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1 – 10 of 172
Article
Publication date: 29 July 2020

Ezlika M. Ghazali, Dilip S. Mutum, Michele Hui-Jing Pua and T. Ramayah

This study explains and predicts smartwatch adoption trends among non-users of smartwatches based on theories of the diffusion of innovation and inertia. It explores the…

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Abstract

Purpose

This study explains and predicts smartwatch adoption trends among non-users of smartwatches based on theories of the diffusion of innovation and inertia. It explores the impact of satisfaction with the status-quo with traditional wristwatches, on attitudes toward smartwatches and intentions to adopt the technology.

Design/methodology/approach

The study used PLS-SEM to conduct a multi-group analysis considering high (HSQS) and low (LSQS) status-quo satisfaction groups. The multi-group analysis followed the MICOM procedure, and the software SmartPLS three was used to analyse the data.

Findings

The results suggest that attitudes of the LSQS group were more strongly impacted by perceived ease of use and trialability. Their attitude toward innovation also had a stronger effect on their adoption intention. For the HSQS group, social influence more strongly impacted adoption intention; this group also perceived the disruption associated with an innovation as greater than the LSQS group. Analysis using PLS-Predict indicated that both models have considerable predictive power.

Originality/value

Most scholarship on this subject has taken a positive view of the diffusion and adoption of smartwatches. This study considers smartwatches from positive and inhibitory perspectives. In the context of smartwatches, this is the first scholarly attempt at comparing levels of resistance to innovation adoption to consumer satisfaction with the status quo.

Details

Industrial Management & Data Systems, vol. 120 no. 12
Type: Research Article
ISSN: 0263-5577

Keywords

Case study
Publication date: 2 July 2018

William D. Schneper and Colin Martin

Pebble Technology Corporation (Pebble) was an early entrant into the smartwatch industry. Pebble’s Founder, Eric Migicovsky, began thinking about creating a smartwatch in…

Abstract

Synopsis

Pebble Technology Corporation (Pebble) was an early entrant into the smartwatch industry. Pebble’s Founder, Eric Migicovsky, began thinking about creating a smartwatch in 2008 while still an undergraduate engineering student. After selling about 1,500 prototype watches, he was accepted into Silicon Valley’s prestigious Y Combinator business start-up program. Finding it difficult to attract investors, Migicovsky launched a crowdfunding campaign that raised a record-breaking $10.27m on Kickstarter. The case concludes shortly after Apple’s unveiling of its soon-to-be-released Apple Watch. The case provides an opportunity to evaluate Pebble’s various strategic options at the time of Apple’s announcement.

Research methodology

The authors observed over 30 h of video and audio recordings of speeches, interviews and other events involving Pebble’s founder, other Pebble executives, investors and competitors. These recordings are all publicly available. Whenever possible, the authors also reviewed the Twitter feeds, Facebook sites and personal websites of Pebble’s top executives over time. Similarly, the authors followed Pebble’s official website, corporate blog and Kickstarter campaign websites. The authors also drew from numerous media reports. Due to the public nature of the data, no company release is provided nor has any information been disguised in any way.

Relevant courses and levels

The case is designed for both undergraduate and graduate students for courses in strategic management.

Article
Publication date: 17 July 2020

Amir Bahman Radnejad, Michael F. Ziolkowski and Oleksiy Osiyevskyy

This paper aims to expand the understanding of the design thinking (DT) field and provides evidence that DT as an innovation mindset centered on user/human needs is able…

Abstract

Purpose

This paper aims to expand the understanding of the design thinking (DT) field and provides evidence that DT as an innovation mindset centered on user/human needs is able to lead enterprises to the development of radical product innovation.

Design/methodology/approach

The study is based on an illustrative case analysis of four eras of radical innovations in the watch industry, from the mechanical wristwatches to smartwatches.

Findings

The findings from the watch industry substantiate the developed DT triangle framework for designers, managers and executives, enabling the development of radical product innovation.

Originality/value

The study provides evidence for the claim that human-centered approach (rather than design-driven, meaning-changing approach) in DT can successfully lead to radical product innovations. For this, this paper distinguishes between “need” and “meaning” in the DT field and reemphasize the role of creating empathy with users to be able to identify their newly shaped needs. Fulfilling these newly shaped needs would ultimately result in the development of radically new products.

Details

Journal of Business Strategy, vol. 42 no. 5
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 14 August 2018

Woo-Chul Cho, Kyung Young Lee and Sung-Byung Yang

The purpose of this paper is to answer the question of whether smartwatches will survive and gain their own niche within the consumer electronics market. Based on the…

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Abstract

Purpose

The purpose of this paper is to answer the question of whether smartwatches will survive and gain their own niche within the consumer electronics market. Based on the stimulus–organism–response (S–O–R) framework, this study identifies and validates the impacts of both technological and fashion-related factors (interactivity, autonomy, visual aesthetics and self-expression) on product attachment towards smartwatches through user satisfaction and pleasure derived from their smartwatches.

Design/methodology/approach

The authors collected the survey data via online surveys from 198 respondents and tested measurement and structural models with the partial least square technique.

