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1 – 10 of over 2000
Book part
Publication date: 26 August 2016

Ansgar Zerfass and Luisa Winkler

Small- and medium-sized enterprises (SMEs) are seldom the focus of corporate communication research. However, they are the heart of the European economy and, as such, of utmost…

Abstract

Small- and medium-sized enterprises (SMEs) are seldom the focus of corporate communication research. However, they are the heart of the European economy and, as such, of utmost importance for communication science and practice. This chapter contributes to the body of knowledge by investigating how corporate communication is practised and by understanding how communication prevails in small and medium firms in Germany. The chapter starts with a clarification of current definitions of such organisations, which are very heterogeneous. Special features of SMEs – like the strong position of founder and their proximity to the company – have to be taken into account when analysing communication structures and activities. Empirical insights based on a survey of 572 respondents show that most SMEs understand corporate communication as dialogue and their governance structure for communication is oriented towards the top management. The most important communication instruments used by SMEs are websites, media relations, personal communication and events/trade fairs. Findings are presented and linked to an overarching perspective of strategic communication.

Details

The Management Game of Communication
Type: Book
ISBN: 978-1-78635-716-8

Keywords

Book part
Publication date: 24 October 2015

Simone Guercini and Andrea Runfola

This paper deals with the international expansion of manufacturing small- and medium-sized enterprises (SMEs) through the opening of retail outlets in foreign countries. The paper…

Abstract

Purpose

This paper deals with the international expansion of manufacturing small- and medium-sized enterprises (SMEs) through the opening of retail outlets in foreign countries. The paper develops and discusses five research questions.

Methodology/approach

The paper discusses emerging data from the analysis of a database set up in recent years. In particular, it deals with 1,419 retail operations regarding 246 Italian fashion brands in 77 foreign markets during the period from 2005 and 2010.

Findings

The paper points out that retail operations are largely used by Italian fashion SMEs to internationalize. This form of entry in foreign markets is used to develop in both mature and emerging markets and it seems related to the brand potential of Italian fashion SMEs abroad.

Research limitations

The paper is limited to the case of Italian fashion brands and to the period 2005–2010.

Originality/value

The paper considers an unexplored area of the internationalization theory of SMEs, that of the development abroad through retail store openings. The paper offers insights on the extent to what this strategy is used by Italian fashion brands.

Details

International Marketing in the Fast Changing World
Type: Book
ISBN: 978-1-78560-233-7

Keywords

Book part
Publication date: 15 April 2024

Akansha Mer and Amarpreet Singh Virdi

Introduction: Small- and medium-sized enterprises (SMEs) play a vital role in the economic development of economies by generating job opportunities. Considering their…

Abstract

Introduction: Small- and medium-sized enterprises (SMEs) play a vital role in the economic development of economies by generating job opportunities. Considering their significance, understanding the challenges and skills required in these enterprises becomes essential and timely.

Purpose: This study aims to discuss the limitations and skill gaps faced by SMEs in emerging economies, such as India, Indonesia, Brazil, China, Malaysia, Ghana, Hungary, Saudi Arabia, South Africa, Türkiye, UAE, Iran, Kazakhstan, Türkiye, Zambia, Romania, and Vietnam.

Methodology: The study adopts a systematic review and meta-synthesis approach, utilising a literature review to comprehensively analyse, synthesise, and map the existing literature by identifying overarching themes.

Findings: The study examines the challenges SMEs encounter in emerging economies, including resource scarcity, limited access to credit, inadequate infrastructure, low technology adoption, restricted global market access, and ineffective marketing strategies. There is a notable shortage of skilled labour and development initiatives within SMEs in India even though the country has a sizeable pool of qualified workers. There is a pressing need for additional technical and managerial skills to remain competitive in the market. The findings of this study will assist HR managers in addressing skill shortages among employees in SMEs operating within emerging economies

Details

Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market
Type: Book
ISBN: 978-1-83753-170-7

Keywords

Book part
Publication date: 23 November 2016

Sylvie Berthelot and Janet Morrill

We document the relationship between size, the presence of a full-time accountant, strategy, and the adoption of management control systems (MCSs) in small- and medium-sized…

Abstract

Purpose

We document the relationship between size, the presence of a full-time accountant, strategy, and the adoption of management control systems (MCSs) in small- and medium-sized Canadian manufacturing enterprises (SMEs).

