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Article
Publication date: 18 April 2016

So Won Jeong

The purpose of the study is to empirically analyze how various types of foreign networks influence the internationalization performance of Korean small and medium…

Abstract

Purpose

The purpose of the study is to empirically analyze how various types of foreign networks influence the internationalization performance of Korean small and medium enterprises (SMEs). The specific aim is to investigate the impact of each network type (family and friends, clients (buyers, vendors, etc.), potential buyers contacted through an Internet search for export, acquaintances from trade shows and fairs and acquaintances from government organizations) on internationalization performance outcomes, such as financial performance, financial performance satisfaction and strategic performance.

Design/methodology/approach

To identify influential foreign networks, multiple regression analysis was conducted. The sample consisted of 484 exporting Korean SMEs.

Findings

The results emphasized the role of business networks with clients in enhancing financial performance, financial performance satisfaction and strategic performance of Korean SMEs in international markets.

Originality/value

The research contributes to the expansion of SME internationalization literature by identifying various types of foreign networks used in international markets and revealing their differential roles on the internationalization performance of Korean SMEs.

Details

Multinational Business Review, vol. 24 no. 1
Type: Research Article
ISSN: 1525-383X

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Article
Publication date: 13 March 2019

So Won Jeong, Byoungho Ellie Jin and Sojin Jung

Drawing on the resource-based view, the purpose of this paper is to investigate the link between resource capabilities and performance by incorporating two network…

Abstract

Purpose

Drawing on the resource-based view, the purpose of this paper is to investigate the link between resource capabilities and performance by incorporating two network dimensions (i.e. social and business networks), a moderator (i.e. international experience) and a mediator (i.e. marketing capabilities).

Design/methodology/approach

SME data were collected via surveys. A sampling frame of 3,000 exporting manufactures was developed based on a database sourced from the Korea Chamber of Commerce and Industry. The authors first contacted the managers of each firm in the sampling frame through e-mail or phone to receive permission, and then sent a paper questionnaire. The authors analyzed 392 valid cases using a path analysis.

Findings

The findings largely confirmed the hypotheses in the proposed framework based on the RBV. While social networks only enhanced marketing capabilities and did not directly lead to international performance, business networks enhanced both. Also, unlike social networks, the influence of SME business networks on international performance was weakened as international experience increased. This study found that marketing capabilities mediated the path from business networks to international performance.

Research limitations/implications

The study explained the distinctive roles played by social and business networks in international performance, extending our knowledge of the RBV by showing how firm resources can turn into sustainable competitive advantages. More importantly, the integration of time into the discussion on networks and international performance extended the business network internationalization process model.

Practical implications

The authors suggest that Korean SMEs focus on developing their own marketing capabilities by capitalizing on their social and business networks, which could directly enhance international performance. Governments can also offer assistance to SMEs for developing their own marketing capabilities during the initial stages of internationalization, since the benefit of business networks diminishes as international experience increases.

Originality/value

By testing the proposed link between resource capabilities and performance, this study suggested how SME networks can contribute to international performance, extending our understanding of RBV. This study further confirmed the dynamic impact of business networks on international performance, such that it changes over the course of the internationalization process.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 28 June 2018

Byoungho Jin, Jae-Eun Chung, Heesoon Yang and So Won Jeong

Contrary to the mainstream born global (BG) perspective, some previous studies report the incremental expansion of BGs. In addition, the reasons behind BGs initiating…

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Abstract

Purpose

Contrary to the mainstream born global (BG) perspective, some previous studies report the incremental expansion of BGs. In addition, the reasons behind BGs initiating specific steps, if any, and BGs’ entry market choices are still unknown or rather contrasting. This study views that such contrasting findings may be attributed to the contexts in which BGs operate. Within the context of consumer goods BGs, the purpose of this paper is to examine the entry market choices and post-entry growth patterns, and investigate the underlying reasons.

Design/methodology/approach

This study adopted in-depth historiographic case research from seven Korean BGs in the consumer goods sector that demonstrated success in internationalization. Multiple sources were used to gather data from each case. A total of 14 interviews, approximately two one-on-one interviews per firm, were the major means of data collection.

Findings

The findings revealed that first entry market choices among BGs functioned largely as attempts at emergent opportunities. However, after the first wave of entry into countries with available selling opportunities, entry market choice became a simultaneous pursuit of strategic markets and emergent selling opportunities. BGs focusing on image-oriented consumer goods appeared more strategic when entering the world’s leading markets to gain brand reputation. The analyses of internationalization processes revealed three patterns, which collectively implied that each move to the next stage came from a strategic decision to solve the problems related to survival and strategic visions for growth.

