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Article
Publication date: 27 March 2009

Alkis Thrassou, Demetris Vrontis and Malcolm H.B. McDonald

This research aims to undertake a business theory application into the political marketing context, examine the degree and nature of its theoretical and practical…

3190

Abstract

Purpose

This research aims to undertake a business theory application into the political marketing context, examine the degree and nature of its theoretical and practical compatibility, and develop a preliminary conceptual marketing communications (MCs) framework for small political parties (SPPs) in developed countries.

Design/methodology/approach

The paper is conceptual and incorporates and interrelates the findings of existing business marketing research as applied to the context of political marketing. Through a comprehensive literature review, it adopts a multi‐perspective analysis and interrelation of three dimensions of existing theory: the behavioural, the contextual and the operational dimension. The paper eventually bridges the fields of political and business marketing, identifies the underlying causes of voter behaviour, and distils the critical factors of SPPs' marketing communications success.

Findings

The research identifies a number of critical factors of SPPs' marketing communications success and four principal SPPs' marketing communications findings: an increasing association between business and political marketing, an environmental context that stimulates and nurtures a symbiotic relationship between parties and voters, a predominant association of SPPs' critical factors of success with the concept of “perception management”, and the existence of a number of discrepancies regarding the application of classical marketing theory to SPPs. Based on these findings, the research finally develops a marketing communications framework for SPPs in developed countries.

Research limitations/implications

While the conceptual nature of the research is a methodologically viable approach to understanding the complex interrelation of the elements involved, so early in the development of a contextually new theory, it is also its main limitation. Hence, the research considers the framework produced to be preliminary and that substantial primary research is further required to test and refine the individual framework components and to provide the necessary validity to the framework in its entirety.

Originality/value

The value of the paper relates to its focus on small political parties, which are largely overlooked by existing research. Additionally, the research adds considerable value to academic knowledge on the fundamental discussion on the applicability of business marketing theory to politics, also contributing an analogous political marketing framework to the existing literature.

Details

Marketing Intelligence & Planning, vol. 27 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Book part
Publication date: 11 November 2020

Graham Hassall

Abstract

Details

Government and Public Policy in the Pacific Islands
Type: Book
ISBN: 978-1-78973-616-8

Book part
Publication date: 18 October 2011

Lars Mjøset and Ådne Cappelen

Norway is a small nation state on the northernmost coastline of Western Europe, integrated in the Western world economy. For centuries Norway's integration in the world…

Abstract

Norway is a small nation state on the northernmost coastline of Western Europe, integrated in the Western world economy. For centuries Norway's integration in the world economy had been based on exports of raw materials such as fish and timber, as well as shipping services. In the early 20th century, furnace-based metals (made possible by cheap hydropower) were added to this export basket. Just as the world economy entered an increasingly unstable phase in 1970s, another natural resource was discovered in Norway: petroleum – that is, oil and natural gas from the North Sea. This chapter analyses the challenges and possibilities inherent in the Norwegian strategy of developing an oil economy in a world economic situation influenced by new and stronger forms of international integration through the four decades between 1970 and 2010.

Details

The Nordic Varieties of Capitalism
Type: Book
ISBN: 978-0-85724-778-0

Article
Publication date: 12 October 2015

Chris B Malone, Hamish Anderson and Peng Cheng

The purpose of this paper is to use firm-level data to examine whether the political cycle differentially relates to small vs large firms in New Zealand; a country that…

1276

Abstract

Purpose

The purpose of this paper is to use firm-level data to examine whether the political cycle differentially relates to small vs large firms in New Zealand; a country that operates a unicameral political system has a short three-year political term and a right-of-centre stock market premium exists.

Design/methodology/approach

Using firm-level data from 1972 to 2010, the authors examine monthly returns during right-of-centre National governments and left-of-centre Labour governments. The authors apply Santa Clara and Valkanov (2003) regression analysis approach to examine the political cycle impact on firm returns.