Findings

The authors found that both technological characteristics (interactivity and autonomy) and fashion-related characteristics (visual aesthetics and self-expression) have an impact on product attachment through pleasure.

Research limitations/implications

Several other important characteristics of traditional wrist-watches such as durability or workmanship are not considered in this study, but should be included in future studies. The three-item measure of autonomy may be insufficient for more sophisticated wearable devices in the future. In future studies, the impact of product attachment on users’ continued usage should be examined.

Practical implications

This study provides important practical implications for smartwatch makers interested in product development, as users were found to consider fashion-related characteristics to be as important as technological characteristics.

Originality/value

This study is the first study that considers both aesthetic and technological factors for IT acceptance in the context of wearable devices. Also, instead of traditional IT acceptance measures such as continued use, this study investigates users’ product attachment, which is more relevant to the case of wearable devices.

Content available
Case study
Publication date: 2 July 2018

Rebecca J. Morris

Abstract

Details

The CASE Journal, vol. 14 no. 4
Type: Case Study
ISSN: 1544-9106

Article
Publication date: 20 March 2017

Kuo-Lun Hsiao

The purpose of this study is twofold. First, an integrated model will be developed based on task-technology fit, innovation diffusion theory and the new product adoption…

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Abstract

Purpose

The purpose of this study is twofold. First, an integrated model will be developed based on task-technology fit, innovation diffusion theory and the new product adoption model in order to explore the factors that affect smartwatch adoption. Second, the differences in the factors that affect users’ intention to adopt the Apple Watch and other smartwatches will be examined.

Design/methodology/approach

The data for this study were collected via an online survey questionnaire. The responses of 341 potential adopters of smartwatches were used to test the hypotheses in the research model. The casual model was assessed using partial least squares techniques.

Findings

The model can account for more than 50 percent of the variance in adoption intention. The research results affirm prior findings that perceived product attributes have relatively strong influence on adoption intention. Among these attributes, relative advantage has the strongest effect. Moreover, this study revealed differences between the antecedents of Apple watches and those of non-Apple watches.

Practical implications

The insights provided by this study can help smartwatch providers formulate better growth strategies. The findings also provide some directions for further development.

Originality/value

This study provides a better understanding of how the factors in the theories influence the adoption intentions of Apple watches and non-Apple watches.

Open Access
Article
Publication date: 16 February 2022

Tahereh Saheb, Francisco J. Liébana Cabanillas and Elena Higueras

This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch.

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Abstract

Purpose

This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch.

Methodology

The stimulus–organism–behavior–consequence (SOBC) hypothesis is used to explain the mechanisms underpinning the discontinuity between intention and technology usage. A total of 394 questionnaires distributed to smartwatch users were analyzed, using convergent analysis, discriminant analysis and structural modeling.

Findings

The IoT’s technical features, such as continuous connectivity and real-time value, serve as effective stimuli for smartwatches, positively influencing individuals’ responses and behavioral consequences associated with smartwatch usage. While IoT risks such as data, performance and financial have no negative relationship with the usefulness of smartwatches, data and financial risks have a negative influence on their ease of use. Additionally, as ease of use and usefulness have a positive impact on intention to use, users’ behavior is positively influenced by their intentions to use a smartwatch.

Value

The study applies technology acceptance theory and the SOBC paradigm to smartwatches to determine if users’ intentions to use them impact their behavior. Furthermore, the research analyzed the technical elements of smartwatches in terms of IoT advantages and risks.

Propósito

El objetivo del presente estudio es determinar cómo los riesgos y beneficios del Internet de las Cosas afectan tanto a la intención de uso como al uso real de un smartwatch.

Metodología

Se utiliza el modelo Estímulo-Organismo-Comportamiento-Consecuencia (SOBC) para explicar los mecanismos que sustentan la discontinuidad entre la intención y el uso de la tecnología. Se analizaron 394 cuestionarios distribuidos a usuarios de smartwatches, empleando análisis convergente, análisis discriminante y modelización estructural.

Resultados

Las características técnicas del IoT, como la conectividad continua y el valor en tiempo real, sirven como estímulos efectivos para los smartwatches, influyendo positivamente en las respuestas de los individuos y en las consecuencias conductuales asociadas al uso del smartwatch. Mientras que los riesgos de la IO, como los datos, el rendimiento y los financieros, no tienen una relación negativa con la utilidad de los smartwatches, los riesgos de los datos y los financieros influyen negativamente en su facilidad de uso. Además, dado que la facilidad de uso y la utilidad tienen un impacto positivo en la intención de uso, el comportamiento de los usuarios está positivamente influenciado por sus intenciones de usar un smartwatch.

Originalidad

El estudio aplica la teoría de la aceptación de la tecnología y el paradigma SOBC a los smartwatches para determinar si las intenciones de uso de los usuarios influyen en su comportamiento. Además, la investigación analiza los elementos técnicos de los smartwatches en cuanto a las ventajas y los riesgos del IoT.

