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21 – 30 of over 8000
Article
Publication date: 11 January 2021

Junyun Liao, Muhua Li, Haiying Wei and Zelin Tong

Recent years have witnessed the increasingly fierce competition amongst smartphone brands. Hence, smartphone firms urge to prevent current consumers from switching to maintain…

2458

Abstract

Purpose

Recent years have witnessed the increasingly fierce competition amongst smartphone brands. Hence, smartphone firms urge to prevent current consumers from switching to maintain market position. Based on the push–pull–mooring (PPM) framework, this study aims to explore the drivers of users' intentions to switch from their current smartphone brands.

Design/methodology/approach

Based on previous literature and the characteristics of the smartphone purchase, this study identified one pushing, two pulling and five mooring factors. Online questionnaires were collected to test hypotheses using the structural equation modelling approach. An additional netnography study provides further support to the hypotheses.

Findings

Results show that regret is a push factor that enhances consumers' switching intentions. Moreover, two pull factors, subjective norms and alternative attractiveness positively influence consumers' switching intentions. Finally, switching costs, emotional commitment and brand community engagement are mooring factors that negatively affect brand-switching intention, whereas consumers' variety seeking has a positive effect.

Originality/value

This study enriches the brand switching literature and offers significant implications for customer retention.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

Case study
Publication date: 26 February 2024

Chenghua Zeng and Kun Zhao

Founded in 2004, OPPO has experienced the boom of the Chinese mobile phone market, the trend of mobile Internet and the prosperity of the smartphone market. While adjusting its…

Abstract

Founded in 2004, OPPO has experienced the boom of the Chinese mobile phone market, the trend of mobile Internet and the prosperity of the smartphone market. While adjusting its business structure based on changes in the market environment, it has transitioned itself from an audio device manufacturer to a smart-phone manufacturer that offers hardware, software, and service.

This case study focuses on OPPO's evolution and strategy, and provides an insight into its history, competition, and strategic choices based on whether or not OPPO should release a feature phone with a foldable display at the MWC 2019, and discusses the core competitiveness that helped OPPO succeed against the market downturn. This case study helps students understand the development of corporate strategies and the process of building core competitiveness in the microcompetition in the red ocean market. We also wish to help students understand how to come up with the most appropriate decision-making framework and conduct a critical analysis on the issues based on the internal and external factors of their businesses while they make strategic decisions. When it comes to different dimensions and indicators coming to contradictory conclusions in particular, what should the manager of a business do to make the correct strategic decision?

Details

FUDAN, vol. no.
Type: Case Study
ISSN: 2632-7635

Book part
Publication date: 10 December 2018

Ruoqing Zhang and Wenkai Zhou

The objective of this chapter is to interpret a supply chain as an ontological entity with being-in-the-world of spacetimemattering. A case study approach is adopted to reveal the…

Abstract

The objective of this chapter is to interpret a supply chain as an ontological entity with being-in-the-world of spacetimemattering. A case study approach is adopted to reveal the strategies undertaken by one of China’s fastest growing Internet companies – Xiaomi Inc. – to create competitive advantage through its management of product design and supply chain integration. Utilizing publicly available data, we analyze the company with quantum storytelling and network analysis techniques. Our analysis concludes that Xiaomi’s success originates from two aspects. First, Xiaomi is a good storyteller, who makes stories appealing to customers by involving them into product design and branding. Second, Xiaomi’s parsimonious supply chain substantially improves its market responsiveness and reduces disruption risks; more importantly, it helps to offer products of great value to customers.

Details

The Emerald Handbook of Quantum Storytelling Consulting
Type: Book
ISBN: 978-1-78635-671-0

Keywords

Article
Publication date: 13 March 2017

Ajay Aluri

The purpose of this study is to examine the aspects of the Pokémon GO game that influenced travelers to use the app, and to pinpoint aspects of the mobile augmented reality (MAR…

2184

Abstract

Purpose

The purpose of this study is to examine the aspects of the Pokémon GO game that influenced travelers to use the app, and to pinpoint aspects of the mobile augmented reality (MAR) game that can memorably engage with them like a travel guide and influence individual traveler experience during and after usage. This current study specifically focused on examining the behavioral intentions to use the MAR app as a travel guide in the future.