Findings

Like in the USA, New Zealand’s political cycle premium is driven by small firms; however, the results are opposite. In New Zealand, periods governed by the right of the political spectrum produce significantly higher stock returns than those from the left and this finding is primarily driven by small firms who perform particularly poorly under left-of-centre governments.

Research limitations/implications

Small firms were relatively heavily affected by the move to an open, deregulated economy; they were also less able to cope with tight monetary conditions, and periods of sharply falling inflation. New Zealand’s three-year political term may encourage newly formed governments to implement relatively fast moving shifts in policy where a more reasoned and steady approach would be warranted.

Originality/value

This is the first paper to use firm-level data outside of the USA to examine the political cycle impact.

Details

Managerial Finance, vol. 41 no. 10
Type: Research Article
ISSN: 0307-4358

Keywords

Article
Publication date: 1 October 1998

Caroline Auty and David Nicholas

The General Election of 1997 was marked by much political activity on the web. An analysis of 20 party web sites a year later on shows that most parties have kept a web…

Abstract

The General Election of 1997 was marked by much political activity on the web. An analysis of 20 party web sites a year later on shows that most parties have kept a web presence although few are really capitalising upon the web technologies. Sites are too often stale, out of date and predictable. In no way can cyberdemocracy be seen to have arrived; the web is too often just a publishing vehicle and communication is largely one way. The smaller parties are proving to be the most innovative.

Details

Aslib Proceedings, vol. 50 no. 10
Type: Research Article
ISSN: 0001-253X

Article
Publication date: 2 August 2011

Alkis Thrassou, Demetris Vrontis and Masaaki Kotabe

Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi‐perspective interrelation of different dimensions of existing…

1817

Abstract

Purpose

Through a comprehensive literature review and data analysis, the purpose of this paper is to adopt a multi‐perspective interrelation of different dimensions of existing theory to eventually bridge the fields of political and business marketing, identify the underlying causes of voter behaviour, and distil the critical factors of small political parties' (SPPs') strategic marketing communications (MCs) success. The research finally develops a preliminary conceptual strategic MCs model for SPPs that fits the context of developed countries and concentrates on the strategic aspects of MCs.

Design/methodology/approach

The paper is largely conceptual and is based on an extensive literature review and secondary data; strengthened through additional and focused quantitative and qualitative data.

Findings

The findings indicate an increasing association between business and political marketing, an environmental context that stimulates and nurtures a symbiotic relationship between parties and voters, an enhanced role of “perception management”, and substantial divergence of SPP reality from classical theory.

Research limitations/implications

Further and focused primary research is required towards model testing.

Practical implications

A scientific basis is provided for practical strategic implementation of MCs by SPPs.

Originality/value

The research value stems from its focus on SPPs, its contribution to the generic discussion on business marketing theory applicability to politics; its reinforcement of existing research on the subject through further data and analyses; and additionally to existing researches' focus, its concentration on the strategic aspects of the subject and its contribution to literature of an analogous strategic political marketing model.

Details

Cross Cultural Management: An International Journal, vol. 18 no. 3
Type: Research Article
ISSN: 1352-7606

Keywords

Open Access
Article
Publication date: 30 July 2020

Jean Claude Cachia, Fabrizio Ellul, Mark Harwood and Carmen Sammut

The purpose of this paper is to analyse why Malta continues to show the highest level of turnout for European Parliament (EP) elections in a country where voting is not…

Abstract

Purpose

The purpose of this paper is to analyse why Malta continues to show the highest level of turnout for European Parliament (EP) elections in a country where voting is not obligatory. By analysing the Maltese EP elections from 2004 to 2019, the paper seeks to understand why the Maltese engage with a second order election to the degree that they do.

Design/methodology/approach

The paper is a combination of qualitative and quantitative methods, first assessing the context of the 2019 elections, the historical trends and then the factors that help explain why the Maltese continue to engage with EP elections.

Findings

The paper finds that the Maltese political system, highly polarised and dominated by two parties, primarily galvanises people to engage with elections, that it is more about party leadership than actual engagement with Europe and that second order elections in Malta are often run as first order elections.

