics, electronics and software control.

Although software algorithms necessary for autonomous operation and infrastructure supplying logging and debugging facilities have been developed, the scenario of humans and robots playing soccer together has yet to be addressed.

Turning the model into a soccer playing robot demonstrates the technique of combining mechanics, electronics and software control.

Shows how the model as a base platform can be developed into a fully functional, autonomous, soccer‐playing robot.

The purpose of this research is twofold: to evaluate the performance of Spanish First‐Division soccer teams, comparing the sports results that they actually obtain with those that they should have obtained on the basis of their potential, and to propose a future course of action.

In order to assess the potential of each team in the Spanish professional soccer league between the years 1998 and 2005 an output‐oriented version of Data Envelopment Analysis is used. In this way it is possible to calculate the number of points a team could have achieved with an efficient use of its actual resources and, consequently, its potential position in the league classification.

The main conclusion is that a team's final league position depends more on its efficient use of resources than on its potential.

From the practical perspective, the results seem to stress that measures directed at improving soccer teams' results should focus on improving their efficient use of available resources. Consequently, this work provides a preliminary result, obtained using economics tools, that suggests where soccer team managers might direct their efforts to improve their sports results.

The present work is based on the same concept of potential in sports teams as Zak et al. (1979) and Hofler and Payne (1997), but with a number of differences compared with the earlier studies. First, the potential of the teams and their actual results are compared not by assessing their efficiency in the use of resources, but by observing their final league table positions. Second, the technique which is used to estimate the frontier is in this case Data Envelopment Analysis (DEA), or the deterministic non‐parametric frontier method, which has not often been used in order to measure efficiency in soccer. Finally, the object of study is the Spanish First Division soccer teams in the seasons 1998/1999, 1999/2000, 2000/2001, 2001/2002, 2002/2003, 2003/2004 and 2004/2005.

This study examines factors that influence organizations’ choices of an internal human capital development strategy and an external human capital acquisition strategy. The human resource architecture indicates that organizations will use different human capital acquisition strategies. Following the resource-based view, human capital theory and the human resource architecture, we examine factors that impact the choices of different human capital acquisition strategies.

We examine these important human capital decisions in the context of Major League Soccer. Data to test the hypotheses were collected from a variety of publicly available sources. We tested the hypotheses with regression analyses.

We find that while organizations employ both internal and external human capital strategies, organizations may have one dominant human capital strategy and the other strategy may be used to supplement the human capital needs of organizations. Additionally, our results indicate that organizations with an older workforce tend to use an internal human capital development strategy, while higher performing organizations are less likely to use an internal human capital development strategy.

This study makes contributions by examining the choices between internal and external human capital strategies and factors that influence the choice of an internal or external human capital strategy.

Despite increases in female participation and efforts to increase gender equity, sport remains a masculine and male-dominated institution. Women playing professional and elite sports challenge this preserve of masculinity and are often met with vehement opposition or blatant disregard (Messner, 2002). Though the challenges female athletes face in general have not diminished, some women's teams and certain female athletes, often with a variety of intersecting identities, have been empowered to succeed at international levels. We argue that many concessions made to women's sports in the United States are due to American Nationalism. Particular examples include women's baseball in the 1940s, which was seen as an extension of the war effort (Cahn, 2015); and recent support for the US Women's Soccer Team due to international dominance. In these cases, female athletes have been given the recognition and respect previously withheld for men. And often, this recognition focuses on people of colour or LGBTQ athletes; e.g. Wilma Rudolph, Megan Rapinoe, Venus and Serena Willams. We argue the recognition given to female athletes in general, and the sporting stars in particular, is due to nationalism and patriotism. Previous research has shown the connection between sport fandom, Olympism, professional sport, pride and nationalism (Horak & Spitaler, 2003; Morgan, 2000; Van Hilvoorde, Elling, & Stokvis, 2010). Within the media, Wensing and Bruce (2003) have shown how coverage changes for female athletes when their sporting endeavours are seen through a nationalist viewpoint. Through this lens, we will demonstrate that the increased support for professional female athletes via nationalism ultimately leads to the unravelling of traditional power structures, more inclusive practice in sport, and broader social change.

This chapter offers insight into Italian sociology of sport. It first describes the fragmented history from the 1990s to the present of a discipline that has never developed as a truly mature field in the academic environment, and then outlines some main areas of research strengths and outcomes. Four strands can be highlighted: fandom and organized soccer supporters (Ultras); changes in sport through the forces of television, new media, sponsorship, and globalization; hybridization of sport, mass media, and politics with Berlusconi’s entrance into the Italian political scene and the advent of the era of “football politics”; and lastly, the body, bodywork, formal/informal sport activities, and gym culture with a microsociological perspective. However, despite their sociological relevance, these topics have had no regular, substantial development. They constitute separate fields of knowledge appearing in the sociological landscape in conjunction with social alarms, mainly related to soccer violence, or the emergence of new mass sport events or trends. It is difficult to predict what the future will hold. There is currently emerging attention to new urban sports and some sporadic in-depth ethnographic investigations of sport in micro arenas, such as soccer pitches, fitness gyms, and dance schools. Otherwise, Italian sociology of sport is folded into physical education science and is only considered as a field of inquiry for physical health and wellbeing.