Methodology/approach

Using survey results from 247 Canadian SMEs, we use partial least squares to holistically test our model and also present data for each MCS.

Findings

We find that the presence of a professional accountant is strongly associated with the adoption of MCSs and is a significant explanatory variable more often than either size or strategy.

Research limitations/implications

While the impact of organization and strategy has been extensively studied within large organizations, we investigate these relationships within SMEs. Additionally, we investigate the impact of having a full-time accountant, a constraint unique to SMEs due to their limited resources.

Limitations include the fact that we likely have a significant survivor bias as the average age of our sample firms was 30 years. Our analysis of nonresponse bias does not allow us to conclude that such a bias did not exist. Also, it is possible that some respondents believed they had a certain MCS when others might think they did not.

Practical implications

This study will be of interest to owners/managers of manufacturing SMEs, their advisors, and economic development agencies. Our study also has implications for accounting education as most students will work for SMEs.

Originality/value

Few studies have documented the MCSs adopted by North American SMEs, and none have considered the impact of the presence of a full-time accountant.

Abstract

Details

The Emerald Handbook of Work, Workplaces and Disruptive Issues in HRM
Type: Book
ISBN: 978-1-80071-780-0

Book part
Publication date: 3 June 2019

Xénia Szanyi-Gyenes

Smart village is a new concept and it may be the key to the European rural future. To create an operative smart system for smart villages, it needs the participation of small- and…

Abstract

Smart village is a new concept and it may be the key to the European rural future. To create an operative smart system for smart villages, it needs the participation of small- and medium-sized enterprises (SMEs). In the smart villages concept local needs require real local solutions; a kind of ‘I can do this for you’ philosophy. SMEs, especially microenterprises or, even, self-employed individuals, have the potential and the capacity to develop local solutions to local problems and have the flexibility to think on a very microlevel. New ideas are needed for the smart villages, new solutions, and new perspectives. The potential of success is in the SMEs, indeed. Because it is not enough to create a system, it must be operated too. Small businesses can ensure the effective functioning of smart villages.

The idea of smart villages is about people. It is intended that the rural population should be able to use all modern technological tools and get closer to the services common in an urban environment. The question is how to make rural life attractive, especially for the young generations. To this end we need smooth connections by broadband Internet and enhanced potential for mobility. It is also a social and ecological project that is driven by public efforts assisted by larger budgetary means or in the case of the EU by a good coordination of the various development funds with broader rural development goals. However, we should not believe that SMEs operating in small settlements are to become more competitive than those in big business hubs. It is needed to acknowledge that matching urban/rural balances is a matter of financial solidarity; thus, we can keep our landscapes soundly populated and protected.

Details

Smart Villages in the EU and Beyond
Type: Book
ISBN: 978-1-78769-846-8

Keywords

Book part
Publication date: 17 June 2019

Oliver Mallett

This chapter examines the interactions of formal and informal forms of small and medium-sized enterprise (SME) business support, characterised as interactions within an…

Abstract

This chapter examines the interactions of formal and informal forms of small and medium-sized enterprise (SME) business support, characterised as interactions within an ‘enterprise industry’. An analysis of the interactions revealed in the existing literature for different forms of business support develops a new conceptual framework for understanding those varied forms of external influence targeted at SMEs that constitute and extend a ‘patchwork quilt’ of provision. This chapter focusses on how different forms of support and advice interact, the centrality of state influence and how such interactions can be considered part of a firm’s regulatory context. This conceptualisation allows the consideration of both business support and state regulations to move beyond conceptions of positive or negative impacts on factors such as firm growth. Instead, it establishes a conceptual lens for considering how the different forms of external influence can shape the practices and attitudes of SMEs and their owner-managers. Policy makers and organisations within the enterprise industry seeking to develop effective forms of support or regulation should not consider such activities in isolation or in simple, decontextualised positive or negative terms.