Originality/value

This paper is the only systematic evaluation of the 2019 EP elections in Malta, discusses categorically that EP elections are rarely about Europe while also showing clearly that political parties can make second-order elections appear as first-order elections should the stakes be high enough.

Details

Review of Economics and Political Science, vol. 5 no. 4
Type: Research Article
ISSN: 2356-9980

Keywords

Article
Publication date: 19 October 2010

Nigel Jackson and Darren G. Lilleker

This study seeks to discover whether the existence of Web 2.0 applications introduced a more interactive approach to British parties and candidates’ use of the Internet…

Abstract

Purpose

This study seeks to discover whether the existence of Web 2.0 applications introduced a more interactive approach to British parties and candidates’ use of the Internet during the 2009 European Parliament elections.

Design/methodology/approach

Research data were based on content analysis of the web sites of British candidates and parties during the 2009 European Parliament elections. The conceptual framework assesses whether there is evidence of a monologic versus dialogic approach, and normalisation versus equalisation between parties.

Findings

The paper finds that parties were not using Web 2.0 as a strategic device. The party list system meant that parties were twice as likely as candidates to use Web 2.0 applications and, overall, there is weak evidence of a third way of ebb and flow. Continuing the experience of previous elections there is evidence of a predominantly monologic approach; however, the debate is no longer simply between normalisation versus equalisation, a more sophisticated approach suggests a third way, where political campaigning has been altered. While the overall levels of interactivity and dialogue are not high, there is some evidence of the development of a Web 1.5 sphere offering more interaction, but within a controlled environment. This study notes that ideology is a factor, where it is the right wing parties which are most likely to adopt interactivity.

Originality/value

Previous literature on elections in general, and the European Parliament elections specifically, suggest that in the UK the Internet is primarily used for monologic communication and supporting the normalisation thesis. This study suggests, within an era of Web 2.0, a slight refinement to this interpretation.

Details

Internet Research, vol. 20 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

Book part
Publication date: 18 October 2011

Lars Mjøset

This analysis attempts a comparative specification of certain aspects of the country studies contained in this volume. The point of departure is the banking crises of the…

Abstract

This analysis attempts a comparative specification of certain aspects of the country studies contained in this volume. The point of departure is the banking crises of the early 1990s (deep in Finland, Norway and Sweden, mini-crisis in Denmark and absent in Iceland) and the contrast to Iceland's financial meltdown in 2007/2008 (no crisis in the three, a new mini-crisis in Denmark). Detailed process tracing of the Icelandic crisis is provided. The case account is then used to shed light on the different roles of neoliberalism, economics expert knowledge and populist right-wing party formation in the five Nordic political economies.

Details

The Nordic Varieties of Capitalism
Type: Book
ISBN: 978-0-85724-778-0

Book part
Publication date: 1 February 2009

M. Dutta

The introduction of the 22 member countries of the 4+10+2+6 model of the Asian economy is the immediate task. Japan, Korea, China, India, Indonesia, the Philippines…

Abstract

The introduction of the 22 member countries of the 4+10+2+6 model of the Asian economy is the immediate task. Japan, Korea, China, India, Indonesia, the Philippines, Brunei Darussalam, Malaysia, Singapore, Thailand, Vietnam, Cambodia, Laos, and Myanmar constitute the now-famous 4+10 model. Following the principle of inclusion, Mongolia, Chinese Taipei, Bangladesh, Bhutan, Nepal, Pakistan, the Maldives, and Sri Lanka, as they belong to the regional map of the continent of Asia, are the eight remaining member countries (see Chapter 1). An overview of Asia's 22 member continental economy the AE-22, with its 3.6 billion people (2006) who have made the region of Asia their home in a land area of 20.5 million km2 should be welcome. To put these figures in perspective, the AE-22 comprises only 13.7 percent of the world's land area, but is home to over half the world's population. Tables 2.1–2.4, presented below, illustrate the various figures relating to population, land area, GDP, and GDP per capita of the member nations of the AE-22.

Details

The Asian Economy and Asian Money
Type: Book
ISBN: 978-1-84855-261-6

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