Design/methodology/approach

Descriptive methods were used, with a target population for this study consisting of smartphone users who had downloaded Pokémon GO and had played the game. An exponential non-discriminative sample, snowball sampling method, was chosen by selecting a group of respondents who have played the game and using those to help identify other respondents in the target population who have played the game. A 15-item survey instrument drawing from industry insights and academic literature was created for the purpose of the study.

Findings

The number of downloads, length of usage and frequency of game play declined between the months of July and September. However, a 71 per cent majority of surveyed respondents still had the app on their smartphone at the time of the study. The Pokémon GO app offered all four realms of experiences – educational, entertainment, esthetic and escapist – and enhanced the overall user experience. This study revealed that a majority (77 per cent) of the respondents would be interested in using Pokémon GO as a travel guide. Furthermore, a majority (73 per cent) of respondents stated that they would be interested in using an MAR game as a travel guide in the future.

Research limitations/implications

For all its interaction with the real world, Pokémon GO is still just an early version of an MAR app, and does not offer a fully immersive and interactive AR experience. The study used snowball sampling due to its exploratory and may not be able to guarantee the representative nature of the sample. Concerning the research method used, such methods were necessary for a review of an existing MAR app as a travel guide to further fill some gaps in literature.

Practical implications

This study bridged the gap between theory and practice by offering key insights specifically into customers’ intentions to use the Pokémon GO game or other customized MAR game as a travel guide in the hospitality and tourism industry. Pokémon GO and similar MAR games could potentially change the way destinations are marketed in the tourism industry. This current study pinpointed five exploitable qualities of MAR technology and how hospitality and tourism businesses can use them to tap into this new global and social phenomenon.

Social implications

Pokémon GO and similar MAR games bring people together. In fact, unlike social media, where users are spending significant amounts of time just browsing without posting or interacting with others, MAR games create face-to-face interactions. MAR games enhance real-life social interaction, which might signify a social media trend back toward real world networking and meeting with friends.

Originality/value

Since the early 2000s, several qualitative and a few quantitative studies have been done to explore (MAR) applications as a travel guide; however, none of them have reviewed a MAR game app that can be offered as a travel guide. That makes this a pioneer study, investigating an existing MAR app that was not created with this use in mind and examining the intentions to use it as a travel guide.

Details

Journal of Hospitality and Tourism Technology, vol. 8 no. 1
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 8 May 2017

J. Jena, Sumati Sidharth, Lakshman S. Thakur, Devendra Kumar Pathak and V.C. Pandey

The purpose of this paper is to elucidate the methodology of total interpretive structural modeling (TISM) in order to provide interpretation for direct as well as significant…

3761

Abstract

Purpose

The purpose of this paper is to elucidate the methodology of total interpretive structural modeling (TISM) in order to provide interpretation for direct as well as significant transitive linkages in a directed graph.

Design/methodology/approach

This study begins by unfolding the concepts and advantages of TISM. The step-by-step methodology of TISM is exemplified by employing it to analyze the mutual dependence among inhibitors of smartphone manufacturing ecosystem development (SMED). Cross-impact matrix multiplication applied to the classification analysis is also performed to graphically represent these inhibitors based on their driving power and dependence.

Findings

This study highlights the significance of TISM over conventional interpretive structural modeling (ISM). The inhibitors of SMED are explored by reviewing existing literature and obtaining experts’ opinions. TISM is employed to classify these inhibitors in order to devise a five-level hierarchical structure based on their driving power and dependence.

Practical implications

This study facilitates decision makers to take required actions to mitigate these inhibitors. Inhibitors (with strong driving power), which occupy the bottom level in the TISM hierarchy, require more attention from top management and effective monitoring of these inhibitors can assist in achieving the organizations’ goals.

Originality/value

By unfolding the benefits of TISM over ISM, this study is an endeavor to develop insights toward utilization of TISM for modeling inhibitors of SMED. This paper elaborates step-by-step procedure to perform TISM and hence makes it simple for researchers to understand its concepts. To the best of the authors’ knowledge, this is the first study that analyzes the inhibitors of SMED by utilizing TISM approach.