Originality/value

One contribution of this paper is the provision of empirical evidence for entry market choices among consumer goods BGs. The findings suggest that BGs’ entry market choices may not be a simple matter of simultaneous expansion to the world’s lead market. Instead, they may comprise more strategic decision. While previous studies have suggested such evolutionary or path-dependent internationalization processes, this study is among the first to reveal specific growth patterns and the possible reasons behind them.

Details

International Marketing Review, vol. 35 no. 6
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 6 October 2020

Jee-Sun Park, Sejin Ha and So Won Jeong

The purpose of this study was to update the fashion retail literature with an investigation of consumers' perceptions of in-store self-service technology (SST) and their…

Abstract

Purpose

The purpose of this study was to update the fashion retail literature with an investigation of consumers' perceptions of in-store self-service technology (SST) and their willingness to adopt SST for fashion purchases. Specifically, this study examined the relationships between technology readiness (TR), individual characteristics and the perceived pragmatic and hedonic qualities of SST.

Design/methodology/approach

A web-based survey was distributed to Korean consumers who had experience with in-store technologies. A two-step analysis including confirmatory factor analysis and structural equation modeling was applied.

Findings

Both pragmatic and hedonic perceptions had significant impacts on acceptance of SST for fashion shopping. As for the roles of TR, innovativeness and optimism inherent in TR enhanced consumer perceptions of SST, while discomfort and insecurity did not.

Originality/value

This study extends the knowledge of consumer acceptance of SSTs in fashion retail by highlighting the need to consider hedonic qualities and examining the different roles of each TR dimension for a full understanding of SST acceptance.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 25 no. 2
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 5 March 2019

Jae-Eun Chung, Byoungho Jin, So Won Jeong and Heesoon Yang

The purpose of this study is to examine the branding strategies of SMEs from NIEs, juxtaposing the different strategies used to specifically target developed and…

Abstract

Purpose

The purpose of this study is to examine the branding strategies of SMEs from NIEs, juxtaposing the different strategies used to specifically target developed and developing countries with regard to brand-building approach, type and number of brands and degree of standardization.

Design/methodology/approach

A case-study approach is used. In-depth interviews are conducted with 10 Korean consumer-goods SMEs exporting their own in-house brands.

Findings

Clear differences emerge between the strategies of SMEs entering developed countries and those entering developing countries, particularly regarding brand identity development, use of foreign sales subsidiaries and number and types of brands used. The authors find an interaction effect between product characteristics and host market levels of economic development, both of which influenced the degree of product standardization.

Originality/value

This study is the first attempt to uncover the branding strategies of NIE consumer-goods SMEs. The findings contribute to the field by extending our understanding of branding strategies used by consumer-goods SMEs from NIEs, thereby providing useful insight for other NIE enterprises when establishing branding strategies aimed at foreign markets.

Details

Journal of Product & Brand Management, vol. 28 no. 1
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 30 January 2009

So Won Jeong, Ann Marie Fiore, Linda S. Niehm and Frederick O. Lorenz

The purpose of this paper is to examine whether Pine and Gilmore's four experience realms (4Es) are affected by web site features; the 4Es affect consumer emotional…

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8657

Abstract

Purpose

The purpose of this paper is to examine whether Pine and Gilmore's four experience realms (4Es) are affected by web site features; the 4Es affect consumer emotional components of pleasure and arousal; and pleasure and arousal lead to enhanced web site patronage intention.

Design/methodology/approach

For the main experiment, two stimulus web sites reflecting high experiential value and low experiential value were developed. Data were collected in a laboratory setting from 196 participants. An analysis of the causal model was conducted using the maximum‐likelihood estimation procedure of Analysis of Moment Structures (AMOS) for hypotheses testing.

Findings

Using AMOS, the results indicated that web site features affected the 4Es and three of the 4Es (entertainment, escapist and esthetic experiences) influenced pleasure and/or arousal. Pleasure, arousal, entertainment, and esthetic experiences had direct effects on web site patronage intention.

Practical implications

The results present an effective way to offer experiential value, which enhances web site patronage intention, to online retailers.

Originality/value

This is the first empirical research to investigate the holistic process of the effects of product presentation on consumer responses towards an apparel web site that there is a clear need for further study.