目的

本研究的目的是确定物联网的风险和利益如何影响智能手表的使用意向和实际使用。

方法。

刺激-组织-行为-后果(SOBC)假说被用来解释意图和技术使用之间不连续的基础机制。对发放给智能手表用户的394份调查问卷进行了分析, 采用了收敛分析、判别分析和结构模型法。

研究结果。

物联网的技术特点, 如持续连接和实时价值, 作为智能手表的有效刺激, 对个人的反应和与智能手表使用相关的行为后果产生积极影响。虽然数据、性能和财务等物联网风险与智能手表的有用性没有消极关系, 但数据和财务风险对其易用性有消极影响。此外, 由于易用性和有用性对使用意图有积极影响, 用户的行为受到他们使用智能手表的意图的积极影响。

原创性。

该研究将技术接受理论和SOBC范式应用于智能手表, 以确定用户的使用意图是否影响其行为。此外, 该研究还从物联网的优势和风险方面分析了智能手表的技术要素。

Details

Spanish Journal of Marketing - ESIC, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2444-9709

Keywords

Article
Publication date: 16 July 2021

Jieqi Guan, Yui-yip Lau, Huijun Yang and Lianping Ren

This paper aims to explore factors affecting young consumers’ purchasing of new smart products under the influence of social media.

Abstract

Purpose

This paper aims to explore factors affecting young consumers’ purchasing of new smart products under the influence of social media.

Design/methodology/approach

Twenty semi-structured, face-to-face, in-depth interviews were conducted with young consumers who used new media, and five extended interviews were conducted with popular smartwatch retailers in Macau.

Findings

The findings reveal that they tend to garner product information from multiple channels of communication. Social media exert the greatest influence. Reliable information, strong branding and interactions with vendors are also influential, although new product pre-announcements may be boring and difficult to understand.

Originality/value

This study presents new insights into diffusion of innovation theory and provides retailers launching smart products with a better understanding of their target young customers’ purchasing behavior.

Details

Young Consumers, vol. 23 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 5 February 2020

Sushant Bhatnagar and Rajeev Kumra

Almost every study undertaken by academicians or practitioners on the Internet of Things (IoT) has mainly highlighted the privacy concerns and information security issues…

Abstract

Purpose

Almost every study undertaken by academicians or practitioners on the Internet of Things (IoT) has mainly highlighted the privacy concerns and information security issues with the IoT products. On the contrary, this paper aims to explore the motivators that could encourage customers of an IoT product to share their IoT product’s data with a third-party aggregator system to facilitate computer-generated product reviews which are defined as electronic Word of Thing (eWOT) in this paper.

Design/methodology/approach

An experiment was conducted with customized e-commerce prototypes of eWOT. Structural equation modeling analysis was conducted to test the measurement model by using confirmatory factor analysis and thereafter a structural model to test the relationships amongst the latent variables.

Findings

This paper found that five consumer motivators (personal innovativeness, enjoyment of helping, anticipated extrinsic rewards, moral obligations and venting negative feelings) contribute to eWOT intention.

Practical implications

This research advances the understanding of human interaction with computer-generated product reviews and opens up avenues for future studies in online consumer behavior in the IoT context.

Originality/value

This paper presents motivators for eWOT intention to share IoT product data. This is done through a novel concept of an experimental IoT-based prototype, namely, eWOT. These eWOT reviews can be generated from the IoT products data by applying analytics and using natural language generation. To the best of the authors’ knowledge, no other study has been conducted on this subject.

Details

Journal of Indian Business Research, vol. 12 no. 1
Type: Research Article
ISSN: 1755-4195

Keywords

Article
Publication date: 3 April 2017

Damien Brun, Susan M. Ferreira, Charles Gouin-Vallerand and Sébastien George

Smart eyewear, such as augmented or virtual reality headset, allows the projection of virtual content through a display worn on the user’s head. This paper aims to present…

Abstract

Purpose

Smart eyewear, such as augmented or virtual reality headset, allows the projection of virtual content through a display worn on the user’s head. This paper aims to present a mobile platform, named “CARTON”, which transforms a smartphone into smart eyewear, following a do-it-yourself (DIY) approach. This platform is composed of three main components: a blueprint to build the hardware prototype with very simple materials and regular tools; a software development kit (SDK) to help with the development of new applications (e.g. augmented reality app); and, finally, a second SDK (ControlWear) to interact with mobile applications through a Smartwatch.

Design/methodology/approach

User experiments were conducted, in which participants were asked to create, by themselves, the CARTON’s hardware part and perform usability tests with their own creation. A second round of experimentation was conducted to evaluate three different interaction modalities.

Findings

Qualitative user feedback and quantitative results prove that CARTON is functional and feasible to anyone, without specific skills. The results also showed that ControlWear had the most positive results, compared with the other interaction modalities, and that user interaction preference would vary depending on the task.

Originality/value

The authors describe a novel way to create a smart eyewear available for a wide audience around the world. By providing everything open-source and open-hardware, they intend to solve the reachability of technologies related to smart eyewear and aim to accelerate research around it.

Details

International Journal of Pervasive Computing and Communications, vol. 13 no. 1
Type: Research Article
ISSN: 1742-7371

Keywords

1 – 10 of 172