Article
Publication date: 2 March 2015

Chulmo Koo, Namho Chung and Hee-Woong Kim

The purpose of this paper is to investigate the effects of user competence on two different usage variables related to information systems (IS) infusion: explorative use and…

2571

Abstract

Purpose

The purpose of this paper is to investigate the effects of user competence on two different usage variables related to information systems (IS) infusion: explorative use and exploitative use.

Design/methodology/approach

Structural equation modeling is used to construct a predictive model of user competence toward IS infusion. Individuals’ responses to questions about attitude and intention to use smartphone were collected and analyzed.

Findings

The results showed that all first-order factors of user competence were significantly linked to the second-order factor. User competence is then significantly related to IS infusion, both explorative use and exploitative use.

Research limitations/implications

This study discusses individual usage behavior related to IS infusion usage. The authors conceptualized that exploitative use is different from explorative use. The findings in this study suggest that user competence must be included in IS usage models, especially IS infusion model.

Practical implications

The results associated with exploitation are more certain and closer in time, while those associated with exploration are more variable. That is, users are likely to innovate through their smart devices related to IS infusion. Smartphone developers and the relevant service providers should decide which factors are more important along the stages of the information technology implementation process. As indicated in this study, knowledge-based user competence together with perceived usefulness influences the usage behavior of smartphone users. Industry players need to consider user competence when they promote their smartphone services.

Originality/value

The proposed model brings together extant research on IS use and technology acceptance.

Details

Information Technology & People, vol. 28 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 5 October 2021

Bijoylaxmi Sarmah, Yupal Shukla, Ravi Chatterjee and Shampy Kamboj

Existing research lacks a comprehensive understanding of the individual factors that may transform an “ordinary” customer into an active participator in the service innovation…

Abstract

Purpose

Existing research lacks a comprehensive understanding of the individual factors that may transform an “ordinary” customer into an active participator in the service innovation process and/or the situational factors that determine a customer's participation in any stage of the service innovation process. The purpose of this paper is to fill these research gaps by developing and validating a conceptual framework on CPSIB in the Indian hotel industry by using smartphones to access SNS apps.

Design/methodology/approach

A cross-sectional survey design method was used in this study to collect representative samples with greater response rates. The target population included in this study were hotel guests of all of the star category hotels in New Delhi who had earlier experiences of staying in star category hotels. Structured questionnaire was formulated, which was later pre-tested to confirm its reliability and validity. Out of 400 questionnaires, 348 usable responses were obtained.

Findings

This research examines CPSIB in the Indian hotel industry using SNS smartphone apps. It confirms that user innovativeness and perceived trust in the service provider determine customers' participative service innovation behavior, which further results in positive adoption intention via SNS smartphone apps.

Research limitations/implications

This research provides valuable insights into the hotel industry, specifically in the context of India. However, it has a few limitations that must be taken into account when generalizing its results.

Practical implications

First, investigating the key antecedents and consequences of CPSIB has important implications for marketing practitioners. Moreover, it was observed that hotel guests with higher innovativeness and trust in the service provider would show positive participative service innovation behavior toward innovating new services along with the hotel service providers, which may result in a positive adoption intention toward the newly developed services. Second, hoteliers should integrate hotel guests into hotel service innovation via the use of SNS smartphone apps.

Social implications

This research conceptualizes that user innovativeness is a driving factor for CPSIB that may further generate a positive adoption intention toward newly developed services.

Originality/value

To the best of the authors’ knowledge, only a very few studies have tested the interrelationships between individual factors and customer participation behavior in the mobile technology-mediated service ecosystem simultaneously. Furthermore, research examining the individual and situational factors influencing CPSIB and adoption intention towards newly developed services using SNS smartphone apps is still in a nascent stage.

Details

International Journal of Emerging Markets, vol. 18 no. 9
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 4 April 2016

He-Boong Kwon, James Jungbae Roh and Nicholas Miceli

The purpose of this paper is to develop an artificial neural network (ANN) based prediction model via integration with data envelopment analysis (DEA) to provide the means of…

Abstract

Purpose

The purpose of this paper is to develop an artificial neural network (ANN) based prediction model via integration with data envelopment analysis (DEA) to provide the means of predicting incremental performance goals. The findings confirm the usefulness of the herein developed prediction approach, based on the results of analyses of time series data from the smartphone industry.