Details

Internet Research, vol. 19 no. 1
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 4 May 2012

So Won Jeong, Leslie Stoel and Jae‐Eun Chung

Retail success in China for dietary supplement products requires knowledge of the importance consumers place on store type as well as their perceptions of product…

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1806

Abstract

Purpose

Retail success in China for dietary supplement products requires knowledge of the importance consumers place on store type as well as their perceptions of product characteristics such as country of origin (country where the product is made and where the brand is from). Accordingly, the purpose of the present study is to examine differences in purchase intention and its key antecedents such as attitudes, subjective norms, and perceived behavioural control, based on store type importance and product country of origin (China versus USA). To test the proposed hypotheses, MANCOVA was conducted.

Design/methodology/approach

A mail survey was conducted in Shanghai and the total number of usable questionnaires was 444.

Findings

This paper revealed that perceived importance of large store format was significantly related to consumer attitudes and behavioural control for dietary supplement products, but country of origin was not important to Chinese consumers. Additionally, significant relationships with marketer trust and product familiarity were found.

Originality/value

This research is important because the Chinese government recently decreed that prescriptions could now be sold in outlets other than hospitals. This opens the realm of possibilities for retailers of health and beauty products by enabling them to sell a broader and potentially more profitable range of goods. In China, the demand for DS and other health‐related products is increasing. The present study will provide insights to foreign retailers who want to enter China about the impact of store type and product country of origin on consumer purchase intention and its antecedents.

Details

International Journal of Retail & Distribution Management, vol. 40 no. 6
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 May 2008

Inju Yang and Aidan Kelly

Avoidance becomes the default management style for dealing with cross‐cultural conflict in overseas Korean organizations rather than a collaborative style. We argue in…

Abstract

Avoidance becomes the default management style for dealing with cross‐cultural conflict in overseas Korean organizations rather than a collaborative style. We argue in this conceptual paper, this is due to the absence of personalized informal social ties that are utilized in domestic Korean organizations to progress information sharing and conflict resolution, and to the absence of a structured and transparent conflict resolution mechanism understood and accepted by both Korean managers and overseas workers.

Details

Journal of Asia Business Studies, vol. 2 no. 2
Type: Research Article
ISSN: 1558-7894

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Book part
Publication date: 19 October 2016

Chang Kyung-Sup

With their national economy rapidly and structurally turning away from the long-cherished stable employment regime since the national financial crisis, South Koreans…

Abstract

With their national economy rapidly and structurally turning away from the long-cherished stable employment regime since the national financial crisis, South Koreans’ poverty is increasingly manifested through financial entrapment ensuing from heavy personal indebtedness to banks, kin members and friends, and, the worst of all, private usurers. The world’s once most aggressively saving population turned into one of the world’s most indebted populations merely in a decade. Having lost its once-proud capacity of a developmental state, the South Korean government has instead been busy devising various public schemes for offering grassroots consumer loans in supposedly preferential terms. Consumer credit, instead of social wage, has been offered rather generously by this increasingly neoliberalized state. This is another crucial component of financialization in the contemporary world political economy. South Korea’s emergency measures for escaping the national financial crisis have paradoxically ended up transplanting the financial trouble from banks and industrial enterprises to grassroots households.

Details

Risking Capitalism
Type: Book
ISBN: 978-1-78635-235-4

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Article
Publication date: 2 May 2017

Geetika Varshneya, Gopal Das and Arpita Khare

The purpose of this paper is to review the academic literature on the experiential value to appreciate the developments in the area in the last decade; propose a…

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2803

Abstract

Purpose

The purpose of this paper is to review the academic literature on the experiential value to appreciate the developments in the area in the last decade; propose a conceptual framework delineating the determinants and outcomes of experiential value and provide future research directions based on the insights.

Design/methodology/approach

A range of online databases were searched to review and select the papers related to experiential value. The full text of each of the papers was taken as a unit of analysis. The classification and coding of all the selected papers was performed manually by two independent researchers.

Findings

The analysis led to the classification of the experiential value literature broadly into five categories, i.e. conceptualization, measurement, antecedents, outcomes and applications. The findings indicated that the experiential value delineates across cultures, store formats, channels and product categories. The proposed framework depicting antecedents and outcomes could form a basis for future studies. The study unveiled several other useful findings as discussed in the paper.

Research limitations/implications

The findings may be generalized only to the selected online databases for the given time period in the experiential value domain. The study identified several potential avenues for future research.

Practical implications

The present study may help the academicians and practitioners to comprehend the current state of literature. The bibliography may be considered as a ready reference for contemplating future research in the area.

Originality/value

The extant literature revealed that no study so far has captured a literature review in the area of experiential value. Thus, this could be seen as a unique and significant contribution to the literature.

Details

Marketing Intelligence & Planning, vol. 35 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

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