Details

Creating Entrepreneurial Space: Talking Through Multi-Voices, Reflections on Emerging Debates
Type: Book
ISBN: 978-1-78769-577-1

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Book part
Publication date: 10 October 2006

Nathalia Rogers

This paper focuses on an analysis of the factors that contribute to differences in political attitudes and political participation of Russian capital owners. Such factors may…

Abstract

This paper focuses on an analysis of the factors that contribute to differences in political attitudes and political participation of Russian capital owners. Such factors may include different size and type of capital, the degree of past political socialization, the respondents’ age and generational experiences, past/present well-being comparisons and education. The paper begins with a discussion of different theories that make hypotheses about the political behavior of capital owners. These hypotheses were tested in a small, exploratory study of Russian capital owners that I conducted in Russia in the late 1990s. The results of the study are then analyzed within two different but closely interrelated contexts: the wider historical context of social, political and economic changes of the first decade of post-Soviet transformation, and the micro-context of the respondents personal political, economic and social history. In the end, I return to the analyses of the original hypotheses and conclude with a discussion of which theory comes closest to predicting and explaining the results of the study.

Details

Political Power and Social Theory
Type: Book
ISBN: 978-1-84950-437-9

Book part
Publication date: 19 February 2021

Oluwasola Oni

In many developing and developed countries, small/medium-sized enterprises (SMEs) are a very important part of the economy and are commonly referred to as the lifeblood of the…

Abstract

In many developing and developed countries, small/medium-sized enterprises (SMEs) are a very important part of the economy and are commonly referred to as the lifeblood of the economy. SMEs in Nigeria have contributed around 48% of the national gross domestic product (GDP) in recent times and account for about 17.4 million jobs. Considering how much they contribute to national economies, it is expedient to seek ways in which they can derive value from innovative technologies to further strengthen their position. Web 2.0 technologies and associated social media applications such as social network sites, microblogging, weblogs and similar technologies are known to improve communication and collaboration among employees and customers. SMEs typically have a small budget for branding, advertising and corporate communication. Consequently, social media provides a ready and inexpensive tool that can be used to communicate with customers and for internal communication and collaboration. Several studies in the area of diffusion of innovations to SMEs argue that they do not usually use adopted technologies to its full potential and as such do not add as much value to the business. Extant research on corporate communication using social media focuses on large organizations’ adoption and use of the technology with little focus on SMEs. This contribution aims to fill this gap by considering how SMEs in Nigeria adopt and use social media to improve corporate communication.

Details

Strategic Corporate Communication in the Digital Age
Type: Book
ISBN: 978-1-80071-264-5

Keywords

Book part
Publication date: 9 August 2017

Richard D. Johnson and Kristina Diman

The purpose of this study was to develop and empirically examine a model of cloud-based human resource information systems (HRIS) adoption by small businesses based on the…

Abstract

Purpose

The purpose of this study was to develop and empirically examine a model of cloud-based human resource information systems (HRIS) adoption by small businesses based on the technology–organization–environment model (Tornatzky & Fleischer, 1990).

Methodology/approach

This study utilized a survey of 41 small- to medium-sized enterprises in the northeastern United States to examine what HR functions were being supported by cloud-based HRIS and the relationship between three technology factors, three organizational factors, and three environmental factors, and their relationship with the adoption of cloud-based HRIS.

Findings

Findings indicated that small businesses are most likely to implement cloud-based HRIS to support day-to-day HR operations. In addition, the findings indicated that top management support (positive), vendor support (positive), and anticipated growth (negative) were each related to organizational adoption of cloud-based HRIS.

Implications

The study illustrates how the adoption of a cloud-based HRIS is motivated by different factors than those underlying the adoption of other types of information systems. Executives and small business owners will need to adapt their strategy when considering cloud-based HRIS compared to other types of systems.

Social implications

Given that small- to medium-sized organizations are the backbone of most global economies, findings from this study can help support society by helping these businesses better understand how to best consider the factors that will support the implementation of cloud-based HRIS.

Originality/value of the chapter

This chapter represents one of the first to empirically validate a model of the factors affecting adoption of cloud-based HRIS by small businesses.

1 – 10 of over 2000