Design/methodology/approach

A two-stage hybrid model was developed, incorporating sequential measurement and prediction capability. In the first stage, a Chames, Cooper, and Rhodes DEA model is the preprocessor, generating efficiency scores (ES) of decision-making units (DMUs). In the second or follow-on stage, the ANN prediction module utilizes knowledge variables and ES to predict the change in performance needed for a desired level of improvement.

Findings

This combined approach effectively captured the information contained in the industry’s turbulent characteristics, and subsequently demonstrated an adaptive prediction capability. The back propagating neural network successfully predicted the incremental performance targets of DMUs, which translated the desired improvement levels into actionable performance goals, e.g., revenue and operating income.

Originality/value

This paper presents an incremental prediction approach that supports better practice benchmarking. This study differentiates itself from previous research by introducing an adaptive prediction method which generates relevant quantity outputs based upon desired improvement levels. The proposed modeling approach integrates performance measurement with a prediction framework and advances benchmarking practices to enable better performance prediction.

Details

Benchmarking: An International Journal, vol. 23 no. 3
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 27 June 2023

Hong Yan Yu, Deli Yang, Carol Yoder and Maho (Mahmut) Sonmez

This paper aims to study how brand owners and users enhance brand bond with three objectives. First, brand owners’ effort (BOE) to exercise care, innovate frequently and…

Abstract

Purpose

This paper aims to study how brand owners and users enhance brand bond with three objectives. First, brand owners’ effort (BOE) to exercise care, innovate frequently and differentiate their brands enhances users’ bond with the brand. Second, brand users’ competence (BUC) in their knowledge and experience with the brand’s reputation, value and service quality improves brand bond. Third, BOE significantly enhances BUC.

Design/methodology/approach

This study proposed an integrative model with new concepts and tested it with 2,135 young Chinese consumers using global smartphone brands. Results are drawn from structural equation modeling and comparisons between stakeholders and among smartphone brands.

Findings

The results show that BOE and BUC are significant and equally effective at enhancing brand bond. BOE also shows a significantly stronger effect on BUC than on brand bond. The temporal comparison between 2015 and 2018 confirms the changing reality of the smartphone world. As for brand comparison, young consumers perceive that iPhone differentiates itself from Huawei and Samsung rivals in terms of BOE and BUC on brand bond. However, none of these brands show significant differences in terms of BOE effect on BUC.

Research limitations/implications

Please see detail in the Conclusion and Discussions.

Practical implications

Please see detail in the Conclusion and Discussions.

Social implications

Please see detail in the Conclusion and Discussions.

Originality/value

This study introduced a validated model with new concepts based on the global smartphone industry, perceived by young Chinese consumers. The results prove that it takes both the owners and users together to contribute to the brand bond, but brand owners’ role on BUC is more significant.

Details

Young Consumers, vol. 24 no. 5
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 23 March 2021

Dilan Tharindu Rathnayake

As Generation Y is considered to be a lucrative segment for emerging devices, this study investigates the effect of emotional brand attachment, from the brand romance perspective…

1511

Abstract

Purpose

As Generation Y is considered to be a lucrative segment for emerging devices, this study investigates the effect of emotional brand attachment, from the brand romance perspective, on brand loyalty of Generation Y smartphone users. Furthermore, this study examines gender differences in the same relationship.

Design/methodology/approach

The study adopted a cross-sectional survey method and data was collected from 300 respondents. Data was analyzed using the structural equation modelling (SEM) approach and multi-group analysis was performed to examine gender differences in the model.

Findings

Results revealed that all three aspects of brand romance (pleasure, arousal and dominance) have a positive impact on smartphone brand loyalty. It further denotes that the relationship between brand romance and brand loyalty differs from males to females.

Originality/value

This study makes a significant contribution by examining emotional attachment and brand loyalty of Generation Y consumers, which has been less investigated. Furthermore, both attitudinal and behavioral brand loyalty has been considered in this study, which has largely been overlooked in similar studies. Examining the gender difference in the above relationship is an additional contribution.

Details

Marketing Intelligence & Planning, vol. 39 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

21 – 30 of over 8000